Dentistry Uncensored with Howard Farran

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**Dentistry Uncensored with Howard Farran**

POWERED BY DENTALTOWN.COM
Uncomplicate your dental life with Dr. Howard Farran as he interviews your fellow townies and leaders in dentistry! Dentists and dental professionals share their wisdom to make your dentistry faster, easier, higher in quality and lower in cost. Episodes released every week day with the full transcripts at dentaltown.com/podcasts.

Latest Episodes:

255 Control Your Costs with Richard Offutt and Mustafa Shah-Khan: Dentistry Uncensored Dec 12, 2015

Show notes

• What is the current state of dentistry for the independent practitioner

• Forces facing dental practices

• Dental supply industry

• Cost control and management of overhead

• How do we work to preserve the independent dental practitioner

***

Dr. Richard Offutt:

Dr. Richard Offutt is co-founder and Chief Development Officer of The Synergy Dental Partners.

Dr. Richard Offutt attended Davidson College in Davidson, North Carolina. He was elected Phi Beta Kappa while at Davidson. He earned his DDS from the University of North Carolina at Chapel Hill. At UNC he was elected to Omicron Kappa Upsilon and Who’s Who in American Colleges and Universities. Dr. Offutt attended the University of Pennsylvania in Philadelphia where he received specialty degrees in periodontics and endodontics. Dr. Offutt was a professor at the University of Pennsylvania upon the completion of his specialty training.

Dr. Offutt has practiced periodontics and implantology in Charlotte since 1982. He has devoted an extensive number of days to continuing education in the areas of dental implants and periodontology. Dr. Offutt is married to his wife Becky and they have four grown children.

Dr. Offutt is a member of the American Dental Association, American Academy of Periodontology, The Academy of Osseointegration, and North Carolina Dental Society.

www.thesynergydentalpartners.com

roffutt@thesynergydentalpartners.com

***

Dr. Mustafa Shah-Khan:

Dr. Mustafa Shah-Khan is founder and Chief Executive Officer of the Synergy Dental Partners.

Dr. Mustafa Shah-Khan is a practicing General Dentist in Charlotte, NC. He graduated from the University of North Carolina at Chapel Hill with a BS in Chemistry and received his DDS from UNC’s School of Dentistry.

Dr. Shah-Khan is an active member of the ADA, NCDS and Charlotte Dental Society. He has served as a member of the Board of Directors of the UNC School of Dentistry’s Dental Alumni Association and the Charlotte dental Society as well as being a member of the nationally recognized Spear Education’s Faculty Club and the cerecdoctors.com Academy.

Dr. Shah-Khan is a contributing writer for Dental Economics magazine.

Dr. Shah-Khan and his wife reside in Charlotte, NC with their two young children.

www.thesynergydentalpartners.com

mshah-khan@thesynergydentalpartners.com 704-905-1885

254 How To Brand Your Practice with Matthew Petchel : Dentistry Uncensored with Howard Farran Dec 11, 2015

Show notes

• What is a brand?

• Why is a brand important to a dental practice?

• Why should a dental practice be a brand?

• How do you define your brand?

• How do you build your brand?

• How can thinking like a consumer brand help a dental practice?

• How does branding work with my other marketing?

A creative professional with extensive experience creating, developing and implementing innovative marketing and advertising strategies for dental equipment companies. Matthew has a unique blend of business and creative and excels at seeing the big picture, establishing lasting relationships with clients and getting things done. Matthew is an accomplished author and speaks regularly on dental practice branding. His book is available on Amazon.

Email - matthew@brandtarget.com

Phone - (704) 996-9281

Website - www.brandtarget.com

Book - http://www.amazon.com/Branding-Practice-Absolute-Necessity-Dentists/dp/1503044688/ref=sr_1_4?ie=UTF8&qid=1440009514&sr=8-4&keywords=branding+in+practice

253 The Future Of Hygiene with Linda Douglas : Dentistry Uncensored with Howard Farran Dec 10, 2015

Show notes

• Enhancing patient care through increased interdisciplinary collaboration between all medical and dental healthcare professionals.

• Education of the dental hygienist

• The future roles of the dental hygienist; how is dental hygiene practice likely to change?

• What I like about Dentaltown and Hygienetown.

• How Dentaltown and Hygienetown has sparked my professional growth.

• How my curious nature, and love of writing has enhanced my career

• Overcoming shyness, and fear of public speaking, (which was holding me back professionally).

