Don&#8217;t Write That Book

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to Get Over Big Nerves May 07, 2026

Show notes

In this episode, Mike and AJ address feeling nervous about the book, either nervous that they don’t have the authority to write on it, to worries it could flop. (And all the other elements to book writing that can stymie an author!) Our duo shares the things that give them pause or outright nail-biting worry because surprise! Even successful authors have worries. But for this hour, Mike and AJ will calm those fears with tips and tricks they use to keep moving forward.

Books/Resources Mentioned:

“A Writer’s Worst Fear,” by Jane Friedman

Fearless Writing, by William Kenower

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

ROI on Writing a Book Apr 30, 2026

Show notes

In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!

Books/Resources Mentioned:

World Famous, by David Tyreman

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Twelve Hour Launch Day Apr 23, 2026

Show notes

In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests was managed, and ultimately if Mike thought it was worthwhile.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Path to the Main Stage, with Li Hayes

Mike’s Socials:

Bulk Buys Debrief Apr 16, 2026

Show notes

In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Influencers: How to Ask Other Authors to Support Your Book Apr 09, 2026

Show notes

In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only tells you the dos, they give you the absolutely do nots so authors can ask the Big Ask in a way that feels good. They’ll even cover how to follow up on a “no” and why it’s not always a closed door.

Books/Resources Mentioned:

The Coaching Habit, Michael Bungay Stanier

Scale Solo, Pia Silva

Rich Relationships, Selena Soo

Before the Bestseller, Alex Strathdee

The Subtle Art of not Giving a F*ck, Mark Manson

Running with Lions, Julian Winters

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Amy Griffin: A Breakdown and What You Can Learn From It Apr 06, 2026

Show notes

Trigger Warning: This episode discusses sexual abuse, while not in detail, it may be disturbing and/or triggering to some listeners and viewers.

In this surprise episode, Mike and AJ break down the Amy Griffin controversy and how authors can learn from it. Amy Griffin authored the book The Tell, in which she recounts a repressed memory of alleged sexual abuse. However, Griffin’s classmate, Jane Doe, filed a lawsuit saying that the alleged story of SA was not Griffin’s, but Doe’s. Mike and AJ discuss the issue of authors taking stories that aren’t their own and how to learn from other stories without creating a false narrative.

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The Big Book-Launch Debrief Apr 02, 2026

Show notes

In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!

Books/Resources Mentioned:

Nir Eyal, Hooked

Mike’s Monday Night Reading (Audio)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to be Profitable as an Author Mar 26, 2026

Show notes

In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)

Books/Resources Mentioned:

Vickie Lanthier, High Agency Human

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website