Content Is Profit

Latest Episodes:

Unlock New Revenue Today With These Proven Ways with Deirdre Tshien. E450 Nov 29, 2023

Show notes

Ready for a content and revenue revolution?

Today we sit down with Deidre, the incredible creator and founder of Capsho (one of our favorite AI driven companies).

Get ready to be blown away as we uncover how they are building a very successful software company and how they found their secret sauce (is not what you think 😱)

We chat content creation, community building, and leveraging other people's audiences.

Our notebook caught fire after all the notes we had to put down 🔥

#MakeItRain

Tune in now and Enjoy!🔥

Here is the link to the event: https://www.capshovianslive.com/grabmyspot?utm_source=luis

Hope to see you there!

Enjoy!

Connect with FONZI:

Connect with LUISDA:

Connect with Deidre:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Interviewing Mr. Beast, All Creators Lie, How To Take Over The World (or Internet?) with Ben Wilson. E449 Nov 27, 2023

Show notes

Today we have the pleasure of chatting with CIP Hall of Famer Ben Wilson, a master in creating and producing captivating podcasts.

One f the things that always captivated us about Ben was his meticulous research and thorough approach to his shows. It has set him apart in the industry for many years.

He shows up and shares valuable insights and updates on his recent endeavors and going full time with his own Podcast How To Take Over The World.

We talked production, research, feedback loops and his latest adventure interviewing the one and only Mr. Beast & much more.

Timestamped Overview:

01:58 Ben, an inspiration for creativity and production.

05:36 Spotify, Apple Podcast - great services, subscriber model.

08:25 Quick feedback loops are imperative when creating content. Going back to a previous conversation, the secret sauce for good content is asking the audience what they want to hear. Feedback is important and having different avenues for it is amazing. Is this a podcast subscription or a patron community?

14:38 Podcast Planet Money inspired impressive content creation.

18:11 Learn from successful people, focus on one thing.

20:29 Focus means saying no to good opportunities.

25:39 Mind shift towards self-care; prioritize mental and physical health.

29:52 Podcast host's relationship with Mr. Beas discussed.

33:41 Gained weight mostly muscle, intense weightlifting experience.

34:57 Team discussions on growth, talent, and operations.

Enjoy!

Connect with FONZI:

Connect with LUISDA:

Connect with Ben:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Are You Making These Publishing Mistakes? Learn from the Podcast Hall of Fame Inductee Dave Jackson Nov 03, 2023

Show notes

Are you looking to build your brand, establish credibility, and connect with your audience on a deeper level?

Then podcasting might be the answer for you! In today’s episode with Dave Jackson, a podcast LEGEND and host of "School of Podcasting” you'll learn how to leverage the power of podcasting to turn listeners into a thriving livelihood 💰

We talk about the importance of building multiple podcasting real estate properties to establish authority and credibility in your niche. By hosting multiple shows or episodes, you can attract different audiences, expand your reach, and position yourself as an industry expert.

Dave also shares the significance of infusing your unique personality into your podcast. It's not just about the content; it's about connecting with your listeners at a personal level.

Whether you're a coach or an entrepreneur, incorporating your personality into your podcasting efforts can help foster a stronger connection and build trust with your audience.

We also go over practical tips on multi-purposing podcast content to create additional value for your customers.

From creating micro-content for social media to using limited series podcasts as exclusive offerings to clients, the opportunities are endless.

So, if you're ready to elevate your brand, engage your audience, and transform your passion into profit, take a cue from Dave Jackson's remarkable podcasting journey.

Let’s go 🙌🏻

Connect with FONZI:

Connect with LUISDA:

Connect with Dave:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Do You Trust AI? Halloween Special at Content Is Profit Nov 01, 2023

Show notes

Do You Trust AI?

We all have been playing with AI to some degree, but do you really trust it?

In today's Halloween Special Episode, we debate over AI and the idea of AI being ready to include in your workflow.

Join the Rangers today as we have a bit of fun while talking business!

Enjoy!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Tired of Being Overlooked? The First Step to Massive Exposure. E446 Oct 25, 2023

Show notes

Today we dive into the highly debated topic of copying content formats.

Is it a shortcut to success or a recipe for failure?

Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention.

Learn why finding a unique message and leveraging influential factors are vital for creating viral content.

Today we answer these questions and more!

- Are you making the mistake of using the wrong content format for your podcast?

