Coffee N° 5 with Lara Schmoisman

Latest Episodes:

How to Create the Ideal Sale Strategy with Laura Lee Botsacos from Apollo and Artemis Beauty by Equality. May 06, 2021

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Laura Lee Botsacos went from selling cars to launching her brand of skin-care products, Apollo and Artemis Beauty by Equality. But we all know that being an entrepreneur is not easy, it takes a lot of hard work. What happens after you have your products ready? How do you make your first sales? Laura shares the different challenges she faced with having her products ready to go to the market, and the sales strategy she developed, focused on building a relationship with her customers.

Here’s what you’ll learn:

The secret formula of getting to know your brand and your audience.
Where and how you can find your ideal buyer?
What does it mean to have a business persona? And why it is necessary for networking.
Laura shares her strategy of how she reaches out to beauty editors to introduce her products and explains the key role of the follow-ups.
Laura gives us a few tips to sell yourself and your brand.

Visit Apollo and Artemis Beauty by Equality

Instagram: @theonlylauralee

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Be Your Own Change with Elizabeth Ribons Apr 29, 2021

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Change is part of our lives. We move from one role to another, in both our personal and professional lives. Some people might be unhappy with their lives, but afraid to move on, some others don’t know what to do next. Elizabeth Ribons is an entrepreneur, speaker, and founder of NEXT Career & Life, a podcast and community where women can find resources and support to take their next step. In today’s show, we talk about how to recycle yourself and how to discover what you want to do. It doesn’t matter if you want to find a new career path or embrace a new role in your personal life, for Elizabeth it’s all about figuring out where you are in life, and what you need.

Because what we needed when we were 20 years old, might not be the same when we are in our 40s, but the process of finding out is very similar, and it’s never too late to start.

Here’s what you’ll learn:

What you need to take the next step into your life. Elizabeth knows that it is never too late to reinvent yourself because we are constantly changing and evolving.
Know yourself and where you are in life right now. Ask yourself what fits into your life and what do you need.
How to be a scraper? All the roles that you had in your life, all your experience, everything that you learned can be put to good use.
Elizabeth gives several tips for anyone that wants to start a business. What should you do before making the jump? How can you find the right mentor?

Visit NEXT to find out more about the community and how they can help you.

Instagram: @nextcareerlife

Facebook: @nextcareerlife

LinkedIn: @eribonsnext

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Behind the Recurring: Getting and Keeping a Job in Marketing and Advertising with Mindy Worel from Inside Job Agency Apr 22, 2021

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Finding your dream job in today’s world is not easy. And it’s not easy to get people to stay in your company either. In today’s episode, we have Mindy Worel, from Inside Job Agency, a career coach and recruiter specialized in marketing and advertising. She has worked with Disney, Starz, Saatchi & Saatchi, among others. We talk about getting and keeping a job in marketing and advertising, what thing you should have in mind when you are looking for a work position and what can you do, as a company or employer, to have people wanting to work and grow with you.
Highlights:

As a career coach, Mindy knows that people don’t fit in boxes, especially in advertising and marketing. Yes, you need to find the right people for the job, but also you need to help the people that you have to find the way to achieve their goals.
Let’s talk about work culture. The unhappiness of workers is related to the work culture. Are they feeling valued? Do they have the tools they need, the time? For Mindy, employers must develop their work culture, and be clear about how they do things, and employees should think about if that culture, the system they have in place, matches their personal needs.
Mindy talks about promotion and a salary increase. What are you really after? It’s important that employers and employees know about growth opportunities in the company, and how to support and train new leaders. This will establish lasting relationships and loyalty.
How to be a team member? If you are thinking about starting a new job, or you’re already working, Mindy recommends that you figure out what you want, what is your goal, and what do you need to keep you satisfied and keep moving in the company. This has to be an open conversation and can change through the years.
Finding a new job. The perfect resume is the honest one, you can be aspirational, but that doesn’t mean that you lie about your experience. There are many careers related to Advertising and Marketing, so Mindy shares a few tips to help you figure out the right one for you.

