Cubicle to CEO

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Bonus: 2023 Visioncast - The Month By Month Projects We're Working On For The Rest Of This Year! Mar 08, 2023

Show notes

Have you planned out what your business calendar will look like for the rest of 2023? DM what you're most excited for to us at @missellenyin or @cubicletoceo!
Links mentioned in this episode:

Bonus #3: Our Company's Big 3 Goals For 2023: https://cubicletoceo.buzzsprout.com/820498/12064890-bonus-3-our-company-s-big-3-goals-for-2023
Quiz Funnel Strategy with Linda Sidhu: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch
Get our weekly email newsletter: https://cubicletoceo.co
Fill out this FREE Roadmap worksheet for service providers + coaches to find out how you can make your first $10K month: https://ellenyin.com/roadmap
Perfect Podcast Pitch Template: https://www.ellenyin.com/perfectpodcastpitch
Guarantee A Response On Your Next Podcast Pitch By Adding This ONE Thing: https://cubicletoceo.buzzsprout.com/820498/10567030-include-this-1-easy-thing-in-your-next-podcast-pitch-to-guarantee-a-response

Access the transcript of this episode HERE: https://otter.ai/u/0kkMV04l5b9Iz9R8TeILSH6UaME?utm_source=copy_url
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184. 4X Your Revenue in 1 Year By “Staying Close To The Money” Mar 06, 2023

Show notes

The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie’s approach to stay close to the money in your own business.

View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_url

Thank you to our sponsors:

Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123_CBC_Podcast
Manage all your social media accounts + access in-depth social analytics you can’t find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO’
Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.com

Connect with Frenchie:

Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/
https://www.frenchieferenczi.com
Instagram: @frenchie.ferenczi
Listen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacks

If you enjoyed today's episode, please:

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Bonus: STOP Ending Your Emails With This Conversation Killer Mar 01, 2023

Show notes

Here's why you should stop ending your emails with "let me know if..." (and 7 sign-offs to try instead for higher response rates & conversions!)
Do you have a sticky business situation where you don't know the right words to say? DM it to us @missellenyin or @cubicletoceo so we can hold onto it for a potential future bonus episode!
Access the transcript of this episode HERE: https://docs.google.com/document/d/17dvNCzdAcVE8uoLDao1MmvfOjDMldlYaXqNa7R8yhHk/edit?usp=sharing
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

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183. 👀Access Secret Social Media Analytics You’ve Never Seen Before With Metricool Feb 27, 2023

Show notes

How do real-life creators, small business owners, and social media managers use data to make smarter marketing decisions?

We’ve brought in two experts from Metricool - our favorite all-in-one social media management, analytics, and scheduling platform - to give us the inside scoop.

Anniston Ward & Alex Caceres from Metricool’s marketing team have a front row seat to thousands of social media accounts of all sizes and niches on platforms ranging from TikTok to Twitter. In this case study, they’ll share some of the most underutilized social media analytics tools and insights you can start leveraging TODAY to grow your audience, save time, and improve your marketing strategy with data-driven decisions.

To add a visual learning experience while you listen, try their suggestions in real-time by signing up for a forever free Metricool account at metricool.com and use our exclusive code “CEO” to unlock free access to premium features for 30 days as well.

View the transcript for this episode at: https://docs.google.com/document/d/1pi2Mo3LsmcYGXQCWOOKbZdMUeLIDL8nFrNYrnwzYtMc/edit?usp=sharing

Connect with Metricool:

Website: https://metricool.com/
Blog: https://metricool.com/social-media-blog/
Instagram: @metricoolapp
TikTok: @metricoolapp
Twitter: @metricool
Metricool Content Planning Spreadsheet Tutorial: https://www.youtube.com/watch?v=ozzIuWGOabs

If you enjoyed today's episode, please:

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Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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Bonus: Is Cold Pitching Dead? My Honest Experience On Both Ends (Spoiler: We’ve Already Secured $167K This Year) Feb 22, 2023

Show notes

Hear more about how Ellen built her co-working space in this episode: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budget
Access the transcript of this episode HERE: https://docs.google.com/document/d/1Yer9I2AWE_La8l1JMeWViBd83lA0B5ogRmH6ZxVRf_I/edit?usp=sharing
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

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182. EXCLUSIVE TELL-ALL: Amy Porterfield Analyzes Her $7.5M Launch + Shares Detailed Pre-Launch Strategy Feb 20, 2023

Show notes

Full heads up: you’re about to be hit with the motherlode of all case studies. Amy Porterfield is giving us a Cubicle to CEO exclusive on her most recent $7.5 MILLION launch of her signature program, Digital Course Academy. She’s getting radically transparent and sharing financial insights she’s never disclosed anywhere else - including her own chart-topping podcast. We promise we're not just hyping this up because Amy is a legend in the online marketing world, but this is truly the MOST DATA-DRIVEN, and dare we say BEST, case study we’ve ever had on the show. Our podcast is all about asking successful entrepreneurs the business questions you CAN’T Google, and my friend Amy understood the assignment. Her tell-all today includes her detailed step-by–step pre-launch strategy, including exact timelines, number of leads, and conversion rates at every stage of the pre-launch, PLUS our favorite mic drop moment: a next level strategy we had never even heard of that will change the game for your live showup rates.

