Elite Expert Insider Podcast

Latest Episodes:

Exploring the Emotions that Influence Our Financial Health with Joel L. Franks Apr 03, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Joel L. Franks about his view on the psychology of money and how our emotions and thoughts about money can influence our financial decisions, and ultimately, our financial health.

What You'll Learn in this Episode:

How to define behavioral economics.
How to change your financial habits.
How to create a lifestyle sustaining income.

Quotes:

"When we talk about behavioral economics, what we're trying to say is it's a field of study that explores how actual financial decision processes are influenced by social, cognitive, and emotional factors." (04:12)

"It's not just about how aggressive you are, maybe you're someone who is more susceptible to sustainability or comfort? Because you won't be as upset if they go down, if you know, you're going to go for certain types of securities or alternative investments." (12:27)

"It's not just a learning lesson, it's about feeling good, having these positive inferences and having a better relationship with your money." (20:57)

About Joel L. Franks:

Joel is the founder of FinWizdom and an adult financial literacy facilitator. He is an accomplished financial content developer, educator and trailblazer in applying behavioral finance to connect with an audience. With extensive financial marketing experience in banking, investments and insurance, he offers a unique perspective to financial literacy.

In addition to consulting for financial industry pioneers and giants, Joel is the host of the FinWizdom podcast series—an exploration of how your emotions influence your ability to manage money. He uses storytelling to explain investment concepts and various psychological biases that impact financial decision-making. His mission is to help individuals and organizations recognize behavioral risks and learn how to accommodate, not ignore, them.

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The Right Way to Start Your Business with Dorine Rivers Mar 27, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dorine Rivers about her new book "Brain To Bank" all about helping entrepreneurs create effective business structures, develop strategic plans, identify growth opportunities, and avoid common pitfalls.

What You'll Learn in this Episode:

How to take the first step to starting a business.
How to start marketing your business.
How to focus on your target market.

Quotes:

"I think what happens a lot, especially when someone has an idea they're very passionate about is they just start creating the idea. And they don't worry about building a company." (06:14)

"You can't be everything to everybody, so who do you wanna be? And it's really, much better to be, a big fish in a small pond. So to choose that niche market is key." (14:12)

"I think you have to go to your business asking yourself two things. One, do I wanna run this business for the next 5, 10 or 20 years? or two, do I wanna run it for three to five years and make X amount and then sell it and then go start another business?" (20:35)

About Dorine Rivers:

Dorine Rivers is the CEO of an Arizona-based firm successfully supporting corporate innovations, expansions, and exits in software, technology, medical, and life/health sciences fields, education, and others. Her expertise is in strategic planning and management, and building effective business infrastructures by creating and identifying growth opportunities and providing advisory services.

Dorine has her PhD in Business Management and Human & Organizational Systems, a Master's in Organizational Behavior, and a Project Management Professional Certification (PMP). Additional certifications include Distribution & Logistics Management, Mediation & Arbitration, and General Contractor licenses. She holds Investment Banking 63 and 79 licenses.

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Importance of Processes for Business Growth and Scaling with Neil Mirchandani Mar 20, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it.

What You'll Learn in this Episode:

How to create processes in your business.
How to find unique ways to market your business.
How to change your mindset to find success.

Quotes:

"The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably the most important thing. And the reason is because if you have no processes in place, chaos is just inevitable." (06:07)

"It's actually a challenge for us to market because over time we learn that we're really more in the wholesale business than in the retail business. We can't be out there and really loud about what we're doing based on the number of NDAs, and so over time, we as a team realized that we are really not in the retail business to the end client." (09:54)

"But the reality is that I still don't feel like we've even reached close to our potential. There is just so much potential in our business and it takes a while to get outta the mindset that you can't start, extracting money from the business." (14:38)

About Neil Mirchandani:

Neil Mirchandani is at the helm of LLL Event Furnishings & Rentals, a multimillion-dollar event furnishing company located in Atlanta, GA - the entertainment industry hub of the South. From being a DJ to becoming the top provider for films and music videos, Mirchandani has even had some of his company's pieces featured on the popular Netflix dating show, 'Love is Blind,' while also being a part of the infamous Atlanta nightlife scene.

