Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.
Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.
Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.
The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.
Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.
Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.
If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.
Full Time Ministry, BBG Ministries, Inc. a 501-c3 Health Ministry 2019-Present Doctorate In Divinity Liberty U. Featured Speaker: EPOC St. Louis January 20 2014 Featured C.E. speaker at Chiropractic Society of Texas Annual License Renewal Seminar, March 15-17, 2013 Instructor for Oklahoma Board of Chiropractic (OBCE) required New Doctor orientation, OCA Seminar Oct.7, 2012 Featured Speaker: EPOC Dallas three times Co-Founding Member: Oklahoma Chiropractors Association 2011-Present Currently serving Board Member: OCA 2011-Present Owner: Dream Practice Management 2008-Present Owner/Chiropractic Physician: Body by God Chiropractic 1992-Present Coach, Captain, Featured Speaker: BBG/TTWAC/Maximized Living 2000-2008 Oklahoma State Chiropractic Association- Insurance Committee 100’s of workshops/lectures to private industry, corporations, schools, and churches on topics including: workplace safety, injury prevention, ergonomics, healthy longevity etc. Past or present member of many numerous affiliations, memberships, associations
EDUCATION
Doctor of Chiropractic 1989-1992 Awarded from Cleveland Chiropractic College – Kansas City, MO B.S. in Nutrition, Park University-Parkville, MO 1992 Undergraduate Studies in Chemistry & Sports Sciences: Tulsa Junior College- President’s Honor Roll 1984 Northeastern State University- Full Academic & Athletic Scholarships 1984-1985 Oklahoma State University- Full Athletic Scholarship 1985-1988 Enrollee 2014 ACP Class (Academy of Chiropractic Philosophers) held in Omaha NE offered through Sherman College of Chiropractic
CERTIFIED COURSES
Attended: CLA Insight Certification Mally Extremities Mally Certification in Carpal Tunnel CBP Technique Pettibon Technique Scoliosis correction-Clear Technique Homotoxicology NLP Art Croft, Whiplash Associated Disorders Certified Chiropractic Insurance Claims Consultant OK LIC#006 Certified Library Author- Zyto Bio communications Technology Taught: technique camps and courses in CPT (Chirology Precision Technique) Creator of ChiroTech Institute, creator of OK CCA seminar weekend and course materials & study guide & many others
EVENTS
Organizer & developer of Royal Treatment CE seminar in Las Vegas –Co sponsored by Parker College with featured speakers: Reggie Gold and Tedd Koren Creator and organizer of the P6 Student Club group and meetings Creator and organizer of the Club 33 chiropractic fellowship organization and meetings Creator and organizer of Marketing Camp I and II Creator and organizer of Chirology Precision Technique (CPT) Spinal Correction Modules I and II Creator and organizer of DPM Disney Institute Marketing Event 2014 Creator and organizer teacher of Medicare seminar in NY Created, Hosted and organized 100’s of meetings, seminars and events nationwide
ARTICLES & PUBLICATIONS
Author: “What’s Your Percentage” World Chiropractic Alliance Journal Body by God Extreme Makeover Challenge 7 Day Literature Brochure Series (DPM’s seven brochure new patient education system) LIGHTEN UP Fat Loss nutritional program Manual, Output report, Pocket Guide Featured & listed contributor “One Minute Wellness” book (best seller) with Dr. Ben Lerner Outside Magazine January 2006 Feature story by Jake Halpern “And the Buff Shall Inherit the Earth” Others
DEVELOPMENTS / INVENTIONS LightenUP CERF testing protocol (currently developing numerous other testing protocols) LightenUP Weight Loss Drops & Labels LightenUP Energy, Detox, D3, DHA custom products and labels LivingWell Systems including: Age Well System Move Well System Tone UP System Be Well System
MEDIA
Body by God Radio Show, KCFO 970 AM Developer of Body by God Extreme Makeover Challenge & Manual Co-Developer Kids Blast Community Event Manual Dream Practice Management Manual, Systems, Forms Numerous cd and video teaching series High volume adjusting tips, Drs Report teaching video, Numerous website developments: oklightenup.com; helpmelightenup.com; wellnesslinkup.com; dreampractice.org; etc. (50+ domains registered) DPM Doctor’s Report PowerPoint, Group Go-over PowerPoint used nationwide Doctor’s Report of Findings Folder Black Brochure and other marketing material for LightenUP Logos for: DPM, Lighten UP, Body by God, P6 Club, Search & Rescue squad, Helping Hands, The Gee Bees
AWARDS Union High School- Most Improved Player Coca-Cola Award 1984 Dominator Award- OSU Football Team-Strongest and fastest lineman 1987 National Bench Press Record Holder and Champion NASA Humanitarian Award- TTWAC 2007 Outstanding Dedication & Commitment Award 2010 1987 Sun Bowl winner (Bowl watch) 1988 Holiday Bowl winner (Bowl ring) Numerous other awards for community service: charities: LeSea Feed the Hungry, Water for Life, etc.
