Show notes
Join me, Danielle Ireland, on this week's episode of Don't Cut Your Own Bangs as I chat with Jeanine Bobenmoyer, the founder of City Moms. Jeanine shares her journey from feeling isolated in a new city to building a thriving community for moms that is expanding nationwide. We dive into the power of community building, the importance of saying 'no,' and how City Moms grew from a local network to a national movement. This conversation is filled with heartfelt moments, laughter, and invaluable lessons on self-trust and service to others. Tune in to learn how Jeanine's mission evolved and how you can connect with this incredible community of supportive moms. Don't miss Jeanine's own 'Don't Cut Your Own Bangs' moment—it's a story of transformation you won't want to miss! 00:00 Introduction and Guest Overview 01:11 Jeanine's Background and City Moms Origin 02:46 Early Challenges and Community Building 04:39 Meeting Sarah and Business Growth 10:32 Drew Barrymore Show and Indianapolis Love 13:54 Content Strategy and Community Engagement 20:59 COVID Impact and National Expansion 23:05 Expanding the City Moms Community 24:17 Building a Female-Led Team 26:15 Listening to City Moms 28:50 Storytelling Over Sales 36:02 Launching a New Membership Experience 38:32 A Personal Story of Change 50:11 Conclusion and Final Thoughts RATE, REVIEW, SUBSCRIBE TO "DON'T CUT YOUR OWN BANGS" Like your favorite recipe or song, the best things in life are shared. When you rate, review, and subscribe to this podcast, your engagement helps me connect with other listeners just like you. Plus, subscriptions just make life easier for everybody. It's one less thing for you to think about and you can easily keep up to date on everything that's new. So, please rate, review, and subscribe today. DANIELLE IRELAND, LCSW I greatly appreciate your support and engagement as part of the Don't Cut Your Own Bangs community. Feel free to reach out with questions, comments, or anything you'd like to share. You can connect with me at any of the links below. Connect with Jeanine: Website: www.thecitymoms.org Join our membership waitlist: https://thecitymoms.org/join-waitlist Instagram:@thecitymoms TikTok: @thecitymoms Pinterest: @thecitymoms Connect with Danielle: Watch the show on YouTube Instagram The Treasured Journal Wrestling a Walrus Transcript [00:00:00] [00:00:08] Hello. Hello, this is Danielle Ireland and you are catching an episode of Don't Cut Your Own Bangs. [00:00:13] And today I have the opportunity to sit down with city moms founder, janine Bobmeyer. Janine is a mom of teens, a yoga addict, a Michigan native, and an avid reader. Her dream vacation includes hiking in national parks with her family and a cup of hot chai. And do we get into the tea in this episode? [00:00:34] But RT is super heartfelt, heart led, and based on community building and vulnerability. If that's the stuff that you're into, then oh, you are gonna love this conversation. Of all the things I took from this episode, what Janine embodies and what you are able to learn from as well is what it means to trust yourself, and that in the process of honoring yourself, giving a wholehearted loving no or saying yes to adventure, it is leading you to something that is not only in service of you. [00:01:09] But in service of others. Janine has founded a community city moms and started as a local community that she built based on her own need in Indianapolis. But it has grown and it is popping up in cities all over the country. We get into the early days and please stay tuned if there was ever a, don't cut your own bang moment to really not wanna miss. [00:01:31] This is a good one. It actually, it bookends the episode perfectly because we start by talking about her business and the community and company that she started, but we understand the why, the deep, profound, heartfelt, why that inspired it all. What I believe to be true that when we act in service of ourself it ultimately rises everybody up with you. [00:01:56] Everything we have leaving up to it is also just equally beautiful, sweet, funny, and endearing. [00:02:03] Thank you for being here. Thank you, Janine, for this beautiful conversation. And I can't wait for you to sit back, relax, or put in your AirPods and go for a walk however you like to listen and enjoy. [00:02:18] Danielle: Janine Bobmeyer. It's such a pleasure to have you on the Don't Cut Your Own Banks podcast. You are the chief executive officer and co-founder of City Moms, and it is the largest growing lifestyle brand in the Midwest. [00:02:31] So I am just so honored to spend some time with you and share all of what you do and what you offer women and mothers in the Midwest, to the Don't Cut Your own Bangs. Listeners, thank you for being here. [00:02:43] Jeanine: Thanks for having me. I'm so excited to be here. [00:02:46] Danielle: Yeah, so fun fact on how we connected, if I'm remembering this correctly, a couple of years ago, city moms reached out to me to feature Don't cut your own bank podcast in, one of your, articles or newsletters just featuring local podcasts in Indie. [00:03:03] And that was so lovely. That was at a time