Crickets to Cha-Chings

Latest Episodes:

Unpopular Opinions about Selling on Etsy May 24, 2021

Show notes

Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think.

We're talking: ODR Halting sales because of an influx of orders Why Etsy isn't "taking" your profits Why OVERSATURATION isn't the reason that your products aren't selling -- and what you can do about it.

Want more help? Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

Need support and community- laurenkeplinger.com/facebook

Creating a Brand Rep Program for your Etsy Shop May 17, 2021

Show notes

Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop.

We dive into:

1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure

2) What kind of brand rep benefits she offers, how that works for her financially, and what the incentives are for the rep to continue to work with her

3) The good, bad, and ugly of times that it has worked fabulously and times that it has...not.

If you're thinking of creating a brand rep program for your shop, or you offer seasonal items and are looking for a new way to get involvement in your community and get your name out there, you don't want to miss this episode!

Join the Facebook group and continue the conversation - laurenkeplinger.com/facebook

Download the SEO Checklist for help getting your name in front of your ideal customer -- Laurenkeplinger.com/checklist

BONUS: Etsy Changes, Trends, and more for 2021 May 05, 2021

Show notes

What's coming down the pipeline for 2021? Where do I see Etsy headed and changes to the platform in the future? That's what we are talking about in this episode!

Get on the waitlist for Scale Your Sales when it opens on Friday, May 7 at http://www.scaleyouretsysales.com

Wild Success in your Etsy business and How to Achieve it May 03, 2021

Show notes

One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do.

That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and growing and something that I give a lot of credit to in the success I've had.

Today we're talking through what that looks like for your Etsy shop, including:

How to go one step above your competition with your customers Tangible ways to set yourself apart and give a better customer experience My rant about "passive income" and what that usually means (particularly in digital learning programs) Giving the best experience you can to the people who are investing in you, and ultimately what the biggest take away is on how to have uncommon success.

Waitlist for Scale Your Sales - scaleyouretsysales.com

Multiple Revenue Streams for Scaling Etsy Income Apr 26, 2021

Show notes

Aline Fedorowicz has built a successful Etsy business by broadening her horizons, expanding on her income streams, and still being able (and having time!) to take on the passion projects that she WANTS to make.

If you're worried that the market for highly detailed, customized items on Etsy is waning, listen in today to hear how Aline has been able to master the balancing act between lower priced, quicker produced items and intricate, higher priced artistically fulfilling art.

SEO Checklist - laurenkeplinger.com/checklist

Thinking like an Etsy Scientist for Mental Grit in your Business Apr 19, 2021

Show notes

I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur.

Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling like you won't be able to do it.

Download the SEO Checklist at laurenkeplinger.com/checklist Join the Etsy Roadmap Facebook group at laurenkeplinger.com/facebook

$25k in the First 12 months on Etsy in a Saturated Niche - 073 Apr 12, 2021

Show notes

Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales.

And the best part? She's in a notoriously "saturated" niche of wreaths!

If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that stands out and rocks some sales right from Day 1.

Struggling to get seen and found on Etsy? Make sure you've downloaded the SEO Checklist at laurenkeplinger.com/checklist

Why Your Etsy Conversion Rate Matters (and how to improve it if yours is low!) Apr 05, 2021

Show notes

Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder!

In this episode, we'll talk through:

1) How to know if your issue is traffic volume or conversion rate 2) What a decent conversion rate looks like, and what kind of numbers you should be aiming for 3) Ways that you discourage buyers from buying (and things you may not even know you're doing!) 4) Inspiring buyer confidence in your shop to encourage more people to take the leap and purchase

If you need more help with mistakes you may not know you're making, check out my free masterclass 3 Sneaky Mistakes that Will Sink Your Etsy Shop (And how to avoid them for Etsy Success) at laurenkeplinger.com/masterclass

Get your Etsy books in order (with Sarah Korhnak of Small Business Sarah) Mar 01, 2021

Show notes

On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner.

We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommends to keep track of your expenses and income throughout the year (hint: it's not what integrates directly with Etsy!) • Sales tax, and when we need to collect it

Setting priorities to build a business that works around your life (while bringing in a meaningful income doing what you love) with Liz Wengerd Feb 15, 2021

Show notes

Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search.

She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around.

Liz tells us her story of setting priorities, chasing after goals, and building a business in the margins of time in her life while also being present for her family like she wants.

JOIN SCALE YOUR SALES - scaleyouretsysales.com

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