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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S7 Bonus: Hacking the Platform: Building a Global No-Code Extension for Squarespace with Nick Ippolito & Rowan Findlay of SquareKicker Dec 15, 2022
    Show notes

    Nick Ippolito has been involved with youth work for many years, and stumbled into web design and taught himself how to code. He's been married for 15 years, and he and his wife have 3 children - along with a budding startup the run together. They enjoy mounting biking in New Zealand and all things tech.

    For Rowan Findlay, tech has always been his blood, with his family members working in the industry. In his younger years, he was into technical legos, and used to mod Xbox for pocket money. He has spent a lot of time in tourism, and has done a lot of freelance work, building sites for your local technicians.

    During a few days off, Rowan decided to tinker with an idea and build a tool to enable custom Squarespace site tooling. When he came back, he immediately showed off what he had built to Nick and his wife - who immediately saw the value, and the future, in the product.

    This is the creation story of Squarekicker.

    cSponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.squarekicker.com/
    • LinkedIn: https://www.linkedin.com/in/nick-ippolito/
    • LinkedIn: https://www.linkedin.com/in/rowan-findlay-88b8a876/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The AWS of FinTech: Engineering a Multi-Processor Payment Orchestration Layer with Casey Kipfer, Co-Founder of JustiFi Dec 14, 2022
    Show notes

    Casey Kipfer is a family man. He's married with 3 kids, and there is a lot of excitement and noise at his house - which is says is wonderful. He enjoys golfing and fishing, and tries to spend as much time outside as possible, including spending time with his brother paying some hockey in the winter. They also worked together for around 12 year at a prior venture of his brothers.

    Through their collective knowledge, Casey and his team have found that customers have a need for a solid in house expertise to support a payments ecosystem. And, technically speaking, customers need an orchestration layer to abstract multiple partners and services behind the scenes.

    This is the creation story of Justifi.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.justifi.ai/
    • LinkedIn: https://www.linkedin.com/in/casey-kipfer/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E17: The Human Side of System Failure: Engineering Sociotechnical Resilience with Nora Jones, Founder of Jeli.io Dec 13, 2022
    Show notes

    Nora Jones has been in tech her entire career. She originally thought she was going to get into hardware, but was always focused on reliability and safety. She has quite the track record, in regards to companies she has worked for - Jet.com, Netflix, and Slack. She lives in Denver, and likes to get outside and do dangerous activities (post studying the risk of course). She loves to ski, and really digs Telluride and Steamboat when she can make the drive.

    Through her time at other companies, Nora realized that the industry spends little time looking back on our past mistakes. She figured out that there was a solid market for people wanting to understand their incidents better, and started building something on the side, which eventually became her focus.

    This is the creation story of Jeli.io.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.jeli.io/
    • LinkedIn: https://www.linkedin.com/in/norajones1/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Algorithmic Recruiter: Automating Global Tech Vetting and Remote Scaling with Alex Svinov, Co-Founder & CEO of Insquad Dec 08, 2022
    Show notes

    Alex Svinov has very few things to talk about outside of the business world. He likes to jog, play tennis, and has a family with three kids at home. He likes to travel with his family and try new things, which he admits is complicated with the kids. Personally, he is driven each day to create something new. When it comes to food, his favorite is curry chicken, which according to him, he could eat every day.

    For the last several years, Alex had a huge problem finding qualified developers for his startup. Alongside of this, resources were thin in the early days, and he was losing recruiting bids to larger companies. He thought - hiring developers shouldn't be this hard... maybe he should look somewhere different.

    This is the creation story of Insquad.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://insquad.com/
    • LinkedIn: https://www.linkedin.com/in/alex-svinov/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: Return to Komodor - Andrey Pohkilko Dec 07, 2022
    Show notes

    You might remember in Season 6, episode 15, I interviewed Itiel, the Co-founder of Komodor. Today I have a special episode of the Code Story podcast, bringing back our friends at Komodor. I'm chatting with their Open Source Dev Leader, Andrey Pokhilko, about the latest initiatives at the company, including some exciting tooling around Helm and further advances in Kubernetes troubleshooting and expertise.

