CoupleCo: Working With Your Spouse For Fun & Profit

Latest Episodes:

A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood, Part 2 Mar 31, 2021

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We're back with Sena and Rich Wheeler, the couple who's crushing it in the seafood business by not only catching the famed Copper River Salmon, but by selling it direct to consumers like you and me. In this episode, they talk about the demands of this job they choose to do, there's the challenges of being apart during COVID, and the story about giving an iPad the old heave ho and splash! And by the way, all their young kids are in the business and workin' it…

A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood, Part 1 Mar 24, 2021

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Here's a couple who turned the business model of their profession upside down to have more leverage, a better life, and bigger money. Sena and Rich Wheeler were just a run-of-the-mill professional fishing family until Sena had a brainstorm. They came up with a business model on a car ride, a smart lawyer said she should be the CEO, and the rest is history. Sena Sea Seafood sells fish direct to consumer—and the prize in their lineup is the famed Copper River Salmon that Rich fishes in Alaska. (We had some. It was incredible.) These two are crushing it despite COVID, which presented some serious challenges. And oh, by the way, they have some challenges in this relationship that are a little unusual…

CoupleCo Uncorked XV: Fed Up, Down & Sideways Mar 17, 2021

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Insanity abounds: customers losing their minds; how handling that is the measure of your business; how garnishing a martini with a cherry pepper becomes a cherry bomb; the hazards of hiring a coder in Romania; a surprise drop-in guest; and the interiors of recreational vehicles if you want to live the the life in Nomadland. These are the uncharted waters of this edition of Uncorked, which all begins with being fed up. And not necessarily for fun and profit. But hey, it's all what you make it…

CoupleCo Uncorked XIV: Beware Fear Of Failure Mar 10, 2021

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This starts with sourdough and a casual fuming about fatigue, and unravels into a surprising debate about why fear begets failure. And it all happens because of one simple sentence about one of the easiest things on the planet: making a sourdough starter. Someone says, "Scared, but inspired." We talk about being creative, being afraid of not measuring up, winning huge awards, struggling through the night with billboard ideas, and how a great idea is often the result of pushing the execution the extra 10%. And surprise: no alcohol!

CoupleCo Uncorked XIII: Ignorance, Meet Arrogance! Mar 03, 2021

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Simple fact: Most businesses fail. And if you pursue your startup the way we pursued our first business, it's no surprise. So today's message or mirth is minimalist and pithy: Don't suffer the blind ignorance of uninformed arrogance. Learn what you think you know. Do the due diligence. And understand what the market expects. Are you suffering from the blindness of "How hard could it be?" Are you mistaking your friends for a focus group? Do you believe the research predicts success? You need this. Bonuses include drinking a 21-year old beer and (yes) arguing!

CoupleCo Uncorked XII: Overwhelmed? Try The F-Word! Feb 24, 2021

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We are overwhelmed. How about you? In this episode, we share three practical tips for overcoming overwhelm. They all involve varying degrees of The F-Word: Focus! Yes, that might sound simple. And it is—if you understand what it really means and how to do it. We also talk about working as screenwriters, creative visualization in both Olympic sports and office tasks, and the boneheadedly simple solution to accomplishing one big-ass task. And we barely fight!

CoupleCo Uncorked XI: Do The Work Or Die Feb 17, 2021

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Is there a silver bullet for your business and/or your relationship? As Valentine's Day passes by yet again, we face the challenges of how to make it all work. Here's a hint: there's no such thing as a tool that does the work for you. But people keep seeking them out. But, whether we're talking about couples or commerce, the only way to make it work is to do the work. Buying tools is great, but tools don't do the work for you. So, where do pizza and extramarital affairs fit in all this?

CoupleCo Uncorked X: Stressed? Anxious? Reset! Feb 10, 2021

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You have a reset button on your relationship, and you may not even know it. This is the episode where we bare all in sharing three simple tips to making bad times better. In an effort to avoid the impression that this show should be called the Argument Hour, we get down to the easy-out of interpersonal weirdness with regrouping, relating and resetting. In the process, we tell stories about mayhem with furniture assembly and not dying while at sea on small boats. Come for the tips, stay for the fun!

CoupleCo Uncorked IX: Advertising Lies Your Mother Told You Feb 03, 2021

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It all begins a grand advertising lie that "Nobody reads long copy," and snowballs into getting all geeky on legendary marketing, and approaching copywriting and Tootsie Pops with a Zen koan. (Really? How did this happen? Insanity!) Bonus material includes: Volkswagen "Lemon," a Rolls Royce at 80 miles an hour, and the "No blather!" directive. Come for the answer to the question: "How long should my ad copy be," and stay for the ridiculousness. Alcohol was involved.

CoupleCo Uncorked VIII: Do Not Shave The Cat Jan 27, 2021

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Do not shave the cat. It is a metaphor. No, it's not dirty. It's a mistake we've made ourselves, and it costs a lot of money. We've wasted the money, and it's possible you have as well. It's a metaphor about hiring someone who's a specialist to do the specialized tasks you're not good at. But…what does this have to do with shaving a cat? Honey and Blaine have a story that involves shaving a cat. There was no blood as far as you know. Join us for another tale from living the dream, and stick around for some valuable free stuff…