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    Designed by Wingnut Social | Interior Design Business

    The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
    #interiordesign

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    Latest Episodes:
    Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223 Jun 30, 2021
    Show notes

    Rachel Gill has been in business for a little over a year. At the beginning of 2021, she decided to create a client-facing Facebook group for homeowners or renters to bring as a client outreach tactic. She went to a local Mom’s Facebook group and shared what she was thinking about doing and asked if anyone would be interested. She got a huge response. The group started at around 400 and is up to almost 700. How does sharing value in this group lead to new clients? Is she giving too much away? Listen to this episode of Wingnut Social to learn more!

    What You’ll Hear On This Episode of Wingnut Social
    • [2:42] Mini News Sesh: Monetizing Instagram
    • [6:10] Rachel’s expertise in Facebook groups
    • [8:01] How a Facebook group serves clients
    • [12:53] The types of clients Rachel gets
    • [20:11] How other designers feel about Rachel’s tactics
    • [23:30] What does Rachel do for a call to action?
    • [25:38] Where do you get started?
    • [30:00] The What up Wingnut round!
    • [31:20] How to connect with Rachel Gill
    • [34:31] Go check out Wingnut Premium!
    • [35:58] Wingnut Social blooper reel!
    Connect with Rachel Gill
    • Facebook Group: Homeschool | Design + Renovation with Rachel Gill: https://www.facebook.com/groups/218450516351263/
    • Follow Rachel on Instagram: https://www.instagram.com/rachelgilldesign/
    • Rachel’s Design Website: https://www.rachelgilldesign.co/
    Resources & People Mentioned
    • Use code “WINGNUT250” for a $250 discount at https://buildlane.com/!
    • Wingnut Social episode #120 with Natasa Jones: https://wingnutsocial.com/podcast/facebook-community-groups-an-innovative-way-to-market-your-interior-design-business-with-natasa-jones-episode-120/
    • Profit First by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
    • Colleen Primm: https://www.colleenprimmdesign.com/
    • Studio McGee: https://studio-mcgee.com/
    How a Facebook group serves clients

    Rachel emphasizes that the know, like, and trust factor is really important for your business and your brand. Rachel’s goal was to become an expert in her area for home design and renovation. So she geared her Facebook group toward answering questions, educating, and becoming that go-to expert. Sure, the majority of the people in her group are likely DIYers but a large handful has hired her for design projects. People will go to the person sharing free—valuable—advice.

    But what kind of clients can Rachel source from a Facebook group? She notes that she gets anything from a one-off consult to a full first-floor renovation—all from the group. People will see her on Facebook, like her style and posts, and reach out to have her come look at their projects.

    Rachel’s theory is that even if you “give away” pieces or colors from a room you’ve designed, people do not have the same creative mind as you. It will never turn out the same way as your final design.

    How to start your own client-facing Facebook group

    Rachel 100% recommends that you engage in your local groups first. If you dive into a group where you’ve had no interaction and ask them to join another group, it won’t go well. But if you engage others and ask them to help you build something just for them—and they feel they’re helping direct the topics and getting questions answered—you'll have immediate buy-in. To do this, Rachel asked how members would like the information presented (blog post, photos, videos, etc.) and the majority wanted blog posts.

    Rachel reached out to mom’s groups for the county she lives in, the neighboring county, and the largest town near her. Why mom groups? Because it’s where people go to get advice. They ask for contractor, painter, and home improvement recommendations all the time. She saw that people were asking and knew her Facebook group would appeal to them. But how does she get clients from a group?

    Rachel will randomly intersperse a design process type of post, share working through a project, etc. She’ll then add a call to action like “If you’d like to design the bathroom of your dreams, connect with me to set up a FREE discovery call.” She’ll often get a DM a day or two later. 85–90% of her clients have come from this group.

    Looking for the deets on specific content that Rachel shares that gets her the most traction? Head on over to Wingnut Premium!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor: Desi Creswell
    • Ready to stop being overwhelmed? Check out Desi Creswell’s new “Out of Overwhelm” coaching group
    • Desi Creswell’s Daily Planner
    Wingnut Social Podcast Sponsor: Build Lane
    • Looking for a great custom furniture option? Check out Build https://buildlane.com/

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222 Jun 23, 2021
    Show notes

    Are you struggling to market yourself? Does the copywriting on your website leave something to be desired? Are you ready for a career change but struggling with self-doubt? In this episode of Wingnut Social, you’ll get a special two-part episode with Gregory Anne Cox—both coach and copywriter—covering how to be more marketable and how to overcome self-doubt. Don’t miss it!

