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    Business

    Creating Disney Magic

    Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

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    Latest Episodes:
    Why Don't You Ask for Feedback Mar 11, 2025
    Show notes

    "You don't get in trouble for what you know. You get in trouble for what you don't know."

    Notable Moments

    02:24 Be Average or Be Excellent

    03:59 Empowering Change Through Feedback

    07:31 Build Trust By Taking Action

    10:37 Honesty Creates Impact

    13:46 Cockerell Academy

    Creating excellence is magic, and the secret lies in the details.

    From my experience, true magic in any business is when you're so good, people wonder how you do it. Everyone in the organization strives for excellence rather than settling for average. Whether it's a seamless customer service experience or a perfectly executed operation, the moments when customer service leaves you smiling are all by design.

    Read my blog for more on creating magic by asking for feedback.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Explain What You Can Do For Me Mar 04, 2025
    Show notes

    "You have to figure out a way to stand out. Then whatever that thing is, tell people. Let them know here's what I can do for you."

    Notable Moments

    01:02 Combining Past Ideas for New Solutions

    03:34 Disney vs. Universal: A Fascinating Rivalry

    07:30 Pursuing Passion Versus Guaranteed Salary

    10:32 Hiring Focus: Holistic Candidate Evaluation

    13:43 Performance Over Credentials

    17:46 Adaptable Career Flexibility Needed

    Unlocking opportunities isn't just about what you've done or where you've studied. It's about being able to explain to people what you can do for them.A degree is not the only way to open doors. It's your ability to say confidently, "Here's what I can do for you," and deliver on that promise. Read my blog for more on how you create your own kind of magic in your career.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Innovation in Leadership Feb 26, 2025
    Show notes

    "I define creativity as the ability to have an idea. Everyone has a thousand ideas a day. I define innovation as the ability to get the idea done."

    Notable Moments

    01:02 Career Built on Audacious Ideas

    04:57 NASA Sends Buzz Lightyear to Space

    06:46 Toolkit for Post-Pandemic Innovation

    09:41 Future-Proof Skills Include Creativity & Empathy

    19:35 Empathy Insights from Frontline Workers

    23:03 Transformative Workshop Experiences

    Creativity is not bound by job titles. It thrives where it is allowed to breathe. Duncan Wardle spent over 25 years at Disney, including as former Head of Innovation and Creativity. He believes creativity and innovation are within everyone's reach, you just have to let them happen. Take a listen to hear how he turned his concept of creativity into a toolkit, making it accessible to every level of an organization. Read my blog for more on how magic is created when everyone is invited to the dream-building process.

    Connect with Duncan

    https://duncanwardle.com/

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Using Video for Customer Support Feb 18, 2025
    Show notes

    "Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions."

    Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level.

    Notable Moments

    00:37 Addressing Customer Support with Videos

    04:57 Effective Communication Through Video

    07:14 Using Video for Internal Communication

    10:12 Planning for Clear Communication

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Blending Operations and Experience Design Feb 11, 2025
    Show notes

    "If you have a dream, it you can't just kind of follow it and expect it to happen. You have to chase it aggressively."

    Notable Moments

    00:46 Collaboration between creative visionaries and operational experts creates a magical experience.

    05:33 Guests seek unique experiences and heartwarming stories.

    06:37 Imagineers need curiosity, collaboration, teamwork, and business acumen.

    10:38 Imagineering offers diverse creative opportunities across 115 disciplines.

    13:18 Unexpected delights and special gestures enhance the experience.

    17:43 Embracingo new opportunities as an author and speaker.

    Bob Weis, former President of Walt Disney Imagineering, knows a thing or two about blending creativity and operations to create everyday magic. He joins to talk about transforming dreams into reality through teamwork, storytelling, and surpassing guest expectations. Read the blog for more about blending operations and experience design to create everyday magic. Connect with Bob Weis

    www.bobweis.com

    Order the book – Dream Chasing

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Leading in a Family Owned Business Feb 04, 2025
    Show notes

    When it comes to running a family business, one of the hardest transitions is passing the torch to the next generation. Many founders wrestle with the reality that their successors might not share the same drive or passion. Ultimately, people are the cornerstone of any business transition. Read the blog to hear how leaders can make the people in a family business feel valued and heard by offering meaningful support and success.

    Notable Moments

    00:57 The Myth of Third Generation Business Decline

    03:30 Inheriting Without Passion's Impacts Company Success

    09:08 Generational Trends and Values Evolve

    11:04 Prioritize Building Relationships Over Immediate Changes

    14:29 Focus on Hiring, Training, and Treating People Right

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Managing a Remote Team Jan 28, 2025
    Show notes

    "So often when things change, we worry. But then we're using the problem, not the change."

    Managing a remote team is a new reality we have to embrace. A listener shared his concerns about managing a customer service team that transitioned to remote work back in March 2020 and has remained remote ever since. Managing a remote team still requires a organizational culture, consistency, and effective communication. Read the blog for more from this episode on ways to address the challenges and make sure teams remain effective and motivated.

    Notable Moments

    00:43 Evaluating Workplace Changes and Challenges

    04:04 Effective Remote Team Communication

    06:50 Return-to-Office Challenges and Decisions

    12:20 Decide and Commit to a Plan that Aligns with the Goals

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Inspiration is the Real Work of Leaders Jan 21, 2025
    Show notes

    Inspiration isn't just a buzzword. It's the real work of leaders. Years ago, I realized that creating an inspired environment isn't about grand gestures. It's about subtle, everyday actions that build a culture where people feel they belong and are valued. Read my blog for more on how inspiration is the real work of leaders.

    Notable Moments

    00:57 A supportive, well-resourced environment inspires people to love their work.

    03:52 A non-toxic, supportive environment where individuals feel safe and valued leads to self-management, satisfaction, and low turnover.

    07:53 Hiring the right people is crucial for creating a positive work environment.

    12:19 Recognize and appreciate others; it motivates them and makes a difference.

    14:25 Discover more with "The Main Street Leader" or CockerellStore.com

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    How to Organize Your Time Jan 14, 2025
    Show notes

    "When you start using that word later, later shows up faster than you can imagine."

    Every day is a new opportunity to achieve your goals. A lot of people make New Year's resolutions and set big plans for a fresh start, but I believe every day marks a new beginning. There isn't a secret way of doing it. It's just a matter of getting started and sticking to it. Read my blog for more on how to organize your time.

    Notable Moments

    00:57 Start by taking action daily; progress will follow.

    03:14 If it's important tomorrow, start today.

    09:07 Daily planning prevents future problems.

    11:35 Take charge; change comes quickly with action.

    13:32 Evaluate worth of big life decisions.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    How a Leader Should Communicate Jan 07, 2025
    Show notes

    "Is it hard to be a good leader? Yes, it's hard. But it's satisfying to have people you're helping every day, being available for them, and sharing your knowledge making them better."

    Notable Moments

    00:47 Impact of promote a culture of availability and trust between leaders and employees

    05:50 Open communication prevents disasters and protects reputation

    09:34 Risk of not being accessible or approachable, such as people seeking alternatives

    10:13 Being unavailable worsens organizational and individual issues

    13:32 Dissatisfaction can lead to unexpected or unwanted actions

    When I was an executive, I made it a priority to be available, and not just in theory but in practice. Being approachable isn't just about having an open-door policy. It's about creating a culture where employees feel genuinely comfortable reaching out. Read the blog for more from this episode.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


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