Stay ConnectedMeet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
"I am your sales guy who is actually in marketing." - Justin Ashby
Why does content miss the mark?
Because it forgets who it’s for.
Not for the boardroom.
Not for the algorithm.
For people.
Real ones.
The story behind your product is what gets remembered.
And when the story sticks?
The product moves.
One good story can power the whole go-to-market.
It’s not about volume.
It’s about resonance.
This one’s for the marketers who want to sell better, and the sellers who wish marketing actually helped.
Let’s tell better stories.
“I thought I was supposed to be a teacher… because that’s what I was told.” – Melissa Gaglione
But when the classroom felt more like a chain, there was another path:
Sales.
The lesson?
You don’t need permission to pivot.
You need courage.
B2B or B2C, it’s all H2H.
Human to Human.
People don’t buy what’s loudest.
They buy what feels right.
Attention is the new currency.
Brand is your biggest edge.
And the best content? It’s already inside your walls.
Let your people lead.
Set the right expectations.
And let them post what they believe in.
This episode is for anyone tired of sounding the same, and ready to sell different.
Season 3, Episode 1.
Let’s go.
“If you can’t sell it as a founder, you shouldn’t hire sellers.” – KD
Sales isn’t just hard.
It’s misunderstood.
It requires more skill, more repetition, and more discipline than most are willing to admit.
Founders:
Before you scale, you need to sell.
Before you lead, you need to know what good looks like.
You can’t outsource the blueprint.
Diagnose.
Define.
Then drill, daily.
Because process isn’t the problem.
The wrong process is.
Proof of performance is the only metric that matters.
When we need to hire:
We give you the answers to the test.
What matters is how you prep, follow, and grow.
When a rep says:
“Can I take that feedback and try again?”
Hired.
This episode is for the founders trying to scale sales right, and the reps ready to rise.
“Kan Jam was the start of my entrepreneurial life.” - Gregg Turkovich
That one product kicked off a chain of opportunities.
But nothing about the path is easy.
Every founder hits hard times.
Some push decisions down the road.
That road becomes a hole.
A hard place to get out of.
The ones who win?
They face the data.
They make small changes along the way.
Stay on track.
Good data → Good decisions → Good outcomes.
“Don’t worry about them. Get better every single day for yourself.” - Sabrina Shafer
It wasn’t “I can’t do it.”
It was “I’m going to do it.”
Fear isn’t a stop sign.
It’s a signal.
Discomfort isn’t the enemy.
It’s the path.
What scares you most?
That’s where the growth is.
When you know where to focus, everything changes: your energy, your outcomes, your life.
You don’t need approval.
You need alignment.
Lead with humility.
Move with intention.
And double down on what matters, especially when it’s hard.
“Collaborative culture is the culture that wins.” - Richard Washington
There are 4 types of hires.
Which ones are you making?
Most hiring decisions are based on the past.
But the real edge? Hiring for the future.
Context matters.
The stage of the company matters.
Resumes? Overrated.
Plenty of people ace interviews.
The best ones often don’t.
We hire for grit, and you won’t find that in a CV.
Leaders? They’re people-first.
Money-driven? That’s fine…
But the real question is: what do they want it for?
Chasing more is easy.
Chasing meaning is rare.
“You don’t find your purpose. You build it.” – Kat Nichols
Sometimes the path isn’t clear, and that’s okay.
The journey is yours to craft, brick by brick.
In a world obsessed with overnight success and quick fixes, cut through the noise.
Show up consistently.
Be vulnerable.
Build your story authentically.
Hiring, leadership, and mindset.
It’s all about intentionality.
Being raw and real will always resonate more than perfect polish.
And how owning your narrative, professionally and personally, creates a magnetic brand that attracts the right people.
No fluff. No gimmicks.
Just real talk on how to move from stuck to unstoppable.
If you want clarity in your career and your content, this episode will give you the push you need.
Because at the end of the day, only you know what you’re capable of, and it’s time to start showing it.
"I knew I wasn’t the smartest person out there, but I can grind and I have grit." – John Barrows
That’s it.
That’s the edge.
Not luck.
Not shortcuts.
Just showing up and doing the hard things, the hard way.
From art to engineering to bio to marketing.
No perfect plan. Just relentless movement.
You can’t teach grit.
You can’t fake passion.
You can’t delgate work ethic.
And yet, work ethic is disappearing.
The worst career move?
Taking a job just for the money.
If you don’t believe in what you’re doing, neither will anyone else.
This episode is a wake-up call.
For anyone who’s coasting.
For anyone who forgot what it feels like to earn it.
“If we’re not solving the problem, go away.” - Martin MacArthur
Most people don’t want to prospect.
They don’t want to pick up the phone.
They don’t want to reach out cold.
But we do.
Sales is a hard job.
It’s not supposed to be comfortable.
It’s supposed to be real.
Yes, Martin is blind.
But that’s not the story.
The story is what he chooses to do anyway.
He uses a dialer, LinkedIn, and email.
That’s it.
No excuses. No shortcuts.
He is the epitome of doing hard things.
He gets fired up to talk to people when others avoid it.
He still believes in the phone.
And he knows real conversations are what move deals forward.
So how do you win in today’s sales environment?
Not with hacks.
Not with templates.
But with:
Curiosity.
Coachability.
Accountability.
If you’ve lost your edge, this episode will help you get it back.
“Once I figured out companies didn’t know how to do that, it all became crystal clear.” — Keenan
Most salespeople don’t understand the problems they sell into.
They jump to solutions.
Pitch products.
Talk outcomes.
But they skip the one thing that matters most:
Diagnosis.
Keenan doesn’t coach to sell products.
He solves problems.
And in this conversation, he makes one thing brutally clear:
If you can’t identify what’s broken before you show up, you don’t deserve to offer a fix.
It’s not about the pain.
It’s about the problem.
It’s not about being slick.
It’s about being smart enough to slow down.
This episode is a reset for anyone who’s gotten too comfortable selling symptoms.
If you’re serious about consultative sales, the kind that creates real change, not just commissions, this one’s for you.
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