    What You’ll Hear On This Episode of Wingnut Social
    • [0:45] check out Desi Creswell's “Out of Overwhelm” program
    • [2:30] Learn more about Gregory Anne Cox
    • [4:40] How to crush your inner doubt
    • [9:40] Crappy copywriting: How to Be More Marketable
    • [16:25] Turning crappy copy around (no names named)
    • [24:13] Gregory’s last bit of copywriting wisdom
    • [25:11] The What Up Wingnut! Round
    • [28:42] Check out Wingnut Premium
    • [30:19] Blooper reel!
    Connect with Gregory Anne Cox
    • Rebellious Wellness Over 50 podcast: https://rebelliouswellnessover50.com/rwo50-podcast/
    • Gregory’s copywriting business: https://bemoremarketable.com/
    • Connect on LinkedIn: linkedin.com/in/gregoryanne/
    Resources & People Mentioned
    • “It's Not Too Late, You Actually Just Started” video: https://www.youtube.com/watch?v=Z_8jSIRlZ_g
    • The Overstory by Richard Powers: https://www.amazon.com/Overstory-Novel-Richard-Powers/dp/039335668X
    How to crush your inner doubt—at any age

    Gregory believes that you get to decide to be relevant or not. There’s a lot of space in culture for new conversations—like how to start a business at any age. Where you place your focus is the path that you’ll take. Gregory chooses to help her listeners find their inner rebel to stand up for whatever they want to at whatever age. What if you’re struggling with inner doubt? Gregory suggests you go back to a time in your life where you’ve felt that way before. You’ve made it to today, haven’t you?

    Gregory always wanted to go back to school and complete her degree in Psychology. She had been a chef for 30 years and suddenly she couldn’t cook anymore. She couldn’t go back to school, so she found life coaching. It allowed her to use the same type of skills to help people transform their mindset. She loves the mantra, “Where your attention goes your energy flows.”

    Look at what you might want to do. How will it make you feel if you don’t do that? Or at least try it? You only have so much mental energy every day. What do you want to put that energy toward?

    Crappy Copywriting: How to Be More Marketable

    What do you do for your clients? Is that portrayed in your copywriting? Gregory notes that copywriting is less about your capability as a writer and more about finding out what your client wants and what you do for them. Then you put words on paper that express that and helps you stand out. You have to differentiate yourself and speak to your ideal client.

    Gregory sees the “I” problem a lot. People’s copy reads like it’s all about them: “Welcome to my website. I am a coach, I welcome you to my website.” You only have so much real estate on a website—don’t waste it. You want to drop people into their problem as soon as you can. Don’t fill up the page with features, descriptions, benefits, etc. But you need to speak to the prehistoric reptilian brain in someone’s head.

    Secondly, she recommends you use fewer, more powerful words. Tell a story. You need to bring yourself into the picture—and not try and please everyone. The people that are your people want to see your quirkiness because they have it in them. Darla didn’t find success with her interior design firm until she fully embraced who she was.

    How does Gregory turn crappy copy around? Why does Gregory ask clients about their favorite jelly bean? How does she make a boring process fun? Listen to the whole episode to learn more!

    Looking for premium content including extra takeaways and bonus information? Check out Wingnut Premium for four extra podcast episodes a month, access to a private Facebook group, and access to me 24/7.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Ready to stop being overwhelmed? Check out Desi Creswell’s new “Out of Overwhelm” coaching group
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221 Jun 16, 2021
    Show notes

    cCommerce or C-Com is short for conversational commerce. It’s about building conversations with people and engaging in a conversational way of selling. It can be using SMS messenger, voicemail drops, personalized images, and more. Paul Ace and his team use it to create an 80% human-like experience and a 20% human experience. What does that mean? How can it help you and your business? Find out in this episode of Wingnut Social!

    Paul Ace is popularizing the concept of C Com through the science of conversion, conversation, and automation. He founded Amplify C-Com which helps businesses grow past seven figures. Amplify combines human psychology and automation to create more profits in their customers profits.

    What You’ll Hear On This Episode of Wingnut Social
    • [0:44] Check out Desi Creswell’s new coaching group!
    • [2:45] Mini news sesh: Instagram stops penalizing for sharing
    • [5:38] What the hell is cCommerce?
    • [16:41] The concept of pre-framing
    • [27:20] How conversational is the process?
    • [36:00] The fortune is in the follow-up
    • [38:34] The What Up Wingnut! Round
    • [42:15] Where to learn more about Paul Ace!
    • [45:49] Go check out Wingnut Premium NOW!
    • [47:55] The Wingnut Blooper Reel!
    Connect with Paul Ace
    • The Amplify to 7 Figures Podcast: https://amplifyto7figures.com/home
    • Amplify C-Com: https://lp.amplifyccom.com/
    • Connect on LinkedIn
    Resources & People Mentioned
    • Desi Creswell’s new coaching group: https://www.desicreswell.com/coaching
    • Wingnut episode on Bonjoro: https://wingnutsocial.com/podcast/turn-your-prospects-into-super-fans-with-bonjoro-episode-071/
    • Bonjoro: https://www.bonjoro.com/
    • BombBomb: https://bombbomb.com/
    • Loom: https://www.loom.com/
    • The Miracle Morning by Hal Elrod
    • The Road Less Stupid by Keith Cunningham
    The concept of conversational commerce

    Paul prefers that “leads” aren’t called leads—they’re just people. Every person that opts into something on your site has got something in their life that they’re not happy with. It might be “Hey, I want this interior designer for this particular reason.” Or they may be asking for a service you don’t provide, like painting. Paul has a genius process you can use to refer clients that aren’t a good fit—using both automation and a referral network. Listen to learn more!

