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    Marketing

    Embracing Marketing Mistakes

    Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. 

    Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.

    We don’t just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.

    • Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
    • Learn from: The errors that cost thousands and the recoveries that saved careers.
    • Get ahead by: Turning other people’s nasty disasters into your unfair market advantage.

    If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

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    Copyright: © 2026 Embracing Marketing Mistakes

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    Latest Episodes:
    EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand Jan 14, 2025
    Show notes

    Explore the power of podcasting, we discuss why it has become essential in today's marketing world for brands to maximise engagement and ROI. With practical insights and case studies, we reveal how to expose common challenges while crafting a successful podcast.
    • Understanding the importance of podcasting for modern marketing
    • Crafting a podcast that resonates with your audience
    • Effective storytelling and production quality as key components
    • The three-stage process: strategy, production, and amplification
    • Real-life examples of successful branded podcasts
    • Overcoming misconceptions and challenges in podcasting
    • The potential for community building and brand authority through podcasts

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
    X, TikTok, LinkedIn
    Follow Will:
    LinkedIn
    Follow The Show:
    TikTok, YouTube


    EP 55: How Gap Leveraged TikTok Trends for a Bold Fashion Move Jan 07, 2025
    Show notes

    What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Senior account manager Sinead Morrissey joins us to share how Julia Huynh's quest for the ultimate "hoodie that hoodies" sparked a groundbreaking collaboration with Gap. This episode looks at the creative process behind Julia's design journey, offering a fresh perspective on influencer marketing and the power of authentic engagement in the digital age.
    We explore how Gap's innovative approach — involving Julia in the design process — not only tapped into TikTok trends but also set a new standard for brand-influencer partnerships. Discover how social listening and community engagement can transform marketing strategies for legacy brands. Sinead offers insights into the evolution of influencer culture, reflecting on lessons learned from past collaborations and the immense potential of the creator economy. Join us to understand how listening to your audience and collaborating with digital influencers can lead to relevance and relatability in today's fast-paced social media landscape.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    LinkedIn
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    EP 54: Failing Forward: Brian Keane’s Road From Broke to Bestseller Dec 03, 2024
    Show notes

    In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset. Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and inspiring thousands through his books, podcasts, and coaching.

    Discover how Brian transformed his mistakes into stepping stones, including the hard lessons of running a business, overcoming self-doubt, and learning to embrace failure as feedback. From practical tips on building resilience and personal branding to the raw truth about setbacks, Brian’s story offers powerful takeaways for marketers and entrepreneurs alike.

    Explore the art of handling negativity and building resilience in the business world whilst Brian's insights into managing negative feedback and reframing challenges highlight the importance of seeing failure as valuable feedback rather than a final outcome. Drawing lessons from Brian's personal business missteps and triumphs, we dive into the balance of leveraging social media for growth and maintaining sanity online and equipping you with the strategies to overcome obstacles and thrive in both personal and professional pursuits.
    Get ready for a conversation packed with inspiration, authenticity, and actionable insights that will help you turn failures into opportunities.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
    LinkedIn
    Follow The Show:
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    EP 53: The Report That Scared CMOs: AI, Backlash, and Budget Squeezes Nov 26, 2024
    Show notes

    Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs.
    We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at tackling AI's role in crafting hyper-personalised campaigns while maintaining authenticity. With a keen focus on the challenges of managing brand backlash amidst evolving ESG expectations, Robin underscores the importance of balancing creativity with data to navigate today’s marketing landscape.
    We explore the gruelling landscape of modern marketing strategies where social listening tools become pivotal in understanding ever-changing customer needs, particularly in B2B sectors. From the rise of podcasts as essential engagement tools to the struggles of CMOs juggling increased demands with shrinking budgets, this episode covers it all. Discover how innovative approaches like outsourcing talent to cost-efficient regions align time zones without compromising quality, offering a lifeline to budget-strapped marketing departments.
    We cap off the discussion with a candid look at workplace fails and the lessons they offer. From email mishaps to the nuances of maintaining statistical robustness in research, the episode is rich in relatable anecdotes and practical advice. Robin shares exciting future possibilities, like blending natural and synthetic audiences in marketing events, hinting at the technologically innovative road ahead. Buckle up for an episode that promises to enlighten you with its blend of expert insights and real-world experiences.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
    X, TikTok, LinkedIn
    Follow Will:
    LinkedIn
    Follow The Show:
    TikTok, YouTube


    EP 52: Unlocking 40% Profit Margins: The Secret to Agency Pricing Success Nov 19, 2024
    Show notes

    Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, CEO of Onvert and former chairman of the PRCA. We explore how agencies can move beyond outdated pricing models by embracing value-based strategies. Crispin shares his journey and experiences, from pioneering roles in the PR industry to growing Kaizo, a tech-focused PR agency that thrived during the tech boom. Discover how focusing on outcomes rather than outputs can elevate your agency's perceived value and profitability.
    Learn how to overcome common challenges faced by agencies, such as undervaluing services and competing against lower-priced competitors. Crispin provides real-world examples and strategies for demonstrating measurable impact, ensuring your agency stands out in the crowded marketplace. We also discuss the concept of the "hamster wheel of growth," sharing tips on how to scale effectively without sacrificing quality or losing sight of your business goals. By understanding key growth thresholds and maintaining structured processes, agencies can thrive sustainably.
    Gain clarity on aligning personal and organisational purposes to develop better decision-making and business strategies. Crispin emphasises the importance of understanding the 'why' behind agency goals to attract the right clients and maintain value. Whether it's rethinking growth strategies or interviewing client CEOs for deeper insights, this episode offers a wealth of knowledge for agency owners aiming for long-term success and meaningful outcomes. Join us and transform how you articulate your agency's worth in today's competitive landscape.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
    X, TikTok, LinkedIn
    Follow Will:
    LinkedIn
    Follow The Show:
    TikTok, YouTube


