Content Is Profit

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**Content Is Profit**

Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Latest Episodes:

Content Honey Trap & Making your Next (or First) $50,000 with Industry Icons LIVE Apr 05, 2024

Show notes

Click here to get access to the event. VIP is Free 🤯

Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet.

That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday.

They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets.

This event is so good (last one was last month) that we decided to bring Deidre and teach us about the Honey Trap Method!

And not only that, but she also told us why VIP is completely Free. You will never going to believe it.

Apart from making you more money, everything we talk about today is going to save you a ton of money and resources.

Enjoy and let us know if you are joining us on Monday!

Click here to get access to the event. VIP is Free 🤯

How To Close 80% of Your Sales Calls & Avoiding The Hidden Pitch Ft. Aleasha Bahr Apr 04, 2024

Show notes

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word?

Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls.

I'll take those odds every time!

Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time!

It shows us that heart of a successful sale lies in authentic relationships, not aggressive pitches.

It's all about weaving genuine connections and having a solid process to get the right people on calls.

We learned how to:

Filter the wrong people out.
What are some of the questions we can send ahead of time
Her 2 hour secret party that drives customers like crazy!
The micro steps everyone can take before every sales calls.

This isn't just a sales tactic; it's a movement towards a more ethical, enjoyable, and effective way of engaging with clients.

By the end of this episode you will have a clear roadmap on how to approach your relationships in order to create lasting impact in your business!

Enjoy!

Connect with Aleasha:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Stop Wasting Your Money. This Is More Important Than Your Content Gear with Junaid Ahmed Apr 02, 2024

Show notes

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise?

Well, buckle up, because today we chat with Junaid.

Junaid is our go to guy for all things studio, visuals, and production automations.

We met a couple of years ago, and always run into him in every single content conference.

From iPhone production to fully autonomous remote studios, he is the guy.

His secret?

It's not just about dropping some dollars on the fanciest camera out there; it's about understanding the profound impact of elements like lighting and audio.

(And it might be cheaper than you think!)

We talk about the balance between your message and the quality of the production, and what that means for your wallet.

Discover why impeccable audio can make or break your podcast and how even modest investments can drastically enhance your production value.

Content doesn't have to be a struggle.

Also, for those a bit more advanced, Junaid shares how a dedicated studio space can streamline your creative processm, making it easier than ever to produce consistently high-quality content.

And as a bonus, he's sharing a free resource that outlines the 7 stages of home studio evolution, a must have for every content creator.

Timestamped Overview:

04:57 Striving for high quality production and messaging.

08:55 Tech review - computer works, production ecosystem, message help.

10:09 Overcame production challenges, improved consistency, upgraded equipment.

14:29 Pandemic spurred iPhone video production and book.

17:53 Transition from home studio validated hard work.

20:22 Importance of content reputation for online personalities.

22:48 Creating great content requires practicing and refining.

26:19 Creating content aligned with personal style is crucial.

29:39 Importance of proper lighting for video content.

32:45 Position yourself by window for best lighting.

36:59 Visual aesthetics and background: important for hobbyists.

38:58 Start now, connect, attract, engage, and grow.

Enjoy!

Connect with Junaid:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Strategy Behind a $2.5 Million Podcast & 60% Growth Month Over Month with Kevin Chemidlin Mar 29, 2024

Show notes

Ever feel like you're spinning your wheels trying to grow your podcast?

You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side.

Meet Kevin Chemidlin.

He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales!

All thanks to his podcast growth strategies #JuicyJuicy

Kevin shares with us how he got to that point.

From his first 120 painful cold calls to the incredible event he is hosting next week to help all of us creators.

His golden rule? Lock in on one growth strategy at a time. It's easy to get lost in the sea of advice out there, but let's keep it simple people!

We get into the meat of growth with his favorite 3 levers. The best part? You can start today getting results!

And as a bonus, we also go over a fail proof podcast pitch hack!

What a banger.

Enjoy!

PS: you can go to https://www.growtheshowlive.com/bizbros for a special invitation to his event! See you there!

Timestamped Overview:

00:00 Excited introduction, impressive tall successful entrepreneur.

03:11 Fonzie grows podcasts, loses weight, inspires.

08:35 Certain podcasts need a high-ticket coach.

09:35 Engaging community, exploring content, launching mini show.