Want to know more about Mindy and her work? Visit Inside Job Agency or follow her on LinkedIn.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Every Moment Counts: Learning About Productivity and Time Management with Alexis Haselberger Apr 15, 2021

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Have you ever felt like the day went by, and you didn’t get much done? Or maybe you looked at all the things that you have to do and thought: I don’t have enough time for this. If so, then this episode is for you. Today’s we have Alexis Haselberger, time management and productivity coach, who will teach us that we do have time, much more than what we think, we just need to learn how to be more efficient. It’s all about developing a strategy that works for us and helps us get things done without feeling stressed. Alexis has worked with individual clients of all ages and with companies like Google, Lyft, Workday, Capital One, Upwork, among others. In this episode, she shares some tips and tricks that will help us to start using our time with intention.

Highlights:

Alexis works with people to help them be more efficient, this means, help them find a way to systematize things and do more with their time, so they won’t feel stressed out because they had so much to do and little time to do it, or because there’s a mismatch between the efforts and the results.
What is it on your plate? Alexis knows that every person is different, and therefore, the time management and productivity plan has to be created according to who you are.
Track your time! For Alexis, the first step is keeping a detailed record of what you do every day, and how much time you invest in it.
Use your time with intention. For Alexis, productivity has to do with choosing. Deciding what to do with your time, with the list of things that you have to do is very different from just letting the day happen to us, even if we decide to take a time off and disconnect from work. You’ll feel that you have accomplished more when you start to plan and choose.
The dopamine hit: Alexis defines this as the satisfaction you get when you cross things on your list. There isn’t a universal strategy that works for everyone. Each person can have their own strategy and be equally efficient.
Over the years, Alexis listened to clients say that planning and standardizing procedures took a lot of time. But they failed to realize that it was an investment for the future: you must take some time now to plan, standardize, and create templates, but in the future, it will save you time, it will make your work and others easier.
Alexis and Lara geek out about tips and tricks to help you organize your work and be more efficient with your time.

If you want to know more about Alexis and her workshops and coaching programs, visit her website or follow her on Instagram and Youtube. Check out her online courses.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Taking the Work Out of Networking with Sara Alepin from District Bliss Apr 08, 2021

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What do you think when someone says “networking”? Do you feel stressed or anxious? Sara Alepin found out that many people felt this way, and that’s why she founded District Bliss, a company for business owners that want to expand their network. Sara is an extrovert with a facility to make connections, and so she put her skills to good use on behalf of others. She knows that networking can be fun and that every event is an opportunity to find people to work or collaborate with.

Highlights:

Sara created District Bliss as a way to connect people. Sara knows that every event is a networking opportunity, and it can have fun and creative activities.
First impressions matter! Sara encourages you to do some research, choose the events that interest you, that speak to you. Then, you want to give a positive and memorable first impression. For Sara, it is ok if you talk about something not so conventional, or if you try to get a deeper conversation to know the other person. Don’t be afraid to be real.
Are you an introvert, or don’t know how to approach people? Sara’s got your back. She is an extrovert that looks for the introvert in any event and then manages to introduce herself and this person to other groups or circles of people.
Sara notices that many people are afraid to say the wrong thing. In her experience, it is important to pay attention to how we say something instead of what we say.
Sara knows that we, as humans, and especially as business owners, are constantly evolving, reinventing ourselves and our brand. And so it is ok to move forward and meet new people that are good for you at that moment, even if you disconnect from others.
Are you ready to do some networking? Once you have checked the event, the brand, and decided that it does speak to you, you are ready to go. Sara recommends having a document with your personal links, being prepared will make you feel more comfortable. Paid attention to what others are asking, and don’t be afraid to ask for what you need. Be honest with your intentions, and have an open mind.

To know more about District Bliss, visit their website or follow them on Instagram. You can follow Sara on Instagram and check her podcast, Laughing with Gingers.

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Tell Me a Story: How to Communicate and Captivate Your Audience with Hillary Rea Mar 30, 2021

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Stories are important. A good story can captivate us until we lose track of time. But can we use a story, and therefore, storytelling in other environments, like…a company? Hillary Rea thinks we can, and even more: we should. She’s the founder of Tell Me A Story, a communication consulting business that teaches the art of storytelling to entrepreneurs, leaders, and anyone that wants to engage and connect with others in a different and more lasting way. If you want to be remembered, use storytelling.
Highlights:

Storytelling is an art form and a powerful communication tool. Hillary tells us how she discovered and started to practice it.
For Hillary, storytelling is a way to captivate your audience, people are more likely to listen to you and understand what you are saying if you tell them a story. And this is a skill that you can learn and improve over the years.
Hillary explains part of the elements of a story. Every story has a beginning, a middle, and an end. Once you have this structure, it is time to choose those moments or details that contribute to the story and focus on them.
You don’t have to be funny. Hillary knows that not all stories have to end with a joke. Humor has different layers, and it is ok if you want to tell a story and tell how you feel, without being funny.
Hillary teaches companies and leaders how to use storytelling to communicate and engage with their teams. Storytelling allows having a connection between coworkers and bosses.
We all have stories to tell. Hillary found out that many people didn’t want to tell their story because it didn’t have the perfect ending, and she works to let everyone know that you don’t have to have that perfect ending, or don’t have to meet your goals to have something to tell. You have to find what you want to say.
Hillary gives us three reasons why to use storytelling and examples on how to use it.

If you want to know more about Hillary and her work, check her website. And if you want to participate in a free session, read all about her next The Speak Up Session.

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Learning while Brunching with Nicole Dillon from Women Who Brunch Mar 23, 2021

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We all know how important networking is. But did you know that it could be delicious? Nicole Dillon works in marketing and event planning, and she is also a bruncher. Combining the best of two worlds, Nicole created Women Who Brunch, a community of women who love networking, and learning from each other over brunch.

Highlights:

How did it all start? Nicole recounts everything that happened to her in 2013 that led her to start Women Who Brunch. It was a need to make real connections with people, not just getting a business card at some marketing event and forgetting about it over the weekend, and a need to meet and support women.
Making networking and learning a delicious experience. Nicole explains how Women Who Brunch works and what it means to everyone involved: it isn’t just an opportunity to learn, it is also an opportunity to make real connections, friendships even.
Looking for the human connection. For Nicole, in today’s world, we have so many ways to connect with each other, but it seems that we don’t know how to communicate with one another: haters on social media, the obsession over the number of followers, insecurities that we might have before posting. You need to find people (and content), that resonate with you, that inspire you.
Don’t let social media bring you down! There’s a thin line between finding content that inspires you and content that makes you compare yourself to others and feel down about it. Nicole had her fair share of those, but she was able to change her point of view: stop thinking about what others are doing, and focus on your story, yourself and your community.

If you want to know more about Nicole and her events, go to Women Who Brunch or follow them on Instagram

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Breaking Barriers and Taking Control in Your Career with Claire Wasserman of Ladies Get Paid Mar 16, 2021

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Claire Wasserman decided to do her part to eliminate the wage gap. She is the founder and author of Ladies Get Paid, a community that empowers women to get control over their salary and careers. Claire has traveled across the country teaching women how to negotiate, whether it is a raise, holidays, a promotion, nothing is off the table when you are looking for better compensation.
Highlights:

Claire found a way, as an individual, to fight the wage gap: doing salary negotiations. Until we can change the system, the least we can do is make sure we are being paid what we deserve.
Put your mind into it: don’t be afraid to ask. You are the only one able to speak about your job and accomplishments, make your case. And think about what you are going to do or ask if they say no.
For Claire, it’s not all about the money. There are other compensations that you could ask for that can be useful to you, to your career.
In order to have a better negotiation, Claire suggests that you imagine all the reasons why your employee might say no, and how you are going to address that. And prioritize, between all the things that you want to get, which one is more important?
How to move to the next level? First, think of what you want and how you can get there. Claire starts by asking questions to people that already had a similar experience: what challenges did they have? How could you resolve them? What skills should you have? And when you finally speak to your employer, have some suggestions about things that you could do to get where you want to be.
Let them know how much your work is worth. Claire starts any business relationship by establishing her value. It doesn’t mean that she is not open to negotiate it, but it’s important that your client knows the real cost of it. Even if you will be doing something for free.
How to get ready for the negotiation? Besides all the things that you should already have in mind, all the research that you should do about your work, Claire wants you to practice. Make a script, repeat it, and watch yourself, learn when you are getting nervous, what does it look like? Don’t fight it, accept it.

