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    Business

    Creating Disney Magic

    Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

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    Latest Episodes:
    Be Candid and Save Time Sep 22, 2026
    Show notes

    "When you give people straightforward feedback, you're preparing them for the future."

    Episode Chapters

    [00:00:43] What Leaders Are Asking Lee

    [00:04:00] Why Being Candid Saves Time

    [00:06:36] The Cost of Avoiding Difficult Conversations

    [00:07:33] What Truth With Empathy Looks Like

    [00:10:37] Building a Culture of Candor at Work

    Difficult conversations are rarely comfortable, but avoiding them can create even more problems. Lee Cockerell, retired Executive Vice President of Walt Disney World, discusses why being candid and getting to the point can save time, reduce confusion, and help people improve.

    Lee explains why straightforward feedback should be delivered with empathy rather than anger or intimidation. He shares how this approach applies to parenting and the workplace, where employees need clear expectations and the confidence to speak openly.

    Leaders can make honesty and respectful communication part of their team's everyday culture. When people know where they stand and trust that feedback is intended to help them succeed, difficult conversations become opportunities for growth rather than problems to avoid.

    Read the blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Become a Better Leader Sep 15, 2026
    Show notes

    "Are people getting better because they work with you?"

    Episode Chapters

    [00:56] What Lee Once Believed About Leadership

    [03:32] Learning Through Experience and Self-Awareness

    [05:34] Developing Management and Leadership Together

    [08:26] The Experiences That Changed Lee's Leadership

    [11:13] How to Become a Better Leader

    Being a strong manager does not automatically make someone a strong leader. Lee Cockerell, retired Executive Vice President of Walt Disney World, and Jody Maberry explore the difference between getting things done and leading people well. Lee reflects on the years when his drive for results helped his career but also damaged relationships. He shares how better time management, delegation, self-awareness, and respect changed the way he worked with people. They also discuss why leaders need people around them who are comfortable telling them the truth and the question every leader should consider: Are people getting better because they work with you?

    Read the blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Honoring Heritage Doesn't Mean Staying The Same Sep 08, 2026
    Show notes

    "What seems insignificant to you may carry tremendous meaning for your customer."

    Episode Chapters

    [00:01:27] Honoring Heritage Without Staying the Same

    [00:03:54] Protecting What Customers Value

    [00:06:23] Knowing When to Reverse a Change

    [00:08:18] Moving Beyond Resistance to New Ideas

    [00:11:01] Adapting Without Losing Your Purpose

    Change is necessary for any organization that wants to remain relevant, but moving forward does not mean abandoning what people already value. Lee Cockerell, retired Executive Vice President of Walt Disney World, how leaders can balance heritage with changing customer expectations. From hotel amenities and technology to beloved Disney experiences, they explore why leaders need to understand the emotional connections customers have with a brand. Lee also explains the importance of listening, researching major changes, communicating the reasoning behind decisions, and being willing to change course when something does not work.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Can Your Operation Keep Your Promises? Sep 01, 2026
    Show notes

    "The customer doesn't care about who did what. They want it to be right."

    Episode Chapters

    [00:01:41] Can Operations Deliver What Marketing Promises?

    [00:04:21] Keeping the Frontline Informed

    [00:06:52] Creating One Purpose Across Departments

    [00:08:41] Trust, Ethics, and Speaking Up

    [00:10:18] Preparing Operations for Big Disney Announcements

    [00:14:24] Meeting the Expectations You Create

    Every promise your organization makes creates an expectation your operation must be prepared to meet. Lee Cockerell discussed what happens behind the scenes when marketing, sales, creative teams, and operations need to work together to deliver for the customer. Lee uses his experiences as a leader at Walt Disney World to highlight the importance of communication, respecting each department's expertise, preparing frontline employees, and creating a culture where people are comfortable speaking up when they see a potential problem.

    Customers don't care which department made the promise. They remember whether your organization kept it.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Little Problems Become Big Problems Aug 25, 2026
    Show notes

    "If somebody tells you something needs fixed and you don't do something about it, then you really lose credibility very quickly."

    Episode Chapters

    [00:01:19] When a Small Problem Becomes Serious

    [00:04:24] Acting Quickly and Listening to Experts

    [00:05:07] What D23 Teaches About Attention to Detail

    [00:10:28] Why Leaders Need to Walk the Operation

    [00:14:04] Go to the Source to Find the Facts

    Little problems have a way of becoming bigger when they are overlooked, but sometimes they grow even when you think you are handling them. Lee Cockerell shares the scary reaility of that lesson through a recent health scare. Jody Maberry also shares his experience at D23. Both perspectives show the importance of responding quickly when something isn't improving and noticing operational details before they affect customers. The conversation is a reminder that good leadership requires attention and follow-through. It starts with a willingness to go directly to the source when you need to understand what is really happening.

