TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Technology

    Designed by Wingnut Social | Interior Design Business

    The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
    #interiordesign

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Lauren Brown's Wins, Losses, and Lessons Learned - Episode 213 Apr 21, 2021
    Show notes

    Lauren Brown launched her design business at age 65—right before the Coronavirus reared its ugly head. In this episode of Wingnut Social, Lauren shares what she had to do to pivot, the marketing that she’s found success with, and what you should and shouldn’t do. Ready to learn from her years of experience? Don’t miss it!

    What You’ll Hear On This Episode of Wingnut Social
    • [2:32] Upcoming content on Wingnut Premium!
    • [4:41] Mini news sesh: Clubhouse on Android?
    • [7:56] All about Lauren Brown
    • [10:08] Launching and immediately pivoting
    • [12:14] The wins and the losses
    • [15:23] Gaining traction with marketing
    • [23:53] The services that Lauren offers
    • [30:25] Why Lauren decided it was time to hire
    • [40:42] The What Up Wingnut! Round
    • [44:18] How to learn more about Lauren Brown
    • [46:59] Check out the blooper reel!
    Connect with Lauren Brown
    • Lauren’s Website
    • Follow on Instagram
    • Connect on Facebook
    Resources & People Mentioned
    • Wingnut Social Episode #131
    • Scarlet Thread Consulting
    • Curio Electro
    • Claire Jefford
    • Interior Design Business Strategies Facebook Group
    • Denise Calhoun Pardue
    • A Well-Designed Business: The Power Talk Friday Experts Vol. 2
    The wins, the losses, and the lessons learned

    Lauren was approached to publish an article in a magazine. Then she did some ads in the magazine. Before she knew it, it had snowballed to ad after ad in multiple magazines. She went to her CPA and realized she spent a lot of money she shouldn’t have—but she just didn’t know.

    She advertised on social media the organic way and was featured in some local publications. She decided to go with an old-fashioned billboard—which paid off in a big way. Contractors called, builders called, and clients called. It was targeting the local market and staying top-of-mind.

    Lauren was intimidated by social media but didn’t reach out to Darla or anyone else. She also tried building a DIY website. She quickly learned that if you aren’t an expert in any of these areas, you should hire an expert. A better website leads to more people on your page and a lower bounce rate. A bad website can become an easy “no” for a potential client. If your website doesn’t look good, how can your design be good?

    Designer by your side

    Lauren will do a consultation with potential clients to determine what they’re looking for. She offers a “designer by your side” package for those doing projects on their own but want a little professional advice. She offers a “concept-to-completion” service for someone building a home. She also offers a “furniture mart concierge” package where she takes a client to Furniture Mart and helps them choose the right pieces for their home.

    They’ve all been successful services, but she gets the most revenue from her concept-to-completion service for new home builds. She works directly with two different builders who pay her a percentage to work with their clients. Lauren has learned she wants to concentrate on doing full-service projects—or she’ll run herself ragged.

    When did Lauren decide it was time to hire? What position did she hire for? And why did she decide to keep a showroom despite the pandemic? Listen to the whole episode to learn more!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Convert Discovery Calls to Clients with Nikki Rausch - Episode 212 Apr 14, 2021
    Show notes

    According to Nikki Rausch, the objective of a discovery call is to identify whether or not you’re talking to a potential client. How do you determine that? How can you ask the right questions and move them to the next step in the process? How do you close a discovery call with a new client? Nikki shares her strategy in this episode of the Wingnut Social podcast!

    What You’ll Hear On This Episode of Wingnut Social
    • [0:50] Why we’ve had a short break
    • [4:38] Wingnut Social Premium!
    • [6:45] Mini News Sesh
    • [8:52] All about Nikki Rausch
    • [13:37] Closing on discovery calls
    • [16:24] The process for cold leads
    • [18:51] The right questions to ask
    • [32:30] How to STOP providing free advice
    • [34:25] Buying signals to look for
    • [37:35] Always move the project forward
    • [38:36] What up Wingnut! Round
    • [41:00] Learn more about Nikki
    Connect with Nikki Rausch
    • The Sales Maven Website
    • The Sales Maven Podcast
    • The Selling Staircase by Nikki Rausch
    • Nikki’s free ebook just for Wingnut Social Listeners!
    Resources & People Mentioned
    • Become a Premium Wingnut!
    • Episode 97 with Nikki Rausch
    • Episode 172 with Desi Creswell
    • BOOK: Wonderworks by Angus Fletcher
    Step #1: Pre-frame the conversation