    EP 51: Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors Nov 12, 2024
    Show notes

    Unlock the secrets to marketing success in the food and beverage industry in this episode of Embracing Marketing Mistakes, where we dissect both the challenges and triumphs brands experience in this cutthroat arena. Featuring insights from industry experts like Tristan O'Hara of Pub & Bar and James Beeson from The Grocer, we promise you'll walk away understanding the nuances of securing product listings amidst pressures like shrinkflation and misleading labelling. Dive into stories of success with practical advice from our PR agency, Prohibition, and learn from the journeys of brands like St Pierre, Primula Cheese, and Bloom Gin.
    Join us as we explore the dynamic dance between consumer behaviour, market trends, and marketing strategies. Delve into Coca-Cola's surprising leap into dairy-free products and unpack the lessons from Burger King's infamous Satisfries launch. With a market brimming with optimism and rising consumer confidence, discover how innovative campaigns, like Cereal's audacious moves in the cereal aisle, are reshaping the landscape and capturing attention.
    Finally, we unravel the art of storytelling in marketing, sharing how compelling narratives and integrated strategies can captivate both media and consumers alike. From Estrella's bold challenge to its competitors to the rise of low and no-alcohol beverages, witness how brands are making waves with disruptive marketing. By leveraging social media insights and third-party reports, learn how to craft dual-focused campaigns that engage trade buyers and consumers, driving organic growth and solidifying brand presence in an ever-evolving market.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
    X, TikTok, LinkedIn
    Follow Will:
    LinkedIn
    Follow The Show:
    TikTok, YouTube


    EP 50: 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare Nov 05, 2024
    Show notes

    Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a noteworthy mishap with HubSpot that resulted in an email debacle. His experiences with industry titans like QVC, Virgin Media, and Nokia provide insightful lessons about resilience and adapting to market shifts, particularly the dramatic impact of the iPhone's launch on Nokia's fortunes.
    Discover the secrets of harnessing data to elevate your marketing game, especially if you're working with a modest budget. We discuss how analysing digital footprints using a 50-metric approach unveils growth opportunities and optimises marketing efforts. Hear about the vital role of data in managing unforeseen challenges, such as a social media crisis faced by Royal Mail during the 2012 Paralympics. This episode is a goldmine of insights on using data-driven strategies to justify marketing budgets and handle public relations challenges effectively.
    Uncover the potential of AI in marketing, as we explore how it can streamline workflows and boost productivity. From AI workshops to utilising tools like Microsoft's CoPilot and Google's offerings, we delve into the practical applications of AI for marketers. Zohe emphasises the importance of experimentation with different AI tools to find the perfect fit for your marketing goals. Alongside these tech insights, we highlight the timeless power of curiosity and the value of asking questions, encouraging listeners to stay engaged and keep the conversation going.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
    LinkedIn
    Follow The Show:
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    EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas Oct 29, 2024
    Show notes

    World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of transitioning into the automotive sector with Lexus UK. From his strategic rebranding success with Rennie to navigating the complexities of marketing for Toyota and Lexus, Mat provides a compelling narrative of adapting and thriving across industries.
    Listeners will gain a deeper understanding of Lexus's strategic initiatives as a smaller player in the premium car market, exploring how innovative partnerships and sponsorships, such as those with the Lawn Tennis Association and Sky Tennis Channel, are key to building brand salience. Mat delves into the intricacies of accurately defining target audiences, moving beyond stereotypes through ethnographic research, and maintaining a distinct brand identity in a rapidly evolving market. This episode offers a comprehensive examination of Lexus's marketing strategies, highlighting the crucial role of customer understanding and brand coherence.
    Join us as we uncover the pitfalls of misaligned social media strategies and the importance of aligning them with brand goals. Mat candidly discusses a notable misstep at Lexus and offers valuable insights into crafting campaigns that resonate emotionally rather than just chasing engagement. Aspiring marketers in the automotive and premium sectors will benefit from expert advice on building a solid foundation in brand management and media, understanding customer objections, and leveraging strategic partnerships. Don't miss this engaging conversation on the ever-evolving landscape of marketing and how to effectively navigate its challenges.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
    LinkedIn
    Follow The Show:
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    EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin Oct 15, 2024
    Show notes

    Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change. Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.
    As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.
    Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
    LinkedIn
    Follow The Show:
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    EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis Oct 08, 2024
    Show notes

    In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in any setting.

    Drawing on her rich experiences across industries, Jayne reveals the key strategies behind effective communication—from conquering the fear of public speaking to making your message resonate with any audience. Her practical insights, honed from years of presenting and coaching, offer invaluable guidance on everything from structuring boardroom presentations to delivering TED-style talks with confidence and ease. She shares actionable tips on understanding your audience, crafting content that sticks, and creating compelling visuals to keep attention focused on you, not the slides.

    Jayne also emphasises the importance of rehearsing out loud to eliminate filler words and maintain a natural, engaging delivery. And with her own personal story of preparing for a TEDx talk, she offers a step-by-step guide for overcoming performance anxiety, embracing spontaneity, and striking the perfect balance between preparation and authenticity.

    As the conversation shifts to the art of small talk and active listening, Jayne offers fresh perspectives on building genuine connections in business and personal settings. Whether you’re mingling at a networking event or navigating the complexities of digital-age conversations, her advice is both practical and inspiring.
    Follow Jayne:
    https://www.jayneconstantinis.com/
    https://www.linkedin.com/in/jayneconstantinis/

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
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    Follow The Show:
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