PERSONAL
Saved, born-again, evangelical Christian Date of Birth: July 30, 1966 Four grown children ages: 36, 33, 22, and 18 (three boys and one girl) Five grandchildren (one boy and four girls) One son is a self-employed, upper cervical chiropractor, practicing in Richardson TX. (Parker University) Operated One of the Largest individual health practices in US- reaching “MACH 3’ ( privileged to serve over 3000 visits per week) at my clinic Body by God. Was blessed to study with, or personally coach, or am personally friends with: Dr Sigafoose, Dr. Schiffman, Dr. Ben Lerner, Dr Greg Loman, Dr Dennis Nikitow, Dr Paul Reed, Dr.Billy D, Dr. Chris Zaino, Dr. Dan Yachter, Dr. Ray Omid, and most of the highest volume practitioners in the world. (It’s a diverse, committed group of Dr.s who know what it costs and what a privilege it is to serve a Great God and so many of His Children)
CHURCH
Regular attender of Church on the Move, Tulsa, OK and LIFE CHURCH on web Over 5000 hours of Intensive Bible study, Theology, Apologetics and Doctrine
INTERESTS
LOVE GIVE SERVE EXPAND MY BBG MINISTRY PLEASING GOD LOVING AND SERVING MY FAMILY, MY PRACTICE FAMILY, MY PRACTICE MGT FAMILY, & THE WORLD GAINING WISDOM Reading: Bible, Green Books, Philosophy, History, Non-fiction books of varying topics Politics/Governmental Power structures NLP and communication technologies Foreign Languages Movies (I try to see them all) Star Trek and Sci-Fi Staying healthy Cruises and vacations Extravagant Hotels and Homes (Beauty) Hawaii, Manhattan (NYC), the Bahamas and Caribbean… Great places to visit Guitar, Bass, Drums 80’s music and bands Awesome, varied, distinctive talented singers, musicians and bands (eclectic selection) Helping others, Committed Charity work, changing lives Designing offices and office start ups Decorating and interior designs (architecture) Systems and Designs of all kinds (jewelry to anatomy to engineering to biology) Planning for the future Teaching Bringing the Principle to the world Philosophy, Truth, Religion, Apologetics, Hermeneutics, Math, Science, Physics, Theoretical Physics, Law, Chiropractic Corrective Technique unification
How to Heal with Chiropractic and BioHacking Strategies with Gabriel Masi - Chiro Hustle Podcast 490
Sep 11, 2023
Show notes
Gabriel Masi is a mission-driven intra•preneur, CrossFit athlete, and bio-hacker.
Gabriel is currently a territory manager for BTL Industries, representing industry-leading aesthetic and physiotherapy devices. Combining a unique background in business management and applied neuroscience, he seeks to accelerate innovative biotechnology's value creation and awareness within the integrative medicine model.
At the core of Gabriel’s ethos lies a purpose to serve others in the most significant capacity that God grants him. His fuel to impact has been molded by his life experiences of overcoming adversity and transcending the limitations of Western medicine through various healing modalities.
As a student of the mind-body connection, he shares with us an unwavering belief in innovative medical equipment that sits in a class of its own; in what he calls “bio-harmonizing” technology.
------------
If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?
Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.
...
Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...
Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.
Gabriel Masi is a mission-driven intra•preneur, CrossFit athlete, and bio-hacker.
Gabriel is currently a territory manager for BTL Industries, representing industry-leading aesthetic and physiotherapy devices. Combining a unique background in business management and applied neuroscience, he seeks to accelerate innovative biotechnology’s value creation and awareness within the integrative medicine model.