    What should you say to develop a rapport and get the filter running? Nikki emphasizes that the very first thing you want to do on your discovery call is pre-frame the conversation. It not only creates safety, but it establishes the flow of the call. The client may feel nervous or intimidated about talking to you. Pre-framing the conversation allows you to calm their nerves—and yours.

    So what does that look like? You thank them for chatting with you, share the objective of the meeting, lay out how long you’re scheduled to chat, and ask if that still works for them. Then you say “To make this meeting meaningful and productive for you, I’d like to start with a couple of quick questions. Is that alright?” It allows you to take the lead and weed people out quickly.

    How do you structure it differently if it’s a cold call? Listen to learn more!

    Step #2: Only ask questions you NEED the answer to

    Ask questions that you only need the answers to earn their business and to determine if they’re a good client fit. Many designers try to ask all the questions in the discovery call, instead of waiting until after signing the contract. This is a no-no. Tailor the discovery call to 7–10 questions whenever possible. So what types of questions should you ask?

    • What’s important to you about your redesign? You need to determine what’s important to them and see if you can solve their pain point.
    • What is your budget or potential investment? You don’t want to talk to someone who has $500. This is the hardest thing to pull out of clients. They’re afraid to tell you because they think you’ll use their entire budget. Secondly, they just have no idea what the costs are.
    • Who—besides yourself—is involved in the decision-making process? You don’t want to have a full conversation just to find out you have to repeat it with a significant other.
    • What do you already know about [insert your firm name here]? It helps identify if they have inaccurate information about your business. Secondly, it allows them to be the expert in the moment. It creates a balance of power.

    Ask questions to reinforce anything they can be right about. Why? Most people like to be right. They’ll be more open to hearing what you have to say if you can say “You’re right…” Any remaining questions you have can be specific to their particular project.

    How do you STOP providing free advice on a discovery call? Listen for Nikki’s tips!

    Step #3: Look for buying signals

    A buying signal is a verbal or nonverbal cue that people use to indicate interest. It often comes in the form of a question, like, “If someone were to hire you, where do you source the product?” It’s a huge buying signal. Another example? When someone brings up a negative experience. If they share that story with you, they’re looking for reassurance that you won’t do the same thing.

    What else do you look for? What should you do at the end of a discovery call when the client is a good fit? Listen to the whole episode with Nikki Rausch to find out!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Digital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211 Mar 29, 2021
    Show notes

    Are physical product libraries dying out? Are they even necessary? Are digital product libraries becoming the way of the future? Rex Rogosch—Darla Powell Interiors’ very own Creative Director—shares where he thinks the space is moving. If you need some tips and tricks to start building your own digital product library, don’t miss this episode of Wingnut Social!

    What You’ll Hear On This Episode of Wingnut Social
    • [2:00] How to maximize video on Facebook
    • [9:50] Rex Rogosch is back on the podcast!
    • [11:48] Building a product library digitally
    • [15:15] Is it more important for some designers?
    • [17:04] How do you get inspired?
    • [18:33] Your projects are your library
    • [19:47] Trade shows + markets
    • [27:10] How to organize your library
    • [32:22] The What Up Wingnut Round!
    • [35:39] Blooper Reel!
    Connect with Rex Rogosch
    • Darla Powell Interiors
    • Connect on LinkedIn
    Resources & People Mentioned
    • Wingnut Social Episode 190 with Rex Rogosch
    • Material Bank
    • Mydoma
    Physical product libraries are dying out

    When Rex worked commercially or in large firms, they had hundreds of square feet dedicated to product libraries. They were always working to keep the space up-to-date, clean, and organized. Rex would use the library for inspiration and direction or to make last-minute sample switches. But most of his work was already online ordering new samples.

