Digital Marketing with Bill Hartzer

Latest Episodes:

Michelle Lowery on Content, Writing, Hiring Writers, and Getting Writing Jobs May 14, 2020

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In this episode, Bill Hartzer spoke with Michelle Lowery about creating content, writing, hiring writers, and editing. Creating the right content, and not worrying about the actual length of the content, is also discussed. If you're out of work and looking for a job right now, Bill and Michelle talked about how you can get a writing job or hired on a per-project basis.

Michael Stebbins on OMCP Online Marketing Certified Professional Certification May 07, 2020

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Michael Stebbins from OMCP, the Online Marketing Certified Professional organization. The skills required to practice digital marketing and what hiring managers need from digital marketers are discussed. SEO measurement methods are also mentioned.

Kristine Schachinger on EAT, Building Authority, Authors, and Trust Apr 30, 2020

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kristine Schachinger from Sites Without Walls. We talk about E-A-T, Expertise, Authority and Trust, Authors, Building Trust, and the Knowledge Graph and Entities.

Google to Require Advertiser Verification Apr 23, 2020

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Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity.

Amanda Milligan from Fractl on Generating Growth Through Content and Digital PR Apr 23, 2020

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In this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.

Bill Hartzer on Domain Names, DNP Score, DMARC, DNSSEC, and Google Postmaster Tools Apr 02, 2020

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In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about Domain Names, DNP Score, DMARC, DNSSEC, and Google Postmaster Tools. He goes through the parts of a WHOIS record, explains what various data and information means, and why it is important. Then, DNP Score, DMARC, DKIM, and DNSSEC are discussed. He also talks about why it's important to set up your domain name and verify it in Google Postmaster Tools.

PPC Ads and Google Shopping Ads with Kirk Williams Mar 26, 2020

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On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.

David Ogletree on PPC and Google Ads Training - COVID-19 PPC Ad Changes Mar 19, 2020

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In the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with David Ogletree from WME Training (Web Marketing Experts Training) about Pay Per Click, Google Ads, and Google Ads training. In today's environment with COVID-19 and Coronavirus, there are changes you need to make to your Google Ads accounts. We discuss the changes that you need to make now, such as location targeting, that may have a big impact in your advertising.

Kevin Rowe on Links and Link Building Mar 12, 2020

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kevin Rowe from PureLinq about links and link building. Influencer outreach, outreach to publishers and establishing relationships is discussed, as well as Nofollow tags, and the use of Sponsored links and rep-sponsored link tags. Manual link penalties, exact match anchor text, and link profiles are discussed, as well.

Hiring an SEO Consultant for Your Business Mar 12, 2020

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In this episode, Bill Hartzer discusses hiring an SEO specialist or SEO Consultant for your business. Hiring the right SEO expert is critical and can help or ruin your business online if you don't hire the right SEO consultant. Here is how to hire an SEO consultant for your business.