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    Business

    Dan Kennedy’s Magnetic Marketing Podcast

    Dan Kennedy is internationally recognized as a ‘millionaire-maker’, helping people in just about every category of business turn their ideas into fortunes. He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.

    Dan Kennedy’s advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

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    Copyright: © Copyright 2021 All Rights Reserved

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    Latest Episodes:
    A Timeless Strategy For Staying Relevant With Your Prospects Jul 04, 2025
    Show notes

    Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers.

    Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions!

    MagneticMarketing.com NoBSLetter.com


    How To Personalize Direct Mail Campaigns For Even Greater Response Jun 27, 2025
    Show notes

    When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others?

    Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year!

    MagneticMarketing.com NoBSLetter.com


    Why Bother Asking For Referrals? Jun 20, 2025
    Show notes

    There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake.

    In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the immense growth it can generate for your business.

    MagneticMarketing.com NoBSLetter.com


    How To Find And Interview Your Elite Sales Team Jun 13, 2025
    Show notes

    The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why.

    Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON of money.

    MagneticMarketing.com NoBSLetter.com


    The Psychology of Writing Copy (2 of 2) Jun 06, 2025
    Show notes

    It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again.

    In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first!

    MagneticMarketing.com NoBSLetter.com


    The Psychology of Writing Copy (1 of 2) May 30, 2025
    Show notes

    Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales.

    Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy!

    MagneticMarketing.com NoBSLetter.com


    How To Get Repeatable Income in Any Business (Beyond Continuity) May 23, 2025
    Show notes

    A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors').

    Bill Glazer teaches from stage how ANY business can earn repeatable income, and not just through continuity programs! If the idea of reducing ad spend, increasing customer value and/or minimizing the amount of time spent selling to/acquiring new customers sounds appealing, then this episode is meant for you.

    MagneticMarketing.com NoBSLetter.com


    Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (3 of 3) May 16, 2025
    Show notes

    Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online.

    In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to your sales funnels. If you're not using all five, you're missing out on massive opportunities for insane growth! Be sure to listen to parts one and two first before diving into part three!

    MagneticMarketing.com NoBSLetter.com


    Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (2 of 3) May 09, 2025
    Show notes

    You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell Brunson" was well known in the entrepreneurial world for something else...

    In part two of the THREE-part episode, Russell Brunson provides step-by-step instructions for building high-converting lead generation pages online, as well as crafting a self-liquidating offer that allows you to grow and scale your business faster than ever before. (Make sure to take plenty of notes on his "RSSSDLF" sales process as too!) And come back next week for part three!

    MagneticMarketing.com NoBSLetter.com


    Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (1 of 3) May 02, 2025
    Show notes

    Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly.

    In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise: Lead generation strategy and the three types of funnels you MUST have if you want your business to thrive online. Come back next week for part two (and part three the week after that!)

    MagneticMarketing.com NoBSLetter.com


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