• Rethinking views on retirement-when I was young, most women I knew retired at 60; as this draws nearer, I realise am enjoying my profession too much to think of retirement.

I am from London, England where I was an OR technician initially, then I decided I like patients better when they are conscious, so I switched to the dental field.

Since graduation from hygiene school, I worked for 8 years in periodontology, public health and general practice before moving to Canada in 1990, where I have worked in general practice. I also worked for our regulatory body, the College of Dental Hygienists of Ontario as a quality assurance assessor for 4 years.

I started writing articles in 2009, and began teaching continuing education in 2013.

I also completed my Bachelor's degree in Oral health promotion with O'Hehir University in 2013.

lindadouglas@sympatico.ca

252 New Patient Acquisition with Scott Eklund : Dentistry Uncensored with Howard Farran Dec 09, 2015

Show notes

• How a website is the digital front door of your practice

• How Doctors can use SEO to be more visible online

• How reviews affect the buying decision of patients

• How social media can help Doctors stand out from the competition

• How contests are an underutilized method of getting new patients

• How patient engagement platforms like Dental Sesame/SolutionReach help Doctors reduce no-shows and increase production

Scott Eklund was the Marketing Manager at Sesame Communications - a leading Dental Marketing and Patient Engagement provider. He has helped hundreds of doctors increase new-patient acquisition and improve patient satisfaction.

Company phone number 866-437-5384

Company email - solutions@sesamecommunications.com

251 Your Best Investments with Emily Letran : Dentistry Uncensored with Howard Farran Dec 08, 2015

Show notes

Dr. Emily Letran shares details about Why and How to invest in:

• Your Practice

• Your Team

• Yourself

Emily Letran, DDS:

• Came to US as a refugee (Vietnamese boat people) at 13 years old, no English (learned some in refugee camp)

• Finished undergrad UC Riverside 3 years

• Finished UCLA in 4 years with 2 degrees: DDS and MS, Oral Biology

• Currently has 2 multi-specialty group practices in Southern California: mix HMO, PPO, DentiCal, cash

• Author, "From Refugee to Renaissance Woman"

• Upcoming books:

1. "Commit! Embracing Your Big Life, Celebrating the Entrepreneur's Family, Business, Passion, and Fun", foreword by Sharon Lechter

2."How to Train Your Patients": comical e-book to remind professionals they have to train themselves and their team FIRST before asking their patients/ clients to do what they want

***

Exceptional Leverage Coaching for business professionals to win back time from work: ACTION formula: Appreciation, Communication, Trust, Investment (in self growth/education, in practice - taking care of patients and RE for dental office, in team members), Open-mindedness, Never give up

Emily Letran Foundation: I am ALWAYS driven by gratitude and appreciation. This foundation is set up to raise funds for mobile dentistry to serve outreach communities and senior centers. It will also give scholarships to minority/under privileged business owners to access my coaching program

http://www.cosmeticdentistmonrovia.com

http://www.myelmontedentist.com

emilyletrandds@verizon.net

Coaching program: website in development

Email: coachemilyletran@gmail.com

http://www.facebook.com/coachemilyletran

250 Internet Marketing with Charles Crawford : Dentistry Uncensored with Howard Farran Dec 07, 2015

Show notes

• How to track all your new patients properly with dynamic call tracking.

• The common SEO mistakes that are LOSING you money every day & how to fix them.

• Black-hat vs White-hat SEO tricks

• What Google doesn’t want you to know about Yelp & Youtube.

• How to get more Google+ reviews and dominate your competitors.

• How to capitalize on the fact that over 50% of traffic is from mobile devices.

Charles Crawford is the co-founder Crawford and O’Brien, one of the fastest growing dental marketing agencies in America. Since 2010 Crawford and O’Brien has ranked hundreds of websites and videos on Google. After helping his first dental client make 5 figures per month in increased revenue Charles has been helping dentists dominate their local markets on Google, Yahoo, Bing, and Facebook ever since. Charles has been mentored by millionaires and some of the highest level players in the internet marketing world. From researching Google’s algorithm updates to testing new SEO methods, Charles will leave you with some great tactics (some you may have never heard of) that will help you acquire new patients at a surprisingly low cost.

Charles Crawford

1-844-243-9808

charles@crawfordandobrien.com

249 Earn While You Learn with James Chapko : Dentistry Uncensored with Howard Farran Dec 06, 2015

Show notes

• The Vision for the ImplantWide surgicenter

• The Rationale of the ImplantWide surgicenter concept

• The paradigm shift for delivering dental implants to help GP's learn and place Dental Implants.