    How do you work as a designer? How do you find inspiration? You have to find your own comfort zone. Are you comfortable moving into a digital platform? Or do you have to feel and touch everything? Rex grew up sourcing digitally and he’s comfortable with digital catalogs.

    If you want or need a physical library, make it more about your favorite things and what inspires you. Personalize it with your go-to items and then use digital sample libraries and material banks. Hold on to the samples until the project is done and then offload them.

    Now, instead of relying on a product library, Rex gets inspiration from talking to the clients and seeing their inspiration photos. Do they have blue in every picture? Limestone in every photo? He takes those notes and builds upon them. Someone else may have images or photos you’ve never seen or interacted with.

    How to organize a digital—or physical—library

    Rex notes that your digital library lives in each project that you have saved. He doesn’t necessarily recommend archiving photos because you’ll end up with another library. If Rex ever has to refer to a product, he can go pull it from a project. With a quick google search, finding stuff digitally is pretty quick.

    If you still want a physical library, it needs to stay organized. How large is the library? Can you have specific sections for tile, glass, fabrics, etc? Then you subset it from there. For example, Rex organizes fabric first by vendor. Then he organizes by color. Why? Because a color scheme is one of the first things designers know after a consultation.

    Sometimes designers get complacent with the vendors that they work with. Suddenly all of your designs look the same. Organizing by color instead of vendor is one way to vary who you work with.

    Expert Tip: If you have a good rep, they will come update your library and clear out outdated products. They don’t want to do it, but they will to get back in front of their customers.

    For more of the conversation around digital libraries, listen to the whole episode! It’s packed with useful strategies and tips.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    The Science Behind Intuition with Sunil Godse - Episode 210 Mar 24, 2021
    Show notes

    What is intuition? Is it the same thing as a gut feeling? Is intuition the same for everyone? After making a series of bad decisions that led to the death of a friend, Sunil Godse spent thousands of hours researching how to help people stop making poor decisions by sharpening their intuition. Intuitionology was born.

    In this episode of Wingnut Social, Sunil talks about how to define intuition, the science of intuition, the four intuitive hurdles, and the four types of intuition. Whew. The episode is jam-packed with fascinating science and intuition-based information. Don’t miss it!

    What You’ll Hear On This Episode of Wingnut Social
    • [1:30] FREE visibility training
    • [3:08] The dos and don’ts of Instagram
    • [8:53] The science of intuition
    • [9:23] All about Intuitionology
    • [16:34] How accurate is a gut feeling?
    • [21:47] The four intuitive hurdles
    • [28:26] How to differentiate fear
    • [33:27] The four different types of intuition
    • [39:41] Intuition is a two-way street
    • [45:27] The What Up Wingnut! Round
    • [51:41] Blooper Reel!
    Connect with Sunil Godse
    • Sunil’s TEDx Talk
    • Intuitionology Seven Day Challenge
    • Follow on Twitter
    • Connect on LinkedIn
    Resources & People Mentioned
    • FREE visibility training on March 3rd at 1 pm Est. with Amanda Berlin
    • Amanda Berlin’s Wingnut Social Episode #190
    • The Brain-Gut Connection
    • BOOK: Power vs. Force
    Intuition is defined by individuals

    How do you view intuition? When Sunil was 5, he wanted video games, which his Dad said were expensive. A voice in his head told him to go door-to-door to raise money. Other times, he had “things” in his mind telling him what not to do. What are these “somethings?” How do you define it? For some people, it’s a voice from God, spiritual manifestation, etc. But that didn’t resonate with Sunil. He refers to these “somethings” he felt as “signals.”

    Sunil started interviewing people about intuition. He went to a neurologist and talked to him about the science of the gut and neurons. More and more research shows that intuition happens before we’re even conscious of it. Intuition hits you at the amygdala—the fight or flight portion of the brain.

    All the amygdala knows is fear. There is no language in that part of the brain. If there’s no language, how can you give the experience a definition? Because you can understand what it feels like. Because of this, you get to construct your own language and definition of intuition.

    How accurate is a gut feeling?