where I was just starting and didn't know who was listening. It was such a, it was so validating and a real confidence boost for me. So I first wanna just say thank you. [00:03:14] Jeanine: Oh my gosh, I'm so glad I remember that article. We were. [00:03:18] Pulling, I think it was the top 10 podcasts you should be listening to in Indianapolis. Specifically founded by females. And you were one of the first that came to mind, because I know you were just launching at the time. You were like, well, hello. Of course you need to be listed on this. [00:03:32] Danielle: When you're just getting something off the ground, there is such a. There's so much space between where you are, right, where you imagine yourself to be or where you wanna be. [00:03:43] And whatever you can do to just keep getting one foot in front of the other, or even getting started takes so much energy and it's vulnerable. And so you and your best friend and business partner Sarah Hawker, are sitting on top of this really beautiful community that you have built. I think community building is just a magic skill. [00:04:06] And so I wanna go back to the early days of City Moms. You have some language on your site that I love. You need a village. We have it. Yeah, I was thinking that we don't need super women. We need supported women. Right. [00:04:20] I've also learned that what we offer others usually starts with the healing we need it. And so you're a mom of teens now? Yeah. So can you tell me a little bit about like the origin of city moms and how you went from I'm imagining having a good idea with your girlfriend to sitting where you're sitting today, being featured on the Drew Barrymore show. [00:04:39] Jeanine: Yeah, I was new to Indianapolis in 2011, so we had moved to the city from Detroit. I'm originally from Michigan, but my husband's from Indy. And in moving here to be closer to his family, I didn't know anybody. And you know, my husband wonderfully, having grown up here, has a lot of friends that are still here, but he's like, let's go out with Davis and let's have, lunch with Johnson. [00:05:02] I was like, I don't wanna do any of that, like . I'm a mom and at the time I had a 1-year-old and a 4-year-old. So you're just trying to keep, your life together in those moments of motherhood anyway. So to be in a new city, and just not know One Soul was really, I mean, just adds more challenges on top of what you're already facing. [00:05:20] Danielle: Mm-hmm. [00:05:20] Jeanine: So we had been here and just before I moved, a friend of mine in Detroit said, have you checked out Meetup? And I was like, no, what is this? And so she's telling me about Meetup and you can go on, you can kind of filter based on your interests and find a local community. And so I did and I found a couple moms groups that were in the Indianapolis area. [00:05:43] I found that, most of the majority of moms communities that we find really across the nation, even today, are tied to one of two things. It's churches [00:05:51] Danielle: or it's schools. [00:05:52] And we [00:05:52] Jeanine: didn't have either. I decided that that was the moment to potentially launch, my own community. [00:05:58] One that was just open to all moms across Indianapolis, that didn't have those specific kind of school or church affiliation, and we had a hundred members sign up on the first day. [00:06:09] Danielle: Whoa. I I have to pause for just a moment. Yeah. So you were seeking to meet your own need. Yes. And I find that so interesting that's really telling about you. [00:06:20] Just as a person and how you move through the world is you saw a gap for your own experience and then immediately connected it to what? Like, how do I expand this beyond me? Yes. As opposed to like, how do I find my community? How do I find my people? You're like, oh, there aren't people or communities, so I'm gonna build one. [00:06:40] That's really interesting. [00:06:42] Jeanine: Yeah. And for me it was because, I desperately needed community. I desperately was seeking that out. I had never been, shy to creating that myself in prior iterations. I was coming out of the advertising industry in Detroit and even in this really large advertising agency, had found my little corner of people. [00:07:04] At the time, had founded a tiny, I forget exactly what we called ourselves, but we were almost like our cheerleading community of the agency itself, where we started to put on little events for this large agency. And it started just because, we saw that at the workplace, it was just constant go, go, go. [00:07:21] In advertising. And there wasn't that pause to connect with, you know, your your desk mate or a team member. And so that for me, is just something that I've always loved doing. [00:07:31] But in coming to Indianapolis recognized, I also needed a community here and without kids in school, without having a church home, without even having, a neighborhood that I was close to. Just that gap existed and I realized it was something I needed to fill. [00:07:48] Danielle: Yeah. And not only did you, it sounds like fill that for yourself, but then you met a need that many other women in the