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Content Is Profit — Business
Content Is Profit

Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Copyright: © 2022 Content Is Profit

Latest Episodes:

The Biggest Mistakes In Content Creation In 2024 & How To Avoid Them Jun 18, 2024

Show notes

"What are the biggest mistakes in content creation in 2024?"

This was the question our dear friend Ina Coveney asked us while being interviewed for her show.

What it was meant to be "one more question", turned out to be another 30 minutes of chatting and a new CIP episode!

So what about those mistakes?

Creating stellar content isn't just about clever hooks or high-quality production—it's about understanding a few key elements.

That's what this episode is all about!

We can start with the the importance of knowing your goal.

It's crucial to clearly define the purpose of your content. Whether it's building relationships, generating leads, or boosting brand awareness, tailoring your strategy to your specific goals can significantly impact your success.

It is sad to see, but most people take this for granted, or consider it when is too late in the game.

The highly important element, but somehow elusive is... Consistency.

It might be tempting to copy big influencers like Gary Vee or Russell Brunson. But, find a process that works for you and stick to it.

By being consistent, and then testing frequency (low to high volume) you will start to see trends inside your own content, that will help you optimize and reach more people over time.

We wrap up the discussion by discussing what's more important: Quality or Quantity?

What's your pick?

Hope you enjoy this episode as much as we did creating it!

Enjoy!

01:50 Experience, flexibility, and mistakes in content creation.

04:59 Define content goals, create personalized content process.

11:03 Message quality is key in engaging content.

14:39 Understanding content and platform for audience engagement.

16:50 Video content essential for companies finding voice.

18:44 Seeking advice, but also valuing independence.

Connect with Ina:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The One Element Beating Perfection Every Time In Content Creation Jun 13, 2024

Show notes

Are you struggling to stay consistent with your content creation?

No worries! We got you!

Today we go over how to achieve consistency by following a few strategic steps.

First, forget about finding the "perfect format" or "secret sauce."

Every content creator has a unique journey.

Focus on what you enjoy creating—whether it's blogs, podcasts, or YouTube videos.

Start small and commit to a consistent schedule, whether that's once a week or more frequently.

Next, analyze your resources.

Conduct a time and resource study to see how much time you can dedicate each week.

If you have a team, assess their skills—can they help with video editing, podcast production, or social media clipping?

If needed, consider hiring professionals to fill any gaps.

Choose your platforms wisely. Engage where you love to spend time.

This makes the process more fun and sustainable.

Follow these steps. You'll make a strong content plan.

It will boost your visibility and build real connections with your audience & become better at this Content Game!

PS: You can listen to my mini rant on the latest Podcast Episode :)

Timestamped Overview:

01:00 Social presence important; creating content is essential.

06:17 Assess content creation process, allocate resources effectively.

08:57 Allocate time and resources for content creation.

13:02 Creating content consistently is key for success.

14:34 Episodes were below or above.

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Growing a Multiple 6 Figure Business, Value of Small Audiences & Secret Show Rebrand with Ina Coveney Jun 11, 2024

Show notes

Ever wondered how to truly connect with your audience and make your content stand out?

Even with a very small audience...

We are stoked to chat with our friend Ina Coveney, a master of authentic relationships and a Lord of the Rings level wizard in leveraging authority through content creation.

She flew all the way from Boston to record a few in person interviews and we had the honor to do back to back conversations 🙏

Ina shared her unique approach to building genuine connections. It’s not just about handing out branded swag, but making meaningful gestures that leave a lasting impression.

You'll be surprised the role of her show rebrand is playing on this, how the BIG payout will be.

That's why we decided to dive in and ask about her unique podcast strategy.

She shares the massive change on doing in-person interviews, and why she decided to elevate every aspect of her production.

Whether you’re new at creating content or revamping your brand’s message, today's conversation will get you closer to a big win!

Enjoy!

Timestamped Overview:

06:21 Ina reflects on changing directions.

