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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S7 E19: From Uber Data Analytics to an HBS Dropout Scaling a $19M+ Workflow Engine with Ken Babcock, Tango Jan 18, 2023
    Show notes

    Ken Babcock grew up outside of Buffalo, and as such.. is a big Bills fan. He attended Cornell, and has spent time in NYC, San Francisco and now Chicago. He's a family man, with an 11 month old, and loves to ski. His favorite mountain was Tahoe, specifically Palisades, where he mentioned spending many hours on the slopes. He mentions that his busy life of a startup and family life is a dangerous cocktail, but one that is worth drinking.

    Back in 2019, he and his current co-founders met each other at Harvard Business School. After digging into team performance, they started asking questions around the barriers to increasing team performance, specifically in replicating high performers. The dialed it into process replication, and started down the road to build a tool to make this not only possible... but easy.

    This is the creation story of Tango.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.tango.us/
    • LinkedIn: https://www.linkedin.com/in/kenbabcock/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: Whats New with Materialize - Arjun Narayan, Co-founder & CEO Jan 11, 2023
    Show notes

    Hello again listeners!

    Today I have yet another special return episode for you. I'm speaking with Arjun Narayan, Co-founder & CEO of Materialize. He told us the creation story of the product and company in Season 4, Episode 11, which I would encourage you to go back and listen to. Similar to yesterday's episode, Arjun is returning to the podcast since his prior appearance to give me major updates on the company and the product. As a reminder Materialize is a fast, distributed SQL database, based on streaming internals, which allows you to have data consistency, scalability and low latency. You can learn more about the product at materialize.com. Thats M A T E R I A L I Z E.com.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://materialize.com/
    • LinkedIn: https://www.linkedin.com/in/arjunravinarayan/
    • https://codestory.co/podcast/e11-arjun-narayan-materialize/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: Whats New with Pulumi - Joe Duffy, Co-founder & CEO Jan 10, 2023
    Show notes

    Hello Listeners!

    We have a treat for today's episode. On the show, I'll be interviewing Joe, the CEO of Pulumi, to get an update on all that has gone on within the company. As a reminder, Pulumi is Infrastructure as Code technology, that allows you as an engineer, developer, architect - to deliver infrastructure with high velocity and scale, through software engineering. You can learn more about their product, and get started quick, at pulumi.com. Thats P U L U M I.com.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.pulumi.com/
    • LinkedIn: https://www.linkedin.com/in/joejduffy/
    • https://codestory.co/podcast/bonus-luke-hoban-pulumi/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Favorite: Bypassing Data Brokers: Generating Real-Time Phantom Phone Numbers, Emails, and Credit Cards with Arjun Bhatnagar of Cloaked Jan 05, 2023
    Show notes

    Arjun Bhatnager has been coding since he was 10 years old, and in general, his family is full of entrepreneurs, running their own businesses. In fact, his brother is his co-founder in his current business. He loves to read, write, and play tennis in his spare time, along with playing music. In fact, playing music was a large part of his life, starting out playing the trumpet. In general, he is passionate about creating, and was inspired early on by the Inkheart series of books.

    Arjun decided to build a prototype system, which integrated all the data from every aspect of his life. What he figured out was that he didn't trust other companies to handle the data from these systems - and he needed a way to "cloak" his true credentials from those he utilized on other platforms.

    This is the creation story of Cloaked.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.cloaked.app/
    • LinkedIn: https://www.linkedin.com/in/arjunbhatnagar/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Favorite: The Blueprint for a $1B Product Launch: Automating GTM Silos with Derek Osgood, Founder of Ignition Jan 03, 2023
    Show notes

    Derek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well.

    At his previous companies, Derek has been through hundreds of product launches, of various types and sizes. In his words... every one of them was a dumpster fire, no matter the size and supposed maturity of the company. It was always a challenge, and after trying to build a robust process in every tool imaginable, he decided to set out and build it right.

    This is the creation story of Ignition.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.haveignition.com/
    • LinkedIn: https://www.linkedin.com/in/derekosgood3/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Favorite: The Low-Code Boom: Bringing DevOps and Git to Enterprise Data Pipelines with Raj Bains of Prophecy Dec 29, 2022
    Show notes

    Raj Bains grew up in India, North of Delhi, and comes from a family who, as he says, does "whatever is best to do" at the time. They moved around quite a bit when he was a kid, and his family dabbled in a number of different trades. After doing an internship in France and then, completing his undergrad, he moved stateside and has called many different states home. In fact, in those states, he got involved in outdoors activities, like kayaking, mountain biking, and the like. Also, he plays a lot of games, specifically on his phone, which makes his fingers hurt.

    Raj comes from a background of building powerful tools, that also happen to be really complicated and hard to use... specifically, around the data engineering space. To put it blunt, he felt that the tools were from the Stone Age. He knew that he could build something better.

    This is the creation story of Prophecy.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.prophecy.io/
    • LinkedIn: https://www.linkedin.com/in/raj-bains-b837a46/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Favorite: Killing the Feature Factory: Rebuilding a Legacy Giant from Scratch with Ian Small, Former CEO of Evernote Dec 27, 2022
    Show notes

    Ian Small is a Canadian, and claims that is the most important thing about him. Tech started for him when he was 12 years old, when he got a bad grade on a homework assignment, bought the manual, and became an expert on the machine. Outside of tech, he likes to do home renovation. As he says it, when there is a power tool in your hand, that could potentially cut your arm off, you tend to focus on it.

    Ian joined Evernote in 2018, to solve a big problem. The company was stuck behind a wall of technical debt, which was blocking its way to innovation. In order for the company to grow and thrive in current times, they had to get out from underneath these problems.

    This is his creation story, at Evernote.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://evernote.com/
    • LinkedIn: https://www.linkedin.com/in/iansmall/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Algorithmic Rollup: Engineering a $970M Automated E-Commerce Engine with Jeremy Wood, Co-Founder of OpenStore Dec 22, 2022
    Show notes

    Jeremy Wood grew up in Portland, and has been heavily influenced by that upbringing. He enjoyed really strong maker communities, supporting local craft artists to thrive and build their business. He moved to the Bay Area for school, and was surrounding by optimism, tech focus, and sheer intelligence. I was under the impression that Portland was beautiful all year round, but Jeremy clued me in that 3 months out of the year, it's a drizzly, soggy mess.

    As I mentioned, Jeremy was really into the craft builder community, which also led him to be interested in eCommerce. He observed Shopify grow as a marketplace, that made things so easy to launch a store. What he figured out was that there was a need for these store owners to offload and sell their store.

    This is the creation story of Openstore.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://open.store/
    • LinkedIn: https://www.linkedin.com/in/jemdwood/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Death of Data Sampling: Shifting Observability Left to Catch Anomalies at the Source with Max Lukichev of Telmai Dec 21, 2022
    Show notes

    Max Lukichev is a deeply technical guy, which means his hobbies have been related to tech since the early days. He is a PhD in computer science, and has always been interested in building things. In fact, and his words, he has been building drones since back before they were cool. Overall, he likes to figure out how things work. Outside of tech, he is a family man, and make sure that his kids have all kinds of STEM tools.

    After spending decades in the enterprise data space, Max experienced first hand the struggles around data anomaly detection. He constantly lived in escalation mode, and saw first hand that traditional rules and static dashboard based solutions were failing today's data needs. He set out to be part of the solution.

    This is the creation story of Telmai.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.telm.ai/
    • LinkedIn: https://www.linkedin.com/in/maximlukichev/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E18: The 99% Speedup: Architecting Real-Time Disability Underwriting for the Gig Economy with Hadi Radwan of Asteya Dec 20, 2022
    Show notes

    Hadi Radwan is an amateur biohacker, which was a new term for me, and means trying to DIY your own biology. He is a family man, and enjoys playing fantasy sports. He's also a podcaster, and regularly interviews founders on his podcast, the First 100, to learn how those people obtained their first 100 customers. When it comes to family, he just had a newborn, so most of his time is devoted to that.

    Hadi and his team took a hard look at the the market, and realized that 1 out of 4 people are disabled in their career due to an unforeseen circumstance. Strikingly, 50% of folks are living paycheck to paycheck, and don't even know disability insurance existed. They decided to build a product based on technology that fills this gap.

    This is the creation story of Asteya.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.asteya.world/
    • LinkedIn: https://www.linkedin.com/in/hadiradwan/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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