Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK | Ep. 352 Jun 10, 2025

Show notes

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you’re not Britney Spears.

Best Moments:

(00:28) LinkedIn personal pages now show exactly how many followers and profile visits come from each post

(01:57) Carousel tips, cheat sheets, short videos, and selfie insights win big for new followers per thousand impressions

(03:15) Memes and links might get seen, but barely move your follower count

(04:45) Don’t sleep on your analytics—impressions still matter even if followers don’t spike

(05:15) Apple Mail’s latest update is causing headaches for just about everyone

(07:06) The new Hershey’s S’mores McFlurry sounds delicious, but you’ll probably be waiting for it

(08:41) Collabs aren’t just for celebrities—every brand (yes, even yours) can do them for bigger reach

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

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Ask Jay anything: https://www.jayschwedelson.com/ask

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SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That Jun 09, 2025

Show notes

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.

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Best Moments:

(01:56) Content names matter more than content itself

(02:41) Ebook vs. guide: “guide” gets more downloads

(03:47) Test names like checklist, playbook, blueprint

(05:27) Sale names: don’t stick with “summer sale”

(06:04) Segment lists—custom names for each group

(06:46) Write 20 headlines before any content

(08:08) People buy the menu name, not the dish

(09:41) Viral salads ruined Jay’s favorite spot

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350 Jun 06, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.

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Best Moments:

(00:13) Easy tactics you’re not using for email and social

(01:22) Have you ever tested no preheader?

(02:04) No preheader lifts open rates by 12–14%

(03:26) Try just one call to action button

(03:56) One CTA = 3x more clicks

(04:38) Four+ lines of text drops clicks by 20%

(05:16) LinkedIn: use enters to force “more” clicks

(06:39) Instagram carousels: add minimalist slides

(09:15) Why do I lie to my doctor?

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Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349 Jun 06, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.

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Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.

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Best Moments:

(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?

(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?

(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.

(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere

(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent

(21:32) A good story is actually, it has a very succinct plot and a million subplots

(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool

(30:30) AI is the best thought partner I've ever worked with

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Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348 Jun 04, 2025

Show notes

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.

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Best Moments:

(00:30) Are there anti-AI things we should be doing to stand out?

(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content

(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts

(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this

(07:10) Below Deck season 12 just started—reality TV recommendations

(08:09) Bachelor in Paradise is back July 7th—countdown begins

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Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347 Jun 03, 2025

Show notes

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.

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Best Moments:

(00:17) LinkedIn just had a major, major update to some analytics

(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers

(02:22) More impressions doesn’t always mean more followers or profile views

(05:14) We do “earned on demand”—attend live to get access to recordings

(05:46) Our show up rates hit 70% with this model

(07:22) People who show up live convert to pipeline 400% more than on-demand viewers

(10:04) Big gossip magazines are shutting down

(11:22) Tabloid headlines? “We just make up what will sell magazines”

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Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That Jun 02, 2025

Show notes

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.

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Best Moments:

(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.

(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.

(03:33) The really key part is is getting people to tag other people.

(04:30) It also have great community building and list building for you.

(05:07) We're looking for new people to do come in our webinar as a guest.

(05:55) It's project one to many because going DM to DM is really hard.

(06:41) It's not even about having a big following.

(07:29) The key is to ask people also to recommend other people.

(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?

(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345 May 30, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.

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Best Moments:

(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%

(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement

(05:53) A subject line with just the recipient’s first name lifted open rates by 25%

(09:48) Jay accidentally slept in a stranger’s hotel room on spring break

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344 May 30, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.

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Best Moments:

(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA

(03:41) The short answer is no, it's not easy. It was a lot of hustling

(07:20) I did get that internship. It was really great because it was actually a full time internship

(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant

(11:45) I've been there for about ten and a half years now, working my way up

(13:00) It is very hard to break into fashion in any role

(14:11) You have to be super assertive and network and meet people and DM people on Instagram

(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers

(16:20) The industry is working to make Fashion Week more democratic

(17:47) Jenna, if you're watching this, you know how much I love you

(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343 May 28, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.

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Best Moments:

(01:31) Don't quit your job until you have another one

(02:25) Employed candidates get 3x more offers than unemployed ones

(04:03) DM people for advice—not jobs—to start real conversations

(05:02) Your next job just needs to suck less

(07:05) Use PTO for free courses—add them to LinkedIn

(09:34) Fantastic Four reboot might be the best superhero movie ever

(10:55) Jurassic World again? Why are we doing this?

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

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