    Psychological strategies to win people over

    Pre-framing is an underutilized tool. Paul emphasizes that if you’re not using it, you’re leaving money on the table. He shares an example: “If you could have something that would get more people to buy, buy more often, and refer more people to buy from you, would you want to know what it is?” That’s pre-framing. If you use questions like this, you’re softening the prospect, getting them to say yes, and making micro-commitments. It becomes so natural to do in your language pattern.

    In the book “Never Split the Difference,” Chris Voss shared a common question he used in most—if not all—of his negotiations: “Would it be unreasonable to consider…?” Paul uses a similar question: “Would you be against…?” For example, he could ask Darla “Would you be against having more people on the show?” Darla would likely say, “No, we wouldn’t be against having more people on the show!” It removes defensiveness.

    In the book “Influence” by Robert Cialdini, there’s a study about making copies. Someone asks if he can skip the line to make a copy. Of course, people said no. So he asked, “Can I skip the line because I need to make some copies?” People would say yes! Paul notes that it’s the dumbest reason—because everyone needed to make copies—but they still complied simply because he said: “because.”

    How conversational is the process?

    If you’re selling something that’s $7 and sell 1,000 a day, you’re not recording a personal video message to every person. It’s not scalable. But if someone buys a $7 product and then buys your $500 upsell and books a consultation with you one-on-one, you record a personal message for them. Paul emphasizes that you should look at the buyer journey and the pipeline and break down each step. You have to split it into scalable/not scalable.

    Paul has a client that sells a challenge. If they abandon the cart, they get a text message from the “owner” asking if something was wrong or what they could do to help. It got a 20% response rate. 80% of the work is in the first message that you send. You could then give your team a framework of how to guide them through the sales process and it’s handed over to you at a specific point.

    Paul walks through an example specific to Wingnut Social and how to speak with a potential client. He also shares why the “fortune is in the follow-up.” Give it a listen to learn more!

    To get more exclusive content only for subscribers? Go check out Wingnut Premium NOW!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Ready to stop being overwhelmed? Check out Desi Creswell’s new “Out of Overwhelm” coaching group
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220 Jun 09, 2021
    Show notes

    Business owners know what to do to get where they need to go. But every time they find success, they start thinking in circles and second-guessing themselves. Self-sabotage begins to kick in. Anna Tsui has noticed this with everyone she’s worked with. For Darla, self-sabotage translates into procrastination and self-doubt. So why do we people self-sabotage? What can you do to mitigate that voice in your head? In this episode of Wingnut Social, Anna talks about how to overcome self-sabotage and find your zone of genius.

    Anna Tsui is a genius coach, international speaker, writer, and serial entrepreneur, and founder of the Intuitive Business School. She is also the best-selling author of “Shadow Magic: Turn Your Fear into Fuel and Create a Prosperous Coaching Business.”

    What You’ll Hear On This Episode of Wingnut Social
    • [2:24] Mini News: Instagram like counts
    • [4:30] Learn more about Anna Tsui
    • [9:07] The interplay between your shadows and self-sabotage
    • [14:18] Pinpoint your soul’s goals
    • [16:43] The difference between self-sabotage and self-harm
    • [25:43] The most common shadow Anna sees in women
    • [27:31] How to overcome the shadows
    • [30:54] The zone of genius (get more at Wingnut Premium!)
    • [33:05] The “What Up Wingnut!” round
    • [34:12] How to connect with Anna
    • [37:28] Wingnut Blooper Reel!
    Connect with Anna Tsui
    • Download half of Anna’s book for FREE: https://www.annatsui.com/book
    • Anna’s Website: https://www.annatsui.com/
    • The Intuitive Business School: https://www.annatsui.com/intuitive-business-school
    • Connect on LinkedIn: https://www.linkedin.com/in/annatsui/
    Resources & People Mentioned
    • Book: How to Improve Your Marriage without Talking About It: https://www.amazon.com/Improve-Marriage-Without-Talking-About/dp/0767923189
    The interplay between your shadows and self-sabotage

    It all starts with your inner critic, or as Anna likes to call it, your shadows. Anna believes you inherit shadows from your family, culture, lineage, place of birth, religion, and more. The unconscious beliefs can come from your parents, religion, community, etc. Shadows also come from unconscious inner woundings where you don’t feel like you deserve something. These are the parts of you that are insecure and you don’t feel fully confident or loved. People are afraid of being visible and being seen for who they really are. Many people think if they are themselves, they’ll be judged. All of this comes from an unconscious part of you that’s just scared.

    Anna believes you have to recognize that there is a magnetic message that only you can offer to the world. Your ideal clients want to experience the essence of who you are. It takes bravery. But when you want to show up in a certain way and something is holding you back, that’s part of your shadow. It’s part of your ego that keeps you in a safe container. It’s a great place to survive—but you won’t thrive or grow.