    Sunil interviewed over 1,000 people and found that there are positive and negative signals associated with intuition. Those signals are unique to each person. Positive signals are there to help you decide a decision because the decision is the right one. For Sunil, it feels like dots connecting or being in flow. Others refer to it as a gentle pull. One person referred to it as an omen. What are your positive signals?

    Negative signals warn you that a decision you’re about to make is a bad one. For Sunil, a gut feeling is a negative signal. Negative signals can be subtle in nature. Everyone has gotten an instant “something is wrong feeling.” It can be so subtle that we tend to ignore it. But those signals get louder until they can’t be ignored. In some cases, people get headaches and one person heard the words “get out.”

    That gut feeling may be signal #3 for Sunil. If it’s signal #3, that means he missed two signals—two opportunities to make the right decision. We need to take the time to figure out what our signals are. Or the consequences can cost you.

    What are the four intuitive hurdles? How does this impact your decision-making? Keep listening to learn more!

    The impact of listening to your intuition

    In his research, Sunil found that infants as young as 2 months old have intuitive capabilities. Intuition takes experiences and puts them in your subconscious. It’s like a library. When you make a decision, your intuition goes into that personalized library and sorts through past decisions. You may think it’s a split-second decision, but your brain tells you that you’ve been there before.

    Sunil knows a man with cerebral palsy who finally got a chance to sink his toes into the sand on a beach. It was a lifelong dream of his. His friends wheeled him up to the sand and he fell flat on his face. He had two choices: he could succumb to fear and sit back in his wheelchair and leave. OR, he could trust his intuition, face the fear, and step into the water.

    So he walked in the water until the water got to his neck. Then he turned around. When he looked back, he saw how far he had come. That’s what happens when you listen to your intuitive signals. You take steps to battle the fear. If it’s a positive signal, take it. You develop confidence and shed fear. Anything you do is driven by intuition. If you start trusting your intuition, life will be great every single day.

    What are the four different types of intuition? How do you know if a gut-feeling is negative intuition or you simply staying in your comfort zone? We’ve barely scratched the surface on this post. Listen to the whole episode to learn more about the power of intuition!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209 Feb 17, 2021
    Show notes

    How do you become a thought leader? Is there any benefit to your bottom line? In this episode of the Wingnut Social podcast, Carol Cox shares how you can become a thought leader in your space. She covers the definition of a thought leader, the power of sharing personal experiences, and how to speak your brand with her VOICE method. Don’t miss it!

    Carol Cox is the founder of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platform, so they can grow their businesses, make a bigger impact, and become influencers in their fields.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:05] LuAnn Live + Book
    • [2:05] Wingnut hourly consulting
    • [2:48] Mini news sesh: Pinterest Story Pins
    • [8:59] Who is Carol Cox?
    • [10:49] Carol’s definition of a thought leader
    • [15:52] The power of sharing personal experiences
    • [21:40] What “Speaking Your Brand®” means
    • [24:19] Carol’s “VOICE” method
    • [27:13] The container for your thought leadership
    • [30:28] How to start writing your message
    • [35:30] What Up Wingnut! Round
    • [38:16] How to connect with Carol Cox
    • [43:28] Blooper Reel!
    Connect with Carol Cox
    • Get Carol’s thought leadership workbook at https://www.speakingyourbrand.com/darla/
    • Speaking Your Brand® Podcast
    • FREE Live Virtual Summit on April 1st, 2021
    • Connect on LinkedIn
    • Follow on Twitter
    • Friend on Instagram
    Resources & People Mentioned
    • A Well-Designed Business: The Power Talk Friday Experts Vol. 2
    • A Well-Designed Business Podcast
    • BOOK: Me and White Supremacy
    • BOOK: Big Magic: Creative Living Beyond Fear
    • BOOK: The Signature of All Things: A Novel
    Carol’s definition of a thought leader

    What is a thought leader? According to Carol, a thought leader is someone who talks about things in their niche or circle of influence that aren’t often discussed. Maybe this person has a unique take on it. They’re direct + bold and put out original content.

    They’re presenting that content in a “thought leadership container.” They’re creating something that their audience can participate in. A thought leader must be passionate. What do you get on a soapbox about? Sharing that message can help other people and ultimately help them understand themselves better. You become a mirror or reflection so they learn more about themselves through your journey.

