Show notes
A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.
Best Moments:
(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content
(04:05) How to test if your website is “answer engine optimized” for ChatGPT
(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them
(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly
(07:03) Daniel’s trick for writing headlines in the style of Ogilvy or Halbert
(08:10) Yes, there’s an F1 movie and yes, Daniel is hyped
Follow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.
Prompts from this episode:
1. Podcast/Transcript Repurposing Prompt
Described by Daniel Murray:
Upload your transcript to ChatGPT and prompt:
“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”
Then:
“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”
2. Answer Engine Optimization (AEO) Prompt
Described by Jay Schwedelson:
Start by asking ChatGPT:
“I’m looking for the best software for [your industry/problem].”
If your company doesn't show up in the answer, follow up with:
“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”
Then feed it your URL and ask for specific improvements.
3. Source Analysis Prompt
Daniel adds a follow-up idea:
“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”
This helps reverse-engineer the pages ChatGPT is favoring in its answers.
4. Prompt Jacking / Image Reverse-Engineering Prompt
Jay’s tip for swiping viral content:
Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:
“Reverse engineer this image. What prompt would generate something like this for my brand?”
Customize the elements it gives you.
5. Copywriter Style Prompt
Daniel’s favorite for headline writing:
“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”
Or combine styles:
“Mash up Ogilvy and Halbert and write variations in their tone.”
Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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