    When is the universe telling you there’s a new direction to go?

    Do you want that lifestyle that you envy so much in other people? Will you be working all the time? Is it something you really want, or is it your ego taking over?

    Anna believes you should focus on your soul goals. What goals allow you to feel the way you want to feel? Anna points out that sometimes you really don’t know until you do it. You have to take the first steps to try it out. If you want to rebrand and try a different persona, do it. If it works for you, great! If it doesn’t, then you know. Don’t let your shadows hold you back.

    Anna points out that when Darla is talking about Wingnut Social (versus her interior design business), her energy is completely different. The energy of what you love feels so different. Money and success can come in the way of doing what you love. But fear, guilt, and doubt say “You can’t do that.”

    “When you feel into the fears and when it stops you, that’s when you know.”

    How to overcome your shadows

    People don’t realize how much fear is running their business. If you’re surrounding yourself with “I can’t do this because…” then it’s time to take a breath and realize your fear is running the show.

    Sometimes if you take a few small steps, you’ll start feeling charged because what you’re doing gives you energy. If you show up with confidence, people perceive you differently. It’s really important to have a coach that can reassure you and lend you their energy when you’re tapped dry.

    Anna also recommends that you carve out and own that you are important and your self-care is important as a factor that helps your business thrive. Anna also loves the concept of connecting with your inner saboteur. If you ask “What’s going on?” you’ll find you’ll get a response. It’s all about building awareness. You have to build a relationship with these parts of yourself. The deeper the relationship, the more you can get into the juiciness of the human experience.

    Anna has developed a process to help people connect to their zone of genius (and connect to their genius flow). Want to learn more? Check out the premium episodes of Wingnut Social!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Brand Your Design Business According to Mike Peterson - Episode 219 Jun 02, 2021
    Show notes

    What is the easiest way to brand your design business? How do you stand out from the crowd enough to land clients? Mike Peterson has spent most of his career in the world of publishing with magazines like Country Living, House Beautiful, and Luxe. He loves all things marketing, branding, and interior design. He has the unique experience to help interior designers set themselves up for success with the right branding for who they are. Listen to this episode of Wingnut Social for his strategies!

    What You’ll Hear On This Episode of Wingnut Social
    • [1:43] Wingnut Premium members only!
    • [4:21] Mini News Sesh: Instagram Lives
    • [6:13] Introducing Mike Peterson
    • [9:42] What is a brand?
    • [13:22] How to differentiate yourself
    • [18:08] Your name or a brand name?
    • [26:02] Is there value in magazine marketing?
    • [29:49] How to showcase your brand the right way
    • [32:03] The What Up Wingnut! Round
    • [36:37] Blooper Reel!
    Connect with Mike Peterson
    • LinkedIn
    • Visionary Design Marketing
    • Mike(at)VisionaryDM.com
    Resources & People Mentioned
    • Wingnut Social Episode #122
    • BOOK: Beauty, Neuroscience, and Architecture
    You are your brand—not just a commodity

    We are surrounded by brands. They’re prevalent in our lives. Starbucks. Armani. Grey Goose. BMW. Fuji. Mike emphasizes that “If the world can find a way to brand water, think about what we can do with all of the talent listening to this podcast right now.” What is it like to not have a brand in a world of brands?

    A lot of people overthink their brand. A brand is not what you do, it is a relationship. Who is your best friend? Why is that person your best friend? You’re likely using subjective and emotional words based on relatability. The most important people are important because of emotional relationships. That is the foundation of brand marketing.

    Identify the value and the personality characteristics of who you are—not what you do. Mike believes that “A lot of designers design. But every designer has a unique personality of their own. You will attract people of like mind as a result.”

    How can Mike and his team help you differentiate yourself in the marketplace? Listen to hear their genius process for narrowing down your brand!

    How to differentiate yourself

    Mike shares that you can’t be afraid to ask for help. Business management and marketing aren’t taught in design schools. Mike has a three-phase process with his clients. They talk with a designer about their brand and their personality. But they go out and talk to 12–15 of the designer’s clients (whether by Zoom or in-person). One of the questions they ask is, “How do you feel as a result of what the designer did for you?” That question provides gold nuggets to understand what the designer has done. They get responses like:

    “I felt heard”

    “She fought for us.”

    “I’m at peace.”

    Your marketplace and audience become the foundation for your marketing process. The website begins to write itself. Don’t just depend on what you think your brand is. Reach out and ask your client or get a third party involved.

    Does the service you provide take a backseat? Is there value in magazine marketing? Listen as Mike shares how to showcase your brand the right way.

    Want to learn about geotargeting? Listen to the extended interview by signing up for Wingnut Premium!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • Wingnut Premium
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner


    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
    https://www.podcastfasttrack.com


    How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218 May 26, 2021
    Show notes

    Pinterest is a great way to connect with your clients. How? Because most of them find their inspiration on Pinterest. Secondly, it’s a great way to showcase how you design and level up the design for future clients. Best of all, it helps people become aware of you. So how do you leverage Pinterest to work for your design business? Kate Ahl—the owner of Simple Pin Media—shares her best strategies in this episode of Wingnut Social!

