Crickets to Cha-Chings

Latest Episodes:

Not reaching your Etsy goals? You might be missing these 3 steps Feb 08, 2021

Show notes

There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction on Etsy and build the business that you are wanting, listen in for three vital factors that you must master in order to be successful as an Etsy business owner in 2021.

REGISTER for the free training, 3 Sneaky Mistakes that Will Sink Your Etsy Shop (and how to avoid them for Etsy success) happening February 12 at 9am Eastern. laurenkeplinger.com/sneakymistakes

Struggling seller to full time income in less than a year? Hear how Eugenia built a business in the midst of COVID Feb 01, 2021

Show notes

Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home.

Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a part time income for herself...so if you are tracking that, that's a full time and a half income in less than a year! Listen in to hear:

Eugenia's advice on how to grow and pivot to listen to customer's suggestions and create custom orders that can sell again and again

How built this niche business so quickly in the midst of COVID

Where she wants to take it moving forward into this year

REGISTER for the free training, 3 Sneak Mistakes that Will Sink Your Etsy Shop (and how to avoid them for Etsy success) happening Friday, February 12 at 9am Eastern at laurenkeplinger.com/sneakymistakes

Check out Eugenia at etsy.com/shop/happystitchingtime

How Pamela 8x Her Revenue by Focusing on Etsy SEO Jan 25, 2021

Show notes

Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program.

Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her income...and best of all, she was able to cut back on the hustle and marketing that she was doing, focusing on doing the things she LIKES to do, and increase her income beyond what she imagined at the beginning of the year.

Listen in today to hear Pamela's inspiring story of building a business that works for her without being overwhelmed or frustrated!

Check Pamela out at https://www.etsy.com/shop/wonderlandbooksleeve

Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

Engaging your Instagram Following as an Etsy Shop Owner Jan 18, 2021

Show notes

For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners.

We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course in building a following - How to make sure your Instagram is actually profitable, and not just a pretty place with people who don't want to buy your products

Etsy Roadmap FB group - laurenkeplinger.com/facebook Follow Kristyn at http://kristynburney.com/

Get Financially Legit in 2021 with Janet LeBlanc of Paper and Spark Jan 11, 2021

Show notes

Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark.

The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization.

Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 for $20 off!

GIVEAWAY -- laurenkeplinger.com/giveaway

2020 Year in Review Jan 04, 2021

Show notes

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021!

Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

Crucial Strategies for Effective Product Pricing with Michelle Palacios Dec 28, 2020

Show notes

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops.

Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

Pricing Roadmap Download - laurenkeplinger.com/pricingdownload

Four Key Pieces to Making 2021 Your Best Year Yet Nov 23, 2020

Show notes

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet!

Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

Get ready for holiday cheer (and cha-chings) Nov 16, 2020

Show notes

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are!

Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet.

Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

Building brand awareness through in person events, international shipping, and more! Nov 09, 2020

Show notes

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness.

Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download

Laminated Cotton Shop - https://www.etsy.com/shop/LaminatedCottonShop

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