Digital Marketing with Bill Hartzer

Latest Episodes:

Bill Hartzer On Google Local Guides: Getting Points, Working with Local Guides, and Google Street View Jan 21, 2021

Show notes

On this episode, Bill Hartzer talks about the Google Local Guides program. He talks about getting points, getting perks, and working with Google Local Guides if you are a business. Mr. Hartzer also talks about his experience in being a Google Street View Certified Photographer.

Andrew Muller on Testing Google Ad Copy Using Facebook Ads Jan 14, 2021

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Andrew Muller of Andrew Muller Creative. They talk about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.

Bill Hartzer with Mike Rhodes from WebSavvy.Com.au about Google Ads Jan 08, 2021

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In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer spoke with Mike Rhodes from WebSavvy.com.au about Google Ads.

Bill Hartzer on Link Data, Tiered Links, and the Majestic Link Graph Dec 17, 2020

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On this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.

Bill Hartzer on Email Deliverability, Setting Up DMARC, DKIM, and SPF Oct 29, 2020

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name.

Bill Hartzer on Managing Internal Links and Identifying Internal Link Issues Oct 08, 2020

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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.

Beck Power on Building Authority on Social Media and Repurposing Content Oct 02, 2020

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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.

Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences Sep 17, 2020

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On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.

Bill Hartzer on Domain Name, SEO, PPC, and Content Legal Issues Aug 21, 2020

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In this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.

Khalid Saleh on Conversion Rate Optimization Jul 30, 2020

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On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.