    When Brene Brown’s TEDx talk took off years ago, she talked about her research around shame and vulnerability. Her talk became so popular because she put herself into it. She applied her research to herself and shared her story.

    Sue Monk Kidd (a novelist) said, “The deeper we go into our own personal experience, the more it becomes a universal experience.” The more you share the details of your story—not generically—the more the audience puts themselves in your shoes.

    Speaking Your Brand®

    Carol takes a broad view of the term “speaking.” It can mean traditional public speaking, podcast interviews, panel discussions, and even sales conversations. Speaking Your Brand® means, “How are you communicating to your audience what you do, why you do it, how it helps, and who it helps?”

    Think about the audience on the other side. What is their goal? What is it that they want? How can you have a dialogue with them so that they understand that you are a great fit for them based on your process, your expertise, and your values?

    How do you do that? With Carol’s VOICE method.

    • V: Your viewpoint that’s unique. What is it that you get on a soapbox about that otters aren’t talking about or doing?
    • O: Open, bold, and direct communication. Don’t sugarcoat the information that you provide.
    • I: What is your individual story that you universalize?
    • C: What is the container for your message?
    • E: Be emotive, real, and vulnerable in your content and your delivery.

    How do you figure out what your container for thought leadership is? How do you get your audience involved in what you’re doing? Listen to hear Carol’s thoughts!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    [Replay] Betsy Helmuth’s Guide to 10x Your Influence - Episode 208 Feb 10, 2021
    Show notes

    Things are crazy in the Wingnut world, so this episode is a throwback to a popular episode: Betsy Helmuth’s Guide to 10x Your Influence. If you missed it the first time—don't miss it this time! Betsy Helmuth joins Darla in this episode to share exactly how she broadened her reach and got local and national exposure—and how you can too. Check it out!


    Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207 Feb 03, 2021
    Show notes

    Why should you never say “no” to a small project? How can you walk away without leaving money on the table? In this episode of Wingnut Social, Sean Castrina shares how he lands the clients and projects he wants—which means saying a lot of “yes.” If you’re ready to level-up your business, don’t miss this episode.

    Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and the World’s Greatest Business Plan. He hosts one of the most popular business podcasts on the planet—The 10 Minute Entrepreneur.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:57] A Well-Designed Business Vol. 2
    • [3:24] Shoppable posts on Instagram
    • [10:48] All about Sean Castrina
    • [12:55] Don’t leave money on the table
    • [14:12] How to upsell your design services
    • [19:05] Vetting high-end interior design clients
    • [22:12] Why you should never turn down a yes
    • [28:47] The relationship with the designer
    • [31:40] Employ the right advertising
    • [35:25] Should you list pricing online?
    • [37:02] Sean’s genius marketing strategies
    • [41:24] What Up Wingnut! Round
    • [43:19] Learn more about Sean Castrina
    • [48:38] Blooper Reel!
    Connect with Sean Castrina
    • Get a FREE book from Sean: The 8 Unbreakable Rules For Business Startup Success
    • The 10-Minute Entrepreneur Podcast
    • Advantage Home Contracting
    • Connect on LinkedIn
    • Follow on Instagram
    Resources & People Mentioned
    • A Well-Designed Business: The Power Talk Friday Experts Vol. 2
    • LuAnn Live
    • Facebook Guidelines for Merchants
    • BOOK: Rich Dad Poor Dad
    • BOOK: Think and Grow Rich
    • BOOK: The Speed of Trust
    Upsell your design services with these simple steps

    80% of the work is out of the way once you meet with a client. The cost to acquire a customer is the heavy lifting. Why wouldn’t they want to give you more business? It’s more convenient for them to use you in the process. It’s not to their advantage to have five different contractors in this process. Wouldn’t they rather have him control the project and be responsible for it?

    Sean emphasizes that “Customers want convenience, deadlines, and adhering to a budget more than any other thing.” They perceive that it will be simpler to hire multiple people or that they’ll save money. But speed and the right outcome will override money any time. Sean establishes a budget they can bet their life on. He will guard their money like oxygen.