- Are you missing out on massive exposure?

- How can originality skyrocket your podcast's growth?

Tune in and enjoy!

Timestamped Overview:

00:02:49 CEO? Both together. Family CEO already? CEO of the family. Watching videos, explaining content references. Beef with copying content formats.

00:04:16 "Why do you want Alex Hormozi style videos?"

00:07:52 Brainstorming for next level of achievement, education, and content creation process. Pre-production is often overlooked. YouTube scripter's interview emphasizes starting with script.

00:10:11 Analyze old videos, understand structure, give instructions.

00:16:14 Backup plans, overwhelming elements and managing production. Start creating with a passionate team.

00:18:46 Value diverse skills when looking for help.

00:20:44 Remember to share and review this episode.

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

How to Stand Out in a Crowded Market, the Secret to Organic Growth & Psychology Behind Brand Associations Oct 20, 2023

Show notes

In today's ever-expanding digital landscape, it's essential for businesses and content creators to stand out from the competition. One way to achieve this is by harnessing the power of association and creating a memorable brand identity. Today we dive into the concept of association and how it can lead to organic growth.

Selecting the Perfect Association:

The first step in creating a powerful brand association is to carefully select what you want to be known for. Choose an area that is both broad enough to resonate with a wide audience yet unique enough to differentiate yourself.

For example, instead of aiming to be known for just "content," narrow it down to a more specific niche or approach, such as "scientific content creation."

Expressing Your Association:

Once you've chosen your association, it's important to express it clearly and distinctively to your audience. Find ways to communicate your unique value proposition and stand out from the crowd. Remember, valuable content means different things to different people, so consider your target audience's needs and preferences. Whether it's entertaining, informative, or calming, ensure your content aligns with your brand identity and reinforces your chosen association.

Action Items - Differentiating Your Brand:

1. Identify your target audience's needs and preferences to tailor your content accordingly.

2. Highlight your unique value proposition by expressing your chosen association in a clear and distinctive way.

3. Use various mediums such as podcasts, blogs, or videos to reach your audience effectively.

4. Continuously engage with your audience by encouraging feedback and conversation.

5. Leverage social media platforms and newsletters to extend your brand's reach and strengthen your association with your target market.

By understanding this powerful concept and incorporating it into your brand strategy, you can create a lasting impact in the minds of your audience.

Selecting the right association, expressing it effectively, and continuously differentiating your brand will set you apart in the crowded digital landscape. Embrace the power of association and watch your organic growth go through the roof!

Timestamped Overview:

00:02:00 Hat tip to Jake Klaus for inspiration.

00:04:26 Curious about your post, wanted similar answers.

00:09:57 Continuity of show builds strong relationships.

00:11:45 Limited content creation, disappointed by responses.

00:14:51 Personality-driven content, limited interactions, room for improvement.

00:17:16 Answer email, do not unsubscribe. Summary:

Organic audience through association, select, differentiate, repeat.

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

AI Future, Creator Economy Trends & Hubspot Inbound Exclusives With Carly Baker Oct 16, 2023

Show notes

Welcome back to the show!

Today we dive into the world of content creation, AI, and the challenges faced by creators in today's digital landscape.

Carly Baker, from Hubspot, comes back and breaks down some of the most interesting trends happening in today’s content creation industry.

Join us as we explore the importance of knowing what to say when launching a podcast, the value of emotional editing and genuine human connection, and the potential of AI tools in content creation.

Here are some of our favorite #GoldenBoulders from today’s show:

AI focus and how it can help you today!

New types of shows and what is the most effective today.

The explosion of faceless channels and is this the new Amazon Dropshipping?

AI Social Caption Generator is the tool that everyone is begging for.

Enjoy!

Timestamped Overview:

00:04:36 Exciting event season over, AI focus.

00:07:52 AI assists content creation for faster results.

00:14:21 The importance of frameworks in content strategy.

00:19:31 Seeking feedback on content creation and podcasting.

00:21:44 HubSpot launching AI social caption generator for SEO optimization.

00:28:40 Creators use emotional editing to engage viewers.

00:35:47 Creator architect, content built on frameworks, YouTube's changing landscape.

00:41:10 Isaac's channel has unique and fun elements.

00:46:24 Challenges in business interviews and benefits of a mix of host styles.

00:52:51 Focus on essential tasks for achieving goals.