Dr. Chapko graduated from Northwestern University in 1985. He currently operates a private practice in Belvidere, IL. For over 28 years, he has treated patients by delivering a broad array of surgical and restorative procedures.

Dr. Chapko was an instructor at Northwestern University Dental School. He is a member of the ICOI, AAID, AGD, and ADA. He demonstrates a unique ability at integrating and teaching surgical implantology from a restorative general practitioner’s vantage point, and is what led him to create and found Implantwide, LLC.

www.implantwidellc.com

630-912-2700

248 Social Media Butterfly with Jeff Bullas : Dentistry Uncensored with Howard Farran Dec 05, 2015

Show notes

• How to build a blog that attracts over 5 million visitors a year without paying Google or Facebook a cent

• Content marketing

• Digital marketing

• Email marketing

• Digital marketing trends

• Social media marketing

• How to convert traffic to leads and customers

I am a blogger, author, strategist and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.

This blog is about all things to do with “Social Media Marketing”, Content Marketing and Digital Marketing. This includes Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and email marketing.

Its focus is to assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.

I have spent most of my career involved with Information Technologies, Telecommunications and the Web Industry.

Website: http://www.jeffbullas.com/

Email: jeff@jeffbullas.com

Skype: jeffbullas

Cell: +61413662620

Twitter: @jeffbullas

247 Private Practice For New Dentists with J. Elliott and Jonny Brennan : Dentistry Uncensored Dec 04, 2015

Show notes

Learn from brothers J. Elliott Brennan and Jonny Brennan:

• Private Practice has changed

• How to compete in a saturated market

• How to hang your own shingle

• How to manage and evaluate student loans

• New game changers

• How to manage everything around you and get through the survival years

• What to expect for time and money

• How to hit the ground running on a long prosperous career the way YOU want it

Dr. J. Elliott Brennan is Owner and Co-Founder of Brennan Dental in Chandler, Arizona. Dr. Brennan grew up in Tempe and attended Arizona State University. After his studies in biochemistry, he attended the Arizona School of Dentistry and Oral Health. Upon graduation, Dr. Brennan was invited to stay on with the University as adjunct faculty where he has continued to work part time. He is married with three children and continues to prioritize dental technology in his practice and teaching. Dr. Brennan has volunteered his dental services at a myriad of community clinics, including the Phoenix VA Dental Clinic, Indian Health Services in Belcourt, North Dakota, Clinica Betal in Atoyac, Mexico, and St. Vincent de Paul dental clinic for children in Phoenix, AZ.

Dr. Jonny graduated from Arizona State University in 2005. He then earned his Medical Degree from the University of Toledo College of Medicine. In 2008 he joined Dr. Elliott at the Arizona School of Dentistry and Oral Health. Over the next 4 years, Dr. Jonny earned dual degrees with a Master in Public Health and a Doctor of Dental Medicine degree. After being accepted to a heavily sought after oral surgery residency at Banner Medical Center, Dr. Jonny chose a different direction returning to his passions in technology and education. Dr. Jonny Brennan is currently the director of dental informatics and innovation at the A.T. Still University’s Arizona School of Dentistry and Oral Health. In 2014, Dr. Jonny became co-founder of Brennan Dental bringing his expertise in both medicine and technology to Chandler’s foremost dental practice.

246 Wealth Management with Haden Werhan : Dentistry Uncensored with Howard Farran Dec 03, 2015

Show notes

Learn:

• The most important tax concerns for dentists

• What Haden Werhan loves most about his work

• What a Dental CPA is, and why a dentist would need one

• The biggest concertn Haden Werhan's clients are facing

I have been working with dentists since 1980. My background includes helping dentists through practice transitions as a consultant, broker, and now, as a CPA. I have about 150 dentist clients and my eight partners have another 600 combined. As a Dental CPA Financial Adviser, I help my clients determine their financial goals, whether or not they are on target to achieve them, and, if not, how to harness the power of their practices to create the income they need to achieve those goals.

J. Haden Werhan, CPA/PFS

haden@twdadvisors.com

Thomas Wirig Doll

165 Lennon Lane, Suite 200

Walnut Creek, CA 94598

925.280.5741 direct line

925.367.5741 mobile

877.939.2500 toll free

925.939.2500 office

925.953.6141 direct fax

Website: www.twdadvisors.com

Blog: www.wealthextractions.com