    He’s giving them the convenience of having only one person to be accountable to. Once you bring other people in, it becomes a nightmare. So Sean uses his own subcontractors/employees. What if the client insists on using their own contractors? How does Sean vett his clients? Listen to hear what Sean thinks you should do.

    Never turn down a “yes”

    Sean implores you: Never turn down a “Yes” of a target customer. The customer is saying “We want to see how this goes.” He knows he will exceed their expectations so he’ll gain all the money later anyway. What do you gain by leaving? You’ll lose a customer indefinitely. If they only want a small project completed and you’re still getting your hourly rate? Just say yes.

    There is no job too small if you have your target customer. You are trying to collect the most people that like and need what you offer. Sean loves having small jobs in-between large jobs. It’s a great way to introduce your business to a target customer and develop a relationship that can lead to more work down the road.

    Why you need to employ the right advertising

    Sean knows that their advertising lets people know that they’re not cheap from the get-go. That’s the point. They run regional super-bowl ads and radio ads. They have brand new vans. They have a huge corner office. You can define your credibility from the beginning with the right advertising.

    His target customer needs to understand that every purchase won’t be the least expensive thing. If they’re going to buy everything from Wayfair, they don’t need Sean. The image you put out in your advertising can project pricing. You can frame your ads to make yourself look the next tier that you are.

    What are some more of Sean’s genius marketing strategies? How does he continuously deliver value for his clients? Listen for more of Sean’s expert business advice.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Write Email Campaigns that DON’T Suck [with Abbi Perets] - Episode 206 Jan 27, 2021
    Show notes

    How many of you swipe and delete emails without giving them a second glance—but expect your mailing list to read yours? How do you write email sequences that don’t get immediately trashed? The founder of Successful Freelance Mom—and email sequence genius—Abbi Perets shares her secret sauce in this episode of Wingnut Social (HINT: It’s NOT about a killer subject line).

    What You’ll Hear On This Episode of Wingnut Social
    • [2:20] Invite-Only: Clubhouse
    • [12:51] All about Abbi Perets
    • [14:52] Two rules Abbi lives by
    • [17:45] How do you create value?
    • [21:33] Make it about the reader
    • [27:04] A discussion on frequency
    • [29:44] Send an email sequence with a purpose
    • [35:10] The platform(s) Abbi recommends
    • [37:01] What up Wingnut! Round
    • [38:46] How to connect with Abbi
    • [42:05] Blooper Reel!
    Connect with Abbi Perets
    • Successful Freelance Mom
    • Connect on LinkedIn
    • Follow on Instagram
    Resources & People Mentioned
    • Check out LuAnn Live!
    • Clubhouse app
    • ConvertKit
    • ActiveCampaign
    • Dr. Squatch
    • BOOK: The Unfortunate Importance of Beauty
    Abbi’s two rules for email campaigns

    Before Abbi even thinks about open rates, she focuses on two key things:

    • Don’t lie—ever. Don’t say something is only for sale for two days if it’s always on sale. Don’t say a webinar expires if it doesn’t. Don’t send emails saying “We broke the internet.” everyone sees through it.
    • Embrace the golden rule. Treat people the way they want to be treated. Don’t send an email you wouldn’t want to receive. If you don’t want to look your kids in the eye and say “I sell snake oil for a living”—don’t.
    What makes people open an email?

    What do you look at first when you get an email? You don’t look at the subject line, you look at who the email is from. The subject line isn’t as important as your name. Abbi emphasizes that you want people to associate your name with value. So how do you create value?

    The first email someone gets from you is usually because of a lead magnet. You’re sending them the thing that they asked for. So start your email by giving them what they asked for!

    Then, set the stage for what’s coming. Let them know what the sequence will include—and what’s in it for them. How are you going to make their lives better? Videos aren’t the answer. Worksheets aren’t the answer. People want outcomes. Focus on the benefits, not the features. Always think: would I want to read this?

    Another expert tip? Take the word “I” out and replace it with “you.” Instead of saying “I had the worst week. I lost two clients and I had the flu,” say “Did you ever have a week where you lost two clients and had the flu?” Now, suddenly, the reader is in the center of the story.