Under Mirchandani's leadership, LLL Event Furnishings & Rentals has managed to secure notable clientele, and the company's growth prospects are looking bright, all thanks to the efficient organization and systems he has implemented. The company's success formula lies in the availability they provide to their clients, which is crucial in the rental industry where timeliness and uncertainty can be major challenges. Mirchandani's expertise and leadership have played a vital role in the company's success, and being readily available for clients has helped build trust, making LLL Event Furnishings & Rentals a highly trusted and sought-after event furnishing company.

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The Power of Effective Landing Pages with Jenn Foster Mar 13, 2023

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry.

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What You'll Learn in this Episode:

How to gain credibility with a website.
How to know what kind of website you need.
How to promote your book with a website.

Quotes:

"Especially even just, any business, if you don't have a website, how do they know you're real and you're credible? And where can they go to contact you if they need to contact you?" (06:34)

"If you're not a blogger and you don't plan on posting a blog or hiring someone to do your blog, then you don't need a blog post on your website." (10:49)

"An author website really is robust and makes it so people can know, and trust you more and wanna know more for your next book or for your services." (14:56)

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today's highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick and mortar stores to online entities, to large international corporations, Jenn's years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their business and brand. She encourages new authors to share their stories, knowledge and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client's books to boost their sales and marketing platforms and helps them #1 bestselling authors.

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Revealing Bestselling Author Marketing Secrets with Melanie Johnson Mar 06, 2023

Show notes

Jenn Foster owner of Elite Online Publishing, interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan.

What You'll Learn in this Episode:

How to find the entrepreneur mindset.
How to think outside of the box.
How to market your book.

Quotes:

"It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, just soaking it all up." (08:15)

"What is working, what's not working? And really it's trying things. And I wanna talk about speed as well, so you can think about trying things. Or you can just jump in and do them. And sometimes it's the speed that's successful." (11:26)

"One thing that will help you to become successful, which I think all entrepreneurs need to do, is make processes. We always ask the question, do we have a process for that? No. Well, we need to make a process, document that, write it down, have steps." (15:30)

About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

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Strategies for Financial Confidence and Living Your Best Life with Mikelann Valterra Feb 21, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Mikelann Valterra about the economy, investment trends, and strategies for managing your money with confidence.

What You'll Learn in this Episode:

How to understand your money personality.
How to relieve your financial anxiety.
How to create a spending plan.

Quotes:

"I hate the word budget, because it's so diety sounding. I'm gonna live on leftovers. But a spending plan is a tool that you design to say, okay, where do I want my money to go? What is the life that I most want to live? And then how do I use money to literally create this life?" (07:56)

"Part of it is the mechanism of when you know, when you're in a whole stop digging. And how do we set up systems from a cash flow point of view so that you don't add debt, and then once people are stabilized, then we look at a lot of the things that I know everyone has heard about, which is, let's look at the interest rates on the cards." (12:31)

"What I think is really interesting about the whole topic of earning your worth is there's a lot that we do control that we can do around earning what we're worth." (16:27)

About Mikelann Valterra:

Mikelann is an author, keynote speaker and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of Financial Psychology. Her strong background in emotional intelligence, paired with her practical money strategies enable her clients to consciously design their life, while escaping financial stress and anxiety. When she's not working with clients, you can find Mikelann on the dance floor, indulging her love of Argentine Tango.

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Are Websites Dying? Unlocking the Secrets of SEO with Michael Buzinski Feb 13, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Michael Buzinski about SEO and growing businesses, with his 20 years of experience building a multi-million dollar creative agency and working with over 750 enterprises and small businesses.

What You'll Learn in this Episode:

How to draw unique traffic to your website.
How to narrow down conversion rates.
How to build a website.

Quotes:

"A lot of times in marketing we are attracting the wrong people. So increasing the average revenue per client can come down to something as simple as only talking to the people who are the most profitable for your business, your perfect client, right?" (5:20)

"There are literally thousands of questions that Google wants a video for that don't exist. We can show people a hundred questions to ask on their website in frequently asked questions, videos, the whole nine yards. Basically it gives you your content plan for an entire year up to two years." (10:16)

"So as long as search engines are alive and well, and people are utilizing them, websites are inevitable, and you must have one, especially if you're a b2b." (17:34)

About Michael Buzinski:

Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and author. Dubbed a "visionary marketer" by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America.

Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle.

