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    Arts

    Don’t Write That Book

    The “Don’t Write That Book” podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.

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    Latest Episodes:
    Planning Your Launch 12 – 18 Months Out Mar 12, 2026
    Show notes

    In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    The Dysregulated Kid, Dr. Roseann Capanna-Hodge

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Finishing Your Book when Life Gets in the Way Mar 05, 2026
    Show notes

    In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    My Favorite Murder, Episode 501 (Explicit content warning!)

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    New Publishing Path Decision Points Feb 26, 2026
    Show notes

    In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Joyspan, Dr. Kerry Burnight

    AJ’s Writing Sprint Marathon sign up (Free!)

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Deliver on the Promise Feb 19, 2026
    Show notes

    In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    I Will Teach You to be Rich, Ramit Sethi

    Too Much, Terri Cole

    The Book of Alchemy, by Suleika Jaouad

    Reset, Dan Heath

    Take Breaks, Work Better, John Briggs

    Time Freedom, Brian Herriot


    AJ’s Writing Sprint Marathon sign up (Free!)

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB


    Publishing Pitfalls Feb 12, 2026
    Show notes

    In this episode, AJ and Mike discuss potential pitfalls in the publishing process. They’ll share experiences they wish they could do over or avoid completely, like having too large a first print run and inviting strangers into your home to talk about their big book idea when they’re secretly nude yogis. (It turned out okay, but yikes!) This is definitely an episode you won’t want to miss!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    Stig Severinsen, deep sea swimmer

    Defy, by Dr. Sunita Sah

    High Agency Human, by Vickie Lanthier

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    How to Leverage Readings for Book Sales Feb 05, 2026
    Show notes

    In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Behind the Scenes, The Money Habit Jan 29, 2026
    Show notes

    Happy Money Habit Release Week! In this episode, AJ and Mike celebrate the release of their new book. Mike updates listeners on launch week activities, what the marketing team has been up to behind the scenes, and how listeners can apply some of the steps to their own launches. There’s even some deep book geekery in how you can print run for your physical copy. Ultimately, it’s a celebration of the hard work our duo put in and a recommitment to providing real relief for their readers.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    The First Draft: Structure v. Freedom Jan 22, 2026
    Show notes

    In this episode, Mike and AJ discuss the importance of structure when writing a prescription nonfiction book or even a creative nonfiction book, like a memoir. They’re prepared for all the pushback new authors have with respect to a structured outline and solid fundamentals, and will even explain how creating your book's scaffolding allows for creative freedom.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    E-Myth, by Michael E Gerber

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Working on Multiple Books at the Same Time Jan 15, 2026
    Show notes

    In this episode, AJ and Mike discuss the organization that goes into working on multiple books at the same time. AJ likens it to a multilane highway – sometimes you’re zooming in the fast lane, other times you downshift to focus on other aspects. For Mike, he prefers to be all in, heh, on the writing, then put everything into the next phase of a book’s life. And of course, their admiration for Steven Pressfield’s process of managing multiple projects is the defining “how do you do it?” for the episode. You’ll have to listen to find out!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    All About Sponsorship Jan 08, 2026
    Show notes

    In this episode, AJ and Mike break down sponsorships for authors. Grab a pen and notebook, because this week is chock-full of how tos and details for any author, from nonfiction to memoir to fiction, to learn how to utilize the power of a sponsor to fund the book, the publication, the launch, and even ongoing programs, podcasts, and more. They hold nothing back!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Exactly What to Say, by Phil Jones

    AJ’s Authorship Planning Workshop

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn


    Previous 1 2 3 4 5 6 16 Next

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