Elite Expert Insider Podcast

Latest Episodes:

Navigating Complex Contracts for Optimal Outcomes with Jeanette Nyden Jul 03, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeanette Nyden an experienced lawyer and negotiator. In this episode, they discuss contract negotiation, providing valuable insights and practical tips to help listeners secure the best deals and navigate complex pricing mechanisms.

What You'll Learn In This Episode:

How to negotiate contracts.
How to identify risk.
How to do a tradeoff.

Quotes:

"The problem is that, you know, sales service providers, they want time and materials cuz they're not a hundred percent sure what's going on, what they're gonna meet when they get in there and start working on it. The business objectives are not crystal clear, so they could lose money on a fixed fee." (03:47)

"When you can deeply listen and you can make the message that you are trying to convey attractive to the listener, you're more likely to reach an agreement." (07:42)

"We need to build the contract right in the first place. And if you are the receiving end of someone else's contract, then you really do have to get an expert in that industry to be able to read it and review it and issue spot." (13:07)

About Jeanette Nyden:

Jeanette Nyden is an accomplished author, co-authoring 4 books on contract management, including "The Contract Professional's Playbook" and "Getting to We." She is also a co-creator of online training programs for contract, sales, and procurement professionals. With extensive experience in negotiations, she has successfully handled deals ranging from preferred-vendor agreements to outsourcing contracts worth hundreds of millions of dollars.

Jeanette has trained contract professionals at Fortune 50 corporations and various companies generating substantial annual revenue. Additionally, she has taught as an adjunct professor at Seattle University and the University of Tennessee's Center for Executive Education. Jeanette holds a Juris Doctorate from Southern Illinois University and is licensed to practice law in Washington State.

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Overcoming Marketing Obstacles to Create a Lifetime of Abundance with Tony Wang Jun 26, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Tony Wang about how to overcome business obstacles and upgrade your core identity around money for a lifetime of fulfillment and abundance.

What You'll Learn In This Episode:

How to overcome your limiting beliefs.
How to achieve your business goals.
How to market to the right niche.

Quotes:

"I'd say the most important thing before anything else is just understand who you are marketing and selling to. And the biggest mistake I see people is they're so, so wrapped up in their own services and their own products that they forget that it's really there to solve someone's problem." (03:35)

"So you would change the mechanism and that's how you stand out is by making it more believable, by introducing a new mechanism, something people haven't heard before." (06:59)

"I would say from an ad perspective on how to get someone to click on the ad it's really just about grabbing their attention and making it relevant so you can apply this same idea to funnels." (11:22)

About Tony Wang:

Tony Wang is a business coach and mentor who helps business leaders and entrepreneurs redesign their thoughts, emotions and beliefs in order to create a more fulfilling life. He helps his clients overcome their negative mental patterns and unconscious self-sabotaging patterns to achieve more success and happiness in their lives.

Tony's approach to coaching is based on the idea that our compulsive mental and emotional responses influence our behavior and shape our reality. He helps clients dissolve the root cause of their unwanted mental patterns that hold them back from unlocking their full potential and consciously creating the life they truly desire.

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From Frustration to Fulfillment: Navigating Life's Crossroads with David & Colton Chorpenning Jun 19, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview father-son duo David and Colton Chorpenning about their new book titled "What The F*ck is Next?" If you're tired of settling and want to take control of your own destiny, this is a must listen!

What You'll Learn In This Episode:

How to set life goals.
How to find your life path.
How to adjust to the unexpected.

Quotes:

"Once I had moved out there, a recruiter reached out to me and it was because I created this intention and designed my life around achieving this goal. I've been at Google now for four years, so, the process has worked amazing for me." (03:18)

"A key to the process is answering all the questions that you have, identifying the things that you've been good at that you like to do and then figuring out a way to prioritize those for the next 30 to 60 days and get started. What's next in that one area of your life?" (10:13)

"Writing down your goal, just making it so much more serious and important and actually consequential to you so that you'll stick to it much more effectively." (16:53)

About David & Colton Chorpenning: David is the co-author of What The F*ck Is Next, a book he wrote with his son, Colton Chorpenning, to help people use intention to have greater happiness, fulfillment and success. David has a Counseling and Human Services PhD and has helped adults of all ages connect to their strengths, and what they love to create the life they most desire. Colton has followed the Process outlined in the book to achieve his greatest intentions, including traveling to 16+ countries and getting a position at Google, where he now works as a Senior Interactive Producer for Nest and Pixel. Colton has also used this Process to design a digitally nomadic lifestyle without compromising wealth generation or a career. In addition to his work at Google, he is a real estate investor, producer of an independent Sci-Fi film, and management and marketing advisor to artists.

