Cubicle to CEO

Latest Episodes:

Bonus: What's Your CEO Style? Take This 10 Question Quiz To Find Out! Apr 12, 2023

Show notes

Find out your unique CEO style here: https://ellenyin.com/quiz
Access the transcript of this episode HERE: https://otter.ai/u/jE5I8jFFUpJAcwjlQhBaf6VESgw?utm_source=copy_url
If you enjoyed today's episode, please:

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189. 3 Strategies That Made $3 Million Over 3 Years: The Business of Being an Influencer Apr 10, 2023

Show notes

We’re continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week’s guest, Mattie James. Mattie is a former Miss Liberia USA turned best-selling author of Everyday MAGIC, the CEO of the Mattie James Company, and founder of Bossfluence. In today’s case study, Mattie reveals 3 key strategies she implemented in her business over 3 years that made her $3 million dollars. To add to the synchronicities, Mattie is also a proud mom of 3, leaning into her role as a parent to inspire the content she creates.

View the transcript for this episode at: https://otter.ai/u/Y14frpm1638l15kpMtbvB5kcSFA?utm_source=copy_url

Thank you to our sponsors:

Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8
Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen
Fellow podcasters, this is for you! Save 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.

Connect with Mattie:

Influencers, Creators & UGC - What's The Difference? Listen to Ellen's perspective in bonus episode #14 here: https://cubicletoceo.buzzsprout.com/820498/12588783-bonus-14-influencers-creators-ugc-what-s-the-difference

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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Bonus: Influencers, Creators & UGC - What's The Difference? Apr 05, 2023

Show notes

Listen to our previous case study with Tiffany Yu who made $100K last year with her content creation side hustle: https://cubicletoceo.buzzsprout.com/820498/12558624-the-side-hustle-for-ceos-make-100k-year-as-a-content-creator-outside-of-your-business
Access the transcript of this episode HERE: https://otter.ai/u/PkijjJK6VjDZ6YC_3qZmD6pIpcI?utm_source=copy_url
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business Apr 03, 2023

Show notes

For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/

Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an award-winning, entirely disabled-run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators too, outside of their role as CEO. An accomplished 3X TEDx speaker with more than 180K followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000 followers on Instagram and why this is realistic for a business owner of any size audience to achieve. Brand deals however, aren’t the only way to monetize as a content creator, which Tiffany reveals in her breakdown today of the various income sources that contributed to her $100K side hustle.

View the transcript for this episode at: https://otter.ai/u/KHUt7Ba1XLWJzo8lf3Fl17P4SXE?utm_source=copy_urlConnect with Tiffany:

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.

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Bonus: Closing My Coworking Space (Is Quitting Bad?) Mar 29, 2023

Show notes

Hear how Ellen opened the Clubhouse on a $7K budget: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budget
Get the book mentioned in this episode 'Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas': https://amzn.to/3zbL6hg
Access the transcript of this episode HERE: https://otter.ai/u/5PKFO2B1YFnu_-jqfnpoS19f87E?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

187. 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee Mar 27, 2023

Show notes

AI has entered the chat in a BIG way this year, but what’s just tech hype and what’s actually useful to you as a business owner? Jasmine Garnsworthy, creator of Female Founder World, debriefs her personal use case of how 3 of her favorite AI tools - including Chat GPT - make it possible for her scrappy team of two to sustainably publish large volumes of content AND plan in-person events all over the U.S. - all while retaining their brand originality and content quality. Having previously led editorial for mega media brands like POPSUGAR and Stylecaster, I loved Jasmine’s honest hot takes on how AI is impacting the future of content - and why more women - especially entrepreneurs - need to participate. This conversation is equal parts thought-provoking as it is practical, with Jasmine sharing very specific examples of how you can apply these 3 tools to accelerate your content game, without a steep tech learning curve. Whether you sell services, digital offers, or physical products, this episode is a must-listen.

View the transcript for this episode at: https://otter.ai/u/8LkHYruvVg3aJtMwDjVHLOo2s0c?utm_source=copy_url Connect with Jasmine:

For all the links to the AI tools + podcast episodes mentioned in this episode, go to our blog post: https://cubicletoceo.co/ai-tools/

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: 10 Video Marketing Hot Takes With Natasha Pierre of The Shine Online Podcast (Part 1) Mar 22, 2023

Show notes

Go listen to part 2 of @shinewithnatasha's Video Marketing Hot Takes on The Shine Online Podcast: https://link.chtbl.com/shineonline
Apple: https://podcasts.apple.com/us/podcast/the-shine-online-podcast/id1491553314?i=1000605298712
Spotify: https://open.spotify.com/episode/2CWSnbs4fgX5K8eJXNgpWK?si=L6oViko8SomgSXIOnegELA
Access the transcript of this episode HERE: https://otter.ai/u/ofFABEKf-g0mHsnKVZLL_uE31ts?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

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186. How She Made $500K From ONE Email With This Know, Like, Trust Newsletter Formula Mar 20, 2023

Show notes

Imagine making $500,000 dollars from one email. Today’s guest actually did this, and she’s giving you a word for word copy of said email in a doc to peruse AND participate in conversation with her later in this episode. Meet Merel Kriegsman, a former cleaning lady turned self-made millionaire specializing in high-end offers, and dedicated to helping you become the wealthiest woman in your lineage. While we love a good success story, we also recognize that overnight success is rarely a reality. The same is true of course with the $500K email, so Merel sets you up for success by first breaking down the exact long-term email newsletter formula that nurtured her audience to make a mammoth win like that possible.

It’ll come in the familiar phrase of “know, like, trust”, but I promise you Merel’s specific approach to incorporating each element in your emails is so much more than a common cliche.

View the transcript for this episode at: https://otter.ai/u/gbBkL_kTvq8fo7Jc_0cjcFrumQY?utm_source=copy_url

Connect with Merel:

Get access to the 6 emails that sold millions of dollars in high-end offers: https://merelkriegsman.com/milliondollaremails
https://merelkriegsman.com
Instagram: https://www.instagram.com/merelkriegsman/
Facebook: https://www.facebook.com/merelkriegsman
LinkedIn: https://ca.linkedin.com/in/merelkriegsman

If you enjoyed today's episode, please:

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Why It Pays For Online Businesses To Invest In Local Networking Mar 15, 2023

Show notes

Go show some love to our friend Leslie at https://www.instagram.com/l.thompson_realestate/
Access the transcript of this episode HERE: https://otter.ai/u/zhWdPOfJmYF_wxX2PElOTX4YTD4?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

185. Bye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics Mar 13, 2023

Show notes

What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She’ll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing.

View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_url

Connect with Gloria:

Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclass
www.gloriachoupr.com
Instagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachoupr
LinkedIn: https://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/@smallbusinesspr
Twitter: https://twitter.com/gloriachoupr

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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