Elite Expert Insider Podcast

Latest Episodes:

Unleashing the Power of Repurposing Your Content with Tamara Thompson Jan 17, 2023

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews Tamara Thomson about how to think through you're content and how it works on different platforms to turn your brand into a success.

What You'll Learn in this Episode:

How to plan out your social media strategy.
How to choose which platform to optimize.
How to repurpose your podcast.

Quotes:

"What we always suggest is to at least post Monday through Friday once a day, and we always suggest to our clients, post something fun on the weekends, post something that relates to your audience." (11:51)

"Our team repurposes the content into profound quotes or statements from the guest or the host. So it's both. So it leverage them as the authority on the show, which then they'll both wanna share it out, not just the host, but also the guest, right? So they're recruiting micro content from quote graphics and imagery as well." (16:21)

"If you want to have people that pay attention to the content going out there too. The messaging needs to resinate, you have to have those detailed people and yeah, and it's just one of those things that's when you're building something like a podcast, how can you market it? How can you be everywhere?" (22:48)

About Tamara Thompson:

Founder of Broadcast Your Authority, Keynote Speaker, and award-winning director who found her niche with inspiring storytelling through high-quality video production. Tamara started her career producing for corporate clients such as Safeway, Gabrielle Cosmetics, and Microsoft.

Tamara saw the need to SHIFT and help entrepreneurs and small businesses to gain access to the knowledge, training, and skills she learned alongside the big brands. She has since redirected her passion to serve entrepreneurs and small business owners to help them get their message out into the world through video podcasting and massive visibility through content marketing.

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The Lingerie Entrepreneur: Branding Tips and Tricks with Kristen Anderson Jan 09, 2023

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews Kristen Anderson about building up your brand and how she got into the business of lingerie.

What You'll Learn in this Episode:

How to find your brands drive.
How to build your product in public.
How to build a sustainable fashion brand.

Quotes:

"So 67% of people are plus sized in the US right now as far as statistics go. So it's crazy that we don't cater more to that demographic." (4:23)

"The strategy that goes into your marketing is really important, and I think a lot of brands don't necessarily think about that as an important feature. It's about building the right content and dripping it out in the way that makes sense to the audience and tells a story that is compelling as well." (10:09)

"I think because apparel has been moving more towards sustainable materials, more sustainable fabrics. We're gonna wake up a little bit and people are gonna realize once they start making that move over that it's really hard to go back to polyester clothing and nylon clothing." (17:59)

About Kristen Anderson

Kristen thrives on designing and developing inclusive, fantastic-fitting, sustainably made swimwear and intimates. She enjoys positively impacting the way women feel going about their day with the garments they put on first.

In addition to her love for lingerie and all things lovely, she enjoys helping new fashion founders learn the industry while building their brands together from the ground up. Over her career, Kristen has played an instrumental role in numerous brands from initial concept through launch and beyond with sell-out success.

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Realigning Yourself For Innovative Success with Rachel Richter Jan 02, 2023

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews Rachel Richter about how to realign yourself and your brand to achieve innovative success.

What You'll Learn in this Episode:

How to start with alignment.
How to identify having misalignment.
How to implement alignment change.

Quotes:

"There are things that we can do that might be a bit misaligned that you might not know about. That is translating into things like unmet business needs. Or, lack of productive engagement." (04:52)

"If your intention does not align with the mission then it's really a question of why are you there to begin with? But a lot of times as long as the intention is mutually beneficial to what's being asked, then it's simply a way of plugging in and seeing and understanding." (13:01)

"Tech does not transform itself, people do. So neither do organizations. Organizations don't transform themselves, people do. So unless it works for the person, it's not gonna work for the group of people." (19:07)

About Rachel Richter:

Rachel Richter is the Founder and Managing Partner of INLIGN, the premier alignment advisory and coaching practice for leaders and teams seeking to create greater alignment and drive next-level results.

Rachel's background includes innovating & delivering billions of dollars in value for shareholders and the public for over 15 years in both publicly traded companies and federal agencies. She delivered where many thought innovation or even agreement was impossible by leveraging her creativity and unique blend of EQ & IQ to secure buy-in and align stakeholders.

