CoupleCo: Working With Your Spouse For Fun & Profit

Latest Episodes:

Coupleco Uncorked VII: How To Undo Your Passion Marketing Mistake Jan 20, 2021

Show notes

Yes, we are going to be insulting your marketing. Sorry in advance. This is an episode based on one of the worst marketing copy transgressions of our time: "Passion." It's a word that doesn't belong anywhere near your copy. And this is something about which we are impassioned. (See what we did there?) We talk about how the word passion is used, and what is much, much stronger than that. Yes, it takes a little original thinking. But in the end, it's totally worth it. Plus, MORE VALUABLE FREE STUFF!

CoupleCo Uncorked VI: Insurrection Survival Edition Jan 13, 2021

Show notes

Is insurrection making it hard to accomplish anything in your business? We get it. It's difficult to run a business and make things happen when it seems like the capitol is burning. But times of high weirdness and constitutional crisis are understandably distracting. In this episode of CoupleCo Uncorked, we pretend to drink a fine wine from Napa while we offer Three Big Tips For Mentally Surviving The Latest Crisis—and two bonus tips we never considered. Oh, and we laugh.

CoupleCo Uncorked V: Being Us Is A Huge Mistake Jan 06, 2021

Show notes

Is it the skiing or the day drinking? People say they want to be us—which is a really bad idea. They see outward manifestations of some ideal, and want to jump right on our bandwagon. We've also heard other couplepreneurs say the same thing: people want to be them. Whether it's having a business with a spouse, living in an RV, doing a podcast, living at a ski resort, day drinking, doing creative work together, no matter what it is: it's not just about the fun stuff. See a photo of us skiing at 10am? You don't see us working at 10pm. Instead of aspiring to someone else's apparent lifestyle, aspire to your own. And here are Three Simple Things that go into being able to do what we do, which is this: living it on our own terms and the money be damned.

CoupleCo Uncorked IV: Tips For A Profitable Year Dec 30, 2020

Show notes

Yet again, we have been fighting with each other, so we're uncorking a bottle of wine, and giving stuff away. This Uncorked edition offers valuable tips based on real-life examples. And there's a FREE gift to kick up your marketing (and it's worth 200 bucks--FREE). Yes, we've just been giving away the farm and it seems to keep happening. We discuss a common mistake small businesses make with their brand, what to do about it, and how to think about it in 2021. We talk about successful small brands you've never heard of, why their brands help them crush it, and the one simple ingredient that you can use, too.

CoupleCo Uncorked III: Don't Get Mad, Get Wine & Gifts! Dec 23, 2020

Show notes

This Christmas, CoupleCo has two gifts for you—one is an insanely simple piece of advice, and the other is worth 200 bucks. And yes, it's a gift. Free. No strings, just a bow. This is CoupleCo Uncorked #3, the Christmas Eve Edition. We uncork a bottle of modest Italian wine, talk about the overcommitment problem some entrepreneurs face, use examples from clients of our own, and offer up what has been a very popular DIY course amongst our entrepreneur friends and clients. (Hint: it's exactly what we do for our big-money clients in an easy-to-digest do-it-yourself package. And did we mention it's free?) And yes, a few laughs and a ridiculous new business model.

CoupleCo Uncorked II: Don't Det Mad, Get MORE Wine! Dec 16, 2020

Show notes

Gambling for Hanukkah gelt, the neuroscience of decision making, copywriting and voiceover by Hal Riney—what do we NOT discuss in this new holiday edition of CoupleCo Uncorked? We have a few laughs, drink a little wine, and give away another valuable prize for the first couple of listeners to respond. And while we do this, we also manage to talk about advertising, branding, and other things vaguely related to working together. Come and laugh and drink along!

CoupleCo Uncorked: Don't Get Mad, Get Wine. Dec 09, 2020

Show notes

This episode is the product of conflict! One of us got annoyed, so we threw out the business topic we had planned on discussing. Instead, we are popping a cork, and talking about couples during COVID lockdown, Italian wine, Dolce & Gabbana, our "blockbuster" books, our secret relationships with celebrities, and hey--a free offer worth almost 200 bucks!

See The Business Clearly: Denis Randall And Jerry Miller of Anywhere Vision, Part 2 Dec 02, 2020

Show notes

We are back with the rule breakers of Asbury Park, NJ. Or are they rule makers? One thing's for sure: they would not trade the couplepreneur lifestyle for any other. Denis Randal and Jerry Miller's pandemic-perfect business model is a mobile optician service. They bring their eyeglasses showroom to you in the Asbury Park area. The business was born of Jerry's dissatisfaction with his corporate gig, where his employer was treating the patient as a number and limiting the amount of time Jerry had to do his job well. He thought the patient deserved better, and proposed a new business model to Denis over dinner. They're both thrilled not to be in the 9-to-5 grind and working on their own terms…

See The Business Clearly: Denis Randall And Jerry Miller of Anywhere Vision, Part 1 Nov 25, 2020

Show notes

This week, a couple who are breaking all kinds of rules. Or making their own, depending on how you look at it. Denis Randal and Jerry Miller have a pandemic-perfect business model. They're running a mobile optician service. They bring their showroom and optical service to wherever you are—as long as you are in the vicinity of Asbury Park, New Jersey. Yes, greetings from Asbury Park. It's a business model that's perfect for the pandemic lifestyle. It's also a business model that was born of Jerry's dissatisfaction with his corporate gig, as you hear at the top of the show. His employer was treating the patient as a number, and he thought the patient deserved better. What better reason to start your own business than dissatisfaction with the status quo?

The Big, Careful-ish Comedy Author Interview Nov 18, 2020

Show notes

What happens when a CoupleCo splits up for separate projects? Or vanity projects? Is it possible that it's still a couplepreneur venture, even though only one of them is getting all the glory? It works that way with us. Honey and Blaine abandon the regular CoupleCo format for a whole new chat about crushing it with Honey's new novel, Careful-ish. This is about buying the big lottery ticket, doing what seems like a vanity thing when it's still a covert joint venture, and being supportive. Or…too supportive? What happens when one partner pushes the other out of the comfort zone in pursuit of fame and fortune through art? Well, fame and fortune can be a slow build…