    Read the blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Take a Position of Leadership on Safety Aug 18, 2026
    Show notes

    "Be the leader that steps up and narrows the odds of something happening."

    Episode Chapters

    [00:02:36] Taking a Leadership Position on Safety

    [00:04:53] Preparing Before a Crisis Happens

    [00:06:48] Why Safety Must Be the Top Priority

    [00:10:02] The Organizational Cost of Preventable Accidents

    [00:12:14] Creating a Culture Where Employees Speak Up

    Safety is not just a policy or a responsibility reserved for managers. It is a mindset everyone in an organization can practice. Lee Cockerell, retired Executive Vice President of Walt Disney World, knows firsthand why preparation, awareness, and consistent training matter before a crisis occurs. He discusses the important role frontline employees play in identifying risks and why titles don't matter when it comes to addressing safety. Leaders can strengthen safety by creating an environment where people feel comfortable speaking up and trust that their concerns will be taken seriously.

    Read the blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694


    Be a Good Role Model Aug 11, 2026
    Show notes

    "If you know something, you ought to be teaching it to others."

    Episode Chapters

    [00:01:36] When People Consider You a Role Model

    [00:03:23] Why Helping Others Changes You Too

    [00:07:20] Becoming the Person People Expect You to Be

    [00:09:31] What It Takes to Be a Good Role Model

    [00:10:00] Managing Emotions and Treating People with Respect

    You may be a role model without realizing it. In this episode, Lee Cockerell shares what happens when people look up to you and how that responsibility shapes the way you lead. Lee reflects on his evolution from an intimidating young manager to someone known for teaching and helping others. Being a good role model doesn't require a prestigious title. It comes from controlling your emotions and treating people with respect. Consistently showing up and making time to help others says more about a leader than a title ever will.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Advice for College Students Aug 04, 2026
    Show notes

    "Great people with a great attitude will always get noticed."

    Episode Chapters

    [00:00:58] Speaking to Disney College Program participants

    [00:03:16] Advice for landing your first career opportunity

    [00:05:18] Why Disney experience opens doors

    [00:08:48] The biggest concerns facing college students

    [00:12:39] Lee's best advice for young professionals

    Starting a career can feel overwhelming, especially when you're trying to land the "perfect" first job. In this episode, Lee Cockerell reflects on speaking to Disney College Program participants at Flamingo Crossings Village. He shares the advice he wishes every college student could hear, as thoughts on choosing the right company to embracing uncertainty. As Lee always says, experience, exposure, and a great attitude create opportunities that no resume alone can provide.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Get Out and Walk the Front Line Jul 28, 2026
    Show notes

    "The problem you see is often three steps away from the real problem."

    Episode Chapters

    [00:01:52] Why Every Leader Should Walk the Front Line [00:03:19] What You Learn by Being Present Every Day [00:08:25] Removing Obstacles for Your Team [00:08:58] Looking Beyond the Symptoms to Find the Real Problem [00:14:49] Leading Through Visibility and Consistency

    The best leaders don't manage from behind a desk. They spend time where the work is happening. In this episode, Lee Cockerell explains why walking the front line became one of the most valuable leadership habits of his career. He shares how being visible helped him solve problems faster, build stronger relationships with employees, and uncover the real issues affecting operations before they became bigger challenges. The most effective leaders are spending more time where their customers are served and where their employees need their support.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


    Use Customer Service Standards Jul 21, 2026
    Show notes

    "If you want great customer service, you need to start by defining what great looks like."

    Episode Chapters

    [00:01:12] A Customer Service Challenge in Local Government

    [00:03:01] Creating Standards for Every Customer Interaction

    [00:05:25] How Leaders Build a Service-Focused Culture

    [00:08:23] Learning from Customer Frustration

    [00:10:08] Defining the Perfect Day for Your Customer

    Great customer service doesn't happen by accident. It begins with clear expectations. In this episode, Lee Cockerell answers a listener's question about improving customer service in local government and explains why every organization needs clearly defined service standards. From answering the phone to greeting customers, Lee shares how consistent expectations, daily reinforcement, and strong leadership create a culture where exceptional service becomes the norm.

    Read my blog for more from this episode.

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Jody Maberry

    Travel Guidance

    Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.


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