    What You’ll Hear On This Episode of Wingnut Social
    • [2:31] Wingnut Premium members only!
    • [4:16] Mini New Sesh: Pinterest Livestream Events
    • [6:54] How Kate Became an expert on Pinterest
    • [10:35] The importance of Pinterest for creators
    • [12:45] The difference between Instagram and Pinterest
    • [14:33] The pros and cons of Pinterest
    • [20:43] The verified merchant program
    • [25:21] What’s changing with story pins?
    • [27:18] Pinterest: the intellectual property dilemma
    • [30:35] Kate’s thoughts on Tailwind (and other apps)
    • [32:06] The What Up Wingnut! Round
    • [37:22] Blooper Reel!
    Connect with Kate Ahl
    • The Simple Pin podcast
    • Simple Pin Media
    • Follow on Twitter
    • Connect on LinkedIn
    • Pin on Pinterest
    Resources & People Mentioned
    • Tailwind
    • Google Analytics
    • Apply to the Verified Merchant Program
    • Pinterest Content Claiming Application
    • DMCA Protection
    • The E Myth by Michael Gerber
    The difference between Instagram and Pinterest

    According to Kate, the largest difference is that you go to Instagram to get caught up on the lives of people you follow. You have to follow them to see them in your feed. You’re looking to wander and get lost in people’s stories. People also rarely move off the platform.

    But the intent on Pinterest is “How can you serve me?” or “I need a solution to my problem.” Someone is looking for inspiration and they don’t care about you. They’re not interested in a brand. They’re only interested in the goal. There’s no attachment to a brand name—just the design. Pinterest is all about search and discovery. Keep listening to hear Kate share some of the pros and cons of Pinterest.

    The Verified Merchant Program

    Pinterest is reintroducing the concept of shoppable pins with their “Verified Merchant Program.” They’ll show that it’s a shoppable pin but will link to your website for the actual sale. The challenge is that the user's habit isn’t to buy right away. But Pinterest is putting a lot of effort into shop integrations, videos, and story pins. They’re trying to find diversified ways to get people to the shopping point quickly.

    Unfortunately, Kate points out that the Verified Merchant Program is still clunky, glitchy, and picky about who is approved. If people don’t want to go that route, Kate recommends using images and keywords that will lead to places you know they’ll sign up for a consultation. For now, Kate believes the shop tab is useful for people who sell things that are $100 or less. For higher-end products, Kate recommends leading people to a form that has a question that asks how they heard about you.

    What is Kate’s overall opinion of the Verified Merchant Program? Listen to hear her unfiltered response!

    What’s changing with story pins?

    Story pins allow creators to showcase something they offer or the steps it takes to complete a project. They just changed the name to “Idea Pins'' because people were getting story pins confused with Instagram Stories. These pins stick around forever—no 24-hour shelf life—and people can save them to their boards. However, there is no link.

    But it does encourage people to follow your profile where they can then click to your website. Kate has actually seen an increase in home page traffic when people use idea pins. It’s a great way to showcase a new design and even increase your follower account.

    How does Pinterest handle intellectual property dilemmas? What are Kate’s thoughts on Tailwind (and other apps)? Listen for the whole conversation!

    Want even more great content? Head on over to Wingnut Premium for the extended interview with Kate Ahl!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

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    REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217 May 19, 2021
    Show notes

    Darla is smack in the middle of a move to Maryland (U-Haul and all), so this week we are replaying a popular episode with Jeff Harry! Get ready to infuse some play in your day—and be better for it.

    Jeff Harry defines play as “Any joyful act where you are fully present in the moment. It has no purpose or result.” You are fully in love with what is actually happening. Your play moments are the best moments of your life when you feel most alive. You are in flow.

    What is the work where you forget about time? How much of that work do you do on a given day? Jeff shares that identifying the work that you LOVE to do and increasing it by even just 1–2% has a ripple effect. Play can make you more productive, creative, and successful in the long run. It gives you momentum. How do you do that? Learn how in this episode of Wingnut Social!

    Jeff Harry shows individuals and companies how to tap into their true selves to feel their happiest and most fulfilled—all through the medium of play. He has worked with Microsoft, Google, Southwest Airlines, the NFL, Adobe, Facebook, and Amazon, helping them learn how to infuse more play into their day.

