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    Business

    Content Is Profit

    Welcome to the Content Is Profit Show.
    In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
    After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
    You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. 
    The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

    Advertise

    Copyright: © 2022 Content Is Profit

    • Apple Podcasts
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    Latest Episodes:
    How To Grow Your Podcast in 2024 ft. Jeremy Enns Jan 31, 2024
    Show notes

    Ever felt like your podcast is the best-kept secret in the world? Well, it's time to change that!


    We just dove deep into some game-changing advice from Jeremy Enns, a podcasting wizard who knows a thing or two about growing your show.


    And guess what? We’ll share it all!


    First off, Jeremy talks about something super cool called "Marketing Magic."


    Imagine if your podcast could be everywhere, like magic. That's what happens when you start guesting on other shows and teaming up for promotions.


    It's like your own crew shouting your name from the rooftops!


    Then, we get all nerdy with "Data-Driven Decisions." Jeremy's got this amazing report filled with secrets on what really works in podcasting. It's like having a treasure map, but for growing your audience.


    And the best part? Creating "Compelling Content."


    Jeremy shares how to make your podcast so interesting that listeners can't get enough. It's all about being yourself, but turned up to 11. Imagine every episode of your show being as addictive as your favorite snack.


    Here are some action steps to take your podcast from hidden gem to headline act:


    - Check out Jeremy's report https://podcastmarketingacademy.com/podcast-marketing-trends-2023/ for insider tips and tricks.


    - Shake things up with fresh formats and maybe even a special seasonal edition of your show.


    - And don't forget to use social media and email to make listening to your podcast as easy as pie.


    So, are you ready to make your podcast the talk of the town? Dive into these insights and strategies, and let's make some good content together!


    Can't wait to see where your podcast goes from here.


    Timestamped Overview:


    00:00 Requesting context, lessons, and examples for podcast marketing.

    05:27 Embrace data to guide creativity and growth.

    14:58 Overthinking hinders progress, but persistence pays off.

    19:24 Monthly growth rate is key for comparisons.

    25:03 Big shows publishing more episodes attract steady downloads.

    26:21 Podcast content gets stagnant and loses relevance.

    33:27 High growth shows spent less, but efficient.

    41:04 Optimizing conversion rates and podcast promotion content.

    42:40 Discover podcasts through keyword phrases for visibility.

    50:59 Reduce podcasting friction through strategic multimedia promotion.

    52:25 Segmenting and targeting audience for podcast engagement.

    57:59 Startups specialize, niche podcasts, narrow interview focus.

    01:04:13 Targeting effectively can lead to significant growth.


    Connect with FONZI:

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    Connect with LUISDA:

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    Connect with Jeremy:

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    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    How to Turn Niche Content & Lawn Care Stories into a Million-Download Podcast Ft. Paul Jameson Jan 25, 2024
    Show notes

    Hey fam!


    Today we chat with Paul Jameson, a super cool content creator who went from being a landscaper to a massive name in the creator world.


    He taught us how to ride the wave of trends - think of it like surfing on the internet, catching the biggest, coolest waves to show your stuff to more people. He also showed us how making really good videos or podcasts can get you noticed by big companies.


    One of the best things Paul said was about being like a clock - always ticking, always showing up. That's how you get noticed by the 'Internet bosses' who decide which videos get popular.


    He also talked about finding something special that not many people know about, like his love for lawn care, and turning that into something everyone wants to watch or listen to.


    Paul's adventure in making videos and podcasts teaches us that if you really love doing something, and you share it with the world in your special way, you can turn it into something that not only makes you happy but also might help you make some money.


    In his case, a 1,000,000 download podcast!


    So, if you've got a cool hobby or a story to tell, why not make a video or a podcast about it?


    Who knows, maybe you'll get there!


    Tune in for the full story and amazing tactics!


    Enjoy!


    Tune in and enjoy!


    Timestamped Overview:

    00:00 Incredibly impressed with your journey and success.

    06:45 Started as a mower, now successful podcaster.

    12:30 Men in shop listening to business advice.

    17:25 Passionate woman's business stories spark podcast idea.

    21:53 Algorithm organically promoted content, publishing schedule change.

    31:12 Learning and producing short form vertical content.

    32:29 Transition to full-time creator, a viable opportunity.

    42:47 Creating fun content with wild card activities.

    46:25 Passion drives content strategy using 80/20 rule.

    50:02 Enhancing offerings, targeting large audience, diverse revenue.

    56:51 Create valuable content to attract potential sponsors.

    59:37 Technical skills required for engaging content creation.

    01:06:38 Entrepreneur background led to creator economy success.


    Connect with FONZI:

    Facebook

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    Connect with LUISDA:

    Facebook

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    LinkedIn

    Twitter


    Connect with Paul:

    Facebook

    Instagram


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    Making Videos Profitable (and much more)…. Finally! Jan 19, 2024
    Show notes

    Hey fam!


