Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Learn How a Simple Change Can Increase Your Revenue 30% with Micaela Passeri of Love Your Revolution Jul 13, 2021

Show notes

The strategy is not the only important thing when starting a business, the emotional triggers, and the hard work have the same value. Knowing yourself and how to manage your emotions is the key to knowing how to respond in critical situations. Micaela Passeri, Founder and CEO of Love Your Revolution, puts her business degree, experience, and many certifications to help entrepreneurs open their heart to more financial abundance with strategic monetization and sales structure implementation. She is an award-winning Emotional Intelligence and business performance coach and reveals some tips on how to be a successful entrepreneur.

Here's what you'll learn:

Keys to be a successful entrepreneur.
How to manage your emotions and the emotional triggers, these are the foundations to personal and business success, controlling your emotions knows how to respond in critical situations explained Micaela.
How to convert a free event/service to a paid client.
The first steps of becoming an entrepreneur. Micaela says the most important thing is to know what you want and where you want to go.
How to scale our business. It's all about strategy!
Emotional intelligence and leadership skills.
The compounding effect.
3 tips to be a successful entrepreneur.

If you want to learn more about Micaela, visit her social media.

Instagram: @micaelapasseri1

Facebook: Micaela Passeri

Linkedin: Micaela Passeri

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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How to stand out and inform with Emmy-nominated journalist Shannan Ferry Jul 06, 2021

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There are different types of journalism: investigative, watchdog, online, broadcast, opinion, sports, entertainments, among others. Shannan Ferry, an Emmy-nominated anchor and reporter at NY1 News covers a little bit of everything, breaking news, anchoring and traffic reporting and she reveals some tips to achieve quality journalism. She has been reporting on the front lines of the coronavirus pandemic and was one of the main correspondents covering massive demonstrations in New York City after the death of George Floyd. She is out there waiting for the breaking news. Besides, Shannan has also covered high-profile events such as the New Years Eve Times Square Ball drop and New York Fashion Week.

Here's what you'll learn:

How to prepare yourself to talk in front of a camera.
How to ask the right questions. Shannan always has in mind what the audience wants to know.
How to handle breaking news. She mentions the importance of being organized to release the news on time and the fastest way possible.
How to find the human perspective behind a story.
The difference between informative and opinion journalists. There is a place for everyone.
The importance of being biased. Attribution is very important.

If you want to get in touch and learn more about her, visit her website Shannan Ferry, or social media.

Instagram: @shannanferry

Twitter: @shannanferry

LinkedIn: Shannan Ferry
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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Tell Your Own Story with Olivia Christian Jun 29, 2021

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It´s important to know how to present yourself to others, to create a story around your person. It's crucial to know what you're trying to achieve in every conversation, just to focus on the relevant information for each scenario, an elevator pitch is not the same as an interview. Olivia Christian, who has been working as a brand strategist for over 15 years and executive producer and host of The Game Last Night, through her workshop Own Your Story, coaches professional teams and one-on-one clients so they can create a compelling brand story.

Here's what you'll learn:

How to tell your story and create a compelling brand story.
How to focus your speech depending on the audience in front of you and what you want to achieve.
How to manage your time. Olivia highlights that people have a limited amount of energy to focus, the relevant information has to appear in that period of time.
The importance of hooking the audience emotionally.
The three tips about telling their story.

If you want to learn more about Olivia Christian and her work, visit her YouTube website, The Game Last Night or her social media.

Instagram: @oliviachristian.co

Twitter: @game_lastnight

Linkedin: Olivia Christian

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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The Magnet of Experiences with Jenny Chang of ROCKNEVENTS Jun 22, 2021

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Planning an important event is not as easy as it seems. Logistics, theme, guests, food and beverage, transportation, among others, are some of the most important items that have to be considered to achieve a successful event. Jenny Chang, recognized as one of the country’s ‘Top 50 Event Planners’ by PartySlate, and ‘Top 10’ in Los Angeles by Junebug Weddings, brings her strategies to break the boundaries of creating experiences. She is the founder of Rocknevents and Vowlá, an intelligent app matching clients with their own virtual wedding planner. Jenny has created a new level of creative expectations as she has been able to turn others’ dreams into realities for all celebrations and experiences. She creates memorable experiences for all: weddings, music festivals, birthday parties, and so much more. Jenny Chang is the event mogul that you want on your team.
Here's what you'll learn:

The importance of believing in yourself. Jenny Chang shares her path in the industry, how hard it was to get it.
The different items to consider before throwing a massive event.
How to create a theme taking into account the values that the host wants to transmit.
Tips to make a memorable event.
How to create an experience out of an event.

If you want to learn more about Jenny Chang, her works and services visit her social media.

Instagram: www.instagram.com/jennychanggang

TikTok: www.tiktok.com/@iamjennychang

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Influence that with Alessandro Bogliari of The Influencer Marketing Factory Jun 15, 2021

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The rise of influencers affected the marketing plan of every social media campaign. Alessandro Bogliari CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube, shows the importance of influencer marketing. How to use influencers in your organic campaign, find the ideal influencer for your brand and how to connect with the influencer´s audience.

Here's what you'll learn:

The key points and strategies of influencer marketing. Alessandro explains what data to consider in an influencer marketing campaign (KPIs, media kit, audience information, influencer intel).
What a media kit is and the importance of it.
The different types of influencers: micro, medium, macro or celebrity influencers.
How to choose the ideal influencer for your brand. Alessandro stands out what to take in consideration to evaluate an influencer for your brand.
How to approach and communicate with them.
What platforms to use to collect and evaluate the data. The expensive one is not always the best one.

If you want to learn more about influencer marketing visit Influencer Marketing Factory website or their social media.

Instagram: @influencermarketingfactory

TikTok: @influencermarketing

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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What No One Tells You About Book Publishing With Ardre Orie from 13th & Joan Publishing House Jun 08, 2021

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Let’s imagine that you wrote a book, your first manuscript. Now what? Do you reach out to a big publishing house or an independent one? What type of deal do you get? Do you try to promote the book yourself? How can you distribute it? What should the book look like? To answer all these questions, and many more, we invite Ardre Orie, celebrity ghostwriter and CEO of 13th & Joan Publishing House. Ardre published her first work when she was 10 years old and hasn’t stopped since then. In her publishing company, they provide guidance and support to aspiring authors from the early stages to the finish line. Ardre believes that there are stories that deserve to be told, passionate authors that didn’t find their place with the big publishing houses and not because of their writing skills, and she wants to help to amplify their voices.

Here’s what you’ll learn:

How did Ardre discover her passion for writing? A tribute to the women in her family and community.
What does a publisher do? Ardre explains the wide range of work that a publisher can do, from helping the author with the book concept to developing a distribution strategy and the reader experience.
What makes you publishable? For Ardre, there are audiences overlooked by the big publishing houses, with no relation to the quality of their work. At 13th & Joan, they are looking for stories that need to be shared.
You’ve got your first manuscript, what comes next? Ardre walks us through the next steps that a publishing house follows once they get a manuscript. It’s about analyzing the market and developing a distribution strategy aligned with the author’s goal and brand.
What is a publishing deal? There are several types. Ardre explains how these agreements usually work. Who has the copyright? What is the difference between a big publishing house and an independent company? Which one would be best for you?
Recommendations for first-time authors that are looking to get published.

Visit 13th & Joan to learn more about their work and how they can help you.

Instagram: @13thandjoan

Facebook: @13thandjoan

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Simple and Effective Strategies for Your Business with Eva Jannotta from Simply Put Strategies Jun 01, 2021

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A good strategy can help us to achieve our goals, find a solution, and be more efficient. Some people use different strategies in their everyday lives. If you are an entrepreneur, you definitely need to start strategizing to put your name or your brand’s name out there, to be seen and heard. That’s why today we have Eva Jannotta, founder of Simply Put Strategies, a thought leadership, communication, marketing, and social media strategy consultant focused on entrepreneurs. Eva believes in making an impact in the world, and she provides assistance for those business owners that want to do the same, helping them to develop a strategy to magnify their voice.
Here’s what you’ll learn:

What are we talking about when we talk about strategies? How can they make your life more efficient?
Check your assets. Discover which assets you already have in your business and which ones you should look outside.
Conversion and social media. It’s not a popularity contest, it’s about discovering your best strategy to meet your goals without losing track of your audience.
Own it. Eva explains why an easy way to connect with your audience is by showing your personality, your voice. Honest conversations can set you apart and are key for your business and leadership development.
How to deal with negative feedback?
Being a leader is being responsible for the people that will follow you. Eva talks about being consistent and building your relationship with them.

