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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

    Advertise

    Copyright: © 2020 MouthMedia Network

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Tackling Gender Inequality through Tech with Emma Bates of Diem Feb 21, 2022
    Show notes

    Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women.

    Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals.

    “Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates

    This week’s takeaways from Entreprenista:

    • Emma’s background, how her career started, and her first experiences in community-building
    • How a blog she started led Emma to work for a creator platform
    • How she realized she wanted to start her own company
    • Diem’s mission to create a social experience for women and non-binary individuals
    • How Emma and her business partner met and teamed up
    • The importance of trust in working with your best friend as a business partner
    • The process of building a technology company and launching an app
    • Why tech start-ups should aim for creating a minimum viable product
    • How Diem has evolved from its minimum viable product stage to what it is today
    • How the Diem launch reached a waitlist of 20,000 users
    • Emma’s fundraising experience and her advice on raising capital
    • How Emma gauged the amount of money they needed to raise for Diem
    • Staying organized during the pitching and fundraising process
    • Their monetization strategy for growing Diem
    • Emma’s advice for Entreprenistas who are about to launch their business
    • Why persistence is key to entrepreneurship and her thoughts on work/life balance

    Resources Mentioned:

    • App: Notion

    Our Favorite Quotes:

    • “Being an Entreprenista means building something you’re passionate about and leading in a way that feels true to you.” - Emma Bates
    • “The market changes all the time; having a pulse on it is really important.” - Emma Bates
    • “Men get asked promotional questions but women get asked as if they will fail.” - Emma Bates

    Connect with Emma Bates:

    • Diem
    • Diem on LinkedIn
    • Diem on Instagram
    • Diem on Facebook
    • Diem on Twitter
    • Emma Bates on LinkedIn

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Improve Your Customer Support with TextExpander

    Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently.

    Here's how it works…

    1. Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
    2. Type the abbreviation to trigger your snippet and see your content expand.

    It's that easy!

    TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

    Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Sparking a Digital-Native Self-Care Movement with Cyndi Ramirez-Fulton of Chillhouse Feb 14, 2022
    Show notes

    Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013.

    Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her mother’s spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista.

    “Where your personal brand and business can integrate is where the magic is.” - Cyndi Ramirez-Fulton

    This week’s takeaways from Entreprenista:

    • Cyndi’s entrepreneurial background and her journey launching Chillhouse
    • How Cyndi sourced the first location for Chillhouse
    • Management and operational challenges Cyndi had to overcome after launching Chillhouse
    • Executing your brand’s presence and promise
    • The lessons Cyndi learned from her first time fundraising for a spa business
    • How Chillhouse’s early success sparked partnerships with companies like Nike to continue their revenue growth
    • Chillhouse’s initial marketing strategies and building an Instagram-native brand
    • How the company’s team has grown from its first launch
    • How camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemic
    • Launching their first nail art product line

    Our Favorite Quotes:

    • “Opening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you don’t have your own capital.” - Cyndi Ramirez-Fulton
    • “Everyone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.” - Cyndi Ramirez-Fulton
    • “When fundraising with friends, family, and angel investors, it’s important to build a community around your business and know that they’re going to be there with you.” - Cyndi Ramirez-Fulton

    Connect with Cyndi Ramirez-Fulton:

    • Chillhouse
    • Chillhouse on Instagram
    • Cyndi Ramirez-Fulton on LinkedIn
    • Cyndi Ramirez-Fulton on Instagram

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM that Does It All

    As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

    So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Marketing Your Brand: From a Grassroots Approach to Online Marketing with Amanda Zuckerman of Dormify Feb 07, 2022
    Show notes

    Amanda Zuckerman is the Co-founder and CEO of Dormify, a home decor brand and e-commerce store dedicated to fashion-minded girls and first-time renters. Amanda co-founded Dormify with her mother, Karen Zuckerman, while studying at Washington University in St. Louis, where she later graduated with a double-major in Design & Visual Communication and Marketing. In addition to her role as CEO of Dormify, Amanda is a founding member of Chief, a private network designed for women executives.

