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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S7 Bonus: The Architecture of PLG: Engineering Interactive Product Demos at Scale with Evan Powell & Sam Clemens of Reprise Mar 09, 2023
    Show notes

    Evan Powell had a career mostly in sales, which started in college within his acapella group. His group recorded tracks for the well known show Glee, and Evan had to manage and negotiate contracts with Fox. Outside of professional ventures, he still continues his singing and plays Dungeons and Dragons with his friends.

    Sam Clemens came up on the opposite side of the house, on the build side. He was a product manager at Hubspot and Upwork, and co-founder at InsightSquared. He also teaches at business school, and gets his hands dirty on the weekends, helping his wife with her commercial farm by driving the tractor and wielding a chainsaw.

    Evan, Sam, and their other co-founder, experienced a recurring problem with sales demos at their prior companies - with sales reps deleting material from production environments, or internal teams spending lots of time maintaining separate demo environments. They thought there had to be a better way.

    This is the creation story of Reprise.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.reprise.com/
    • LinkedIn: https://www.linkedin.com/in/evanwapowell/
    • LinkedIn: https://www.linkedin.com/in/sclemens/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    The New Notification Stack for Developers - Seth Carney & Ben Link Mar 08, 2023
    Show notes

    Welcome back listeners, today we are dropping episode in our series entitled The New Notification Stack for Developers, brought to you by our long time friends and sponsors of the Code Story podcast, Courier. As a reminder, Courier is developer infrastructure for product notifications, making it easier to deliver the notification experience that your customers expect. Check out their product to learn more at Courier.com.

    Guest: Seth Carney, CTO at Courier and Ben Link, DevRel at Twilio Segment

    Links

    • Website: https://courier.com/codestory
    • Website: Twilio Segment
    • LinkedIn: https://www.linkedin.com/in/sethcarney/
    • LinkedIn: https://www.linkedin.com/in/benjamindlink/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E26: The 40 Million SKU Bottleneck: Engineering an Algorithmic Ad Bidding Engine with Liam Patterson of Bidnamic Mar 07, 2023
    Show notes

    Liam Patterson has been an entrepreneur since the early days of his life. He was the kid that was selling sweets at school, undercutting the local store. He journeyed into e-commerce as he got older, continuing his entrepreneurial journey. Outside of tech, he is a runner and is into fencing. Recently, he completed his first marathon, after training for about a year. In regards to fencing, he started when he was a kid, and did it all the way through college - which is actually where he met his now co-founder.

    Liam's prior business was a print on-demand company, which allowed locally printing and shipping. As they scaled that business, they came to be hooked on Google Shopping and started using off the shelf tech to manage the campaigns. They found them to be lacking, and eventually built their own - and it became their competitive advantage.

    This is the creation story of Bidnamic.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.bidnamic.com/en-us/
    • LinkedIn: https://www.linkedin.com/in/liam-patterson/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: Automating the "Save-to-Spend" Loop: Machine Learning for Smart Wallets with Roya Kachooei of Walletifai Mar 03, 2023
    Show notes

    Roya Kachooei came to Canada 9 years ago, with the aim to pursue her masters in the US. When her funding fell through, she stayed in Canada and started working. When she was younger, her mother used to speak to her about making a difference in the world around her, and as such, she always dreamed about being an entrepreneur.

    In 2017, Roya wanted to start saving for a house downpayment. She discovered that it was really difficult to save up the money, and started looking into apps that would help her. When the only thing she could find to really help was Excel, she decided to step out and do something about it.

    This is the creation story of Walletifai.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://walletifai.com/
    • LinkedIn: https://www.linkedin.com/in/roya-kachooei/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E25: From a Philosophy PhD to Creating Helm and the Next Wave of Serverless with Matt Butcher of Fermyon Mar 02, 2023
    Show notes

    Matt Butcher was always intending to be a philosopher in the early days. His Dad informed him at some point he would need to get a job though. After he interviewed at a local utility company, he was thrust into learning the World Wide Web. He continued programming his way through college, getting his PhD in philosophy, but eventually moved solely into tech. He has contributed to multiple open source projects, and was one of the original creators of Helm. Outside of tech, he's a coffee snob, with more coffee tooling in his kitchen than plates or silverware.

    Matt and his team started to explore the things they couldn't do with their current tooling, and landed on the power of WebAssembly. In attempting to speed up the startup time of servers and containers, along side the rising popularity of server-less, he and his team stumbled onto something, during a post offsite dinner.

    This is the creation story of Fermyon.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.fermyon.com/
    • LinkedIn: https://www.linkedin.com/in/mattbutcher/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    The New Notification Stack for Developers - Mike Miller Mar 01, 2023
    Show notes

    Welcome back listeners, today we are kicking off another special series of the Code Story podcast, entitled The New Notification Stack for Developers, brought to you by our long time friends and sponsors of the Code Story podcast, Courier. As a reminder, Courier is developer infrastructure for product notifications, making it easier to deliver the notification experience that your customers expect. Check out their product to learn more at Courier.com

    Guest: Mike Miller, Lead Mobile SDK Engineer at Courier

    Links

    • Website: https://courier.com/codestory
    • LinkedIn: https://www.linkedin.com/in/killamikemilla/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    GrowthMode: ON - Jesse Rubenfeld, FinOptimal Feb 28, 2023
    Show notes

    Welcome back listeners, today we are dropping another episode in the series entitled Growth Mode: ON, sponsored by our good friends at GrowthMatch. GrowthMatch helps tech companies grow their audience, supercharge their sales, and activate thought leadership in their industry. They are turning entrepreneurs into thought leaders, one video at a time, by utilizing fractional growth teams. You can learn more by checking out their website, GrowthMatch.com.

    Guest: Jesse Rubenfeld, Founder of FinOptimal

    Links

    • Website: https://www.growthmatch.com/codestory/
    • LinkedIn: https://www.linkedin.com/in/jesserubenfeld/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: From a COVID Trick-or-Treat Map to a Techstars-Backed GIS Platform with Chelsey Roney of Proxi Feb 23, 2023
    Show notes

    Chelsey Roney graduated from Texas A&M in 2011 (whoop!). She is passionate about building businesses, as her current venture is her 3rd startup. But prior to her entrepreneurial adventures, she worked for Microsoft and Boeing, gaining incredible big industry experience. Outside of tech, she has a busy home life, being married, and a Mom of 2 young kids. Her family has a number of furry friends at their house, including a husky and a few cats.

    During the first Halloween during COVID, Chelsey and her co-founders experienced the need for mappable addresses, in organizing Seattle trick or treating. What was built for that holiday got media attention, and their crew decided to build it right, apply to an accelerator, and bring their solution to the world.

    This is the creation story of Proxi.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.proxi.co/
    • LinkedIn: https://www.linkedin.com/in/chelseyroney/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    GrowthMode: ON - Arun Sivashankaran, FunnelEnvy Feb 22, 2023
    Show notes

    Welcome back listeners, today we are dropping another episode in the series entitled Growth Mode: ON, sponsored by our good friends at GrowthMatch. GrowthMatch helps tech companies grow their audience, supercharge their sales, and activate thought leadership in their industry. They are turning entrepreneurs into thought leaders, one video at a time, by utilizing fractional growth teams. You can learn more by checking out their website, GrowthMatch.com.

    Guest: Arun Sivashankaran, Founder at FunnelEnvy

    Links

    • Website: https://www.growthmatch.com/codestory/
    • LinkedIn: https://www.linkedin.com/in/arunsivashankaran/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E24: From Scaling Frank And Oak to Engineering Decentralized Brand Communities with Ethan Song of RareCircles Feb 21, 2023
    Show notes

    Ethan Song is a boarder through and through - enjoying snowboarding, surfing, etc. and doing it as often as he can. He loves to read, and has moved more into non-fiction over fiction as he has gotten older. Prior to his current venture, he co-founded Frank & Oak, a successful thoughtful and ethical apparel and e-commerce company.

    After the successes of his prior company, Ethan started to explore web3 as a technology, and a product offering. He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to depend their engagement - and revenue - with their customers.

    This is the creation story of RareCircles.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.rarecircles.com/
    • LinkedIn: https://www.linkedin.com/in/ethansong/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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