Find more about Eva’s work in Simply Put Strategies.

LinkedIn: @evajannotta

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Writing on your Own Terms with Freelance Journalist, Ruksana Hussain May 25, 2021

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When you write for a media outlet or a client, you might have some struggle to deal with your style and point of view and the client’s needs. Today, our guest is Ruksana Hussain, an award-winning journalist who has been writing for over 20 years for national and international print and digital media. She’s also the publisher and editor of Traveler and Tourist, a digital lifestyle magazine. Ruksana talks about what things you should be aware of when you start writing and how she built her career in journalism from scratch. How can you pitch yourself to someone? What elements should you have to show?

Being a publisher and editor herself, she also shares the way that she works with several writers to maintain the style of the magazine while also allowing the writers to develop their own.

Here’s what you’ll learn:

How Ruksana started in journalism and what helped her to build her career.
Ruksana discusses writing in your voice and style but also doing it aligned with the media and client. What should writers be aware of before starting?
An editor best friends: the brief and style guide.
How to deal with comments on social media? Ruksana analyzes the different strategies that magazines have.
What do you need to start as a freelance writer? Ruksana shares some tips to start pitching and writing.

Find out more about Ruksana on RuksanaWrites

Instagram: @ruksanah

Twitter: @ruksanawrites

LinkedIn: @ruksanahussain

You can also subscribe to Traveler and Tourist

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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The Future is Here: Learning Through VR with Taylor Freeman from Axon Park May 18, 2021

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Virtual Reality is evolving beyond the entertainment industry. Taylor Freeman, founder and CEO of Axon Park is very aware of the possibilities that VR has to offer. Spatial computing can improve our learning experience, and as Taylor says, it’s not here to replace the real or physical practice, we should see it as a resource to help us to learn procedures. With Axon Park, they created a virtual campus to provide medical training, but the goal is to expand it in the upcoming year. Taylor explains how this technology works and how it is changing the world, and what we should expect in the years to come.

Here’s what you’ll learn:

What do VR, AR, XR terms mean? The difference between each one.
What a virtual campus is and how it works. What is Axon Park’s goal?
How can VR help with training in different disciplines? It’s not about replacing the real practice, it’s about learning procedures in a new way. Taylor shares some case studies results.
The next steps for spatial computing. Taylor projects where this technology will take us and how it can interact with other types of technology. How can this be beneficial not just for our learning process, but also in our working places?

Visit Axon Park.

Instagram: @taylorpfreeman

Twitter: @taylorpfreeman

LinkedIn: @taylorpfreeman

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Finding your Voice: How Thatiana Diaz, from Refinery29, is Changing the Media for the Latinx Community May 11, 2021

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Thatiana Diaz is changing the media as the Senior Editor of Somos, the first cross-platform channel for the Latinx community of Refinery29. At Somos, they believe that representation matters, and they work to give voice to the members of the Latinx, knowing that there isn’t just one way to be Latinx. In this episode, Thatiana explains why she wants to change the game and how you can approach a vast and diverse community, providing good representation without stereotypes.

Here’s what you’ll learn:

What inspired her to pursue a career in the media and to take jobs aligned with her goal.
How it was to grow up as a first-generation Dominican American and what has changed since.
How Somos works, what does it mean to create content driven by the audience first? How do they manage to give voice to different members of the Latinx community?
Representation matters. For Thatiana, it is equally important to provide representation for the Latinx community and its diversity.
Thatiana shares what she believes is the main mistake companies make when they want to target the Latinx audience.

Visit Somos and follow Thatiana in:

Instagram: @thatiana.diaz

Twitter: @thatianadiaz_

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show