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Episode 432: How to Step Up and Play a Bigger Game This Holiday Season Sep 13, 2023

Show notes

In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season.

Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales.

We’ll chat about:

How to stop hiding behind your business.
Becoming aware if your actions are taking you towards your goal (or away from).
How “nos” are your superpower to become unstoppable.
More transformative tips to play a bigger game (than ever before).

I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe.

What to learn more about my biggest takeaways that I’m implementing in my own business?

Listen to Thrive by Design podcast episode 432 now!

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands Sep 06, 2023

Show notes

With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience.

So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable.

These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible!

We discussed:

How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers.

How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving.

How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers.

Four More Specific Strategies Get in front of more people and gain traction - right now.

Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now!

Here are the resources mentioned in the show:

Double Your Audience Bootcamp

Click here to review the show on Apple podcast or your favorite platform

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Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP 429: How Do I Market My High End Jewelry to My Target Audience? Aug 30, 2023

Show notes

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.

We discussed…

Get in front of people with money and discover how to open new doors and create opportunities for yourself.
Do market research on your competitors so you can hone in on exactly who is looking for what you offer.
Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.
And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

Here are the resources mentioned in the show:

Laying The Foundation

Desiredbrandeffect.com/chapterone

Buy My Book: The Desired Brand Effect

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers? Aug 23, 2023

Show notes

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.

We’ll chat about how to:

Know if you have only one dream client or need to market to many.
Be cautious about overdoing it with your offerings.
Avoid overcomplicating different avatars.
More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

Here are the resources mentioned in the show:

Follow Emy Oikawa on Instagram!

Get Chapter One of The Desired Brand Effect Book

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences? Aug 16, 2023

Show notes

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Get Chapter One of The Desired Brand Effect Book

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Apply for Train Your Customers to Buy Online

EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables Aug 09, 2023

Show notes

If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode!

Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project.

Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead.

Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere.

As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation.

Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience!

Here are the resources mentioned in the show:

Follow Blair Kaplan Venables on Instagram!

Blair Kaplan Communications

The Global Resilience Project

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xo, Tracy Matthews

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EP425: How 4 Designers Hit BIG Goals in Just 90 Days Aug 02, 2023

Show notes

In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator.

You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design.

These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator.

In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses.

Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results.

So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses.

Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry.

Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!

Here are the resources mentioned in the show:

Follow Erin Kandoll on Instagram!

Follow Karla Hackman on Instagram!

Follow Elizabeth Cline on Instagram!

Follow Hannah Kim on Instagram!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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