07:50 Started podcast, wanted fame, got burned out.

11:11 Feeling inspired, 10x, travel, commitment, change, business.

14:28 In-person podcasts elevate authority, led to Miami.

18:39 Strategic podcast renaming for program alignment and audience.

22:06 Ina Nutshell: From Screen Name to Business.

24:47 Creating impactful content hierarchy enhances status.

28:08 Meeting influencer led to surreal realization.

29:55 Preparing for an interview with a willing subject.

35:12 Embrace discomfort to achieve business success.

37:29 Actively working towards fulfilling dreams and success.

41:55 Maintaining and developing guest relationships is crucial.

45:37 Genuine connections and thoughtful gifts with impact.

48:23 Focus on actions, not admiration. Step up.

Connect with Ina:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Want to Go Viral? Learn How to Capture and Keep Attention with Content Creation! Jun 06, 2024

Show notes

Today we are going to change the script!

This chat with Deirdre Tshien, founder and CEO of Capsho, was for their new Youtube show. We go over the "secrets" of creating content that captivates and sticks with your audience.

Some people call it "Viral" content...

She came to us a few days ago and asked us to break it down for her community.

Fun challenge since we live a breathe content 😅

We go over several trends happening right now in 2024, but more importantly, we cover how to actually make it work despite your industry and/or style.

These same frameworks and strategies helped our partners, customers, and members create millions of views. They also helped them connect with their audience in a more meaningful way.

We go over importance of agility in our fast-paced digital world, showing how quickly moving from idea to execution can transform your content strategy and keep it timely and impactful.

We also dive into specific examples from people you know and love.

We also talk about what's more important, quality of the message or the quality of the production...

And my personal favorite, should your content be educational, entertainment, or a mix of both?

Lastly, we identify advice from icons like MrBeast on the power of consistency, and the importance of a steady pace in the creation process.

Fun chat!

Deirdre, thanks for having me on!

Enjoy!

Timestamped Overview:

03:37 Consistency in content creation breeds success.

07:40 Assessing content for serving and delivering value.

11:51 Clipping long form content to save time.

15:17 Prioritize resources and capacity for optimal creation.

16:12 Overcoming obstacles to start creating and growing.

22:19 Creating educational content for top of funnel awareness.

22:53 Product makes room smell good, education through debunking.

26:48 Can we use Facebook to generate engagement?

29:42 Podcasting content led to successful business decision.

35:58 Track and mark interview highlights for content.

37:32 Learning from experiences to create valuable content.

40:12 Long-term investment in producing comedy show.

43:58 Appreciation for content, upcoming training, and instructions.

Connect with Deirdre:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Daring to Dream Big: How a Father's Near-Death Experience Inspired Ultimate Entrepreneurship for Kids Ft. Jeff Mansen Jun 04, 2024

Show notes

Are you ready to unlock your child's full potential and set them on the path to lifelong success?

Let me introduce you to Jeff Mansen and his son Nate, the dynamic duo behind "The Prodigy Kid" & “The Ultimate Lemonade Stand” method. Their approach is revolutionizing how we think about education and entrepreneurship for kids.

Jeff, the mastermind behind "The Prodigy Kid" book & the Ultimate Lemonade Stand" program, believes in the power of experiential learning.

By immersing his son Nate in the world of business from a young age, he’s not just teaching him how to make money—he’s instilling confidence, self-learning skills, and a strong understanding of marketing and sales.

Starting simple is key. Jeff’s method begins with basic entrepreneurial activities, like selling water or hosting a lemonade stand.

Imagine your child, like Nate, learning to make $200 a week, understanding the importance of investing, and visualizing wealth accumulation over a lifetime. These practical lessons are more than just ways to earn money—they’re foundational skills for future success.

Nate's transformation from a shy kid to a confident young entrepreneur is nothing short of inspiring. Whether selling Capri Suns, Red Bulls, or running his own lemonade stand, Nate's journey provides a roadmap for other kids to follow.

