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    Arts

    Don’t Write That Book

    The “Don’t Write That Book” podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.

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    Latest Episodes:
    Writing Supportive Content for Your Book Jan 01, 2026
    Show notes

    In this episode, Mike and AJ address another listener’s question about how to write and share supportive content for one’s must-read book. From planting your flag as the authority in your area of expertise to building your newsletter and circle of authorial friends to even launching a podcast, our team covers the what, how, and why every author should be creating content that supports their transformational books.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Joyspan, by Dr. Kerry Burnight

    Scaling Up, by Verne Harnish

    The Alter Ego Effect, by Todd Herman

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Author Bios Dec 25, 2025
    Show notes

    In this episode, authors will learn everything they need to include in their bios. AJ and Mike share the different types of bios, from short social media bios to longer bios meant for the interior of your book and everything in between. You’ll also learn what not to include to avoid looking like a newbie.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    Children’s Illustrator (My Money Bunnies and others), Eevi Jones

    The Biology of Trauma, by Aimie Apigian

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    You’re Done, Part Two Dec 18, 2025
    Show notes

    In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Photographer John DeMato

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    You’re Done, Part One Dec 11, 2025
    Show notes

    In this first of two parts episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done.” How much outlining is enough? When does one know when their fundamentals are right? What about self-editing? Our duo tackles these tough questions with clear examples so authors know when it’s okay to move on to the next big thing in writing their must-reads.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Emotional Journey Dec 04, 2025
    Show notes

    In this episode, AJ and Mike answer a reader email in which they’re asked to describe the emotional journey they each face when writing a book. It’s a deeply personal episode where they both expose the highs and lows, the exalted moments, and the suffering that comes from pouring one’s heart out to write a must-read.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Sustainability Simplified, by Josh Spodek

    The Gap and the Gain, by Dan Sullivan

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    What I Learned from TV Nov 27, 2025
    Show notes

    In this episode, Mike shares his experience of shooting his new TV show, The Four-Minute Money Maker on Vizio. They chat about how authorship can inform performance on stage or in front of a camera, and how being on camera can inform how you write and tell stories.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Profit First for Minority Business Enterprises, by Susanne Mariga

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Accessibility v. Amazon Exclusivity Nov 20, 2025
    Show notes

    In this episode, Mike and AJ discuss the pros and cons of giving Amazon exclusivity to your book, be it by print, eBook, or audiobook. How can this affect your reach? How can this affect your ability to get into a local store or library? Should you look for alternatives to the 800-pound publishing gorilla, and what would that look like? All this and more in today’s episode!

    Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    Alignment, by Dr. Katie Keller Wood

    Joyspan, by Dr. Kerry Burnight

    Time Freedom Podcast, with Brian Herriot

    Main Street Millionaire, by Codie Sanchez

    Kickstarter author Russel Nohelty

    G.O.A.T. Wisdom, by Dr. Brent Ridge and Josh Kilmer-Purcell

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn


    What We Wish We Knew Nov 13, 2025
    Show notes

    In this episode, our duo take an audio walk down memory lane to share all the little and big picture items of authorship that they wish they’d known before starting the journey. They’ll talk about negotiating contracts, getting permission to share titles, fighting for tone, and more with editors, and even more in between. The hope is that it will make the listener’s journey easier!

    Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    On Writing Well, by William Zinsser

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Leveraging Author Partnerships Nov 06, 2025
    Show notes

    In this episode, AJ and Mike discuss one of the most important aspects of authorship: forming partnerships with other authors! Book bundles, speaking engagements, webinars, and more, our duo shares real-life examples of authors working together to have a greater impact.

    Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    Smart Money for Authors with Garrett Gunderson and AJ Harper

    Unhinged Habits, by Jonathan Goodman (Pre-order)

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Navigating Disagreements with your Editor Oct 30, 2025
    Show notes

    In this episode, Mike and AJ discuss the to-dos and not-to-dos with working with your developmental and copy editors. They also share some cautionary tales and ways for authors to communicate more effectively with their editors and publishers during the production process of their must-reads.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Scar Tissue ,by Melissa Dlugolecki

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Previous 1 3 4 5 6 7 16 Next

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