Digital Shop Talk Radio

Latest Episodes:

How to Capture More Value From Your Digital Inspections Aug 22, 2019

Show notes

This week on Digital Shop Talk Radio, we talked with Devin Kelley of All-Star Automotive in Columbia, MO. Devin took over ownership of a well established business in his area and all he has done in the year or so he has been in charge is nearly DOUBLE revenue all while shrinking his car count. Host Tom Dorsey and Devin have a good chat about the commitment that Devin and his shop made incorporating Digital Inspections and other best practices to reach incredible heights in a relatively short amount of time. Learn how to get your techs to buy in, how to implement strategies to benefit your long-term revenue and most importantly how to use the digital inspection as a tool to educate your customers so they can be confident in their buying decisions.

Optimize workflow by pushing your tech's capacity Aug 17, 2019

Show notes

Just like your vehicle, when your shop is running at peak efficiency you are going to get far more bang for your buck. On this week's episode of the Digital Shop Talk Radio, we focus on using your techs to their fullest potential by optimizing their workflow. Our guest is no stranger to the program, or to AutoVitals for that matter. We have Fred Gestwicki Jr. from Fix it With Fred in Canton, OH as our guest this week. He has used the Digital Shop by Autovitals religiously and has reaped the benefits of optimizing the workflow of his shop. Tune in to hear all of the best practices that Fred and his team have to share.

Ambitious Women Changing the Future of Automotive Repair Aug 16, 2019

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AutoVitals and Protractor: The In’s and Out’s of Integration Jul 31, 2019

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Getting two platforms to play nicely together isn't always a walk in the park. On this week's episode, Jodi Knepper from Lee Myles Automotive in Reading, PA and our own Sara Savio join host Tom Dorsey to discuss what a tremendous partnership Protractor and AutoVitals can make when paired correctly.

The 25-Year Evolution of the Independent Automotive Repair Industry Jul 31, 2019

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Episode 25: the evolution of the independent auto repair industry in the last 25 years and where our industry is headed in the next 5-10 years, our guests are: ATI Director of National Accounts: Jim Silverman Westlake Independent Automotive Shop Owner: Bruce Nation Rizzoli's Automotive Shop Owner: Kyle Rizzoli

Setting Your Shop Up for Expansion: Everything You Need to Know Jul 17, 2019

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How do you know you are ready to expand your existing shop and/or grow your business to become a Multi Shop Owner (MSO)? When you’re a Digital Shop, this is a question that you’ve probably asked yourself. This week, the panel includes multi shop owners John Herring (4 location Stamps Automotive - Lindsay Road, Higley Road, Queen Creek, San Tan Valley) and Greg Hulse (4 location Meineke Car Care Center #2240, #2382, #4174, #4374) who have demonstrated their abilities to grow and deliver the best performance of quality, speed and cost to their customers while being able to stay profitable as well as manage all of their locations with ease using the Digital Shop platform. In this week’s episode, you’ll learn: - How to know when you’re ready to expand your shop and/or grow into a multi location business - The strategies and tactics used to setup and manage multi-locations - How to implement The Digital Shop platform at multiple shop locations - How to easily manage your shop(s) using the Business Control Panel to track metrics and performance

Overcoming Hurdles and Creating Opportunities with Jamey Whitlock Jul 12, 2019

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From time to time, every shop will have hurdles to overcome, but it's up to you to decide how you'll proceed. Will you stop and give up? Or will you overcome those hurdles? 10 weeks ago, Jamey Whitlock (Whitlock Automotive) came on the show to share the hurdles his shop faced implementing the Digital Shop process and received great recommendations on how to overcome those hurdles from Matt Fowler and Bill Connor to reach the goals he had set out to achieve. (Watch the previous episode here) This week on Digital ShopTalk Radio, we're getting an inside look at how Jamey has grown as an owner and the outcomes of their new Digital Shop process implementation.

How to Increase Customer Acquisition by Providing Answers Online Jun 28, 2019

Show notes

The world of finding an automotive repair shop and getting vehicles serviced is going through major changes. With the introduction of digital technologies, motorists today evaluate their vehicle’s repair needs by actively seeking information and educational content online before even looking for your shop. Shops that have a motorist-centric educational experience, that focus on providing insights into their services or the market itself, see increased interest in the services they provide. These shops are trusted as the top reputable shop in the area. This week, Wayne Trimble (Auburn Auto Doctors) joins the Digital ShopTalk Radio to talk about how motorists are making decisions about their vehicles repair needs. We explain how shops can position themselves in the motorists’ path as they navigate the decision journey: from consideration to coming to your shop. In this short but intensive 30-minute episode, you’ll learn: - How technology has changed the motorist decision making process - Why it’s important to implement a motorist-centric educational experience that provides answers instantly - What strategies you can use, across multiple channels, to deliver a better customer experience throughout the entire motorist journey

Chasing a Better Motorist Experience, Build Trust With Customer Reviews Jun 20, 2019

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Reviews play a major role in online visibility, customer traffic, and overall revenue. With reviews readily available on sites like Facebook or Google, and your star ratings visible in the search results, customers are making decisions about your shop before they ever visit your website - let alone your physical shop. Your business can’t afford to not get reviews, not listen to customers feedback in reviews, and not manage & respond to those reviews. Fred Gestwicki Jr (Fix-it Fred) and Joaquin Cordero (27th St Automotive) join Digital ShopTalk Radio to explain the importance of online reviews and teach you how to take initiative to manage your review profiles, leveraging feedback and improving on the customer experience. In this short but intensive 30-minute episode, you’ll learn: - How impactful online reviews are for a business - Why it’s important to implement a successful review collection & management strategy - Which online strategies help improve your business’ bottom line

How to Succeed at Overcoming Your Customers’ Objections & Getting The Sale Jun 12, 2019

Show notes

If you talk to customers every day then this might sound familiar: "I know someone/somewhere who can do that for free/cheap" "How much would it be if I give you the part myself?" "I don't think it's necessary at this time." "I don't have the money right now" Can you imagine customers getting their car fixed without any hesitations or questions? There’s probably a thousand things swirling in a person’s mind when considering a repair decision. It’s the source of many objections you hear. And no doubt, it’s challenging to deal with their resistance on a daily basis. However, objections are gifts! Customers are telling you exactly what you need to address in order to keep the repair moving forward. Objections guide your conversations and handling them effectively will often be the deciding factor in winning or losing the repair. To get your customers committed to the repair, shop owner Doug Brackett (Downtown Automotive) and AutoVitals Trainer Sara Savio join us this week to go over a few steps in navigating tough conversations and also share their strategies they use to overcome the most common objections in automotive repair.

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