If this episode rocks your world as much as it did ours, please send Amy your gratitude for her generosity by ordering her new book, Two Weeks Notice. We’ll drop the link for you below!Connect with Amy:

Check out everything Amy is up to at https://amyporterfield.com
Get 'Two Weeks Notice' NOW (Available 2/21): https://twoweeksnoticebook.com
Instagram: @amyporterfield

View the transcript for this episode at: https://docs.google.com/document/d/18LNxu41sUi3kWOQJlFkGq0FyFRYKtnr6VDRWYaV0ch4/edit?usp=sharing

If you enjoyed today's episode, please:

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Bonus: How Much IG Paid Me In 2022 With 29K Followers Feb 15, 2023

Show notes

YouTube version dropping soon! Subscribe now to be notified: youtube.com/@cubicletoceo
Binge all our previous quarterly income reports: https://ellenyin.com/incomereport
Access the transcript of this episode HERE: https://docs.google.com/document/d/168BXxmgrsD12kbTHpGJzoWO79_uA4YZHjfbTPqHIyFE/edit?usp=sharing
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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181. Is Buying Boring Small Businesses Better Than Starting Your Own? Codie Sanchez Makes $50M/Year From This Feb 13, 2023

Show notes

We're willing to bet if you’ve opened YouTube in the last 12 months, you’ll recognize today’s guest: accomplished investor, founder of Contrarian Thinking, and rising media mogul, Codie Sanchez. Codie took the Internet by storm with her enthusiasm (and smarts) for buying boring small businesses. In short, you’re buying the profits of an existing small business instead of starting one from scratch. But what exactly is a boring small business? Don’t worry, Codie will give us a refresher before we dive into today’s case study on how she built a portfolio of small businesses she owns that make $50 million a year collectively - without her operating in the day-to-day.

One thing we love most about Codie is that she’s also an advocate for financial transparency, so in her case study you’ll get to hear the exact deal structure of a recent acquisition and all the numbers involved: cost, revenue, and profits.

If you’ve ever felt destined to be an entrepreneur but not a founder, or you’re already running a successful business and want to invest your profits to build wealth that doesn’t depend on you, get ready for Codie to blow open a whole new world of possibilities.

Want to join the 100k+ others on their journey to financial freedom? Sign up for the Contrarian Thinking newsletter: https://sparklp.co/f6a9729d/
Binge Codie's YouTube content: https://www.youtube.com/c/CodieSanchezCT
Get the step by step guide to small business acquisitions in Codie's Unconventional Acquisitions Small Business Buying Course: https://courses.unconventionalacquisitions.com/courses/buying-a-small-business?ref=ac9af5
Want to learn how to grow your email list to 10K subscribers? Check out this article: https://contrarianthinking.co/media-apocalypse-and-30-days-to-10000/
Instagram: https://www.instagram.com/codiesanchez/

View the transcript for this episode at: https://docs.google.com/document/d/1dySHU7iE-OWstZSGt8ADzqQ7n3w9levDuYgsHPml6gI/edit?usp=sharing

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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Bonus: WTH Is A Media Company?! Our Business Model, Explained. Feb 08, 2023

Show notes

Want bonus insights from 6,7, & 8 fig entrepreneurs delivered to your inbox weekly? Sign up for our free newsletter: https://cubicletoceo.co
Binge all our previous income reports: https://ellenyin.com/incomereport
Access the transcript of this episode HERE: https://docs.google.com/document/d/1CWzapRj82HVplgFEdjizKpPY6wtsjeLIRhsIDHuY500/edit?usp=sharing
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Subscribe for new episodes every Monday.

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180. TikTok Made Me Buy It: The Viral Video Strategy Gabrielle Stone Used To Make Her Self-Published Book A Best-Seller Feb 06, 2023

Show notes

You know that saying, “turn your mess into your message?” Today’s guest took that literally and turned a series of unfortunate events (a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe)... into a solo international trip and best-selling book, Eat Pray #FML.

Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream-queen mom, Dee Wallace (best known for playing Mary Taylor, the mom in Spielberg’s blockbuster film, E.T.) Gabrielle herself spent many years in the industry as well, acting, writing and directing.

Writing a nonfiction book about her own life though, was a foreign frontier. In today’s case study, Gabrielle walks us through her exact viral TikTok strategy (where she started with zero followers) that allowed her to reach more than 100M people and sell hundreds of thousands of copies of her self-published book. She also shares her hot take on why self-publishing is infinitely more lucrative for authors. Even if you’re not an author, you’ll want to borrow Gabrielle’s smart approach to short-form video content to create a legion of raving fans and sell more of your product, service or offer.

Thank you to our sponsors:

Ready to do more with your iPad? To pick up your Paperlike, head over topaperlike.com/ctc, click “Buy Paperlike,” and select your iPad size.

Connect with Gabrielle:

Order 'Eat, Pray, #FML': https://amzn.to/40ts5Dm
Order 'The Ridiculous Misadventures of a Single Girl': https://amzn.to/3jE5l2K
Instagram: https://instagram.com/gabriellestone/
TikTok: https://www.tiktok.com/@gabrielle_stone

Hear more on self-publishing in episode 98 with Jessi Beyer: https://cubicletoceo.buzzsprout.com/820498/8686522-how-you-can-get-on-a-best-selling-book-list-as-a-self-published-author-even-if-you-have-a-small-audience

View the transcript for this episode at: https://docs.google.com/document/d/18pAtqZEtXf1h2YIM_7FVZNVV7MHUWwhS8PWH7s6cEc4/edit?usp=sharing

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Subscribe for new episodes every Monday.

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