Developing Perspective

Latest Episodes:

#145: Real World Price Dynamics with Lauren Smith. Sep 27, 2013

Show notes

With all the recent discussion about App Store pricing and the sustainability of making a living from the Store I thought it might be constructive to bring actual customers into the conversation. While talking with my wife, Lauren, about what was going on our resulting discussion got interesting. I recorded it and thought I’d post it here. She sits at an interesting intersection between a typical App Store customer and someone who knows the business realities of running an indie app company.

Please excuse my audio quality. I only have a single proper microphone, so I had her record with that while I used a USB headset.

We start off talking about some implications of Realmac’s decision to backpedal on the pricing structure for Clear. How the decision to offer a paid, separate upgrade creates a situation where customers are apt to seek out other alternatives. The dynamics of this seem to play out differently than doing an in-app upgrade.
The fear of wasting money in purchasing apps and how that can often drive people towards free apps simply because the apparent risks are so much lower. One of the implications of this fear or hesitation is that purchases made within an app are much less daunting than purchases directly from the App Store.
How social proof and personal recommendations can drive purchases in a way that less personal marketing never does.
The misconception that the App Store is stocked by Apple directly rather than by independent 3rd Party apps. This sets up unrealistic expectations with customers about what is sustainable and reasonable to expect from developers. How Apple’s decision to make the iWork suite free feeds into this perception with customers that Apps should come free with their devices with infinite free updates.
The role that good customer service can provide to personalize and humanize your relationship with customers. This can serve as a great avenue both for their continued support and to help give them a realistic set of expectations.

#144: Pod Wrangler and Getting Creative. Sep 26, 2013

Show notes

Thursday, September 26, 2013 - Introducing Pod Wrangler. Looking for places where you have unique experiences or resources that let you make things faster or better. Getting creative for business models to adapt to the ever changing app store environment.

#143: Bare Metal. Sep 17, 2013

Show notes

As an engineer my tendency is to think that all problems are best solved by cleverness. This week I’ve learned that the reality is that I should not try to solve with cleverness that which can easily be solved with money.

Changing a Car Tire while Driving

#142: iPhone 5s/5c First Impressions. Sep 10, 2013

Show notes

Tuesday, September 10, 2013 - First Impressions on the iPhone 5s/5c event. Generally it met expectations, which makes me very happy.

#141: Sweeping Statements with Incomplete Information. Sep 06, 2013

Show notes

Friday, September 06, 2013 - Taking pundit commentary with a grain of salt and a few thoughts about next week’s event.

#140: Managing Beta Testing. Aug 30, 2013

Show notes

Friday, August 30, 2013 - Announcing the first ever Developing Perspective t-shirt. A discussion about how I beta test my apps to get them ready for the store.

#139: Transferring Apps and Affiliate Linking. Aug 21, 2013

Show notes

Wednesday, August 21, 2013 - Understanding the App Transfer process and an overview of Apple’s new affiliate marketing system.

#138: The New World. Aug 16, 2013

Show notes

Friday, August 16, 2013 - Walking through the tricky decision I have made about dropping support for iOS 6 in a lot of my adds. What the new ‘cheaper’ iPhone means for developers in the App Store.

#137: Catastrophic Failure Aug 08, 2013

Show notes

Thursday, August 08, 2013 - A behind-the-scenes look at what it was like to respond to a catastrophic database migration that took down Feed Wrangler. What happened and a few things I’ve learned from the experience. With surprise special guest.

#136: The iOS 7 Conundrum. Aug 02, 2013

Show notes

Friday, August 02, 2013 - The release of iOS 7 “This Fall” brings with it a number of challenges. In this episode I try to unpack the tensions between market timing and technical timing. Also, why I think I’ll be more expansive with my iOS adoption than I had originally thought.

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