Rachel is one of few holistic mentors who dedicates time to support individuals in their journey to thrive while also working with organizations & teams through her advisory & coaching practice.

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Measuring Your Business Through Formulas with Preston Brown Dec 19, 2022

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews Preston Brown about how using formulas for your business can lead you to success.

What You'll Learn in this Episode:

How to define your company culture.
How to find your business capacity.
How to live on purpose with purpose.

Quotes:

"I would say you need to figure out what stage of business you're in and then where you are getting guidance from. The most important thing you can do in business is to find which leader you're listening to,. All of us crave leadership. All of us need mentorship." (7:32)

"The formula is literally a filter for solving problems. That's all it is. You take a problem and you drop it into the top of the formula, it filters down and you know exactly what to do. And it's so easy." (15:46)

"Recession is the single greatest time on earth because it's when everybody starts complaining and giving feedback. Feedback is what every business needs. If you're in a relationship with a person, what do you need from them? Feedback. Why? Because you can make their life better. They can make yours better." (23:38)

About Preston Brown:

Preston Brown is a speaker, entrepreneur and multiple 8 figure business owner specializing in disruptive innovation & profitably scaling companies. He is a serial entrepreneur who started his first company in college and was soon making more than his professors. He had a revelation, dropped out of college and has since then been busy creating profitable companies.

Preston currently has 18 successful operation businesses with gross revenues of over $180 million. He is an expert in finance, business, and real estate and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies.

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Creating Recurring Income Using Amazon with Kirsty Verity Dec 12, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Kirsty Verity about how to make money on Amazon. What You'll Learn in this Episode:

How to pick a product on Amazon.
How to find your target market.
How to get your listing to the first page on Amazon.

Quotes:

"What I say is, number one fall in love with the brand first. Then the products are just the way that you actually, navigate within the brand. And that really helps when one product isn't working out the way that you want it to. Your products are not your children, right? We wanna get rid of them and we wanna easily bring a new product in." (9:33)

"When you sell to everybody, you're not selling to anybody. And so that's a real advantage when you just focus on one person and then you can focus on the main benefits of what the product is and not the features." (16:18)

"Depending on the product looking at a timeline of between two to three. When you're then fully in profit mode, your spend comes down and your profit is going up. But what most people do is they freak out in that period and think they're losing money and turn everything off." (22:51)

About Kirsty Verity:

Kirsty is CEO and founder of REAL Coaching. She has sold over $17M in physical products on Amazon since 2013 and has coached over 2000 Amazon sellers to build their businesses with real results since 2015.

She is a Strategic Branding Expert with 20 years of branding expertise and marketing strategies for many household brands. She has hosted and spoken at many eCommerce events, including the ECommerce Launch Summit and SellerCon 2019.

Learn More Here

Investing In The Keys To Success with Dre Evans Dec 05, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dre Evans about how investing in multi family real estate will lead to your success.

What You'll Learn in this Episode:

How to find a management company.
How to get into multifamily real estate.
How to use real estate for the tax benefits.

Quotes:

"There is a strength to managing it yourself. You do learn a lot of the ins and outs of dealing with tenants and having your systems in place that is great and you do keep more cash flow, but then at what expense, and that is your time." (5:29)

"People are saying don't buy. But again, depending on your market, you should still buy because it's only gonna go up. It's not like it's gonna go down. That's the thing that people don't realize. Back in the day, if we looked at trends, people would've said that today would've been unachievable." (12:05)

"I think that it's just a big mindset shift, and when you have that ability to look at struggles and problems in life and be able to be a problem solver, that's when your outlook on life changes in your ability to really make moves and really to make impact in people's lives." (17:10)

About Dre Evans:

As the CEO of That's My Property, Dre Evans is on a mission to help others achieve financial freedom and uplift communities through real estate education and leadership. A native of Chicago, his passion stems from his background as a former gang member. He is a distinguished U.S Naval Academy graduate, President Truman Scholar, & MIT Fellow.