    Amanda joins us today to discuss how her unique experience of starting a business that caters to college students while being in college gave her the focus group she needed to set herself up for success. She describes how developing a blog for her business led her to a network of brand ambassadors eager to share Dormify. She also explains how a grassroots approach to marketing was key to Dormify’s success and shares her best advice for reaching college students.

    “Our grassroots approach to marketing helped us develop strong relationships with customers and excel into being a legitimate brand.” - Amanda Zuckerman

    This week’s takeaways from Entreprenista:

    • The inspiration behind Dormify and how Amanda turned an idea into a business
    • Building a blog for your business and developing a network of brand ambassadors
    • How they networked and collaborated with vendors for their first line of products
    • How inexperience helped Amanda and her mom cultivate success in their brand
    • The first challenges they met in launching their business
    • What it’s like to work with your mom and how Amanda sets up boundaries
    • Her advice to Entreprenistas who work or are planning to work with family members
    • Dormify’s grassroots approach to marketing and how their marketing strategy has evolved
    • How to successfully raise business capital with friends and family
    • Building an impactful ambassador and referral program
    • The power of TikTok and Amanda’s advice on reaching college students as a market
    • How Amanda became the CEO of Dormify
    • How Dormify’s latest fundraising round positively changed the business
    • Amanda’s tips and best practices for raising capital
    • A typical day outside of work for Amanda and her thoughts on work/life balance
    • The true benefits of being the child of an Entreprenista
    • Her advice to college students who want to start businesses while studying

    Resources Mentioned:

    • App: Shopify

    Our Favorite Quotes:

    • “Focus on building vendor relationships and respond to trends while continuing to amplify them.” - Amanda Zuckerman
    • “What made our fundraising a success was approaching people in our network who were experiencing the same problem in their lives, so they understood the purpose of the business.” - Amanda Zuckerman
    • “Being the child of an Entreprenista makes you have thicker skin and an appreciation for someone who runs a business.” - Amanda Zuckerman

    Connect with Amanda Zuckerman:

    • Dormify
    • Dormify on LinkedIn
    • Dormify on Instagram
    • Dormify on Facebook
    • Dormify on TikTok
    • Amanda Zuckerman on LinkedIn
    • Amanda Zuckerman on Instagram

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM that Does It All

    As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

    So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Growing Your Audience through YouTube and Online Courses with Rebecca Zung Jan 31, 2022
    Show notes

    Bestselling author, Rebecca Zung, is one of the top 1% best divorce attorneys in the nation. Highly esteemed by her peers and the judiciary alike, Rebecca has been regarded by the U.S. News & World Report as one of the “Best Lawyers of America” while Trend Magazine has recognized her as “Legal Elite.” She is a narcissist negotiation expert who has written several books, including Negotiate Like You M.A.T.T.E.R. Rebecca also hosts the popular podcast, Negotiate Your Best Life.

    Rebecca joins us today to discuss business growth through book publishing and YouTube. She talks about how negotiating with a narcissist kick-started her business and led to her garnering over 1.5 million views on YouTube a month. She outlines how she pivoted to business school and how networking helped her become a divorce lawyer. She explains why the key to business is simply never doing it alone. Rebecca also shares her secrets to gaining YouTube followers and underscores what it means to slay a negotiation.

    “YouTube has 24/7 traffic, and it’s great for business—but you have to learn how to do it the right way.”- Rebecca Zung

    This week’s takeaways from Entreprenista:

    • Rebecca’s career journey and why she decided to go to law school
    • The key trait of all successful Entreprenistas
    • Her work as a divorce lawyer and the power of developing meaningful connections
    • How an awful business relationship with a narcissist inspired Rebecca to start her business
    • Rebecca’s advice to Entreprenistas who want to write a book
    • Rebecca’s experience self-publishing
    • Why YouTube is unlike any social media platform
    • Her tips on launching, growing, and managing a YouTube channel
    • Online course platforms Rebecca uses and why she decided to outsource the back-end tasks of her YouTube channel
    • The value of gamifying your online courses and programs
    • Rebecca’s routine outside of work and how she balances business and family life
    • What being an Entreprenista means to Rebecca

