Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP | Ep. 362 Jun 20, 2025

Show notes

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).

Best Moments:

(01:10) A massive LinkedIn study finds posts with links actually get more engagement

(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense

(04:05) Resending emails to non-openers can boost total clicks by 15%

(05:35) The key to resends: switch up your subject line and send at a different time

(06:26) Repeating content on social isn’t lazy—it’s necessary, and nobody notices

(07:15) How Jay’s team recycles high-performing posts every six months

(08:15) The Dallas Cowboys cheerleaders’ wild pay jump and what reality stars really earn

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

😳 Start Your Own Business? Side Hustle? Launch Your Digital Course? Best Selling Author! #1 Ranked Podcast Host w/Teresa Heath-Wareing | Ep. 361 Jun 20, 2025

Show notes

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus, why she’s obsessed with Instagram and why email is still the ultimate secret weapon. If you’ve ever wondered, “Could I actually do this?” Teresa’s story and advice will give you a reality check in the best possible way.

Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.

Best Moments:

(01:28) The “early midlife crisis” that kickstarted Teresa’s business journey

(03:16) Losing her job and hustling to survive with no savings and a young daughter

(06:00) Creating her first course—then being too terrified to sell it for a year

(08:45) The cold truth about launching with no audience

(10:45) Why building an email list matters more than anything else

(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests

(17:30) The real math on launches: why you need more people than you think

(19:24) Where to follow Teresa and why Instagram is her favorite

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

[Limited Series]🥫SPAMAGEDDON🥫 11 Email Deliverability Hacks You Need Now 📬 | Ep. 360 Jun 19, 2025

Show notes

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.

Best Moments:

(01:10) British vs. American word chaos—table this or talk about it now?

(05:08) DMARC’s “none” policy is a fraudster’s dream, and it’s about to become a problem for everyone.

(06:23) Spam complaint rates—don’t settle for the “generous” 0.3%, aim for 0.1% or lower.

(07:30) Double opt-in: future mandate or marketer’s nightmare?

(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.

(11:10) Delete those dormant subscribers or risk deliverability doom.

(12:00) Use feedback loops to permanently ditch serial complainers.

(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.

(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.

(16:40) Don’t blast at the top of the hour if you want your emails to actually land.

(17:39) Accessibility issues are everywhere—don’t let your emails be part of the 90% problem.

(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.

(19:16) BIMI and logo verification—don’t be the email sender with no face in the inbox.

Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us ANYTHING❓ | Ep. 359 Jun 18, 2025

Show notes

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.

Try Jay’s Prompt:

Just drop this into ChatGPT and watch your inbox transform:

“I work in [your industry] and want to subscribe to the best email newsletters from leading companies, smart founders, and modern publishers. I’m looking for tactical insights across go-to-market, product, growth, and marketing. Please give me a curated list of high-quality newsletters with registration links included.”

Best Moments:

(01:20) The exact ChatGPT prompt to uncover the best newsletters in your field, complete with signup links

(02:45) Why organizing your inbox into a newsletter folder creates a goldmine of searchable insights

(03:50) How to turn that folder into a real-time idea bank for content, webinars, and campaigns

(04:55) The unexpected upside of getting promo emails from those newsletters

(06:18) Why Jay has no beef with nepo babies—even if their album might flop

(07:12) The new “Beatles kids” collab that might make you cringe… or not

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News (WhatsApp Ads!) What’s Up THIS WEEK | Ep. 358 Jun 17, 2025

Show notes

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.

Best Moments:

(00:50) WhatsApp is opening up to ads for the first time ever

(01:49) “Growth,” “micro,” and “quick fix” as secret weapons for content titles

(04:04) 16% of singles are open to AI relationships—and most people don’t think it’s cheating

(05:29) Starbucks opened 589 new stores last year, and that’s somehow not the weirdest stat

(06:28) “Echo Valley” is the new Apple TV thriller, but Jay’s hyped about something way more wholesome

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

SPECIAL SERIES == Attribution is Garbage 🗑️ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That Jun 16, 2025

Show notes

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they’re about team alignment. Plus, you’ll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).

Best Moments:

(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter

(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally

(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case

(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle

(06:54) Jay’s agency rips out their website for a single “book a call” page—here’s what happened

(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance

(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren’t enough

(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss

(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)

Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

7 NEW Subject Line Tests (you've NEVER tried!) + Guys Trip Update! 📬 Jay’s SCOOP | Ep. 356 Jun 13, 2025

Show notes

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s most embarrassing gag gifts.

Best Moments:

(01:32) Reverse psychology wins with “you don’t need this email” pulling a 17 percent higher open rate

(02:20) Humanity trumps robots when “a human with three cups of coffee wrote this” beats out AI

(03:34) “Boom. Offer inside” vs. “Psst. Over here”—and the quiet approach steals the show

(04:15) “We need to talk” outperforms “you left us no choice” by 19 percent

(05:02) Passive-aggressive guilt pays off when “still ignoring us?” gets a 21 percent lift

(06:01) “Not mad. Just disappointed” nails the parent-text vibe with a 12 percent higher open rate

(06:32) “Fine. I’ll open it” (the inner monologue test) crushes with a 26 percent boost

(08:45) Jay’s pool party humiliation story and the legend of the “I pee in pools” shirt

Dynamic DTNT sponsors and callouts

People Trust People: The Future of Brand Trust w/WORKWEEK: Co-Founder & CEO Adam Ryan | Ep. 355 Jun 13, 2025

Show notes

You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—and why “community” might be the most overused word in marketing right now.

Check out everything Adam and his team are building at Workweek, and explore their creator-led communities and content: https://workweek.com/

Best Moments:

(01:45) Lesson plans at 6:30 AM and why Adam left teaching for good

(02:33) Your career isn’t linear—scroll Adam’s LinkedIn if you need proof

(04:45) People crave learning from individuals, not faceless brands

(07:45) When you need trust, a real human should lead your newsletter—even if it’s ghostwritten

(11:13) Why most brand “communities” flop and how Workweek thinks differently

(14:06) Engagement loops are the secret sauce to keeping communities alive

(17:01) The TikTok lesson: relevance is everything for ongoing community value

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 | Ep. 354 Jun 12, 2025

Show notes

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.

Best Moments:

(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?

(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)

(06:50) The myth about promotions tab “killing” your email performance

(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story

(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try

(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing

(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)

Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

40% BOOST! Offers + Content Working RIGHT NOW! + Celebrity Gossip! 🛩️ ASK US ANYTHING!!! | Ep. 353 Jun 11, 2025

Show notes

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.

Best Moments:

(01:07) Denver’s airport is apparently the worst-smelling in America and Jay’s not over it

(01:45) Why your “safe” content is out of touch and what the data says about switching it up

(03:01) Economic-related offers are seeing a 40% spike in downloads for B2B—yes, 40%

(04:15) Easy ways to make your content feel hyper-relevant right now (and Jay’s favorite email subject lines)

(05:09) How to make savings content fun without sounding desperate

(06:30) Jay’s surprisingly nuanced takes on Timothy Chalamet, Kylie Jenner, and celebrity relationship gossip

(08:35) Pro tips on happiness from the Billy Ray Cyrus-Elizabeth Hurley situation—plus Jay invites himself to their wedding

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Do This, NOT That: Marketing Tips with Jay Schwedelson

Related Podcasts

Links

Stay Connected