    What You’ll Hear On This Episode of Wingnut Social
    • [3:36] Instagram has launched keyword search
    • [6:19] All about Jeff Harry
    • [8:29] Play can help you reach your zone of genius
    • [10:20] Do you have to rewire your brain?
    • [13:09] Why don’t adults play enough?
    • [17:17] How to integrate play into business
    • [21:31] What do you do with your employees?
    • [25:38] Determine your team’s appreciation language
    • [33:10] Does play factor into growing your business?
    • [35:51] How to infuse more play in your day
    • [50:06] The What Up Wingnut! Round
    • [53:33] How to connect with Jeff Harry
    • [56:33] Delegate outside of your zone of genius
    • [1:00:56] Blooper Reel!
    Connect with Jeff Harry
    • Jeff’s Website: Rediscover Your Play
    • Follow on Twitter
    • Watch on YouTube
    • Jeff’s TikTok
    Resources & People Mentioned
    • LuAnn Nigara
    • BOOK: The Power Talk Friday Experts Vol. 2
    • The 5 Languages of Appreciation in the Workplace
    • Hubspot article on Employee Feedback
    • BOOK: The Artist’s way
    • BOOK: The Big Leap
    • BOOK: Tuesdays with Morrie
    Overcome the “shoulds” to get to you

    Why is play such a lost art? Jeff points out that by the time you reach the age of 18, you will have heard the word “no'' 148,000 times. On top of that, every adult in your life piles “shoulds” on you. Then you go to school where you’re told to raise your hand, ask for permission, etc. You hit your teens and you’re bombarded with social media. You get more information in a day than people in the 1950s got in one year. It tells you you’re not enough, you need to buy this, etc. All the answers are external.

    Anytime you try to do anything that is “you”, you are considered mischievous or weird. You’re considered “too much” or “extra.” It’s such a rebellious act to simply be yourself. Ask yourself: What do I love to do? What makes me come alive? What makes me feel good about myself? Do something because you want to or because it brings you joy. It doesn’t have to have productive value, a sense, or a purpose. But you’re having fun. It puts you in a positive mindset and you’re priming your brain to look at every opportunity as play.

    How do you integrate play into business? How do you encompass a play-oriented mindset in the workplace? How do you determine your team’s appreciation language? Jeff Harry takes a deep-dive into these topics—don’t miss it!

    How to infuse more play in your day

    Jeff walks through some exercises in this episode that HAVE to be shared. Where do you start? He notes that you cannot play until you’ve calmed yourself down. If you’re angry or in an anxiety-ridden state, you can’t play.

    1. You have to soothe yourself and calm yourself down first. Side note: make sure it’s a healthy form of calming yourself down. Jeff soothes himself by taking showers. Other people go on a walk or run or free-write.
    2. Get bored. Your best ideas come when you’re bored. Shut off social media and stop binge-watching Netflix. When you consume, you can’t create. It makes you feel like there’s nothing left in the world to create.
    3. It’s easier to create when you aren’t listening to everyone else. Practice listening to yourself. Start listening for that whisper, your inner curiosity. It will suggest something both exciting and really scary. Create a video. Start a side business. Start a podcast. Email someone. You have to strengthen the ability to live in your own intuition.
    Three exercises to kickstart creativity

    Another exercise? Get 3 people that know you really well and ask them these questions:

    • What value do I bring to your life? We often don’t know what we do for people. Why are we friends? Why did you hire me?
    • When have you seen me most alive? When have you seen me most engaged, most playful, most creative, most present? Most happy?

    When you get 3–5 people to give you that information back and you look at it, you get so many answers and gems of wisdom.

    You can also get your friends together and do what Jeff calls a “Tipsy Storm” over Zoom. You get tipsy on alcohol, chocolate, ice cream, whatever it is, and brainstorm together. Write down ideas. Go to bed, wake up, and return to that list. Circle the one that resonates the most with you and see where it takes you.

    Bonus exercise: What did you do as a kid that brought you joy? How can that be tied to the work you love to do now? Take those “play” values from your childhood and find the work that you love to do most that encompass those values.

    Jeff’s final challenge: Allow your emotions to fully envelop you. When you fully feel it, you can let it go. When you allow emotion in, you live a more fulfilling life. Let your grief and sadness out. People haven’t mourned 2020. Write down everything you wanted to accomplish in 2020 that you didn’t get to, mourn them, fold it up, fold it into an airplane, and let it go. What do you want to do with the last 23 days of 2020? What impact do I want to have?

    Are you ready to stop “shoulding” on yourself so much? Are you ready to show up? Listen to the whole episode for more of Jeff’s amazing insight into positive psychology.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
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    Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216 May 12, 2021
    Show notes

    Do you know how to do something so well that people are asking you to coach them? Have you thought about starting a coaching business? How do you convert your expertise to real dollars in your pocket? The truth is that people don’t talk about how to become a consultant. Being a consultant can give you a great lifestyle, a great profit margin, and allows you to work part-time hours. You also get to make a huge difference with the people you’re serving and help them make transformations at a high level. Laura Meyer—a fractional chief marketing officer exclusively for seven-figure female experts—shares how she does it in this episode of Wingnut Social!

    What You’ll Hear On This Episode of Wingnut Social
    • [4:30] Mini news sesh: Facebook + Spotify
    • [6:10] Who is Laura Meyer?
    • [12:21] How to transition to consulting
    • [18:05] How to determine your pricing
    • [23:20] How to scale one-on-one services
    • [27:42] What is the value of what you’re selling?
    • [30:45] Get yourself in the right room
    • [31:16] The What Up Wingnut! Round
    • [35:52] Wingnut Blooper Reel!
    Connect with Laura Meyer
    • Joybrand Creative
    • The Scale with Joy Podcast
    • Friend on Instagram
    • Connect on LinkedIn
    • The Advance Expert Network
    Resources & People Mentioned
    • The Big Leap by Gay Hendricks
    How to transition to consulting

    Laura didn’t know what she would do when she left the photography business—she just knew she needed to shut the door. She believed if she created space for the new thing it would come to her. She says that “Great things grow in the margins.” You need space to meditate, think, and journal.

    She texted a group of CEOs that she was friends with and told them she was shutting her business down because the industry was changing. They all started apologizing to her—but immediately followed their apologies by asking for help with marketing. They needed someone to come in at a strategic level to help them. It was the answer she was looking for.

    What would you do for free? What are you passionate about that pours out of you? Laura recommends that you list out everything that you’ve done well. Out of that list, what can become your unfair advantage? Your proprietary process? Your signature offer? Start to offer that thing one-on-one.

    Laura started with one-on-one clients and slowly increased her prices. Everyone wants large groups, but Laura emphasizes “One-on-one is where the transformation happens. It’s where you get better at your craft. It’s where you sharpen your saw. It’s where you see patterns. It’s where you develop your signature processes.” There’s nothing like it.

    How to determine pricing for your business

    How do you know what to price? How do you place value on your services? Laura believes this is the #1 mistake that people make. Laura recommends that you NEVER charge for your time. Instead, always always charge for the result. She notes that “The clearer you are about the outcome your services provide, the more of a chance that you can trade outcomes for income.”

    Laura finds that many consultants aren’t outcome-focused. Laura makes pretty graphics, writes captions, and gets more engagement and followers on social media. The goal is to grow the business. Some social media managers make your feed look pretty. Others make your feed look pretty and grow your business—and they’re double the price. It all comes down to the outcome. If your social media is just a business card, it’s worth a lot less to the person investing in it.

    How to scale one-on-one services

    If you’re trading time for money, you’re up a creek. But many people worry that you can’t scale a one-on-one consulting model. Laura disagrees with that notion, and shares three ways you can scale a one-on-one business:

    1. You can scale through agency services, where you keep the one-on-one interaction (just train more people to do that instead of you).
    2. Another option is to license your system (i.e. Storybrand or Profit First) and scale your intellectual property.
    3. Laura only shows up where she’s needed. Her process is well-defined and she is needed for very little.

    If you have five one-on-one clients and you charge $2,000 a month for your services, you want to get to only having five 45-minute appointments weekly and outsource everything else. You speak, teach, write, and deliver. It gives you an amazing part-time consulting business. It was a lifesaver for Laura.

    So how do you determine the value of what you’re selling? What is your service worth? How can you differentiate yourself in a way that creates extra value? Laura delivers a TON of value in this episode—make sure you listen to the very end!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

    Audio Production and Show notes by
    PODCAST FAST TRACK
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    How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215 May 05, 2021
    Show notes

    How do you hire the right people so you don’t find yourself letting someone go six months down the road? Do you hire for your weakness or hire someone that fits in with the culture? So much goes into hiring the right person. So in this episode of Wingnut Social, Colleen Baader joins Darla to share how she hires for her design firm.

    Colleen Baader has been an interior designer for 27 years primarily focusing on commercial design. Seven years ago she started Vertical Interior Design focused on corporate, healthcare, and hospitality design. She even designed and built her own home in 2018.

    What You’ll Hear On This Episode of Wingnut Social
    • [1:56] Mini News Sesh: How to filter comments
    • [4:00] All about Colleen Baader
    • [6:50] The 1st thing to know before hiring
    • [11:24] How to hire to complement your skills
    • [14:11] Hire for skills—not design background
    • [19:28] The compensation conversation
    • [21:43] Do you hire a contractor or employee?
    • [23:38] Don’t be afraid to hire up
    • [26:37] Offer your team development opportunities
    • [28:26] The What Up Wingnut! Round
    • [29:45] How to connect with Colleen Baader
    • [34:10] The wacky blooper reel!
    Connect with Colleen Baader
    • Vertical Interior Design
    • Connect on LinkedIn
    • Follow on Instagram
    Resources & People Mentioned
    • The 15 Commitments of Conscious Leadership
    • The Culture Index
    What you NEED to know before hiring

    Colleen tries to look at the strengths of her team—and where she’s seeing weaknesses. Then she tries to target those weaknesses in the hiring process. They give out a survey called “The Culture Index” to help determine an applicant's natural tendencies and personality. Are they detailed? Visionary? Organized?

    If she’s looking for someone detailed, she knows her creative people will be worn down and exhausted by those tasks. But if they’re being 100% creative for their 8 hours at work, they leave on a high. Colleen strives to hire the right people for the right role so they don’t leave burned out. You want to hire someone for a role that they’ll be successful and find joy in.

    You'll have opportunities for more jobs if you allow your team to be diverse. People with different skills not only complement each other, they learn from each other. She always strives to foster collaboration—never competition. You should be rooting for each other to close deals.

