Drive With NAR

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What You Should Never Post on Social Media Dec 18, 2023

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Many real estate professionals strive to be authentic on social media, but where is the line in the sand? What you say about your clients, your listings and yourself could reveal valuable information to bad actors who may be looking online for an easy target. Host Tracey Hawkins speaks with two social media superstars in the real estate profession about the online boundaries they set to protect themselves and their clients' privacy. One of them says she knows of a sale contract that was canceled over a social media post.

Brokers Sharpen Brand Value to Invigorate Agents Dec 11, 2023

Show notes

Many real estate agents who are frustrated with their business amid a stalled housing market may be thinking it's time for a change. They might be tempted to seek greener pastures at another brokerage where they think their growth will be better supported. Recorded at NAR NXT, The REALTOR® Experience, in Anaheim, Calif., host Marki Lemons Ryhal invites three brokers onstage in front of a live audience to discuss what they're doing to strengthen agent retention and keep talent from giving up in difficult moments and walking out the door. Their strategies include making sales meetings a can't-miss event, boosting education and training programs and underscoring a close-knit company culture.

Which Housing Stats Matter Most to Your Business? Dec 01, 2023

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The real estate market is changing on a daily basis, and the housing data you're looking at today may not be relevant tomorrow. So, how do you know which statistics to pay attention to, and how reliable can they be? Host Marki Lemons Ryhal goes behind the numbers with real estate pros Barb Betts and Mark T. Donnelly, both of whom have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you can find lies within a tool you likely use every day.

Safety Basics New, Seasoned Agents Should Remember Nov 20, 2023

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When real estate professionals develop a comfortable work routine, it's easy to fall into patterns of practice that potentially could put you at greater risk. An agent with more than 20 years of experience and one who's been in the business just under a year talk about their impressions of safety in the industry.

Help Military Buyers Overcome Stigmas Around VA Loans Nov 06, 2023

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Real estate professionals can honor military veterans by getting educated about how VA financing works. This knowledge will help agents bust pervasive myths that sometimes put military home buyers at a disadvantage in the transaction. Host Marki Lemons Ryhal discusses serving those who serve with two military experts who teach NAR's Military Relocation Professional certification. Hear why they say military clients may require extra support in the homebuying process.

Your Information Is Probably on the Dark Web Oct 23, 2023

Show notes

Even if your personal data, like passwords, credit card numbers or transaction details, are in the hands of cybercriminals, there are steps you can take to minimize the potential damage. Of course, it would be more advantageous for real estate professionals to make a habit of following these best practices before their data is at risk. Host Tracey Hawkins speaks with IT expert Burton Kelso and Marki Lemons Ryhal, host of sister podcast "Drive With NAR: The REALTOR® to REALTOR® Series," who tells an alarming story about what happened once when she posted her location on social media.

The Sitzer/Burnett Trial: A Pivotal Moment in Real Estate Oct 16, 2023

Show notes

The National Association of REALTORS® is at trial defending the American MLS model, which is being challenged in two class-action antitrust lawsuits. The first case in Kansas City, Mo., known as Sitzer/Burnett, is happening now. And the outcome could have a lasting impact on the way real estate transactions operate. Host Marki Lemons Ryhal speaks to NAR Chief Legal Officer Katie Johnson to help you get the details you need to know about this important moment for the real estate industry. Get updates on the trial, as well as information on actions you can take to support NAR's position, at competition.realtor.

What Real Estate Pros Can Learn From MLS Cyberattack? Oct 03, 2023

Show notes

The cyberattack on MLS vendor Rapattoni, which took down 23 MLSs nationwide for weeks in August, has left real estate agents and brokers wondering how they can prepare for the next time something like this happens. (After all, hackers are virtually guaranteed to target MLSs again in the future.) Podcast host Marki Lemons Ryhal speaks with two members of NAR's MLS Technology and Emerging Issues Advisory Board, who delve into the issue and offer cybersecurity action items real estate pros can take now.

How Does Your Real Estate Business Survive a Disaster? Sep 18, 2023

Show notes

When preparing for a natural disaster, real estate professionals need to think about safety in terms of not only their physical workplace—whether at their home, office or elsewhere—but also their access to critical business and client data. Take it from REALTOR® Rocky DeVon, whose community in Washington state was burning in a wildfire at the time this episode was recorded in August. Host Tracey Hawkins talks to DeVon about how his real estate business is powering through the 20th blaze in his lifetime, as well as how the REALTORS® Relief Foundation saved his neighbors. Former FEMA inspector and trainer Coni Meyers, who faced a tropical storm in Las Vegas, where she lives, also joins the conversation with disaster preparedness and insurance tips.

Real Estate Agents Are Under Constant Threat Online Sep 05, 2023

Show notes

"There is no such thing as privacy."

That's a warning from national real estate safety trainer and educator Tracey Hawkins when it comes to how practitioners operate online. All the tools real estate agents and brokers use on a daily basis—even Google—are capturing their personal data and that of their clients, Hawkins says. And new real estate technology enhancements, like artificial intelligence, are helping cybercriminals find new ways to infiltrate private data. Hawkins joins host Marki Lemons Ryhal to talk about how real estate agents and brokers can plug the security holes in their business while exploring new innovations in the industry. Nashville, Tenn., broker Brian Copeland joins the conversation to talk about where agents need the most cybersecurity training and how that affects a company's brand.

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