    Resources Mentioned:

    • App: ActiveCampaignActiveCampaign
    • App: Passion
    • App: ClickFunnels
    • App: Kajabi
    • App: Bubble

    Our Favorite Quotes:

    • “Allowing these negative thoughts puts you in victim mode, not in creation mode. But you always have a choice, and there is redemptive power in choosing.” - Rebecca Zung
    • “Gamifying your programs gives your users a dopamine hit, helping them finish the program. If they finish your program, they’re likely to buy from you again.” - Rebecca Zung
    • “Joining something like Entreprenista and connecting with other people is just the thing that will change your life.” - Rebecca Zung

    Connect with Rebecca Zung:

    • Rebecca Zung Website
    • Win My Negotiation
    • Rebecca Zung on LinkedIn
    • Rebecca Zung on YouTube
    • Rebecca Zung on Instagram
    • Rebecca Zung on Facebook
    • Rebecca Zung on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Improve Your Customer Support with TextExpander

    Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently.

    Here's how it works…

    1. Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
    2. Type the abbreviation to trigger your snippet and see your content expand.

    It's that easy!

    TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

    Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    The Value of Fundraising and Negotiating with Allie Egan of Veracity Selfcare Jan 24, 2022
    Show notes

    Allie Egan is the Founder and CEO of Veracity Selfcare, a company that creates personal skincare routines based on real data about hormones and biofactors that impact skin and health. Allie began her career in investment banking and private equity, working at Stern Stewart & Co. and Greenhill & Co. She later worked with The Estee Lauder Companies Inc. and served as the CEO of the global lifestyle brand, Cynthia Rowley, before founding Veracity Selfcare. In addition to her role as Founder and CEO of Veracity Selfcare, Allie is a member of the boards of Rowan and Evolus, as well as an angel investor for Brilliant Friends, an angel investment group that supports businesses founded and led by women.

    Allie joins us today to discuss what inspired her to take the mystery out of skincare and make it about real health. She shares how she conceptualized Veracity Selfcare while working as the CEO of Cynthia Rowley and underscores the importance of taking risks in the Entreprenista journey. She outlines how she sought and partnered with doctors to research personalized skincare. Allie also explains why fundraising is an eye-opening experience and highlights the value of learning to negotiate.

    “You get better at fundraising over time. Part of the exercise is daunting, but it gives you clarity for what you really want and need for the business.” - Allie Egan

    This week’s takeaways from Entreprenista:

    • Allie’s background and how she knew she wanted to be an Entreprenista
    • How Allie fell in love with the concept of building her own platform and brand
    • How Allie’s personal challenges became the inspiration behind Veracity Selfcare
    • Working full time while testing a business idea
    • What Allie felt about leaving a corporate job to start her business
    • The first steps Allie took after leaving her job and building Veracity Selfcare’s founding medical team
    • Allie’s advice for partnering with medical professionals and negotiating deals when starting a business
    • What Allie learned from raising funds for Veracity Selfcare
    • Figuring out valuation and what surprised Allie the most about the fundraising process
    • Why she decided to share her personal story while pitching to potential investors
    • What Entreprenistas can expect from Veracity Selfcare products
    • How Allie conceptualized and executed Veracity Selfcare’s brand
    • Why Allie doesn’t have go-to questions when interviewing job candidates
    • The importance of learning how to negotiate

    Resources Mentioned:

    • Book: Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

    Our Favorite Quotes:

    • “There tend to be higher thresholds for proving something for women in early-stage businesses—but you can’t let that get you down.” - Allie Egan
    • “True wellness is understanding yourself and the highs and lows of your personal health.” - Allie Egan
    • “No one can build a business by themselves. Ensuring that the people around you are the right fit both culturally and skills-wise is important.” - Allie Egan

    Connect with Allie Egan:

    • Veracity Selfcare
    • Veracity Selfcare on LinkedIn
    • Veracity Selfcare on Instagram
    • Allie Egan on LinkedIn
    • Codeword: Entreprenista20

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Building a Data-Driven Brand with Rachel Sanders of Rootine Jan 17, 2022
    Show notes

    Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School.

    Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0.

    “People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders

    This week’s takeaways from Entreprenista:

    • Rachel’s background and how she decided it was the right time to get an MBA
    • Her advice on whether an Entreprenista should get an MBA before starting a business
    • The spark that started Rootine and how Rachel met her co-founder
    • The value of building an all-star team and how Rachel figured out how to build a health technology business
    • Rootine’s fundraising process and the power of diversity in business
    • Rachel’s advice for fundraising and navigating remote work
    • Hiring for remote and asynchronous work culture
    • Interview questions that ensure a job candidate is a great culture fit
    • How long it takes for Rootine to interview a job candidate
    • Cultivating a culture of speaking up
    • How Rootine created its brand through customer profiles, information, and data
    • Working with freelancers and Rootine’s budget range for working with a branding agency
    • Launching, marketing, and the importance of creating a community
    • Web 3.0 and making health an essential conversation in NFTs
    • Creating a collaborative product
    • What NFTs are and how to get involved with Rachel’s NFT platform
    • Rethinking health in Web 3.0

    Resources Mentioned:

    • Book: The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human by V.S. Ramachandran
    • App: Notion
    • App: Circle
    • App: Loom

    Our Favorite Quotes:

    • “Regardless of where people are spending their time, they will want to ensure they’re being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.” - Rachel Sanders
    • “Think about the problem you’re solving for people and a way to build a community around it.” - Rachel Sanders
    • “More diverse people around the table helps create better ideas and innovation.” - Rachel Sanders

    Connect with Rachel Sanders:

    • Rootine
    • Apex Optimizers
    • Rootine on LinkedIn
    • Rootine on Instagram
    • Rootine on Twitter
    • Rachel Sanders on LinkedIn
    • Rachel Sanders on Instagram
    • Rachel Sanders on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM That Does It All

    When we started growing Entreprenista, we realized that we needed to keep our contacts and our pipeline organized. And that's when we discovered Zoho. Zoho CRM helps with sales pipeline management, email organization, analytics, and automated workflows on mobile and on desktop.

    It's super easy to use and setting up our account was simple. As our business has been growing, we've been able to customize and add on features with the Zoho CRM platform to remain as efficient as possible. Using Zoho CRM has really fast-tracked our growth and set us up for success in the future. And it was a quick learning experience as well.

    We all want to grow as fast as possible in our business, and Zoho CRM really gives you the boost you need to do so.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help you sustain your growth. And as always, we have an exclusive offer for our listeners! You can get a free trial plus 50% off Zoho CRM today!

    Head over to www.partners.entreprenista.com/ZohoCRM or use code Zoho50 to claim your free trial plus 50% off the Zoho CRM platform today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Tapping the Power of Your Network with Emily DiDonato and Christina Garcia of Covey Jan 10, 2022
    Show notes

    Emily DiDonato and Christina Garcia are the Co-founders of Covey, a direct-to-consumer skincare company that simplifies beauty and skincare for everyone. In addition to serving as Covey’s Chief Content Officer, Emily is a certified health coach, yoga teacher, and model who has been featured on the cover of several magazines, including Vogue, Numero, and Elle. For more than 10 years, Christina has worked with Google, serving as Senior Digital Marketing Executive prior to working on Covey full-time. Together, Emily and Christina are taking the guesswork out of skincare to develop a foolproof routine for everyone.

    Emily and Christina join us today to discuss what sets Covey apart from other brands in the beauty and skincare industry. They share how they have maintained their friendship while building a business and explain how their skill sets complement each other. They outline why choosing the right business partners can be the key to success and how they’ve seen success with user-generated content in their marketing campaigns. They also highlight why momentum is pivotal in business growth and underscore the power of resilience.

    “When finding someone to partner with, be transparent and aligned. Choose a partner who is invested and cares about you and your product.” - Emily DiDonato

    This week’s takeaways from Entreprenista:

    • How Emily and Christina started their friendship and decided, planned, and co-founded their business
    • Approaching product development and how Covey created its skincare products
    • How long it usually takes to develop a product
    • The whitelabeling approach to product development and why it took three years for Covey to develop their products
    • The process of partnering with doctors and dermatologists for skin care product development
    • How Covey launched its product amid the pandemic
    • Creating a social-digital moment
    • What sets Covey apart from other beauty and skincare products
    • Their advice for bootstrapping a business
    • What the SAFE agreement means and how Emily and Christina implemented their first fundraising round for Covey
    • Their advice for tapping into the power of your network
    • The ultimate vision for Covey and how the size of the company’s team has grown from launch
    • The biggest business challenges they’ve faced eight months after launching Covey

    Our Favorite Quotes:

    • “When finding the right person to partner with, ensure that your values are aligned.” - Christina Garcia
    • “Being an Entreprenista is about being a woman in business who connects with, helps, and lifts other women in business.” - Emily DiDonato
    • “Being an Entreprenista is about having that drive and resilience to make things happen, and the community of support that you build.” - Christina Garcia

    Connect with Covey:

    • Covey
    • Covey on LinkedIn
    • Covey on Instagram
    • Covey on Facebook
    • Covey on Twitter
    • Covey on YouTube
    • Covey on TikTok

    Connect with Emily DiDonato:

    • Emily DiDonato Website
    • Emily DiDonato on LinkedIn
    • Emily DiDonato on Instagram
    • Emily DiDonato on YouTube
    • Emily DiDonato on Facebook
    • Emily DiDonato on Twitter

    Connect with Christina Garcia:

    • Christina Garcia on LinkedIn
    • Christina Garcia on Instagram

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Zoho - The CRM that Does it All

    As your business grows, Zoho grows with you. Zoho’s CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

    Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

    So if you’re ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Building a Mission-Driven Business with Whitney Tingle of Sakara Life Jan 03, 2022
    Show notes

    Whitney Tingle is the CEO and Co-founder of Sakara Life, a health, wellness, and fitness company that delivers organic, plant-rich meals and functional products. After completing her Bachelor’s degree and graduating magna cum laude from the University of Arizona, Whitney began her career in financial services. She interned as a financial advisor for Merrill Lynch and later served as a sales and marketing associate at Merlin Securities. She then became the Business Development and Marketing Executive for R.E. Davis Group before co-founding Sakara Life in 2011 with her best friend and business partner, Danielle Duboise.

    Whitney joins us today to discuss the genesis of Sakara Life and underscore the importance of being on a mission when building a company. She highlights the importance of believing in yourself and the business you’re building and shares her advice for navigating the early stages of fundraising. She also explains what it means to “put on the chicken suit” and details how continually challenging yourself can create an exciting and purposeful Entreprenista journey.

    “A mission is something that serves others. If you can find your mission, you can better serve more people. And the better you can serve, the more successful your business will be.” - Whitney Tingle

    This week’s takeaways from Entreprenista:

    • Whitney’s background, her career in Wall Street, and why she built Sakara Life
    • How the Wall Street work culture impacted Whitney’s health
    • The mission that sparked Sakara Life
    • How they transitioned from bootstrapping Sakara Life to raising capital for the company
    • The importance of believing in the business you’re building
    • How much Sakara Life raised in their first round of fundraising
    • The bias in venture capitalism and Whitney’s advice for raising capital
    • What keeps Whitney going through tough business days
    • Why it’s important to put your mission at the heart of your business
    • Sakara Life’s first hire and how the company’s team has evolved
    • What it was like to hire 100 people during a pandemic
    • Keeping company culture alive while working remotely
    • Why companies should use Slack
    • What it’s like to build and scale a business with your best friend
    • Practicing gratitude in business and life and Whitney’s favorite Sakara Life snack
    • How Whitney balances her work at Sakara Life and her role as a mom

    Resources Mentioned:

    • Book: Fiber Fueled: The Plant-Based Gut Health Program for Losing Weight, Restoring Your Health, and Optimizing Your Microbiome by Will Bulsiewicz, MD
    • Slack

    Our Favorite Quotes:

    • “You need to put on that chicken suit if you’re raising money. If you want it enough and believe in yourself and business enough, nothing will stand in your way.” - Whitney Tingle
    • “Your business will always ask you how much you want it, and you have to continue to show up for it, to keep saying ‘yes’ to it.” - Whitney Tingle
    • “Being an Entreprenista means having creative ideas and bringing them to reality as something you can touch, feel, and share with others.” - Whitney Tingle

    Connect with Whitney Tingle:

    • Sakara Life
    • Book: Eat Clean: Play Dirty: Recipes for a Body and Life You Love
    • Sakara Life on LinkedIn
    • Sakara Life on Instagram
    • Sakara Life on Facebook
    • Sakara Life on TikTok
    • Sakara Life on YouTube
    • Whitney Tingle on LinkedIn

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    End of the Year Recap 2021 Dec 27, 2021
    Show notes

    2020 felt like the year that never ended. While every month in 2020 felt like three years condensed, 2021 just breezed by—we blinked, took a breath, and here we are, almost at the end of the year, planning for 2022. It only goes to show that life is so precious and short that you need to make the most of every moment, celebrate your wins, and take all your learning opportunities to heart.

    In this episode, we take the time to pause and reflect on the highs, the lows, and the lessons we’ve learned in 2021. We share how our professional and personal lives changed in 2021 and the lessons we learned from running multiple businesses. We also discuss the mission behind the Entreprenista League, describe the biggest blessing we received this year, and underscore the importance of listening to your brand’s community.

    “Take the time to pause and celebrate the wins—even the small ones—because they all add up to larger ones.” - Stephanie Cartin

    This week’s takeaways from Entreprenista:

    • The lessons we learned from running multiple businesses
    • Putting together a new mission statement and team for SocialFly
    • Operating from the startup mindset and what helped Courtney stay patient throughout the year
    • Courtney’s advice on how much time you should give a business initiative before calling it off
    • What Stephanie learned from launching the Entreprenista League community
    • The mission behind the Entreprenista League
    • Paying it forward to women entrepreneurs and the biggest blessing we’ve had this year

    Our Favorite Quotes:

    • “The mentality you have when you start a business may not be the right mindset to get you where you want to go, and you might need to do different things to get to the next level.” - Courtney Spritzer
    • “When you’re implementing a new initiative, you have to give it time to work.” - Courtney Spritzer
    • “You have to build an audience, brand evangelists, and ambassadors—people who genuinely want to follow and support or buy your product or service.” - Stephanie Cartin

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam Dec 20, 2021
    Show notes

    Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women.

    Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business.

    “Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” - Jamie Hess

    This week’s takeaways from Entreprenista:

    • Jamie’s early days in public relations and how she learned “the art of follow-up”
    • Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustle
    • Her strategies for moving from a 9-to-5 to starting your own business
    • The value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basket
    • The first brands Jamie worked with when she became an influencer
    • Jamie’s advice for reaching out and pitching to an influencer
    • Her podcast, Off the Gram, and building a community during a pandemic
    • Her tips for starting and growing a podcast
    • The mission behind Jamie’s Big Ask program and the power of living life with support and accountability
    • Why having a mission as the foundation of your business is crucial
    • How Jamie finds new people to be members of her coaching program
    • The value of having an executive coach
    • Why she doesn’t look at foibles as mistakes and what it means to lead with happiness
    • Jamie’s favorite workout routines and her advice for sticking to an exercise habit

    Resources Mentioned:

    • Planoly

    Our Favorite Quotes:

    • “It’s important to have a North Star and approach your business from a place of mission.” - Jamie Hess
    • “You want to be an influencer who wants to show the good stuff, but also what’s real.” - Jamie Hess
    • “Sitting in the fear of making a mistake is worse than walking through the fire.” - Jamie Hess

    Connect with Jamie Hess:

    • The Big Ask Method
    • NYCFitFam
    • Off the Gram Podcast
    • NYCFitFam on Instagram
    • NYCFitFam on Twitter
    • NYCFitFam on YouTube
    • Off the Gram Instagram
    • Jamie Hess on LinkedIn

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


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