    Ever wondered what it takes to make your clients go "Wow!" with your video content? Well, you're in for a treat because we are about to spill some cool beans from our latest episode.


    Imagine we're chatting over some good coffee. I'm sharing secrets that'll make your video content a total hit.


    Picture this: you've got a client who wants something amazing. You're the magician who's gonna make it happen.


    But how?


    That's the big question, right? Well, today's episode dives deep into this mystery.


    We're talking about understanding what your client dreams about.


    We're talking about playing detective with the footage they give you.


    We're talking about coming up with mind-blowing ideas when things get tricky.


    But wait, there's more! You know how everyone's watching different stuff these days, like cartoons, movies, or those funny cat videos?


    Well, guess what?


    All that watching can actually make your videos better!


    I'll tell you how to use what you love watching to create something your clients will love too.


    And here's a secret: making videos isn't just about having the fanciest camera. It's about telling a story that makes people sit up and listen.


    Plus, we'll share some tips on learning cool video tricks and making your videos not just awesome, but profitable too! #Kaching!


    If you're curious about making videos that make your clients happy and your wallet even happier, then you gotta check out today's show.


    It's like a treasure map to making great content.


    Can't wait to share all this with you! Let's make some video magic together!


    Enjoy this episode we recorded with Video Editor and creative Cullen Guckenberger


    Connect with FONZI:

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    Connect with LUISDA:

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    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore. E456 Jan 12, 2024
    Show notes

    Today is going to Blow-your-mind 🤯


    We connected with Justin a few days ago, and after we learned he has raised more than $4,000,000 for his and his wife’s content we knew he needed to come to the show ASAP.


    So…. Are you ready to uncover the secrets to landing paid sponsorships as a content creator?


    With that, we dive deep with Justin as he reveals the key strategies, myths, and negotiation tactics for crafting win-win brand partnerships.


    This conversation is full #goldenboulders and no fluff!


    We promise, that if you listen and take action following what Justin says… you WILL land a sponsorship ☺️


    We learn, laugh and maybe there is a Golden Speedo somewhere in there…


    Enjoy!


    Timestamped Overview:


    00:00 Excited praise for introducers, seeking enthusiastic support.

    03:57 Excited welcome, praised for outstanding content creation.

    07:33 Perspective from creator and agency experience insights.

    09:41 Podcast team creates content for decision makers.

    13:07 Brands need proactive, consultative approach, build relationships.

    18:19 Identifying audience needs for potential sponsorship.

    19:34 Inspiring story about creating products with audience input.

    25:01 Marketing titles change based on organization size.

    26:51 Exploring sponsorship and collaboration opportunities for podcasts.

    32:07 Choose the right package for your goal.

    35:47 Discussing sponsorships, content creation and audience engagement.

    37:46 Prefers scripting for efficient and valuable content.

    40:38 Helps attract and relax people on camera.

    46:27 Nervous about being recorded in public space.

    48:38 Handling brand rejections tactfully leads to opportunities.

    53:14 Thankful for sharing valuable insights. Hope it helps.

    55:38 Sponsorships are for everyone, opportunities abound.

    57:05 Ample enjoyment; a delightful and lively experience.


    Connect with FONZI:

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    Connect with LUISDA:

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    Connect with Justin:

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    X


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    Make $1,000 per Hour with this LinkedIn Framework, Your 2024 LinkedIn Strategy Jan 06, 2024
    Show notes

    Would you like to make $250,000 off of organic social media?


    Today we brought back a previous CIP MVP Donnie Boivin to discuss the art of managing engagement on social media platforms, specifically focusing on LinkedIn.


    Donnie shares his experience with going viral on Social Media and provides valuable insights into effectively managing an influx of comments and leads as a business.


    The conversation covers Donnie's impressive growth on LinkedIn, his $250,000 in revenue, and his differentiation between LinkedIn and Facebook in reaching a business-focused audience.


    You'll also hear about the power of podcasting for B2B networking, leveraging personal experiences for relatable content, and the resurgence of company pages on LinkedIn.


    Put your seatbelts on because this is the perfect episode to start 2024 at hight speed and creating momentum for your business!


    Timestamped Overview:


    00:00 Founder champions B2B collaboration, Badass Business Summit.

    04:55 Regular, enjoyable chats, active on LinkedIn. Returned 100 messages.

    09:16 Emphasis on consistency and engagement with content.

    12:29 Engaging with influencers and growing social media.

    14:57 Mentoring and leveraging audiences for growth.

    17:00 Client's successful fishing business inspired by YouTuber.

    21:50 Valuable energy and attention for meaningful conversations.

    23:34 LinkedIn expert studies platform, shares valuable insights.