Dre has 98 door undermanagement valued at over $13M. He is the Host of the Multifamily By the Slice podcast and co-hosts the #1 Real Estate networking meetup in San Diego called "Opportunity Knocks".

Learn More Here

Creating Successful and Long-Lasting Careers with Jeffrey Madoff Nov 28, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeffrey Madoff about helping aspiring creatives overcome fear and doubt to create successful and long-lasting careers on their own terms.

What You'll Learn in this Episode:

How to get over fear.
How to define creativity.
How to be a good storyteller.

Quotes:

"One of the most important ways to expose yourself to storytelling is read stories. Read stories that you connect to, and then start asking yourself questions as to what is it that attracts me to this. , is that the hero's journey, which is often what entrepreneurship is, what are the obstacles that you had to over." (4:54)

"People don't understand that there's a real process in doing things, and you have to discover your process. How you best work when you best work." (11:31)

"I believe the more knowledge points you have, the more little dots that are in the brain, and as those ideas pinball around up there, they create those constellations and meanings and associations that if you didn't educate yourself, you'll never form." (17:38)

About Jeffrey Madoff:

B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. Jeff is considered a storyteller and incisive interviewer. He has used those talents to help position major brands such as Ralph Lauren, Victoria's Secret, Radio City Music Hall, and the Harvard School for Public Health.

Madoff began his career as a fashion designer. He was chosen one of the top 10 designers in the U.S. then switched careers to film and video production. He has since expanded his reach to include teaching, book and playwriting, and theatrical producing.

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Increasing Your Revenue by 50% with Natasha Miller Nov 21, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Natasha Miller about creating systems and processes to help your business succeed.

What You'll Learn in this Episode:

How to utilize a virtual assistant.
How to organize your processes.
How often you should be reviewing your processes.

Quotes:

"Really think about the client's experience. But before you think about the client's experience, You have to understand what the client really needs." (6:15)

"Once you get your system and process down, and by the way, it's down for a certain amount of time, and then as you scale and grow, you will have to adjust them." (13:02)

"I tell my team, I can't afford not to know what pain points you're feeling. . So ours is always being tweaked. I'm a different kind of entrepreneur. I'm a different kind of ceo. I'm very much not micromanagement, and I really very much rely on my team to pull the company forward." (16:56)

About Natasha Miller:

Natasha Miller isn't your average CEO. She sits at the helm of Entire Productions which has been an Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha studied entrepreneurship at the Harvard Business School and MIT, and is a trained classical violinist and accomplished jazz vocalist. She now resides in San Francisco, CA where she is a member and is on the regional board of EO (Entrepreneurs' Organization).

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Repurposing Your Content To Improve Your Brand Strategy with Sarah Panus Nov 14, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story.

What You'll Learn in this Episode:

How to use storytelling in your brand strategy.
How to make your brand relatable.
How to map out repurposing your content.

Quotes:

"I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about." (6:37)

"The biggest thing I would say is to humanize the story. So that's the beauty of storytelling versus facts and figures alone." (16:41)

"The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem." (22:26)

About Sarah Panus:

Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.

Whether she is working as an extension of your internal team; coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you.

Learn More Here

Investing In Discount Real Estate with David Dodge Nov 07, 2022

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview David Dodge about how to get into discount real estate investing to make a long-lasting profit.

What You'll Learn in this Episode:

How to find cash for your investment property.
How to become a real estate investor full time.
How to find properies to buy.

Quotes:

"Lesson number one, you make your money when you buy, you get paid when you sell. Lesson number two, is marketing." (05:51)

"Real estate investing is buying something and making it pretty, making it nice, fixing it, updating it, and then turning around and selling it for a profit or buying something, often fixing it up, which I like to do in the beginning, and then keeping it and renting it out." (08:51)

"At the end of the day, where that cash comes from is irrelevant. It doesn't have to be my cash. It could be a lender's cash. It could be a private lender. It could be a hard money lender. It could be another investor that has cash. It could be another investor that has a private lender or a hard money lender. Doesn't matter how that money gets to the title company. When the seller walks out, they're walking with cash." (18:26)

Learn More Here

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