community had too. Now, how did this, so was Sarah somebody that came with you from Michigan? Did you meet her here? How did that connection happen? [00:08:04] Jeanine: Yeah, so Sarah, my business partner and one of my dearest dearest, I actually met her. [00:08:08] We've known each other seven years now. [00:08:10] Danielle: Hmm. [00:08:10] Jeanine: The city moms community. And membership was running for years. [00:08:15] Danielle: Oh. [00:08:15] Jeanine: I was introduced to her, through a mutual friend. It was such a funny experience because we were at this mutual friend's house for a dinner, and immediately upon meeting her I was like, well, this is someone I obviously need to know forever. [00:08:30] She just has one of the most dynamic personalities. She's so engaging. She just pulls you right in. And she asked me a question about, a dress I was wearing. It was from anthropology. And she was like, oh yeah, I have that dress. I think I have that in black. And you're, you wearing it in like a green. [00:08:45] And I was like, boy. Yes. [00:08:47] Danielle: Yes. It's like that scene in stepbrothers, it's like 1, 2, 3 anthropology. [00:08:51] Jeanine: Yes. Exactly. [00:08:52] Danielle: Exactly. And I [00:08:53] Jeanine: was like, oh, well, we're obviously besties. Yeah. Yeah. At the time, she was in the process of, quitting her nursing job. [00:09:02] Danielle: She said, [00:09:02] Jeanine: yes, I'm really, I think my last day is going to be August 31st, and that happens to be my son's birthday. [00:09:09] And she said, I'm just, I've been working so hard, I making this change. I'm going to start my own company. And I just, I've needed this push for a long time. And I said, I am going to text or call you on August 31st and find out how it's going. And she was like, are you really? [00:09:27] And so there we are two months later. I texted her and I said, how's it going? Did you start your own company? Are you making this next move? And she was like, yes. And this is amazing that you remembered. And we just have been close ever since. So she's one of my absolute favorite people, and as the city moms has evolved, so has her role. [00:09:47] First as a member, then she was a member of our content team, which I'm sure we'll chat about here a little bit. And now she's, my business partner. [00:09:55] Danielle: Wow. That's so beautiful. I find that, women who work together, play together, raise kids alongside each other, it's like in the way that women can change hats in life. [00:10:08] They can do that within relationships. I've just seen really well, is it, I think that there's that old paradigm of which I've never really bought into, which is, check your feelings at the door or leave work at the door. It's like we're all one person. The day where we have all these different parts and that's so beautiful. [00:10:26] How. That sounds like this friendship has grown as well as the business growth. [00:10:30] Jeanine: Yes. [00:10:31] Absolutely. And, you've hinted at the Drew Barrymore Show which was an opportunity that came out in COVID complete surprise. [00:10:40] Danielle: Yeah. [00:10:40] Jeanine: To receive an email from the producers in set by, actually this was like end of July, 2021. [00:10:46] And they said, with COVID having really tampered down, a lot of the programming we're able to do for this show, we're not allowed to travel as much. We are launching a new kind of mini segment inside the show itself. We would love to chat with you about the one that we would like to do in Indianapolis. [00:11:02] We noticed that you're based there. Would you have any interest? And of course, Sarah was my first phone call because [00:11:08] I just like, ah, I need someone to scream with for a moment. Yeah. And because we had no idea or context what the segment specifically was about. And so I called and scream with her and then, immediately called the producers. [00:11:19] And they said, well, what we're looking to do is have two best friends in the city showcase the city together. And what makes your city unique? [00:11:28] Danielle: I mean, who better to do it? [00:11:30] Jeanine: And we were like, Indianapolis is such a incredible city and community to begin with. In just the 14 years that we've been here to see the growth that this area has had. [00:11:40] Just all of the changes downtown, all of these incredible like national events that they bring in, like this weekend being WNBA All Star Weekend. [00:11:49] The city has just shown up for this. They've had the final four. They've had US Olympics pre swim trials. This city knows how to put on, a really incredible display on a national level. [00:12:01] Danielle: Do you know, what you're making me think about is, so in the work I do in therapy, particularly when I'm working, with someone on their relationship, that the longer you've been with someone, or, and you could even, insert really any topic, a job, a place you live in this case, a relationship, it's easy to take for granted what you think. [00:12:23] About them and you lose access to maybe the curiosity and the wonder that allows you…
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