13:54 Choose 1 strategy and commit for success.

15:50 Increase sales, control leak, tactics, educate.

20:48 Engage in valuable content with personal energy.

23:51 Tips for podcasters: create valuable social media content.

25:21 Share podcast, change "sell" to "help", useful.

28:38 Pitching to podcasts is challenging due to competition.

33:20 Build relationships to access new opportunities easily.

37:25 Podcasting helps clarify thoughts, improves market differentiation.

38:35 Anticlimactic experience, YouTube drove unbelievable podcast growth.

43:28 Recognizing quality content and artist's creative process.

45:09 Five days diving into podcast ladder levels.

47:59 Ask Kevin to help you reach goal.

Connect with Kevin:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Guy That Generated $50 Million with No Sales Pitch & The Question That Sells More Than Sales Teams with Josh Tapp Mar 26, 2024

Show notes

Ever felt like the key to growing your business sits just right there in front of you?

Well... hold on tight.

Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years!

Yes, you heard that right... $50 Million. The dude is not even 30 years old.

I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint.

I could not write fast enough.

"It can't be that simple" I thought to myself. "It has been in front of me this whole time!"

In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships.

That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep.

He shared everything and more (also, part 2 coming soon!)

Josh shows us how nurturing genuine connections isn't just good karma; it's smart business.

Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service.

They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships.

And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more!

(Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out)

But wait! There is more...

Josh shares the one question he asks to every single person he meets.

This question sparks curiosity, intentionality, and opens up for many opportunities

It also allows you to present your solution as a natural progression, not a sales pitch.

Proven strategy right here for you to take and implement... today!

Enjoy!

Connect with Josh Tapp:

Facebook

Instagram

His Pantheon Community

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The $1 Million Marketing Idea & How To Become Un-copyable with Daniel Den Mar 22, 2024

Show notes

Ever wonder why some brands just stick in your mind, while others fade away?

We had our friend Daniel Den come back to the show and walk us through his million dollar strategy on how to create an unforgettable "sticky experience"

We chat how how he discovered the X Factor Effect responsible for millions in sales and what happened when other started using it.

We also chat, about how to make it your own so you become un-copyable and take full advantage of this strategy!

So, how do you make your content stick? Think visuals, intriguing your audience, and verbal cues that resonate long after people turn off their phones.

Even packaging your ideas (or books like his!) in a way that defies the norm can set a new industry standard.

So here's your game plan:

Dig deep to find that unique spark that sets your business ablaze.

Hone in on one core idea that truly resonates with your audience.

Put your content to the test—does it captivate, challenge, and cling to the memory?

We dive deep into these and more concepts to show you the path to profitable campaigns!

To unforgettable brands and the stories they tell, Enjoy!

Timestamped Overview:

06:05 First big hit with content and advertorial.

07:49 Creating successful online advertorials changed advertising landscape.

12:17 Create unique differences to become a market leader.

14:15 Strategic partnerships saved money and boosted confidence.

18:45 Influential ideas, attention-catching strategies, and impactful ventures.

20:35 Influential ideas for successful marketing, breaking through clutter.

25:04 Stand out among competing marketing elements effectively.

28:17 Social experiment tests catching one or two balls.

30:31 Conversations broadened, varied by content and structure.

36:05 Selling two big ideas cuts sales in half.

38:00 Evaluate, prioritize, create, test, and refine content.

39:53 Repetition of message essential for impact. Thankful.

46:16 Overjoyed with unique package, sets new standard.

47:11 Excited for your impact, keep it up!

Connect with Daniel Den:

Facebook

Instagram

www.bigideasbox.com

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Making $500,000 after Freezing on Camera! Cowboy adds 12,000 Members to His New Group Ft. Colin DeHan Mar 20, 2024

Show notes

Have you ever wondered if there's a secret ingredient to making your business not just survive, but truly thrive?

We brought to the show our friend Colin DeHaan, the mastermind behind Gutter Launch.

Colin's journey is really badass.

With a flair for the unique (cowboys hats, content, and unique business model), he brings a ton to the table when sharing his unique strategies.

The same strategy that helped him generate $500,000 in 5 months from a brand new product.

His approach to content isn't just about getting noticed; it's about creating a genuine connection with his audience, making Gutter Launch not just a service, but a story people want to be part of.

