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Latest Episodes:

EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll Jul 24, 2023

Show notes

Have you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments.

In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year!

Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form.

But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew it was time to figure it out and turn her craft into a thriving business.

Joining Flourish & Thrive Academy for the Jewelry Brand Makeover Bootcamp and Laying the Foundation was the turning point for Erin. With newfound knowledge and guidance, she embarked on a journey to establish a legitimate online presence and build her brand.

The transformation didn't end there! Erin's journey continued with Flourish & Thrive Academy's Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her sales, and her success took off like a tumbleweed, going faster than she could keep up!

In Episode 422, Erin shares some remarkable milestones with us, from creating her website and securing wholesale orders to surpassing her entire previous year's online sales in just three months – and that's just the beginning!

Building a solid foundation for her business, Erin is now gearing up to triple her sales this year! With a new studio on the horizon and a passion that fuels her drive, she's unstoppable.

So, if you've ever felt like giving up on your jewelry dreams, listen to Episode 422 and let Erin's journey inspire you to turn your passion into a thriving business. Your dreams are within reach – embrace the journey, and let the magic unfold!

Here are the resources mentioned in the show:

Follow Erin Kandoll on Instagram!

Twisted Ginger Jewelry

Buy My Book: The Desired Brand Effect

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EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen Jul 19, 2023

Show notes

Ever wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach!

In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program.

Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results.

Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days!

But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. With plans to move to Sante Fe, hire an amazing team, and create a fulfilling life for herself, she's well on her way to achieving her dreams.

If you’re ready to manifest your dream business and create a life beyond your wildest dreams? Tune into episode 421 and discover how Rael…

Aligned her energy to attract the right opportunities and customers
Manifested her best in-person show and sold $17,000 in three days
Added over 100 people to her email list
Found comfort and support in our incredible community to make big things happen in her business and her life

Tune in now, and unleash your true potential!

Here are the resources mentioned in the show:

Follow Rael Cohen on Instagram!

Rael Cohen Jewelry

Supercharge Your Online Sales Challenge

Train Your Customers (TYC)

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xo, Tracy Matthews

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EP420: 5 Ways to Increase Instagram Engagement Without Running Ads Jul 17, 2023

Show notes

Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime.

Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before.

We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing.

But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must!

Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success!

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales 3 Day Challenge

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xo, Tracy Matthews

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EP419: New Social App Update: Instagram's Threads App Jul 13, 2023

Show notes

Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!

You have to ask yourself (because who really needs yet another social media platform):

Is it worth your time?
Is it just another time suck?
How can you leverage it for your business?

The jury is still out, but for now, I’d say give it a try and just have fun experimenting.

Will Threads replace Twitter?

Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.

I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status.

Why Join Threads Now?

If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.

Listen to Episode 419 and decide for yourself!

For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience.

Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

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EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani Jul 11, 2023

Show notes

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.

In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

💎Becoming Flawesome Book: https://www.amazon.com/Becoming-Flawesome-Living-Imperfectly-Authentic/dp/1401974341

💎Supercharge Your Online Jewelry Sales 3-Day Challenge: https://www.flourishthriveacademy.com/supercharge-challenge/

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EP417: Anniversary Episode: Become Your Best Salesperson Jul 04, 2023

Show notes

When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience.

Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry.

Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips…

Tip #1: Create Monthly Templates for Your Marketing Calendar

To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates.

Tip #2: Harness the Power of AI Tools

While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing.

Tip #3: Simplify Your Marketing with a Virtual Assistant

If you’re struggling to keep up with your marketing, consider hiring a marketing VA to create blog posts and emails, as well as handle content planning, social media management, and engagement.

Bonus Tip: NEW!! Jewelry Marketing Club

Imagine having ready-made marketing materials delivered to you every month! Amazing, right? We're excited to announce our upcoming membership that offers "done for you" jewelry business marketing. Each month, you'll receive email templates, a marketing calendar, social media captions, customizable hooks, content ideas, trending reels, and even SMS templates.

Marketing your jewelry business doesn't have to be overwhelming or time-consuming. By implementing these tips, you can simplify your marketing efforts and gain back valuable time to focus on creating and being the visionary of your company.

Embrace simplicity and efficiency, allowing your jewelry to shine and your business to grow and thrive.

Here are the resources mentioned in the show:

Train Your Customers Waitlist

Jewelry Marketing Club

Supercharge Your Online Sales Challenge

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media Jun 27, 2023

Show notes

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too!

Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today.

So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered.

We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank!

The Power of Email for Growing your Jewelry Business

Email can be a game-changer for growing your jewelry business. Here's the deal: when it comes to using social media to build your email list, engaging content is the name of the game. Gone are the days of posting a random image with a vague description and then disappearing into the digital abyss. It's time to get strategic and think about your social media presence in terms of growing that coveted email list.

In Podcast Episode 416 You’ll Learn 11 FREE Strategies to Build Your List with Social, like:

Using strong calls to action in your bio or profile
Offering exclusive discounts, contests and giveaways
Using links in Instagram stories
Creating quizzes to engage and gather email addresses
Collaborating with influencers
Cross-promoting with parallel brands
Inviting new followers to your list
And so much more!

With the 11 strategies and email best practices that I share in this episode, your list will continue to grow and serve as a powerful tool for your jewelry business.

So, keep asking for subscribers, keep engaging, and watch your relationships and sales flourish!

Here are the resources mentioned in the show:

Email List Building Guide

Summer Reading List

Alex Camacho

Meghan Boehm

Buy My Book: The Desired Brand Effect

EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield Jun 22, 2023

Show notes

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat.

In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business.

In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship.

Leaving Your 9-5 Job Takes Courage More Than Confidence

Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take the leap of faith and trust in your abilities.

Building Your Runway is Part of Your Exit Plan

Transitioning from your 9-5 day job to entrepreneurship will go more smoothly with some planning. Amy shared her three-step runway approach to help you leave your day job with integrity and confidence:

Choose your exit date: Write down the specific date you plan to leave your job. Display it prominently where you’ll see it. Then each day, ask yourself what actions you can take to move you closer to leaving.
Prepare Financially: Examine your finances, identify ways to cut expenses, and start building a nest egg. It doesn’t have to be huge, but some financial security will ease the transition and provide peace of mind.
Start a side hustle: Develop a starter idea or project that allows you to dip your toes into entrepreneurship while still working your day job. This will build your confidence and help you gain valuable experience before taking the plunge.

The Power of Clarity Around Your Dream Client

Amy emphasizes that finding your niche doesn't exclude others who may benefit from your offerings; instead, it helps you cut through the noise in the crowded online marketplace and attract the right people who resonate with your message.

Embracing Your Freedom

The worst days as an entrepreneur are still better than the best days in a nine-to-five job because of the freedom and autonomy it brings. Being your own boss allows you to design your life according to your dreams and values.

If you've been considering quitting your nine-to-five job to focus on building and growing your jewelry business, you’ll love this episode.

Have a listen, take the leap, and start creating the life you've always envisioned!

Here are the resources mentioned in the show:

Follow Amy Porterfield on Instagram!

Two Weeks Notice Book

An Inside Look at a 7-Figure Jewelry Brand - On Demand Masterclass

Click here to review the show on Apple po

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell Jun 14, 2023

Show notes

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.

Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him…

“I don’t know what you’re doing here, man; you don’t belong here,” Brian said.

This sparked a tiny seed of self-worth and eventually led Dan to a rehab center called Portage, where he rebuilt relationships, overcame addiction, and built and sold several multi-million dollar software companies.

Be The Best Version of Yourself and Share Your Stories With the World

Dan’s own story includes failures and setbacks but also mentors who provided guidance and support. It hasn’t been all success every step of the way. Dan started several businesses, faced several failures, and licked his wounds before achieving success.

In Podcast Episode 414, Dan shares…

His approach to time management and focusing on essential business tasks.
The importance of embracing vulnerability and leveraging our stories to serve others.
How delegation plays a crucial role in freeing up time and achieving success.
The 10-80-10 rule, where you provide initial creative input (10%), delegate the bulk of the work (80%), and add final touches (10%)
How you can produce exceptional results in business when you utilize the skills of others and focus on your strengths.
How he uses the principles he writes about in his book to create more space for travel and adventure with his family.
And so much more!

Focus on What Truly Matters

Dan’s purpose for writing Buy Back Your Time was to empower entrepreneurs to create more, delegate effectively, and lead with passion and a focus on what truly matters in life

Dan’s journey is one of the most impactful and powerful stories you’ll ever read.

I hope you enjoy this amazing episode!

Here are the resources mentioned in the show:

Dan Martell on Instagram

Buy Back Your Time Book

Flourish & Thrive’s Summer Reading List

Buy My Book: The Desired Brand Effect