At the core of Gabriel’s ethos lies a purpose to serve others in the most significant capacity that God grants him. His fuel to impact has been molded by his life experiences of overcoming adversity and transcending the limitations of Western medicine through various healing modalities.
As a student of the mind-body connection, he shares with us an unwavering belief in innovative medical equipment that sits in a class of its own; in what he calls “bio-harmonizing” technology.
Love What You Do So You Will Never Have To Work with David Serio DC - Chiro Hustle Podcast 489
Sep 07, 2023
Show notes
Dr. David Serio - chiropractic doctor - Sherman College of Straight Chiropractic - December 1999 - Graduated with honors
Chiropractic practice full time, since 2000 in Buenos Aires, Argentina, where he had one of the highest volume practices in South and Latin America.
Founder of Vida Chiropractic International since 2015 and as of 2020 we have 48 team members in 5 countries and with 18 different cultures.
Author of "33" one of the best-selling chiropractic books.
Mentor available at any time to over 35 chiropractors and entrepreneurs per month, on an individual basis.
NLP Teacher and Practitioner and Life Coach and active member of the most prestigious NLP organization in the world, the International NLP Association.
He is a speaker at international chiropractic conferences and is highly sought after for his chiropractic knowledge and personal growth mentorship.
He is currently working on his next 2 books.
He is married to Gabriela Cvetko and has 1 daughter named Dominique.
His mentors are Tony Robbins, Wayne Dyer, Dr. Joe Donofrio, Roberto Monaco (the world's best communication coach), Thom Gelardi (founder of Sherman College of Chiropractic), Dr. Gonstead with the Gonstead system, Andreas Soderstrom, Dr. Reggie Gold, Dr. Joseph Strauss, Dr. Irene Gold, Dr. Arno Burnier, Dr. Donald Epstien, Dr. Perry Rush (Blair technique).
He is an excellent skier and loves music, photography, food, learning, investing, and personal growth.
------------
If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?
Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.
...
Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...
Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.
Dr. David Serio – chiropractic doctor – Sherman College of Straight Chiropractic – December 1999 – Graduated with honors
Chiropractic practice full time, since 2000 in Buenos Aires, Argentina, where he had one of the highest volume practices in South and Latin America.
Founder of Vida Chiropractic International since 2015 and as of 2020 we have 48 team members in 5 countries and with 18 different cultures.
Author of “33” one of the best-selling chiropractic books.
Mentor available at any time to over 35 chiropractors and entrepreneurs per month, on an individual basis.
NLP Teacher and Practitioner and Life Coach and active member of the most prestigious NLP organization in the world, the International NLP Association.
He is a speaker at international chiropractic conferences and is highly sought after for his chiropractic knowledge and personal growth mentorship.
He is currently working on his next 2 books.
He is married to Gabriela Cvetko and has 1 daughter named Dominique.
His mentors are Tony Robbins, Wayne Dyer, Dr. Joe Donofrio, Roberto Monaco (the world’s best communication coach), Thom Gelardi (founder of Sherman College of Chiropractic), Dr. Gonstead with the Gonstead system, Andreas Soderstrom, Dr. Reggie Gold, Dr. Joseph Strauss, Dr. Irene Gold, Dr. Arno Burnier, Dr. Donald Epstien, Dr. Perry Rush (Blair technique).
He is an excellent skier and loves music, photography, food, learning, investing, and personal growth.
Dr. Lisa Olszewski is a Chiropractor, Naturopath, and Keto Lifestyle Expert, known to travel across the world to meet friends for dinner and rack up frequent flyer miles. When she’s not adjusting spines in her chiropractic office, she’s passionately making healthy living simple through her podcast, her online courses, virtual summits, and individual coaching so everyone can achieve a vibrant level of health. She maintains a wellness chiropractic office in Chelsea, Michigan, and made history in 2012 when she was elected the first female to serve on the Executive Committee of the Michigan Association of Chiropractors, and became the first female President of that association in January 2021. She will become the first Chairwoman of the Board of that association in 2023, shattering the glass ceiling once again.
