Digital Marketing with Bill Hartzer

Latest Episodes:

Jeff Gabriel from Saw.com Domain Broker on Buying and Selling Domain Names Mar 05, 2020

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In this podcast, Bill Hartzer speaks with Jeff Gabriel, a Domain Name Broker from Saw.com about buying and selling Domain Names.

Dixon Jones on Entities, the Knowledge Graph, and Internal Linking Feb 27, 2020

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In this podcast, Bill Hartzer talks with Dixon Jones from Inlinks.net about entities, the Knowledge Graph, and internal linking on websites. They talk about how to get into the Knowledge Graph and be considered an entity, either for a company or an individual. Wikipedia and Wiki Data are also mentioned, and why it's important to understand the content on a website from an entity and knowledge graph perspective.

Knowledge Graph, Entities, Claiming Your KG Entry, and Google Cameos Feb 20, 2020

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In this podcast, Bill Hartzer talks about the Knowledge Graph, entities, claiming your entry, and Google Cameos. Learn how to get into the Knowledge Graph, claim an entry, and the benefits of using Google Cameos to upload videos directly into the Google search engine results.

Technical SEO with Franco Valentino Feb 13, 2020

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In this podcast, Bill Hartzer speaks with Franco Valentino from NarrativeSEO.com about technical SEO. They discuss the difference between technical SEO and SEO. Log files, Schema, Indexing and Crawling, and Page Load speed are also discussed.

SEO and Domain Names - New TLD Research and Testing Jan 28, 2020

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Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.

Tanu Javeri - Internal Links, Video Content, and Multiple Languages on Large Websites Jan 23, 2020

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In this podcast, Bill Hartzer talks with Tanu Javeri, Senior Global SEO Strategist from IBM about internal linking on large websites, video content, and dealing with multiple languages on a website. Internal linking is an extremely important part of the customer journey, and Bill and Tanu discuss internal linking as it relates to the customer journey. Video plans an important role, as well, and they discuss video content on large websites. With global brands and websites in multiple countries, is it better to have one large website? Or one website per country? Find out why it may be better to have multiple websites or even have one large website that uses hreflang tags.

Top Level Domain Bias in Search Engine Indexing and Rankings Jan 17, 2020

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In this podcast, Bill Hartzer talks about SEO testing that was done regarding SEO indexing, ranking of websites using various TLDs. Bill Hartzer reveals the results of the testing, which shows potential bias in search engine indexing and ranking.

SEO in 2020 - On-Page, On-Site, Off-Site SEO Jan 09, 2020

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As a digital marketer, for 2020 what should you be focusing on for SEO? Bill Hartzer talks about on-page SEO, on-site SEO, and off-site SEO, and what parts of each of these you should be focusing on in 2020.

SEO Audits with Alan Bleiweiss Jan 02, 2020

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On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Alan Bleiweiss about SEO Audits. We discuss typical SEO issues such as page load speed, Time to First Byte (TTFB), user experience, mega menus, and link equity.

Bill Hartzer and Michelle Stinson Ross on Social Media and Influencer Marketing Dec 13, 2019

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Bill Hartzer from Hartzer Consulting speaks with Michelle Stinson Ross from Apogee Results about Social Media and Influencer Marketing.