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Empower Your Leadership: Influence Your Circle with Sabrina Lloyd Feb 06, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sabrina Lloyd about how to become an extraordinary leader in all aspects of your life, from family to business and beyond.

What You'll Learn in this Episode:

How to take steps to becoming a leader.
How to manage timing and sequence.
How to innovate in leadership.

Quotes:

"You'll see the first thing you need to do is become self-aware. You need to know yourself, and then you need to surround yourself with other great people so that you can learn and allow yourself to be mentored." (04:12)

"When you are a woman and you have a child, no one is going to be needed more than you. So timing and sequence matters a tremendous amount. This is why when I meet young people and they're talking about settling down, I'm like no. When you're young you work hard when you have the most energy." (11:14)

"I'm here to lead my life and I can't be so concerned about what you are thinking about me in this moment because this is my life and I have to push out what it is that I'm looking to create for myself." (18:30)

About Sabrina Lloyd:

Sabrina Lloyd is an entrepreneur, executive coach, and self-made millionaire. She leads with courage and strength and works to equip people with what they really need to succeed. Using the right tools and knowledge, She empowers people to become the courageous and strong leaders they were meant to be.

Sabrina started her career at American Income Life and quickly rose as a top 10 producer in her first year and went on to continuously break records. She is now the founder and CEO of L.L.O.Y.D. Agencies, which has been voted one of Chicago's best places to work. L.L.O.Y.D. Agencies is one of the fastest growing AIL members and provides its members with executive training and leadership coaching. When she's not working, Sabrina enjoys traveling, reading, and her car collection. and being with her three beautiful children.

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Achieving Success: Balancing Operations and Growth Strategies with Valerie Hayes Jan 30, 2023

Show notes

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Valerie Hayes about enhancing your business strategies, and implementing sales productivity.

What You'll Learn in this Episode:

How to manage your processes and people.
How to have direction and tools to achieve your goals.
How to manage your growing business.

Quotes:

"Most people try to start with processes, and actually you have to start with the people. I come in and I get to know the people, I'm seeing how they're communicating amongst themselves, which is reflective of typically the lack of processes." (4:53)

"Identify your one primary lead source and then you put metrics in to track how that lead comes in and what happens to that lead during the sales process. By tracking the lead, you're gonna see where you have holes in your sales process that you can then tweak." (9:52)

"Once you get people to operate in their zone of genius, They just naturally increase their own production and naturally are producing work at a high level of excellence." (16:45)

About Valerie Hayes:

Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overburdened entrepreneurs, small business owners, and CEOs run their companies like a high-performance sports car. Fast and effective.

As a Fractional COO, Valerie helps untangle everything that's not working smoothly, sorts it all out, and puts it back together. No more late nights stuck at your desk trying to figure it all out. Valerie is convinced that fewer businesses would fail if people knew more about how to run their business well and how easy it can be. Her direct, down-to-earth approach takes the mystery out of running a business.

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Money Mastery: Strategies for Achieving Financial Freedom with DJ The Money Coach Jan 24, 2023

Show notes

Melanie Johnson co-owner of Elite Online Publishing, interviews DJ The Money Coach about how he motivates people to gain financial freedom.

What You'll Learn in this Episode:

How to gain financial independence.
How to earn $8,333 a month.
How to pay off your home in 7-10 years.

Quotes:

"Here's what the rule of 72 is. You take 72, the amount of interest that you're earning, or most importantly, the amount of interest that you're paying. Let's say it's 12. You divide 12 into 72, you get six. That means that your interest will double against you every six years if you are paying the minimum payment." (7:55)

"Understand from a mortgage standpoint, most Americans biggest asset to wealth is their home. And then if they're fortunate, like you and I, they get a small business, now they have a chance for multi-generational wealth." (16:26)

"I would sit down with you first and foremost to see which road is best, when is the best time to just pay it off? When is the best time to use credit and get massive business credit lines, which we can show you how to do that interest free for 18 months up to a quarter million dollars. So it depends on the individual." (22:43)

About DJ The Money Coach

DJ is passionate about teaching and engaging audiences about overcoming financial hurdles as well as helping them gain wisdom, understanding, and power from the 7 Spheres of Money principles of success. He loves connecting with people who want to challenge their beliefs and habits to grow their wealth and create financial independence. His team and DJ are committed to producing a workshop or presentation that fits the needs that you have today.

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