Ecommerce Marketing School

Latest Episodes:

Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In #18 Aug 19, 2020

Show notes

This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity #17 Aug 18, 2020

Show notes

Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue #16 Aug 17, 2020

Show notes

How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad Aug 14, 2020

Show notes

Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

The power of building an audience and building a community.
How to write a high performing post-purchase email.
Why you can (and should) do SEO on your own.
Why you should never hand over the vision for your brand to someone else.

Show Notes & Links

[10:09] If you don’t use ads to get to $1M in sales, what does that look like?
[13:23] Where was your audience?
[15:45] What her most engaging email copy really looks like.
[20:24] How do you get started with SEO?
[25:12] How the KinkyCurlyYaki site has changed over time.
[27:27] Vivian’s $10k photoshoot mistake.
[34:29] The campaign that brought in $44k in 1 hour.
KinkyCurlyYaki
Vivian Kaye on Twitter
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First #15 Aug 14, 2020

Show notes

The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep #14 Aug 13, 2020

Show notes

The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today #13 Aug 12, 2020

Show notes

Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store #12 Aug 11, 2020

Show notes

How Beardbrand Crushes It On YouTube (with Eric Bandholz) Aug 07, 2020

Show notes

Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares: