Designed by Wingnut Social | Interior Design Business

Latest Episodes:

Making the Most of Your Pinterest Strategy with Michelle Wintersteen Aug 30, 2018

Show notes

Joining Darla and Natalie on today’s show is Michelle Wintersteen, founder of MKW Graphics in San Diego, Ca. Michelle created the company in 2014 while attending The University of San Diego, where she earned two degrees, Visual Arts and Art History.

One thing that makes Michelle the envy of many entrepreneurs is that she often runs her company remotely, as she is passionate about traveling. Because of Michelle’s creative eye, she’s often inspired to use items in her design she discovered while traveling in nearly 40 countries...with many more to come! MKW has helped hundreds of small business owners (in San Diego and beyond) create visually compelling yet marketing-minded brands.

You will want to savor every second of this conversation that focuses on how business owners can benefit by using Pinterest.

Show highlights:

Michelle’s digital nomad-ing
How can you utilize Pinterest as an interior designer?
Should I get a Pinterest business account, or use my private account?
Pinterest is a search engine that can be used as a marketing platform.
Make sure you know optimize your wording on Pinterest so that you become noticed.
Pinterest loves evergreen content, so how can I use that to my advantage?
Think about putting yourself on Pinterest as a creator rather commenting on others’ content.
Using vertical formatted images, ie. 9x16 ratio on Pinterest
Create thumbnails for the cover board on Pinterest with consistency to your brand.
Creativity of titles on pins to get people to go to your blog or website
Effectively using hashtags on Pinterest, which is a relatively new feature
Using keywords and hashtags simultaneously
How many pins should I create for my blog?
Colors, graphics, photos, and designs should be used in a savvy way.
Effective pinning to so that users are directed to where you want them
Using color strategy in branding
Using Tailwind pinning scheduler
Monitor analytics and use them effectively for your marketing strategy.

If you are too busy to do your own social media marketing, reach out to Darla, Natalie, and the expert team at Wingnut Social.

Contact information for Michelle and Wingnut Social:

Michelle’s Website

Michelle’s E-mail

Instagram

Facebook

Twitter

Small Biz Start Up Guide, Michelle’s new e-book

Tailwind Pinning Scheduler

Get in Touch with Wingnut Social

Wingnut Social - Website

Instagram -@wingnutsocial

Facebook - @wingnutsocial

Pinterest - @wingnutsocial

Twitter - @wingnutsocial

Questions? info@wingnutsocial or 1-877-WINGNUT

Getting Strategic on Social Media with Stefanie Scalish Aug 30, 2018

Show notes

On today’s show, Darla speaks to the Chief Wingnut Specialist at Wingnut Social, Stefanie Scalish. Stefanie is super-passionate about social media and dives into it every day. She loves helping designers figure out what their goals are and then helping them hone in on them by using social media. Stefanie has seen first-hand how social media has really helped Darla Powell Interiors skyrocket and knows how to use social media to its fullest.

Natalie Grafe, CFO at Wingnut, also joins the show today to weigh in on the importance of using social media as a business tool. Listen in to today’s episode to find out more about how using social media can help your business.

Show Highlights:

The effectiveness of social media marketing for social media designers
Using vanity metrics, the likes you receive on a post
Frustration with growth on social media
Fear of showing your true self on social media
Obtaining clients from social media
Targeting the correct audience who may ultimately become clients
Using correct strategies to increase brand awareness
Should you boost your Facebook ads?
Is paid advertising on social media necessary?
Listen to the Quick-Fire round to discover more about Stefanie.
Don’t get discouraged. Keep targeting ideal clients by effectively using social media.

If you are too busy to do your own social media marketing, reach out to Darla, Natalie, and the expert team at Wingnut Social.

Get in touch with Wingnut Social:

Wingnut Social - Website

Instagram - @wingnutsocial

Facebook - @wingnutsocial

The Design Blog and Social Media Lab

Pinterest - @wingnutsocial

Twitter - @wingnutsocial

Questions? info@wingnutsocial.com or 1-877-WINGNUT

Who and What is Wingnut Social Jul 12, 2018

Show notes

The mission of Wingnut Social is to provide you, the interior designers, the decorators, the stagers, and architects with the knowledge and techniques needed to step up your digital marketing game, and to help you fasten your brand in this ever-competitive, digital age.

Darla Powell, an interior designer from Miami, Florida, along with Natalie Grafe, the Chief Financial officer for Wingnut Social, introduce the first episode of their brand new podcast. You may know Darla from Darla Powell Interiors on Facebook, Instagram, Twitter, The Design Blog and the Social Media Laboratory Facebook Group. Darla is now the head wingnut for Wingnut Social, Social Media Marketing Agency.

Natalie Grafe, the CFO of Wingnut Social, is a native of Miami and got her business start in the family business from the time she was old enough to count money. In addition to being the CFO for Wingnut Social and Darla Powell Interiors, Natalie is a firefighter in South Florida and has been there 14 years.

Show highlights:

Darla attributes the success of Darla Powell Interiors during the past year and a half to her successful social media marketing.
Darla Powell Interiors has 13,000 followers on Instagram,12,000 followers on LinkedIn, 1600 followers on Twitter, and 1600 members in its Facebook group.
Wingnut Social just launched in June of this year, and it already has 1200 followers.
The Design Blog and Social Media Laboratory private group on Facebook has nearly 1,000 followers.
Darla has been featured on LuAnn Nigara’s A Well-Designed Business Podcast, episodes 203 and 330.
Darla was on Design and Style Podcast with Rachel Moriarity and Dixie Willard.
Ivy’s Behind the Design Podcast featured Darla on its show.
Darla is an upcoming guest on Kimberley Seldon’s podcast.
The CJ Evolution Podcast had Darla as a guest.
Darla Powell Interiors has been named one of the 5 interior designers to follow on Instagram by PureWOW.
HGTV producers have interviewed Darla.
Darla and Natalie are excited about answering your questions about social media marketing or blogging.
The Wingnut Social Podcast will feature experts to help give advice and answer your questions.