Join Jeff’s mission to challenge the norms of traditional education.

Promote early entrepreneurial activities to help your child realize their full potential.

Don’t wait—empower your child now and pave the way for a brighter future.

Connect with Jeff:

The Prodigy Kid Book

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Unexpected Ways to Monetize Long Form Content & Finding Hidden Value with Alex Sanfilippo & Tom Rossi May 30, 2024

Show notes

Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about.

The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry.

Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry.

They are up to date with industry trends and have the 50,000 feet view most of us in the field miss.

Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers.

This episode is truly a masterpiece, and can’t wait for you to dive in with us.

Timestamped Overview:

00:00 Global podcast market valued at $18.5 billion.

04:29 Assigning value to podcasts based on downloads.

07:44 Podcasts essential for industry recognition and connections.

11:05 Podcaster making $1M per year seeks sponsors.

15:46 Creating high-quality audio content requires investment.

16:38 Promote what helps, educate to succeed.

21:23 Success requires effort and consistent hard work.

25:06 Simplified content creation process for podcast launch.

26:01 Efficient process leading to enjoyable podcast production.

32:02 Self-awareness and content audit drive focus.

34:46 Balancing life, prioritize big events, Jesse Isler.

37:07 Prioritizing time management and energy for podcasting.

41:23 Patience and persistence are key in education.

43:01 Serve independent podcasters, inspire and change lives.

45:50 Don't downplay the impact of podcasts. Valuable!

Connect with Alex:

Connect with Tom:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Avoid These 4 Mistakes! Considering Sponsors For Your Content? This Might Be a Better Option! May 28, 2024

Show notes

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand?

Here's the secret—smart growth partnerships!

Today Content is Profit, we debrief a call I had with our partners from Hubspot.

We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors.

First up, do your best to diversify your content.

Instead of sticking to one format, why not multipurpose your core content across audio, video, and text?

A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this!

Next, we talked about how important is a multichannel strategy.

It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;)

We also touched on the power of centralizing your efforts.

Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more.

Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie.

Lastly, Personal Branding made an appearance.

Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships.

(Spoiler alert, this is not for everyone)

Ready to take your content strategy to the next level and forge partnerships that propel your business forward?

Enjoy!

Timestamped Overview:

01:30 Maximizing impact through strategic multimedia partnerships.

03:28 Company investment in platform for long-term growth.

10:11 Sustainable workflows, investment in long-term success.

11:01 Simple solutions for sustainable multimedia content creation.

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

How to Double Your Profits, Cut Customer Dropout by 70%, Find Hidden Revenue While Loving Your Business ft. Natalie Skinner May 23, 2024

Show notes

Ever feel like your business is stuck in a rut or you're not making the most of your customer connections?

Natalie, an expert in streamlining operations, has some fantastic insights on how tweaking your processes and really understanding your customer journeys can make a world of difference.

We dove into everything. From cutting down customer dropout rates to using the latest tech tools to make managing your business a breeze. (My dream haha!

Natalie shared how improving her onboarding process slashed her dropout rates from 10% to just 3%!

She talked about the importance of making those first customer interactions smooth and engaging, and how to actually do that.

We also explored tools some tools (ewe know you love that!)

Natalie also shared tips on building deeper customer connections. She shared two things you can do today without spending a dime!

If you're ready for some small but powerful changes that can take your business to the next level, check out this episode with our freind Natalie Skinner.

Enjoy!

Connect with Natalie:

Connect with Fonzi:

Connect with Luisda:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Increase Social Media Profits with This 4 Post Framework May 21, 2024

Show notes

Do you ever feel overwhelmed by the crazy demands of social media?

Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift.

She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach.

When I first heard her strategy it seemed like the complete opposite of what we’ve always talked about, but the more I listened, the more complementary they became!