If you want to know more about Claire, you can visit her website or go to Ladies Get Paid. You can also follow her on Instagram.

Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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The Truth About Making “Skin Decisions” with Plastic Surgeon Sheila Nazarian Mar 09, 2021

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Today’s guest is Sheila Nazarian. Some might know her for one of her several services she provides, from plastic surgery to a platform where you can find business advice. Some might know her for the Netflix show, Skin Decision: Before and After. But today, she is here to talk about her family history, her personal expectations, and how she sees and manages her work. Let’s meet Sheila.

Highlights:

Sheila Nazarian has a very interesting family history. It’s an underdog story, about a family that had to escape from Iran in the ‘80s and the risk of being deported during the Carter administration.
Growing up in a different country and culture, Sheila had to overcome impostor syndrome, and learned to do things for herself, and not to please somebody else. Now she knows her strengths and weaknesses and is not afraid to be open about both.
Who is at the thanksgiving table of your life? Thanks to the Netflix show, Sheila received positive messages from people that didn’t know her, but she also discovered who is interested in seeing her fail. She decided not to invest her energy in those people, you shouldn’t care about their opinion.
As a plastic surgeon, Sheila cares to know about her patients and why they are interested in doing a surgery, to be sure that they are doing it for the right reasons. Sheila sees a plastic surgery as a way to take care of yourself, like eating healthy or working out.
Working with patients from different parts of the world, Sheila knows and understands that there are some cultural restrictions in the way men and women see themselves, or if they even should be getting plastic surgery. She knows that being open and talking about the procedures and experiences can help to gain their trust and make them feel comfortable with their decision.
Managing your team is not easy. Sheila knows her strengths and weaknesses, and that helped her to delegate. And if someone is not the right fit, you have to let them go, before it affects the rest of the team.

If you want to know more about Sheila and her services, you can visit The Skin Spot, Nazarian Plastic Surgery or Nazarian Institute. You can also follow her on Instagram

Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Becoming a Creative Rebel with Van Lai-DuMone of Work Smart Advantage Mar 02, 2021

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You probably heard the phrase “think outside the box.” And our guest of today, Van Lai-DuMone has taken it to the next level. She believes that creativity can (and should) be brought into the workplace. With her company, Work Smart Advantage, she creates a plan to make the work environment a fun and creative place, as a way to promote team development, problem-solving, and leadership.
Highlights:

Creativity is good for your company! When Van started in the corporate world, she found out that training, evaluations, everything was…dry. And there wasn’t any retention of information after that.
For Van, there’s a difference between team building and team development. It’s not just about having fun in the workplace, it's also about learning to work together, know what each one of us can bring to the table. Creativity is a way to lower our barriers and be heard.
How to make people feel attached to your company mission? Van knows that most of the time, employees don't feel connected to the company mission, so it’s important to change that. Start working with your staff to see what their missions and values are, find a common ground to build from where to start to build.
Van believes that team building is even more important now, when many people are working from home. It’s important that leaders create the space for connection, for people getting to know each other.
Being a Leader and growing inside the company. Van discusses how usually people very good at their job get a promotion that they might not want or not are prepared for: being a manager. People need support and training for this role. And is this what they want? What do they want or expect from a promotion? Let them have a say on this.
Van shares with us three tips to start bringing creativity in the workplace.

To know more about Van Lai-DuMone, check out her LinkedIn or visit her website.

Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.

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