Crickets to Cha-Chings

Latest Episodes:

12 Months to a 5-Figure Business Aug 30, 2021

Show notes

In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months!

Want to check Lindsey Daniels out online?

The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thedandelionbay/

The Dandelion Bay (Pinterest): https://www.pinterest.com/thedandelionbay/_created/

The Dandelion Bay (Facebook): https://www.facebook.com/thedandelionbay/

The Dandelion Bay (Instagram): https://www.instagram.com/thedandelionbay/?hl=en

Reverse Engineering Your Success Aug 23, 2021

Show notes

This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step.

Download Reverse Engineer Your Profit Goals: laurenkelplinger.com/data

Listen to Why Conversion Rate Matters (and how to improve yours if it's low!): https://cricketstochachings.libsyn.com/why-your-etsy-conversion-rate-matters-and-how-to-improve-it-if-yours-is-low

Won't They Think I'm Greedy? Aug 16, 2021

Show notes

In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic?

Get Lauren's take on these questions and more in this week's episode!

Strategically Building a Support Community While Creating a Loyal Customer Base Aug 09, 2021

Show notes

In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also strategically building Nichole's loyal customer base, all in this episode!

Want to check Nichole out?

The Fernway Studio Etsy Shop: https://www.etsy.com/shop/TheFernwayStudio

The Fernway Studio: https://www.instagram.com/thefernwaystudio/

The Fernway Studio: https://www.facebook.com/thefernwaystudio

Snarky and Modern Facebook Group: https://www.facebook.com/groups/snarkyandmodern/

5 Lessons I've Learned After 20K Sales on Etsy Aug 02, 2021

Show notes

In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners!

Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

How Emily Leaned Into a Booming Market at an Uncertain Time Jul 26, 2021

Show notes

In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty.

Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily

3 Things I Got Wrong Jul 19, 2021

Show notes

One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc.

When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way.

This episode is my look back at the way I started teaching about Etsy, the things that I still do, and the ways that my teaching has changed over the years.

Etsy SEO Checklist - laurenkeplinger.com/checklist

First Half of 2021 Behind the Scenes Jul 12, 2021

Show notes

The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape.

Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

Keeping Sales Momentum after Going Viral Jul 05, 2021

Show notes

What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going?

Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right and wrong in the process, and how she has kept up her sales momentum for future growth.

Mastering Pinterest Marketing for your Etsy Shop May 31, 2021

Show notes

Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop.

We talk through: - Algorithm changes and how that impacts your reach - Video and Story pins and how to work those to your advantage - Changes to the platform and where she sees it heading in 2021

Listen in for all the tips and tricks about Pinterest from someone who has spent years mastering the platform.

Need more help building and growing your Etsy shop? I've got you covered with a wide range of information at http://www.laurenkeplinger.com