    How else can you make it about the reader? How frequently should you send emails? Listen to learn more!

    Create email campaigns with a purpose

    When the internet was new—and people were still excited to get email—you signed up for newsletters, right? People don’t want that anymore. They want content that has a purpose. How do you do that? According to Abbi, you should start with the end in mind. Where are you taking someone at the end of a sequence? It doesn’t have to be about selling. Maybe you want to push them into a free Facebook group.

    What does Abbi do with subscribers who are new and may not be “ready” to dive into her weekly subscription? She sends them into her “hidden” or “big love” sequences. What are those? How does it change her email campaign game? Find out by listening to this episode of the Wingnut Social podcast!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Wendy Woloshchuk’s Time Blocking Tips for Designers - Episode 205 Jan 20, 2021
    Show notes

    Are you familiar with the concept of time blocking? Will it make you more productive and efficient with your time? Or are you set in your ways and happy with your current routine? Wendy Woloschuk knows that blocking her time makes her more efficient. In this episode, she shares her tips and tricks for optimal time-blocking success. After all, time is money—how much are you wasting?

    Wendy Woloshchuk is the owner of Details Interiors. In addition to running a busy design firm, Wendy is a frequent speaker on Market panels and tele-summits and is now teaching other designers through online courses. She is one-third of the Design for Today Collaborative, a group committed to educating Interior Designers and Home Stagers.

    What You’ll Hear On This Episode of Wingnut Social
    • [3:04] Mini News Sesh: The Instagram Algorithm
    • [9:45] Who is Wendy Woloschuk?
    • [11:54] What is time blocking?
    • [16:43] How to handle time-sensitive communication
    • [19:55] How to track your time-blocks
    • [22:00] Self-discipline will lead to habit
    • [24:00] How Wendy handles sourcing for clients
    • [27:42] Should you schedule a break each hour?
    • [28:45] The Design for Today Collaborative
    • [31:07] What Up Wingnut! Round
    • [35:24] Blooper Reel!
    Connect with Wendy Woloshchuk
    • Details Interiors
    • Connect on LinkedIn
    • Follow on Instagram
    Resources & People Mentioned
    • Unleash the Power Within
    • Design for Today Collaborative
    • Wingnut Social Episode 36
    • Book: Unleash the Power Within
    • mydoma
    Wendy Woloschuk’s version of time blocking

    Time blocking is a way of intentionally planning out every minute of your day. It forces you to manage your time efficiently and helps you focus on what you’re doing. If you are multi-tasking, you are focusing on a million different things and not doing any of them at 100%, right? The premise of time blocking is that when you give one task 100% of your attention, you’re more effective.

    At Wendy’s firm, they break down each specific day into a time-block. She starts every day with a cup of coffee, time on Facebook and Instagram, exercising, showering, and getting to the office. On Mondays, her assistant blocks time for social media, their blog, and the newsletter. She has another block for emails. They block in lunch and move on to client work. They check email and social media one more time at the end of the day.

    How do you know where to start? Wendy shares these simple steps:

    • Start with a list of your regular weekly tasks
    • Plug in the most important tasks first
    • Fill other tasks in around those

    What’s the key to optimal success? Listen to find out!

    How Wendy handles sourcing for clients

    If you’re taking 3 hours to find something that should take you half an hour, then you’re losing money. So Wendy gives herself a set amount of time—half an hour—to find a certain product. Why? If you can’t find it in half an hour, your brain needs to move on and you come back to it.

    Sourcing takes time and practice. It requires knowing your vendors. Giving yourself half an hour helps you get it done more quickly. Once you’ve found something that will work perfectly, don’t keep looking. You can always go back and adjust if necessary.

    She always works on one client at a time. While she’s sourcing for one person—if she sees something that’s a good fit for someone else—she makes a note and moves on.

