Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes:

How To Make Your Brand or Business Impossible to Resist Nov 21, 2025

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So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to.

Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world examples to illustrate how to stand out from your competitors and avoid commoditizing your brand/business all together!

MagneticMarketing.com NoBSLetter.com

The Alchemy of Profit: How to Turn Every Leak, Lead, and Lesson into Revenue Nov 14, 2025

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How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture.

Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses that deliver financial freedom instead of dependence on a single "sales star". If you're ready to scale your business smarter, not just bigger, this masterclass of an episode is for you!

MagneticMarketing.com NoBSLetter.com

The Defining Characteristics of Trailblazing Leaders in Business Nov 07, 2025

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Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Which trait is it, and why is it becoming such a rare commodity in the rising generation?

Executive business coach, best-selling author and speaker Tony Rubleski sits down with Dan Kennedy to discuss the biggest blunders being made by business leaders today and what they need to do NOW in order to avoid colossal failures in the future. Whether you're at the top of your company or a leader in the making, the gold nuggets of wisdom Tony shares in this conversation are truths ALL entrepreneurs need to hear.

MagneticMarketing.com NoBSLetter.com

How To Manage Multiple Business & Still Live The Life You Want Oct 31, 2025

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It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to lead? Ben Glass, accomplished attorney, coach, author and father of 9, says the solution lies not in focusing on making as much money as possible, but in becoming very protective and selective with your employees, your clients and your TIME.

Join Dan Kennedy and Ben as they discuss how they manage their businesses with ruthless scrutiny so that they can enjoy their work, make a ton of money and still be home in time each evening for dinner with the family. If you've been struggling with work/life balance as a business owner, this episode is for YOU!

MagneticMarketing.com NoBSLetter.com

What Entrepreneurs Desperately Need To Know About Personal Wealth Oct 24, 2025

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Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with many years of experience working with clients to grow wealth and create income from wealth, Ted reveals the critical mistakes entrepreneurs make when selling their businesses and managing newfound wealth.

Tune in to discover why timing is everything when it comes to selling a company, learn why successful business owners often fail spectacularly in their next ventures, and get practical advice on wealth preservation strategies starting 10 years before a potential sale.

MagneticMarketing.com NoBSLetter.com

The Information Marketing Solution Oct 17, 2025

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So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back.

In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information marketer themselves.

MagneticMarketing.com NoBSLetter.com

Simple Strategies For Uncovering Hidden Profits In Your Business Oct 10, 2025

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Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c.

Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater profits, create continuous cash flow and ultimately generate the kind of success that actually allows you to live your dream lifestyle (instead of just "getting by").

MagneticMarketing.com NoBSLetter.com

How To Improve Business Profits With Customer Referrals & Retention Oct 03, 2025

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The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have.

Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention, get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list of best practices for improving relationships with current customers so that they stick around longer and happily give more referrals than you ever thought possible.

MagneticMarketing.com NoBSLetter.com

Business Models Reimagined With Brian Tracy Sep 26, 2025

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If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out.

Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to better adapt to shifts in the market, keep their customer base loyal and continue to experience dramatic growth.

MagneticMarketing.com NoBSLetter.com

Secrets of Closing The Sale With Tom Ziglar Sep 19, 2025

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When it comes to the Ziglars, passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar's legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business.

Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the few who knew him best, as well as an inside look at which aspects of sales and business actually lead to the biggest, most consistent sales (not to mention loyal customers!)

MagneticMarketing.com NoBSLetter.com

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