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Revolutionizing The Automotive Industry with Maximilian Wühr Jun 13, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Maximilian Wühr about how his background in economics and his passion for building companies led him to this unique venture, and learn about the coincidences and experiences that shaped his path in the automotive industry.

What You'll Learn In This Episode:

How to collaborate for success.
How to have imagination in problem-solving.
How to have mission-driven clarity.

Quotes:

"So we partner together with the existing ecosystem, buy these vehicles, and then you simply get a consumer that signs up for a six or 12 month subscription. And after that subscription, we basically return the car either to a dealership or to the manufacturer directly." (04:03)

"Having that mission is, The first aspect that already gives a lot of clarity, but then on the next step, you also need to have all the resources to achieve these missions. And that's oftentimes where companies fall apart." (10:39)

"If you really set your mind to it, if you really wanna solve a problem, with a little bit of fantasy, with a little bit of imagination, you will be able to adjust these toolings and you might be surprised at how far you would come." (15:20)

About Maximilian Wühr:

We're revolutionizing conventional car ownership and making driving with FINN as easy as buying shoes online. An instant, flexible car subscription from your favorite brands that includes everything except for fuel. With the fully digital process, you save not only time and effort but also avoid high costs. No more annoying service station visits and no hidden costs. Just give it a try!

Sustainable mobility is at the heart of FINN. That's why we facilitate your entry into electric and hybrid mobility. In addition, we offset the CO2 emissions of your car by supporting selected climate projects. You can focus on driving instead of having to feel guilty about environmental consequences!

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Navigating Business Setbacks: Jenn Foster and Melanie Johnson's Guide to Recovery May 22, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the realities of business setbacks and how to recover from them. From unexpected account suspensions to revenue loss during challenging times, they share personal experiences and discuss strategies for overcoming obstacles and thriving in the face of adversity.

What You'll Learn in this Episode:

How to pivot your business.
How to learn what you can control.
How to rely on something that isn't in control.

Quotes:

"What you have to do is think kind of outside the box of what you can control." (04:46)

"Usually if one door closes, another door always opens, look for the door. Just remember, don't plan to stay in that hallway long and keep your eyes open for those doors to open 'em up and find out where the new path is for you to go and stay positive." (14:21)

"It just goes to show like whatever you're doing, If you're relying on something that's not in your control, like Google or Instagram or Amazon, then you have to be able to pivot and change or look at how can I make this work in a different way?" (15:33)

About Melanie and Jenn:

Writing is just the beginning. It's about ensuring your book helps you smartly grow your brand, business, and credibility. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They, along with their team of experienced publishers, deliver a high-touch and high-impact experience for creating, publishing, and marketing #1 bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a #1 bestselling author. So much so, they guarantee it. No matter where you are in the book writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your #1 bestselling book.

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Strategic Commerce: Online Business Positioning and Sales with Nate Lind May 15, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nate Lind about the world of digital businesses, e-commerce, technology, SaaS, and more. Gain valuable insights on positioning and selling your digital business in today's world.

What You'll Learn in this Episode:

How to position your company to sell.
How to predict your cashflow.
How long it takes to sell a business.

Quotes:

"Have a liquidity event, put some money in the bank. Go put some of that into, upcoming slump in real estate. Buy something, multi-family, get some income from an industry that's more likely to be more passive than your operating entity." (07:13)

"I like to try to have a little buffer in the asking price of the business so we can concede, some points that I see will come up, and not be such a big deal that it blows up over a hundred thousand dollars worth of salary." (12:35)

"You're gonna have to think through those tax incentives. What your tax burden's gonna be. And you just need to remember that whatever cash you're gonna take out of the sale, and you're gonna spend on a new house or a new car, or paying off debt, that's gonna get taxed." (20:24)

About Nate Lind:

Nate Lind, is an American entrepreneur, triathlete, author and business broker. Reading Rich Dad Poor Dad inspired Lind to dream of financial freedom and passive income. He exited his first company in 2016, which was an e-commerce technology to a shopping cart platform. Lind learned that selling a company and using the proceeds to buy passive income was far easier than trying to run it passively.

Nate sells companies like Realtors sell homes. He is a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Internet, Technology and E-commerce businesses. There are 167,000 buyers looking at 103 client businesses for sale right now. This year they will sell over 300 companies to their private network.

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Unleashing Creativity in Your Business using AI with Melanie Johnson and Jenn Foster May 01, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the importance of innovation in personal, business, and family life. With technology advancing at such a rapid pace, it's crucial to keep up with the latest trends and ideas.

What You'll Learn in this Episode:

How to use AI tools to help you write.
How to use AI tools to create short videos.
How to innovate and stay on top of trends.