    27:13 LinkedIn chosen for smoother business conversations and connections.

    31:00 Desire to connect and promote podcasts on LinkedIn.

    35:33 LinkedIn was more lucrative than Facebook and Instagram.

    39:30 Can we predict revenue from platform content?

    41:40 Shared emotional story leads to business success.

    45:25 Appreciate by sharing on social media.

    46:46 Data, decision-making, content creation: valuable lessons learned.


    Enjoy!


    Connect with FONZI:

    Facebook

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    Connect with LUISDA:

    Facebook

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    LinkedIn

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    Connect with Donnie:

    Facebook

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    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    Let's Raise The Bar In 2024! Dec 31, 2023
    Show notes

    Join us today for a very special episode.


    We came back from our vacation and recorded this short show to go over our main lessons learned in 2023 and how are we planning on leveling up 2024!


    We thank everyone that has been tuning in and making us part of your routine :)


    Have an incredible start of 2024! Here we go!


    Enjoy!


    Connect with FONZI:

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    Connect with LUISDA:

    Facebook

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    LinkedIn

    Twitter


    Connect with Carly:

    LinkedIn


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    How To Get People To Consume Your Content in 2024 Dec 21, 2023
    Show notes

    Today is all about powerful strategies for boosting your content & podcast's discoverability!


    Carly Baker is back with some fire advise from top industry indicators and feedback from Hubspot creators.


    Discover how to leverage SEO techniques, naming conventions, episode titles, and descriptions to make your podcast more easily discoverable.


    Plus, get insights on the growth of the HUSPA Podcast Network and learn how to tap into new demographics by incorporating comedy into your show.


    Don’t be late to the party! Enjoy 🙂


    Enjoy!


    Connect with FONZI:

    Facebook

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    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Connect with Carly:

    LinkedIn


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    The Equation To Keep You Going & Thrive in Business Dec 19, 2023
    Show notes

    Are you a creative mind looking to dive into the world of content?

    Or perhaps you're a business owner keen on leveraging the power of video & podcast to connect with your audience and drive growth.

    Well… today is for you!

    This interview was done to us on Phantom’s channel, but it was so good on both ends we had to share it here with our fam!

    Here are some golden boulders we talked about

    - How Authenticity Can Spur Creativity

    - Enhancing Creativity Through Collaborations

    - Embracing Podcasting as a Core Business Strategy & Why Most People Can’t Keep up With It

    - Overcoming Fear of Imperfections

    Whether you're a creator, entrepreneur, or simply curious about the world of podcasting, this episode is for you!


    Enjoy!

    Connect with FONZI:

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    Connect with LUISDA:

    Facebook

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    LinkedIn

    Twitter


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    Increase Leads & Revenue With Your Content. Welcome to the Profit Zone. Dec 08, 2023
    Show notes

    Today we tackle five crucial questions we keep encountering in our calls. These specifically came from me guesting on another show with an agency owner.


    Uncover the secrets of using partnerships to amplify your show, turning listeners into active leads, and leveraging social media clips for promotion.


    Discover how guest appearances on other shows can boost your lead generation, and get a bonus insight on internal marketing as a major cost-saving tool.


    Whether you're a content creator, marketer, or business owner, this episode is packed with valuable strategies to enhance your digital presence and revenue.


    Tune in to transform your podcasting approach and drive meaningful engagement!


    Timestamped Overview:

    01:09 Utilizing partnerships to enhance your podcast.

    03:12 Problem solved: Community improved with micro content.

    07:24 Referrals help bring in dream clients.

    11:37 Different people consume content in different ways.

    16:10 Transition to our show for dream customers.

    17:40 Internal marketing: Message dissemination and team collaboration.

    19:52 Thank you for tuning in, leave a review.


    Connect with FONZI:

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    Connect with LUISDA:

    Facebook

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    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


    Profitable Content Creation 101 with Steph Taylor. E448 Nov 29, 2023
    Show notes

    Today in Content Is Profit, we answer one of the most popular questions our community brings to us!


    How do we make $$$ from our content????


    That’s why we called our friend and network partner Steph Taylor.


    She has YEARS of experience and was in a similar boat as many of us creators when starting to think about how to monetize. Now she lives the dream life in Australia while traveling almost full time and doing fun stuff!


    Today you will learn how to create a lead magnet, hook your audience with a cool intro episode, and promote your content through Facebook ads.


    Steph also opens up about her journey towards freedom and the challenges they faced in her business as she started to grow.


    Truly a masterclass and a breath of fresh air.


    Enjoy!


    Connect with FONZI:

    Facebook

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    Twitter


    Connect with LUISDA:

    Facebook

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    LinkedIn

    Twitter


    Connect with Steph:

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    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

    You can go here to see the full list of episodes


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