00:54:45 Struggling with results, keep iterating and going.

01:00:07 Your network is bigger than you think.

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Mastering Long Form Content: Key Elements to Elevate Your Creation. E443 Oct 12, 2023

Show notes

Are you looking to grow your YouTube channel and publishing platform and expand your audience?

Ever wondered how to properly measure the success of your podcast's volume? 🤔

Today we dive into a game-changing approach to measuring volume and its impact on your audience's engagement and satisfaction.

Get ready to challenge your beliefs and discover a new perspective on content creation.

Here are some of the questions we answer today:

Why is Volume Not Always the Key to More Views?

Are You Wasting Efforts with Overwhelming Volume

Is the More You Publish Really the More You Get Seen?

Do You Believe More Views Come from Publishing More?

Are You Ready to Challenge Your Beliefs on Content Volume?

Enjoy!

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Liquid Death, Hater Playlists Making Millions, and the Art of Modern Content with Oli Russell-Cowan Oct 09, 2023

Show notes

Liquid Death, a company founded in 2017, sells canned water with a brand identity that goes against conventions of the bottled water industry.

Their marketing strategy involves humorous and bizarre content, coupled with endorsements from different celebrities resonating with the company's values.

This unique approach and commitment to sustainability have enabled them to increase brand awareness and appeal to an eco-conscious audience. The approach seems successful, as they're currently leading among competitors in the packed water industry and valued at $700 million.

This is why we brought to he show Oli Russell-Cowan their Director of Cult Indoctrination for Europe Liquid Death & Founder & CEO of Rad Season.

We wanted to dive deep on how this brand is setting new standards when it comes to polarizing messaging, having fun, and making tons of money!

Turns out Oli is also an incredible content creator himself. We dive deep into his incredible experiences starting an event company, his podcast, and how this has helped him bring in very valuable opportunities 🤯

Timestamped Overview:

00:04:41 Podcast discovery leads to fascination with liquid death.

00:06:20 Transitioned from skateboarding to surfing and started working in the sports industry, selling DVDs to action sports shops.

00:13:49 Partying, troublemakers, college, surfing, sports management, guilt

00:16:43 First job at Red Bull, left heartbroken. Explored new things, found passion. Bought studio, considered long-term city. Ignored surrounding factors in decision-making. Exciting topic of working environment and finding passion.

00:24:10 Barometer flipped, bike out, podcasting discomfort.

00:28:35 Reached out, connected, grew, collaborated, launched.

00:36:54 Marketing with clear mission, strong message, attention-grabbing.

00:44:05 Pepsi truck denied, fans love Red Bull.

00:49:10 Confident brand, no differentiator, important for building goodwill, simple decision making.

00:51:56 In-house team crucial for brand and speed.

00:59:10 Connections, integrity, never burn bridges, networking.

01:02:27 Impromptu collaboration sparks powerful marketing campaigns.

01:08:10 Talk show explores creative minds and diverse topics.

Tune in and enjoy!

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Connect with Oli:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

He Turned $100k into $2 Million, Tax Code Hacking, & Connecting the Unconnectable with Thomas Brainsky. E440. Oct 04, 2023

Show notes

Ready to level up your mindset and problem-solving skills?

Join us as we dive into an intense conversation with Thomas Brainsky, the ultimate super connector and strategic problem-solver.

Discover how Thomas turns challenges into opportunities and shares invaluable advice on navigating chaotic events. Get ready to unlock your potential and learn the secrets to tapping into your available resources.

Don't miss this episode if you're ready to skyrocket your entrepreneurial journey and gain a fresh perspective on taxes, connecting with people, and embracing the power of problem-solving.

PS: He shares how to keep $50,000 extra in your pocket every year!

Tune in now!

Timestamped Overview:

00:02:18 Impressive super connector builds successful businesses internationally.

00:06:14 Growing up sucks, but it's necessary.

00:08:35 Working young to earn money for Walkman.

00:14:04 Transition from lawns to charter flights. Niche industry with jumbo jets. Resource management key to success.

00:16:42 Challenges bring freedom, managers should trust employees.

00:18:59 Experiences shape us and impact opportunities.

00:25:21 Pilot training teaches repetition, but also flexibility.

00:29:02 Gratitude exercise brings perspective in life.

00:32:08 Podcasting, losing money, need a CPA.