Quotes:

"AI has the tools, but I love how we can humanize it and actually edit it and make it our own, and not just do word for word what the artificial intelligence tells us to use." (04:20)

"We have always known that video helps people to know, like, and trust you because they can see your face, they can learn about you." (09:39)

"Innovation is looking at it from the point of view of not serving your company so much, but how do you serve your client best." (16:42)

About Melanie and Jenn:

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Achieving Optimal Health and Fitness with Sir Darren Jacklin Apr 25, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sir Darren Jacklin about his inspiring journey and his tips on how to achieve optimal health and fitness, and beat the odds of age-related decline.

What You'll Learn in this Episode:

How to conquer fear.
How to live a healthy lifestyle.
How to giveback to the community.

Quotes:

"Your brain's job is to protect you and keep you safe. Protection and survival. So that's what your brain's job is to do, protect you and keep you safe. But here's the thing the fear is real, but the threat is not." (09:23)

"My life is difficult compared to what? Gimme a whole different reframe of my mindset thinking I am selling outta my limitations here. I'm playing way too small in my life." (16:30)

"When you're out hiking, behavior never lies. I always watch people's feet, not their lips, because behavior never lies. A lot of people listen to what people say. I watch what they do." (26:22)

About Sir Darren Jacklin:

For over 23 years, Darren Jacklin has travelled 4 continents and personally trained and developed over 1 million people in over 48 countries. He has mentored entrepreneurs and business owners on specific and measurable strategies. These strategies have then been implemented into businesses to increase income, transform obstacles into cash flow and turn passion into profits. Darren has an uncanny ability to increase wealth and success by uncovering hidden assets, overlooked opportunities and undervalued possibilities.

Passionate about making a difference in people's lives, today, Darren is also working as a PhilanthroInvestor. He is committed in expanding his cash flow investment portfolio. His Private Family Foundation called Leaders Yielding to New Knowledge (LY2NK) is helping support the creation and site of a new sustainable school in the slums of Kampala, Uganda, East Africa.

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Revamp Your Nutrition and Transform Your Life with Cassidy Gundersen Apr 19, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Cassidy Gundersen about how small adjustments to our nutrition can have a big impact on well-being, and be inspired to make positive changes in our own lives.

What You'll Learn in this Episode:

How to start eating healthier.
How to assess your bodies needs.
How to use food to fight disease.

Quotes:

"Once I got my doctorate I was able to reverse all these diseases I had. So I wanted to start a practice a little bit different than what anybody else was doing." (06:36)

"The next step I tell people, eat real foods, mostly plants and eat 'em in their whole form as close to their natural state as. I feel like the biggest thing for people is making swaps, healthy swaps. So it's not just depriving yourself of food." (10:29)

"So eating more natural foods can help us do that, but I say we need to listen to our body because different people can handle different things." (19:52)

About Cassidy Gundersen:

Cassidy is a PhD student, author, and nutritionist who is also the owner and CEO of Spiro Health and Wellness. Her mission is to help people overcome health issues and improve their well-being by utilizing data-backed nutritional principles.

Her interest in health and nutrition began when she experienced chronic health complications and found little help from medical professionals. She decided to pursue education to help others who were struggling with similar issues. Although her previous experience lies in marketing and writing, her passion is in health and nutrition.

Cassidy has over 6 years of experience in social media management and digital marketing. she has worked with various brands such as Bill and Melinda Gates Foundation, Estee Lauder, Buick, Dyson, Dolby, Zillow, Disney, Cost Plus World Market, Chatbooks, Ubisoft, ABC Mouse, and Pepe Jeans. Despite having a successful career in marketing, she left the industry to pursue her passion for health and wellness.

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Book Writing Tips and Publishing Journey with Ghost Writer Shirley Jump Apr 11, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Shirley Jump a famous ghostwriter and publisher about her journey into writing and publishing, as well as tips on what it takes to become a bestseller.

What You'll Learn in this Episode:

How to know if you need a ghost writer.
How to decide which publisher to go with.
How to market your book.

Quotes:

"I believe that when a reader picks up one of my books, either a book I've worked on or one that I've written, they're giving me hours of their life. So I wanna make sure that every minute that they're spending with me is worth it." (04:41)

"I explain to all of my clients that it doesn't matter which publishing route you take, you still have to do marketing." (08:31)

"The one thing that you can control is having the best possible, most compelling words you can from beginning to end so that you create a book that readers love and that they talk about to their friends." (19:22)

About Shirley Jump:

Shirley Jump is an award-winning, New York Times, Wall Street Journal, Amazon, and USA Today bestselling author who has published more than 80 books in 24 countries. She has ghostwritten more than fifty books for national celebrities, sports figures, and world-famous coaches. A former newspaper reporter and director of communications for a marketing agency, she specializes in taking the jigsaw puzzle of a client's idea and transforming it into something that is marketable, engaging, and unique in a crowded marketplace. If you want your words to matter, you've come to the right place and the right experts.

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