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    Arts

    Creatives Rule the World

    This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal 

    Here, we’re rewriting the rules of entrepreneurship.
    Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

    Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

    You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.

    So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

    Advertise

    Copyright: © 265809

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    Latest Episodes:
    EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy Apr 18, 2023
    Show notes

    Is Instagram still a viable marketing channel for your jewelry business?

    Great question which comes on the heels of a maker movement happening on Instagram right now.

    Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.

    The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.

    My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.

    Instead, it’s time to diversify how you market your jewelry business.

    During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…

    • What you need to know about the Instagram Algorithm in 2023

    • The modus operandi of Instagram’s holding company, Meta

    • Why being an IG hater is just a waste of time and energy – and what to do instead

    • How to create a jewelry business that thrive even when Instagram algorithms change

    • Multiple tips on using Instagram to your advantage for long term growth

    • And More…

    Enjoy this awesome episode and think differently about your jewelry marketing.

    xo, Tracy

    Here are the resources mentioned in the show:

    Follow Alexandra on Instagram!

    Acid Queen Jewelry Website

    Buy My Book: The Desired Brand Effect

    Book a Discovery Call

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsN


    EP402: Ask Me Anything Q&A Apr 05, 2023
    Show notes

    Q: How do I grow my jewelry sales on my website?

    A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.

    One of my favorite things to do is to answer your burning questions!

    That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.

    Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition

    During this episode, I answer questions like…

    • How to handle instagram Shopping vs. website shopping?

    • Which advertising platforms should I run ads on?

    • How do you scale a jewelry business?

    • What’s a reasonable return policy?

    • How should a “handmade” jewelry maker explain that there’s a team making your jewelry?

    • And so much more.

    I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.

    xo, Tracy


    Here are the resources mentioned in the show:

    Train Your Customers to Buy Online Program

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    EP401: How They Did It – Online Sales Panel Apr 03, 2023
    Show notes

    If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode!

    Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online,

    Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more.

    So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today.

    During today’s panel episode, you’ll hear how…

    • Joel increased her sales by 30% over last year and maps out her year far in advance

    • Morgan gained confidence and increase her customer base by 20% and website traffic by 11% in just 6 months

    • Kari took a leap of faith that forever changed her business during her re-launch

    • Ulka doubled her 5-figure January sales by leveraging a social strategy (and made more than most people make in a year)

    • Kim leveraged her in person shows to make more online

    • And a lot more inspiring goodness

    All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator.

    The next cohort starts April 18th.

    Here are the resources mentioned in the show:

    Apply to The Train Your Customers to Buy Online Program

    Ulka Rocks on Instagram

    Draw the Line Jewelry on Instagram

    Darshan Sacred Jewelry on Instagram

    Skinny Dip Jewelry on Instagram
    Loveable on Instagram

    Buy My Book: The Desired Brand Effect


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff Mar 29, 2023
    Show notes

    Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program.
    Listen to episode #400 of Thrive by Design for her game-changing tips!

    During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is

    Here are the resources mentioned in the show:

    Apply to the Train Your Customers To Buy Online Program
    Follow Skinny Dip Jewelry on Instagram!

    Skinny Dip Jewelry Website

    Flourish & Thrive Instagram


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    EP399: Your Business Will Only Grow As Much as You Grow Mar 29, 2023
    Show notes

    Have you ever felt stuck in the same place for a LONG time?

    Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself.

    I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU.

    If things aren’t growing for you, listen to today’s short and sweet episode…

    If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with.

    We can see what you can’t see clearly!

    Here are the resources mentioned in the show:

    Join Train Your Customers to Buy From You Online

    Buy My Book: The Desired Brand Effect

    Flourish & Thrive Tik Tok

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson Mar 22, 2023
    Show notes

    Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU!

    What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?

    When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).

    Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment.

    On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others.

    It’s a unique business model and lots to learn from!

    Here’s what we chat about during today’s episode…

    • Ulka’s journey from corporate to retiring into her second career as a full time jewelry business owner

    • How she’s translated a love of shopping into a dream jewelry business model

    • Her process for navigating multiple customers on a buying and designing trip

    • Fun ways that she keeps up excitement for her brand with all the marketing tools available

    • How she doubled her sales goal even when she was extremely sick on her last buying trip

    • How she honed in a dream client and what that did for her business long term

    • And more…

    Ulka is such a rockstar and was so fun to interview. Enjoy this episode!

    Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business.