    Once you find a few individuals who fit, have them come in and work with the team for half a day. They can see what it’s like to work with them. The people you work with and the environment you’re in can often be what keeps you at your job.

    Don’t be afraid to hire up

    Darla wanted to get to the point where she wasn’t doing all of the design work. If you’re hiring and want to delegate, you want to make sure the hires are capable of taking on that role. Conversely, Colleen emphasizes that you can’t be afraid to hire people that are smarter than you or are more talented than you. You have to learn to set your ego aside. Colleen worked with someone who said, “Let’s hire the smartest people and get out of their way.” Colleen loves it. She admits that her CAD skills and elevations aren’t great, so she uses her skills where they’re used best and offloads her weaknesses to someone else.

    What about the compensation conversation? How do you hire to scale? Should you hire contractors or employees? Listen to the whole episode for Colleen’s take!

    Quick Tip: How to filter comments on Instagram

    Go to the hash marks in the upper right corner and choose “settings.” Check “privacy” and click on “comments.” You can choose “filters” and choose “hide offensive comments.” You can choose the words that are trigger words (ahem, “bitcoin”) and filter out any comments that include those words.

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)
    Wingnut Social Podcast Sponsor
    • Desi Creswell’s Daily Planner

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

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    Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214 Apr 28, 2021
    Show notes

    After a seminar that changed his life, Roy Redd started a small CPR business that he grew to six-figures over the next year. So he wrote his first book, “The Success Magnet.” During the launch of that book, he got a DM from Casey Trujeque, who asked if his methods worked for athletes. So Casey flew him out to Portland Oregon to work with an athlete. He was able to turn that athlete around with his methods. How? How did changing his self-talk change his game? Learn more in this episode of Wingnut Social!

    What You’ll Hear On This Episode of Wingnut Social
    • [3:01] Mini news sesh: TikTok
    • [5:23] All about Roy Redd
    • [11:00] What self-talk is present?
    • [14:47] How to recognize your bounds
    • [19:37] What to say to yourself instead
    • [21:35] Use self-talk to become better
    • [24:00] Roy’s strategy to stop negative self-talk
    • [29:01] The What Up Wingnut Round!
    Connect with Roy Redd
    • Roy’s Website
    • Follow on Instagram
    • Connect on LinkedIn
    Resources & People Mentioned
    • The Book of Est
    How to turn things around

    Roy asks, “What are you saying to yourself about yourself? In a year from now, what has to happen in your career and your life for you to be happy with your progress?” That is what he calls an instant clarity question. Why? Because with clarity comes certainty. Uncertainty is what causes us to have anxiety or negative self-talk.

    Roy realized this athlete had a “functional bound.” You’re bound by social ideas, trauma, or what you’ve been told you can and cannot do. He was getting nervous at the end of his games. So they did an experiment and realized that he had a traumatic experience at six at the end of a game when his Dad put his hands on him.

    Now every time he’s in that situation, his brain goes into fight or flight mode. His self-talk was “I’m not confident because I feel this way.” So they reframed and reclaimed the situation. He learned to anchor to the present. They pulled this unconscious memory into his conscious mind where he can control it. You can do that too.

    How to recognize your bounds

    We have millions of past experiences. Roy notes that you can’t expect someone to pull and delete all of them. But you can get to a space where you can get comfortable being uncomfortable. You will end up in a space where you will deal with negative self-talk, either conscious, unconscious, or subconscious.

    We attach “I” to experiences and it becomes embodied in your identity. Being hungry is an experience you have, but when people are hungry they say “I am hungry.” When they’re upset, they say “I am depressed.” But you are not those things, they are states that you’re in. But by saying “I am” you are locking yourself into those states.

    Instead of saying, “I am depressed” you can say that “I am experiencing depression.” Depression isn’t physical, measurable, or tangible—but it is something that you can experience. It’s a sensation. You’re locking emotions into your body. You feel depressed, but you’re having a sensation in your chest. It’s an anchor for an experience that you have to move away from.

    How to use self-talk to become better

    When Roy dove into neuroscience and the mind, he learned that it all boils down to self-talk. It’s not what happens to you in life that matters—it’s how you interpret it. Once you can identify the self-talk you’re having, you want to stop it or slow it down. How?

    Root yourself in the moment with things you love and things that get you in a flow state. What are you curious about? Passionate about? Is it connected to your purpose? Those three things lead you into a flow state when you’re in a zone. You lose all sense of time or self-awareness and you’re just in the moment. That’s when you take performance to the next level. Once you’re there, you can master and dial in on the things you’re trying to become better at.

    Want to learn how to stop your negative self-talk in its tracks? Listen to the whole episode for Roy’s strategy!

    Connect With Darla & Wingnut Social
    • www.WingnutSocial.com
    • On Facebook
    • On Twitter: @WingnutSocial
    • On Instagram: @WingnutSocial
    • Darla’s Interior Design Website
    • Check out the Wingnut Social Media Lab Facebook Group!
    • 1-877-WINGNUT (connect with us for your social media marketing needs)

    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

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