    Self-discipline becomes habit

    When you have a schedule set and you’ve ben time blocking for a couple of weeks, Wendy notes that it will become a habit. It’s saved her many hours a day. When you get lost in a rabbit-hole, it’s hard to get refocused. But time blocking gives you something to reference to help you get back on track. She notes that it does get easier—and is 100% worth the effort. Hear the rest of her time blocking tips by listening to the whole episode!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Richard Tarity Shares Why Now is THE Time to Embrace eDesign - Episode 204 Jan 15, 2021
    Show notes

    Should you add eDesign to your portfolio—if you haven’t already? 2020 was a hot year to embrace eDesign. If you haven’t already jumped on the bandwagon, Richard Tarity shares WHY you need to in this special bonus episode of the Wingnut Social podcast. He also shares how Foyr is changing eDesign with its groundbreaking capabilities.

    Richard Tarity has been a technology thought leader for over two decades. He is a self-proclaimed serial entrepreneur and the President of North America for Foyr—the world’s fastest-growing online cloud-based design software.

    What You’ll Hear On This Episode of Wingnut Social
    • [2:17] Who is Richard Tarity?
    • [3:46] Richard’s background with Foyr
    • [6:07] New and experienced designers are on board
    • [741] Are you leaving money on the table?
    • [9:37] What is a “down and dirty” render?
    • [11:20] Does Foyr have a learning curve?
    • [16:00] WHY you should offer eDesign
    • [23:55] The product catalogs that Foyr uses
    • [25:41] What makes Foyr better than any other platform
    • [29:40] Foyr’s gift to Wingnut listeners!
    • [34:42] Blooper Reel!
    Connect with Richard Tarity
    • Connect on LinkedIn
    • Foyr Neo
    • Foyr Talk Series
    • Fory on Instagram
    Resources & People Mentioned
    • Use Promo code DARLA35 for 35% off your quarterly or annual FoyrNeo Subscription!
    • Wingnut Social Episode #150
    Are you leaving money on the table?

    Designers are still not necessarily offering eDesign as a standalone service. Should that change?

    Richard has noticed that “The designers that have aggressively pursued getting themselves into a position to offer eDesign are taking advantage of a much wider audience.” You don’t have to stay niched in your community or region. eDesign gives you reach.

    You will need to market differently. You have to watch how you’re presenting your brand and your style because it becomes about attracting the right personas to you. It’s opened up a new revenue stream for some interior designers. If you’re not taking advantage of it, you might just be leaving money on the table.

    How does Foyr work? How is it different from other rendering programs? Does it come with a learning curve? Does this work for high-end interior designers? Listen to learn more about it!

    Why should you offer eDesign?

    Richard emphasizes that with eDesign, you aren’t limited by geography. You aren’t tied down and can work with anyone, anywhere. What does that mean? More potential revenue. When you design with a signature style, you want to attract people in your spectrum wherever they are.

    Before the pandemic, many high-end designers would have to travel somewhere OR the consumer would only find someone local to them. Now, you can do work around the world without physically being there. You can still engage at a higher level.

    eDesign is a collaboration tool that allows you to change things on the fly. Richard also points out that“As we go forward, you have to think more about what the consumer is going through and less about how we want to function doing the actual activities.” How do they want to consume design?

    It’s not all or nothing. You can offer eDesign and in-person design. You can still provide a high-end luxury service. Why not embrace a hybrid method?

    Foyr Neo in action

    Richard redid his basement last year and did the design himself in the Neo software. The company that he hired to complete the basement did designs in SketchUp. After he finished up Neo, he asked them to look at the software and test it out. They still use Foyr Neo today. Not only that, but they’ve signed 11 basements because of it.

    The software has been a game-changer for them. They show people what their spaces could look like, they collaborate, and then they share their pricing. All of the other contractors in their region still use a paper board. The value add—by integrating their software—has paid off exponentially.

    What product catalogs does Foyr use? What makes them different from any other platform? Listen to the whole episode to learn more!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Foyr Neo

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Previous 1 25 26 27 28 29 48 Next

    Related Podcasts

    Reply All

    1

    Reply All Games & Hobbies
    Inside VR & AR

    2

    Inside VR & AR Gadgets
    Note to Self

    3

    Note to Self News
    BrainStuff

    4

    BrainStuff Natural Sciences
    This Week in Tech (Audio)

    5

    This Week in Tech (Audio) News
    Hands-On Tech (Audio)

    6

    Hands-On Tech (Audio) Technology
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights