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    Business

    Cubicle to CEO

    We ask founders the business questions you can’t Google. Cubicle to CEO® brings you weekly “behind the business” case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they’ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

    Advertise

    Copyright: © Copyright Ellen Yin

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Bonus: My Business Breakthroughs Feb 01, 2023
    Show notes

    Want lifetime access to replays of all 18+ speaker interviews from the Business Breakthrough Online Conference, plus $2500 worth of bonuses? Purchase your $97 VIP all-access pass here: https://business-babes-collective.mykajabi.com/a/2147528305/DxX5xPXq
    Links mentioned:

    • Listen to Ellen's episode on the Business Babes Collective Podcast here: https://www.businessbabescollective.com/podcast/building-a-media-company-pitching-effectively-and-good-advertising-with-ellen-yin-of-cubicle-to-ceo
    • Get our 'Perfect Podcast Pitch' Template here: https://ellenyin.com/perfectpodcastpitch
    • Reverse engineer your first $10K month with our FREE worksheet: https://ellenyin.com/roadmap
    • Shannon Matson's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/3313816-4-ways-to-show-social-proof-on-ig-stories-sell-through-instagram-dm
    • Linda Sidhu's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch
    • Veronica Romney's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/12071948-this-non-webinar-open-house-funnel-generates-25-application-rates-for-a-high-ticket-program-multiple-5-fig-investment
    Connect with Business Babes Collective + Danielle:
    • https://www.instagram.com/businessbabesco/
    • https://www.instagram.com/danilivinglife/

    If you enjoyed today's episode, please:
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    179. Grow Your Email List By 500-2000+ Leads In 1 Week With A Signature Summit Jan 30, 2023
    Show notes

    “Nothing brings in quality leads faster than a summit” >> that’s the thesis this week’s guest Marisa Corcoran will be defending in today’s case study (and we have a feeling we’ll all agree by the end of it). We thought thesis was a fitting word for a Harvard grad, just one of many impressive things about Marisa’s background. This former actor turned entrepreneur’s magic lies in creating intentional icons, whether through supporting creatives and coaches to craft their uncopyable message inside The Copy Confidence Society, or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. In today’s case study, Marisa takes us behind the process of hosting six seasons and counting of her own signature summit, The Copy Chat, which has grown her email list by 15,000+ opt-ins, generated more than $1M in revenue in her business, and raised more than $85K for charity.


    Marisa’s confident you can do the same and grow your email list by 500-2000 leads in one week with this strategy, so here’s her tell-all to help you host your own virtual summit.Connect with Marisa:

    • Instagram: https://instagram.com/MToni
    • Website: MarisaCorcoran.com
    • Facebook: The Copy Chat Facebook Group


    View the transcript for this episode at: https://docs.google.com/document/d/1lH0gBffnjub1iHVww6DTkORRZdCXq8iNzG-iwSFGwlg/edit?usp=sharing



    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Bonus: How Do I Become A Paid Speaker? 3 Underrated Tips Jan 25, 2023
    Show notes

    Are you going to use any of these tips to get your next paid speaking engagement? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!
    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    178. This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program (Multiple 5 Fig. Investment) Jan 23, 2023
    Show notes

    If you’re tired of being the only person in your business who is thinking about marketing & how to make money, you might need a rainmaker. As in, someone in your business who makes it rain money FOR you. Meet my industry-revolutionizing friend Veronica Romney, a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. With more than 15 years in the online marketing world, she’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe.


    In today’s case study, we’ll dissect how Veronica’s unique “open house strategy” as a top of funnel opt-in is consistently generating a 25% conversion from viewer to applicant for her program Rainmaker Residency, a multiple 5 figure investment for her clients. Veronica’s open house is not exactly a workshop, masterclass, or webinar, and it’s beating the average industry conversion rates for high ticket program applications by a longshot. Plus, we’ll get Veronica’s hot takes on making smart marketing hires for your business. Let’s get into it.


    Connect with Veronica:

    • https://veronicaromney.com/
    • IG: @vromney
    • Listen to the Rainmaker Podcast: https://www.veronicaromney.com/podcast/
    • Check out her Rainmaker Residency here: https://rainmakerresidency.com/
    • Get the Rainmaker Residency Syllabus: https://rainmakerresidency.com/optin-rrs
    • Access the Rainmaker Hiring Kit for FREE: https://rainmakerresidency.com/rainmaker-hiring-kit
    • Rainmaker Report sent to your inbox 2X a month: https://rainmakerresidency.com/rainmaker-report


    View the transcript for this episode at: https://docs.google.com/document/d/1Fi8HIoe8dXzigSp1kGNkXrmA09rdctveO3-yeM_JGxQ/edit?usp=sharing



    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Bonus: Our Company's Big 3 Goals For 2023 Jan 18, 2023
    Show notes

    What are your big 3 goals for 2023? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!
    Listen to our Q4 2022 Income Report, and all the other previous financially transparent episodes from our business, at https://ellenyin.com/incomereport
    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    177. [Q4 2022 Income Report] How I Made $554K This Year While Completely Restructuring My Business Model Jan 16, 2023
    Show notes

    This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

    Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Bonus: Poll Results - Do people prefer monthly or annual subscriptions? Jan 11, 2023
    Show notes

    We ask top entrepreneurs the business Qs you can't Google.
    Want an inside look at the finances, case studies, and real-time strategies of 6, 7, and 8 figure businesses? Subscribe to our free Cubicle to CEO® newsletter for a weekly dose of transparent content you won't find anywhere else! --> ellenyin.com
    If you enjoyed today's episode, please:

    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    176. 5X Your Prices & Book Out Your Calendar With Dream Clients By Using This Creative Director’s Visual Strategy Jan 09, 2023
    Show notes

    They say a picture is worth a thousand words, and today’s guest may just prove that right. Sandra Chau is a creative director and stylist who specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. Prior to implementing this visual strategy in her own business, Sandra had spent her first three years in business earning next to nothing and attracting the wrong type of clients who were always price shopping or asking for discounts. Sandra’s case study reveals how she went on to 5X her prices and book out her calendar with dream clients who now happily pay $5K - $10K for her work, after applying the very same visual strategy she’ll walk you through in today’s conversation. Pay close attention to understand how your brand can also generate consistent, qualified clients by creating a cohesive visual presence across all your brand touchpoints.


    Connect with Sandra:

    • www.sandrachau.com
    • @sandrachaudesign
    • Save $300 on Sandra's 'Branding Shoot Method' when you visit www.schoolofvisualbranding.com/ceo-bsm


    If you enjoyed today's episode, please:

    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Bonus: Build Your 2023 Business Roadmap With Me! Jan 04, 2023
    Show notes

    Get your ticket for “Let’s Get Intentional”, an interactive workshop to build your 2023 roadmap: https://ellenyin.com/2023

    See you January 12th at 1 pm EST/10 am PST!
    If you enjoyed today's episode, please:

    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Leave a positive review or rating on Apple Podcasts or Spotify.
    • Subscribe for new episodes every Monday.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    175. This CEO Takes 7 Weeks Off (While Growing Revenue) By Syncing Her Work Schedule To Her Menstrual Cycle Jan 02, 2023
    Show notes

    Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow - literally - can make you richer, happier, and more productive. Kate’s work has been featured by Oprah Daily, The Today Show, Yahoo! Finance, Women’s Health, Glamour, The NY Times, Harvard Business Review, and more.


    We encourage you to approach this conversation with an open mind, and prepare to be blown away by how much natural wisdom our bodies have to help us thrive in business and life.


    Connect with Kate:

    • Katenorthrup.com
    • IG: @katenorthrup
    • Read Kate’s book ‘Do Less’ → https://amzn.to/3hxlbvj

    Join one of Kate’s programs! → https://theorigincompany.co/programs/


    If you enjoyed today’s episode, please:


    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    • Leave a positive review or rating on Apple Podcasts or Spotify
    • Subscribe for new episodes every Monday.


    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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