Imagine boosting your engagement by up to 1100%! This is her simple framework can help you achieve!

Katie's 4-post method isn't focused on increasing quantity but on enhancing the quality of your posts.

We began by fixing the awareness problem. We pinpointed the real challenges your audience faces. Then, we crafted messages that deeply resonate with them.

We also chatted about how to create and maintain an actual loyal and engaged community!

We wrapped the show by walking through the last step and digging deep into how to actually execute this in just 30 min per day.

It is a no brainer!

Katie's strategy is designed to slice through the clutter, align each post with a specific purpose, and drive tangible results—all while preventing burnout.

We had a blast and learned a ton!

Are you ready to shake things up?

Timestamped Overview:

04:45 Challenges facing business owners and sports parents.

08:35 Content should resonate and be accessible to all.

10:28 Consistency and elaboration are essential for growth.

16:07 Creators feeling overworked, prioritizing message over production.

19:12 Creating problem awareness led to successful strategy.

23:57 Struggling with professional creativity and marketing strategies.

25:14 Focused user engagement on various platforms is crucial.

30:33 Engage with ideal clients using high-tech tools.

33:34 Transitioning from content to engagement strategy examples.

35:57 Encourage audience engagement for valuable listener interaction.

38:23 Desensitization to viral content; Power in conversation.

Connect with Katie:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Rewiring Your Mind, Blueprint to Your $100,000 in Sales & The $40 Million Dollar Relationship Tip with Stephanie Kwong May 16, 2024

Show notes

Ready to unlock the full potential of your business? In this riveting episode of Content Is Profit, we sat down with the incredible Stephanie Kwong, a master at subconscious rewiring, to discuss how tapping into your mind's hidden potential can propel your business forward. Stephanie transformed her own career from six to seven figures, and she’s sharing her secrets on how to supercharge your growth through positive affirmations and hypnosis.

Here are the golden nuggets you'll walk away with:

Morning & Evening Rituals: Stephanie reveals how to harness the natural hypnotic state we experience 30 minutes before sleep and right after waking up. By using this window to plant success-focused affirmations, you can reprogram your mind for prosperity.

Affirmation Consistency: Making affirmations a daily habit can elevate your energy and focus, drawing you toward your goals like a magnet.

The Magic of Personal Connections: Stephanie emphasizes the importance of strong relationships. By genuinely investing in others and keeping personal notes, you can build trust that transforms both your personal and professional life.

Ready to rewire your subconscious for success? Start by listening to prosperity-focused hypnosis tracks, writing down your achievements in the present tense daily, and making small gestures to deepen your client relationships.

Tune in to this fascinating conversation with Stephanie Kwong on Content Is Profit, and take charge of your subconscious tools to grow your business today!

#BusinessGrowth #SubconsciousRewiring #EntrepreneurSuccess #StephanieKwong #ContentIsProfit #PodcastHighlights #MindsetShift #NetworkingTips #PositiveAffirmations

Timestamped Overview:

00:00 Emphasize impactful work for listeners and viewers.

05:40 Coaching to rewire subconscious limitations for success.

08:57 Consistently sharing online led to audience growth.

11:48 Praise for your beautiful, invested storytelling.

19:38 Attract through landing page, freebie, video offer.

23:39 Identifying struggles, promoting vision, and leveraging insights.

26:16 Overcoming camera shyness, mindset, and action.

28:32 Personal growth is key to business success.

31:02 Overcome fear of imperfection, share content freely.

34:53 Overindulgence in ice cream, procrastination, and self-doubt.

39:33 Using inner work and hypnosis for success.

42:18 Identifies challenges and stresses importance of consistency.

45:07 Protect precious time, control what enters mind.

48:54 Building relationships is key to business success.

52:34 Recognizing and supporting others' greatness is superpower.

55:39 Clear obstacles to create impact and share knowledge.

Connect with Stephanie Kwong:

Connect with Fonzi:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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