One thing he said that really resonated was: Create when your energy is at its peak.

It's not just about pushing out content; it's about making sure it's infused with your best vibes.

The result? Gutter Launch skyrocketed to 75 members and a whopping half a million in revenue in just five months!

Content is the lifeline of not just marketing, but your entire business strategy. It's what sets you apart, what tells your story, and ultimately, what drives your growth.

So, remember this: dive into content creation asap!

It might seem daunting, but your next post could be the pivot point for your business.

Embrace your uniqueness, your authentic self, and let's create content that's not just seen, but felt.

Click here to check out how Colin was able to do it. Excited to show his blueprint!

Timestamped Overview:

05:47 Creating content expands business for the masses.

07:04 Building connections and seizing opportunities through conversation.

11:21 Embracing creative persona can be challenging.

15:36 Maximize energy, simplify process, and stay organized.

19:20 Maximizing sales through podcast relationships and referrals.

20:54 Gutter Launch offers full business training system.

23:40 Excited about ideas, triggers creativity in industry.

26:48 Exciting new format focuses on content profit.

Connect with Colin:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Alex Sanfilippo & Tom Rossi Mar 15, 2024

Show notes

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Tom Rossi from Buzzsprout and Alex Sanfilippo from Podmatch.

Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about.

The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry.

Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry.

They are up to date with industry trends and have the 50,000 feet view most of us in the field miss.

Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers.

This episode is truly a masterpiece, and can’t wait for you to dive in with us.

Timestamped Overview:

00:00 Global podcast market valued at $18.5 billion.

04:29 Assigning value to podcasts based on downloads.

07:44 Podcasts essential for industry recognition and connections.

11:05 Podcaster making $1M per year seeks sponsors.

15:46 Creating high-quality audio content requires investment.

16:38 Promote what helps, educate to succeed.

21:23 Success requires effort and consistent hard work.

25:06 Simplified content creation process for podcast launch.

26:01 Efficient process leading to enjoyable podcast production.

32:02 Self-awareness and content audit drive focus.

34:46 Balancing life, prioritize big events, Jesse Isler.

37:07 Prioritizing time management and energy for podcasting.

41:23 Patience and persistence are key in education.

43:01 Serve independent podcasters, inspire and change lives.

45:50 Don't downplay the impact of podcasts. Valuable!

Connect with Tom:

Connect with Alex:

Connect with :

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Thumbnail Strategy of a $1.2 Million Podcast & Doubling Active Users to 80 Million in Less Than 1 year. Mar 12, 2024

Show notes

Ever felt like you're shouting into the void, trying to get noticed?

You're not alone.

Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail.

Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen.

We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook.

Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too.

And if you're thinking, "But I don't have the big bucks for testing," hold that thought!

Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you.

You can see our faces light up as we go through this, because of how simple it can be.

We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too.

So there you go... two incredibly effective strategies for you to crush content in 2024!

Enjoy!

Timestamped Overview:

06:40 Setting up strategy for engaging content creation.

08:34 Maximize thumbnail impact to increase YouTube views.

12:40 Analyzing successful tactics for content creation strategies.

14:09 Content longevity on audio and YouTube platforms.

19:43 Brands shift to engage with younger audience.

20:15 Encouraging app engagement through polarization and humor.

24:08 Utilize team personalities for consistent brand content.

26:55 Create new content with comedy to engage audience.

29:49 "I forgot, so I was confused.”

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

How To Outsmart Google in 2024. They’ve Been Doing It For 20 Years. Ft. Jason M. Barnard Mar 07, 2024

Show notes

In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard.

He blew our minds when it c omes to SEO, Google, Personal Branding and much more.

This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it.

I could not stop taking notes.

This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do!

We talked how this frameworks are so simple to put in place, you can do it today if you want to.

We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT...

And we wrapped up the episode with how you can get all these resources, for free!

It was so good, and actionable! We can't wait to hear from you!

Timestamped Overview:

00:00 Google algorithm expert with superhero alter ego.

05:26 Incredible show and valuable insights shared.

07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies.

10:27 Jason and coach conversation on self-definition simplification.

13:27 Curiosity about unique marketing approach in SEO.

18:05 Social media algorithms keep users engaged.

21:20 Algorithms guide users through the sales journey.