    As a reminder, Komodor enables development teams to monitor their entire Kubernetes stack, identify issues, uncover root causes and get the context needed to troubleshoot their orchestration efficiently and independently.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://komodor.io/
    • LinkedIn: https://www.linkedin.com/in/andreypohilko/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E16: The OpenTable for Creative Spaces: Engineering a SaaS-Enabled Marketplace with Gabriel Isserlis of Tutti Dec 06, 2022
    Show notes

    Gabriel Isserlis grew up in London with an artistic background in the creative industries. His Dad is a professional cellist, which is the instrument that he chose as a young musician. As a teen, he became highly interested in making films, and decided to give it a try. He studied film in upstate New York, and realized he liked making sci-fi films about the future. Instead of films though, he decided to go make the future, and got into tech.

    When Gabriel combined his technical knowledge with his experience in the creative industries, he started to see numerous opportunities to automate manual steps in these processes. He decided to set out and build these tools for people in the creative industry.

    This is the creation story of Tutti.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://www.tutti.space/
    • LinkedIn: https://www.linkedin.com/in/gmisserlis/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: From Importing Coconut Water to Running a Global 500-Agent Support Engine with Nathan Yap of SupportZebra Dec 01, 2022
    Show notes

    Nathan Yap has a tight knit family, that he spends a lot of time with. So traveling and enjoying good food with his family is winning to him. Outside of that, he is enjoying the Pickleball craze, and he was heading into his first tournament at the time of this recording. He also loves to ski as well, and mentions really enjoying Crested Butte and Vail.

    Prior to his current venture, Nathan was importing coconut water from the Philippines. At scale, the company had an office in the Philippines, handling the back office work. They eventually sold that company, but during its lifetime, they took on other customers to help with support, and found a nice formula for building these teams.

    This is the creation story of SupportZebra.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://supportzebra.com/
    • LinkedIn: https://www.linkedin.com/in/nathanyap/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Metadata-Driven Warehouse: Engineering 10x Faster Data Transformations with Satish Jayanthi, Co-Founder & CTO of Coalesce Nov 30, 2022
    Show notes

    Satish Jayanthi was born in India, and attended school there. When he was growing up, his Mom was a teacher and his Dad was dabbling in different businesses. After he graduated, he started working for a software company, which ultimately sent him to Europe, and then eventually to the US 22 years ago. Outside of tech, he spends a lot of time with his family, his 2 kids, and he loves to play tennis and meet people doing so. As a father, he continually reminds his kids to be passionate about what they are doing, and to do so with 100% effort.

    Prior to his current venture, Satish was building data warehouses for different businesses and firms in the industry. He saw first hand how hard it was to bring a bunch of data sources all together, and have them be compatible in a single source. He decided to set out and solve the problem, by bringing a modern approach to the space, paired with automations.

    This is the creation story of Coalesce.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://coalesce.io/
    • LinkedIn: https://www.linkedin.com/in/satish-jayanthi-32703613/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E15: From Dot-Com Exits to Celebrity-Backed Logistics: The Future of Corporate Food Tech & Ghost Kitchens with Jeff Grass of Hungry Nov 29, 2022
    Show notes

    Jeff Grass had his career start more traditionally, as a bond underwriter, graduating from Wharton, and then being a serial entrepreneur. Outside of his business ventures, he is married with 2 kids, and used to run marathons... including one into Athens with his bare feet. When he's not running, he's spending time with his kids and their activities.

    Jeff's current venture started out as a tech-enabled platform for office and event catering, which connected their users to incredible chef entrepreneurs. Fast forward, they are now a national platform for top chef-made food production and delivery services, that includes much, much more.

    This is the creation story of Hungry.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://tryhungry.com/
    • LinkedIn: https://www.linkedin.com/in/jeffgrass/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Offboarding Architecture: Weaponizing Cancellation Flows to Save SaaS Revenue with Rob Moore, Co-Founder & CTO of Churnkey Nov 28, 2022
    Show notes

    Rob Moore was previously on the Code Story podcast back in Season 2, when he was building Floom - a marketplace built to make monetizing SaaS products easier. Three years ago, he moved to London with his now wife, as they got married a few months ago. Another update is he enjoys studying philosophy and how people think... and he tends to find good insight from Seneca. He applies a lot of his learnings to his personal life, but also to his startup ventures.

    Rob previously built a product called Waave. When their customer acquisition couldn't keep up with churn, they started building tools to help them figure out what was going on. They focused on a cancellation flow, and spent 6 months perfecting a tool that helped them fix their churn problem.

    This is the creation story of ChurnKey.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl
    • SupportZebra

    Links

    • Website: https://churnkey.co/
    • LinkedIn: https://www.linkedin.com/in/rob-moore/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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