    Here are the resources mentioned in the show:

    Join the Train Your Customers to Buy Online Program

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram


    EP397: Why Many Online Sales Strategies Fail Mar 20, 2023
    Show notes

    Are you a jewelry business owner struggling to make sales online?

    You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales?

    Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.

    If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them!

    Listen to this short episode where I dive into common mistakes that stunt online sales growth.

    In EP397: Why Many Online Sales Strategies Fail, I cover…

    • Why discernment is just as important as a digital marketing strategy

    • The BIG mistakes a lot of jewelry biz owners make that hinder their online sales growth

    • How to increase your website traffic without fancy marketing funnels

    • How previous success in a different sales channel can hinder online sales

    • And so much more..

    I hope this helps you make more online sales this year. If you really want to go deeper on these concepts, join me for a free masterclass I’m hosting HERE.


    xo, Tracy

    Here are the resources mentioned in the show:

    Train Your Customers To Buy Online Program

    FREE Class: The 5 Mistakes Even Smart Jewelry Biz Owners Make That Are Killing Their Sales

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram


    EP396: How Live Selling Transformed Her Online Jewelry Sales Mar 15, 2023
    Show notes

    There’s a lot that goes into growing your jewelry sales – online.One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.

    I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.

    So they throw their hands up, give up, and think: selling online is not for me!

    It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.

    Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.

    Carla is the founder of Lita Sea Glass and has been “Live Selling” for the past several years after she learned the strategy in our program: Train Your Customers to Buy Online.

    She sells out of collections every week and can barely keep her jewelry in stock. Listen in to hear how she does it.

    Here’s what we chat about…

    • Her journey into finding her Desired Brand Effect and cornering an untapped unpopular market to make it “in-demand”

    • How Carla navigates running a very successful business being a single mom and running a team of five people

    • Steps she took to transition from selling in a brick and mortar to online and wholesale

    • How she’s built an insane following of dedicated buyers who show up every week to buy her jewelry

    • Impressive insights into creating community with live selling - yes 350 people show up at times

    • How she keeps a “beginner’s mind” when it comes to growing her business online

    • And so much more

    Carla is a bad-ass and I want you to be too! She started this process in our TYC Program. If you’d like to get on the waitlist or apply, GO HERE for more details.

    xo, Tracy

    P.S. We’re hosting a free 5-day sales challenge starting Monday, March 20th. If you want to start making more online as soon as next week, Join the Supercharge Your Online Sales Challenge.


    Here are the resources mentioned in the show:

    Follow Lita Sea Glass on Instagram!
    Lita Sea Glass Jewelry Website

    Join the Supercharge Your Online Sales Challenge


    EP395: 3 Rules for Planning Your Next Online Sales Promotion Mar 13, 2023
    Show notes

    One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.

    You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion.

    There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow!

    Today, I recorded a short and sweet episode to get you planning and promoting your next launch like a boss and training your customers to buy from you online.

    Here’s what I discuss…

    • The Biggest Organizational Tool You’re Probably Missing Out On

    • Why Email Marketing (and SMS) the Right Way Will Change Your Results

    • How to Get Sales Long After Your Event is Over

    • And more…

    These tips are great for all sorts of jewelry companies who are selling online. Good Luck!

    xo, Tracy

    P.S. join me for the Supercharge Your Online Sales Challenge from March 20-27th.

    Join here>>

    Here are the resources mentioned in the show:

    Join the Supercharge Your Online Sales Challenge

    Apply for Train Your Customers to Buy From You Online

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo,

    Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Fol


    EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame Mar 08, 2023
    Show notes

    Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?

    If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why?

    Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing.

    The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).

    That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right.

    If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode.

    Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.

    He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November.

    He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring.

    During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with.

    During this episode, we talk about…

    • Why SMS Marketing is such and important part of a jewelry marketing strategy

    • The phases of the customer journey and timing of SMS messages in your sales funnel

    • How to add value instead of “selling” all of the time

    • Simple actionable tips that he uses to crush it for his jewelry business clients

    • Where you should be sending SMS traffic to on your jewelry website

    • Plus, real results from one of Taylor’s Jewelry clients who went from 3K to 100K a month in sales in just one year

    • And so much more

    Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think!

    Here are the resources mentioned in the show:

    Follow Taylor Frame on Linked In

    Learn more about SMS Marketing with Focus Funnels

    Join the Supercharge Your Online Sales Challenge
    Apply to the Train Your Customers to Buy From You Online Program

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

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