Stay ConnectedMeet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
“Photos will illustrate your vision and get you engagement.” — Thibaut Souyris
Here’s the truth:
Vertical video is a smart investment.
But creating it consistently and doing it well is a full-time job.
Unless you have a team behind you, it’s hard to sustain.
So what’s the shortcut?
Photos.
Yes, they work.
Yes, they feel more personal.
And yes, they drive engagement if they’re done with intention.
But what works best?
A mix of both.
Quick-hit content for attention.
Polished media for positioning.
Because let’s be real, the LinkedIn algorithm changes weekly.
And if you’re chasing hacks without substance, you're just adding noise.
So here’s the play:
Write well.
Understand the media that moves.
Match it to what your audience actually cares about.
This isn’t a sprint.
It’s a long game of attention, trust, and timing.
The goal?
Create inbound that drives your outbound.
Capture attention.
Deliver expertise.
Call your prospects on the phone.
Get the meeting.
Move the relationship off-platform.
Then, it’s real.
“The goal isn’t to be seen, it is to inform and engage” – Tim Savage
In a world chasing impressions and going viral, focus on the more important things.
Impact.
Because it’s not about posting more.
It’s about being seen by the people who actually matter.
The ones who:
Get what you do.
Need what you offer.
And are ready to act when the moment is right.
It is the shift from chasing gargantuan numbers…
To defining the right ones.
From treating content as output…
To using it as insight.
Your content strategy needs two things to actually work.
A clear view of where you are.
A clear vision of where you're going.
Sales, content, mindset.
It’s all connected.
This isn’t about performance metrics or CTRs.
It’s about clarity, consistency, and the courage to show up with intention.
If you're building something real and want your content to reflect that?
This one’s for you.
Season 2 is here.
“Begin with the end in mind” - Alexis Scott
Where some marketers treat data like numbers on a spreadsheet…
Alexis sees something deeper: human signals.
She’s built her career by translating those signals into strategy, and more importantly, into connection.
If you don't deeply understand your audience, growing something meaningful is nearly impossible.
This conversation isn’t about dashboards or click-through rates.
It’s about empathy.
Intentionality.
And the future of marketing that actually respects the people on the other end.
Alexis helps brands see people, not personas.
She’s lived it.
Across startups, global brands, and her own practice.
This isn’t a playbook.
It’s a perspective shift.
Because the best marketing isn’t about flashy tactics…
It’s about trust, timing, and telling the right story to the right person.
Build with intention.
Grow the right way… not just the fast way.
If you’re building something real and want your marketing to reflect that?
You’ll want to listen to this one.
“On paper, we sell food and wine. But what we really deliver is human connection.” – Haley Moore
When the world shut down during Covid and the restaurant industry was flipped on its head, Haley and Mike built something unexpected: virtual connection.
Their cozy Zoom tastings became a lifeline for people craving warmth and community.
But when the world reopened, those tastings had to evolve… fast.
That meant: outbound. CRMs. Pipelines. Forecasts.
No playbook. No roadmap.
Just grit, service DNA, and a deep belief that if they kept showing up, the right people would find them.
And they did.
From zero to $1M in revenue.
They figured out how to sell… without losing the soul.
The key? Hiring people with heart, hustle, and ownership.
If you’re trying to grow something without forgetting why you started, this one’s for you.
Because the best founders don’t wait for the answer.
They build it.
Ask yourself…
What if LinkedIn DMs were as easy to manage as your Gmail inbox?
What if your inbox could hit zero, with every message organized, actionable, and never forgotten?
That exact frustration is what sparked an idea for Mitchell Tan.
No, this isn’t a sponsored post… we just genuinely love this tool and the brilliant mind behind it.
As a seasoned sales pro, Mitchell spent years wrestling with LinkedIn’s clunky inbox.
And too many missed opportunities.
He kept thinking, “There has to be a better way.”
And instead of waiting for someone else to fix it… he built the solution himself.
That’s how Kondo was born… not just another CRM or automation tool, but a reimagined experience for how we actually want to manage conversations.
This is more than tech.
It’s a story about seeing a broken system and having the guts to fix it.
Tune in for a behind-the-scenes look at Mitch’s journey, and get actionable insights that could transform the way you handle LinkedIn DMs.
“I just kept creating my own roles.” – Monica Stewart
Monica didn’t wait for someone to hand her the perfect position.
She made one.
Then another.
Then another.
After carving out her place at three different companies, she made the leap into consulting and never looked back.
Now she’s showing others how to build powerful partnerships that actually work.
Some of her best insights?
Partnerships only work if you take the time to truly know people
Your LinkedIn profile is your personal website… use it that way
If you can’t give 15 minutes a day to connect with your audience, how serious are you, really?
And if you're worried that being transparent online means someone will steal what you do?
What we do is hard… good luck copying it.
The best content is relatable.
The best relationships are intentional.
And the best growth happens when you put yourself out there, consistently.
You want to be seen?
Put in the effort.
Your people are on LinkedIn… go meet them.
"Right place, right time... finally." – Jeffrey Schaffer
We’ve all been there… working multiple jobs, hustling day and night, trying to make things work.
For Jeffrey, it started with juggling two sales jobs, followed by a tough market crash.
But even in the face of those setbacks, he didn’t give up.
At just 25, frustrated with the grind, he took matters into his own hands and began teaching himself about lead generation.
Fast forward, and Jeffrey’s now a marketing pro who understands how the right tools and strategies can fuel growth.
One key takeaway?
Figure out who the champion is, then tailor your pitch to solve their pain points.
Content is king, and building referrals through thought leadership can set you apart.
If you’re not doing it, you’re already at a disadvantage.
Growth isn’t about putting out fires.
“But that’s where 50-70% of leaders I talk to spend their time.” - Frank Ciccia
Constantly reacting, handling the urgent, and putting out fires.
If you want to create real growth, you must move from firefighting to growth mode.
How?
By creating stability first.
You must invest time in building a strong foundation before scaling.
Without it, growth will always feel like a battle.
Frank dives deep into the importance of shifting from reactive to proactive.
It’s about creating the space to grow, make smart decisions, and focus on what moves the needle.
Stop spinning your wheels and start building the future you want.
“Roses are red, violets are blue, this is a cold call, and I’ve got something to sell to you.” – Giulio Segantini
Boom.
Meeting booked.
It worked.
Cold calling can be tough. But what if it’s also the fastest way to fix your pipeline?
Have fun with it.
Show humor.
Humor humanizes you.
It’s easy to reject a salesperson.
It’s hard to reject a human.
If you’re struggling with sales or tired of hearing the same old advice, this episode is for you.
Giulio’s insights will challenge your perspective and help you level up your sales game.
Success in sales isn’t about giving it a shot and hoping it works out.
You have to keep pushing, no matter how tough things get.
The key to real growth?
Consistency.
Mike Belin knows this all too well.
With 25 years of experience, Mike has mastered the art of leadership and sales coaching.
He’s helped countless teams achieve sustainable success by focusing on the fundamentals and never settling for “good enough.”
In our latest episode of Do Hard Things, Mike shares his journey and how he’s helped companies scale, boost revenue, and build stronger teams.
His story will inspire you to take action, be consistent, and never give up on your vision.
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