Her mission is to help inspire people to become even healthier and live vibrant lives so they can be the role models for their families and communities. This is the reason she founded the American Institute of Healthy Living in 2017 to help make healthy living, simple. You can find her podcast, Healthy Living Simple with Dr. Lisa O on all the platforms. Download her Keto Blueprint at DrLisaO dot com
Setting the Example for the Future of Chiropractic w Lisa Olszewski DC - Chiro Hustle Podcast 488
Sep 04, 2023
Show notes
Dr. Lisa Olszewski is a Chiropractor, Naturopath, and Keto Lifestyle Expert, known to travel across the world to meet friends for dinner and rack up frequent flyer miles. When she’s not adjusting spines in her chiropractic office, she’s passionately making healthy living simple through her podcast, her online courses, virtual summits, and individual coaching so everyone can achieve a vibrant level of health. She maintains a wellness chiropractic office in Chelsea, Michigan, and made history in 2012 when she was elected the first female to serve on the Executive Committee of the Michigan Association of Chiropractors, and became the first female President of that association in January 2021. She will become the first Chairwoman of the Board of that association in 2023, shattering the glass ceiling once again.
Her mission is to help inspire people to become even healthier and live vibrant lives so they can be the role models for their families and communities. This is the reason she founded the American Institute of Healthy Living in 2017 to help make healthy living, simple. You can find her podcast, Healthy Living Simple with Dr. Lisa O on all the platforms. Download her Keto Blueprint at DrLisaO dot com
------------
If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?
Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.
...
Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...
Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.
Add More Vitalism & Philosophy into Your Practice with Dr Jazz Shirley DC - Chiro Hustle Podcast 487
Aug 31, 2023
Show notes
Since graduating in 2020, Dr. Jazz has grown her diary quickly, all while completely changing her philosophy, going from a pain-based chiropractor to a vitalistic one, which has been hard work but very rewarding. She is also an animal chiropractor and spends her free time with her animals in the countryside. At work, together with her colleagues and some incredible chiropractors, she has spoken about philosophy for students this month, all on a mission to get students of chiropractic to fall in love with the real chiropractic.
------------
If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?
Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.
...
Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...
Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.
Since graduating in 2020, Dr. Jazz has grown her diary quickly, all while completely changing her philosophy, going from a pain-based chiropractor to a vitalistic one, which has been hard work but very rewarding. She is also an animal chiropractor and spends her free time with her animals in the countryside. At work, together with her colleagues and some incredible chiropractors, she has spoken about philosophy for students this month, all on a mission to get students of chiropractic to fall in love with the real chiropractic.
Support the Chiro Heroes Project with Dr Eric Harrison DC - Chiro Hustle Podcast 486
Aug 28, 2023
Show notes
Education
• Brigham Young University 1995
• Parker College of Chiropractic 2000
• National University of Health Sciences 2002 – 2003 Advanced Acupuncture
Fields of Interest
• Creating health and wellness for my patients and our community through educating
them on how to live healthy and more fulfilling lives
• 4th Generation Chiropractor, Dad, Grandpa, Great Grandpa. Little brother is also a
chiropractor in DFW area
• Love playing and watching my children play sports
• Fighting human/sex trafficking, bringing awareness of its evils to the Chiropractic world
2019-2021 • President Utah Chiropractic Physicians Association
2020 • President and founder of the Chiro Heroes non-profit organization
Certifications
• Certified in Motor Vehicle Occupant Injuries: Personal Injury Training Institute
• NBCE Certified in Acupuncture
• Member Kinesio Taping Association of America
------------
If you're looking to increase contributions toward preserving The Sacred Trust within a Subluxation model; honoring our Innate and Universal Intelligence while helping protect Freedom of Speech, Medical and Family Health Freedoms but lacking time and energy to launch a new initiative?
Then consider supporting the Chiro Hustle Podcast and stand in alignment with our big WHY by visiting https://www.patreon.com/ChiroHustlePodcast; choose the option that best fits your desire for investment toward The Big Idea.
...
Special thanks to our parters and sponsors who tirelessly work in service of and aim in supporting this wonderful profession in a way that honors the principles and philosophy of chiropractic...
Visit https://www.chirohustle.com/sponsors/ to learn more about the amazing features and benefits that any one of these powerful organizations are capable of bringing to your practice.
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